Oehler Maschinen Fahrzeugbau

What Oehler Maschinen Fahrzeugbau does

Oehler Maschinen Fahrzeugbau GmbH is a privately held German manufacturer of agricultural, forestry, and construction machinery, headquartered in Offenburg-Windschläg with a regional office in Triptis. Founded in 1954 and currently in its third generation of family ownership under managing directors Manfred Oehler, Yvonne Oehler, and Nico Schwendemann, the company designs and produces heavy-duty equipment including three-sided tippers, muldenkipper (dump trucks), bale transporters, manure spreaders, slurry tanks and distribution systems, irrigation tank wagons, timber extraction wagons, hooklift trailers, yard tractors, and an extensive forestry equipment line (cable winches, wood splitters, saws, saw-splitter automata, wood chippers). Technical differentiation is centered on durable mechanical construction using HARDOX 6mm abrasion-resistant floor plates, ADR axles rated for 60 km/h heavy-load use, double-frame load platforms, and an exclusive Black Forest design edition.

The business model is B2B hardware sales through a multi-channel distribution architecture: direct factory representatives (Werksvertretungen) covering all German regions and international markets, an authorized dealer network with a dedicated Händlerbereich dealer portal, and a direct-to-consumer e-commerce shop at oehler-shop.de for parts, accessories, and smaller equipment. Pricing is quote-based rather than publicly listed. The company markets across Facebook, YouTube, Instagram, TikTok, and an active blog, and participates in international trade shows including EuroTier, PotatoEurope, and Rottalschau. Customer segments span four verticals: agriculture (primary), forestry (primary), construction (secondary), and municipalities (secondary), with named enterprise engagement including the supply of an OL VKT 200 irrigation tanker wagon to Flughafen Wien (Vienna Airport). No AI or software capabilities are documented; the value proposition rests on German manufacturing quality, breadth of product range across three industries, and durability/longevity engineered into heavy-load mechanical systems.

Name

Oehler Maschinen Fahrzeugbau

Legal name

Oehler Maschinen Fahrzeugbau GmbH

Website

https://oehlermaschinen.de

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Oehler Maschinen Fahrzeugbau GmbH is a German, third-generation family-owned manufacturer of agricultural, forestry, and construction machinery, producing dumpers, trailers, manure spreaders, slurry tanks, forestry equipment, and battery-powered models sold through dealer networks, factory representatives, and e-commerce.

Ownership category

akta.pro rank

Product category

Agricultural and Forestry Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Construction Machinery Manufacturing (333120)

SIC

Construction, Mining & Materials Handling Machinery & Equip (3530), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industries

Hay & Bale Handling Equipment (IMAHACAF), Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

Keywords

• Agricultural machinery
• Forestry equipment
• Trailer manufacturing
• Slurry technology
• Construction vehicles

Headquarters

HQ city

Offenburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Heavy Machinery Sales: Direct manufacturing and sales of agricultural, forestry, and construction machinery including dumpers, trailers, manure spreaders, slurry tanks, forestry equipment, and accessories. Revenue is generated through one-time hardware sales via dealer network and direct factory sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Oehler Maschinen Fahrzeugbau GmbH designs, manufactures, and sells heavy-duty agricultural, forestry, and construction machinery including three-sided tipping trailers, dumper trucks, bale transporters, manure spreaders, timber extraction wagons, hooklift trailers, slurry tanks, irrigation tank wagons, yard tractors, cable winches, wood splitters, saws, chippers, and grain processing equipment. The company sells via direct factory representatives, an authorized German and international dealer network, and an e-commerce shop (oehler-shop.de) for parts and smaller equipment.

Product overview

Oehler Maschinen Fahrzeugbau GmbH is a German manufacturer of agricultural, forestry and garden machinery founded in 1954, now in its third generation of family ownership. The product portfolio is organized into five main categories: (1) Fahrzeugprogramm (Vehicle Program) including dumpers, tipping trailers, bale transporters, manure spreaders, timber extraction wagons, hooklift trailers, combination dumpers, push-off trailers, and construction vehicles; (2) Gülletechnik (Slurry Technology) encompassing slurry tanks, distribution systems, irrigation tank wagons (Aquaspeed), and slurry pumps; (3) Hofschlepper (Yard Tractors) with compact tractors and accessories; (4) Forstgeräte (Forestry Equipment) comprising cable winches, wood splitters, swing saws, band saws, saw-splitt automata, wood chippers, inclined saws, conveyor belts, and timber cranes; and (5) Getreidetechnik (Grain Technology) including grain crushers and pellet shredders. Products are primarily standalone mechanical equipment without documented software integrations. The company also operates an e-commerce platform (oehler-shop.de) and participates in international trade shows including EuroTier, PotatoEurope, and Rottalschau.

Differentiator

Problem solved

Functional benefit

Products and services

• Dreiseitenkipper (Three-sided tipping trailers) Three-sided tipping trailers and dumpers for agricultural, construction, and forestry applications, available in single-axle, tandem-axle, and three-axle configurations with various load capacities.
• Muldenkipper (Dumper trucks) Heavy-duty tipping trucks with robust trough construction for transporting bulk materials in agriculture, construction, and forestry; including the OL TMK 340 model with up to 34t total weight.
• Ballenwagen (Bale wagons) Specialized trailers for transporting round and square bales, available in two-axle and three-axle versions with quick loading and safe driving characteristics.
• Stalldungstreuer / Miststreuer (Manure spreaders) Manure spreaders for even and economical fertilizing, featuring robust construction and reliable technology for daily agricultural use.
• Rückewagen / Holzrückewagen (Timber extraction wagons) Timber extraction wagons for wood transport in forests, including tandem-axle models like the OL THK 120 D with double-frame construction.
• Hakenliftanhänger (Hooklift trailers) Hooklift trailers for versatile container handling and transport in agricultural and commercial applications.
• Kombikipper (Combination dumpers) Combination dumpers with 6-16 tons permissible total weight, offering versatility for multiple transport and tipping applications.
• Abschiebewagen (Push-off trailers) Push-off trailers for efficient unloading of bulk materials without tipping action.
• Baustellenfahrzeuge (Construction site vehicles) Construction site vehicles designed for heavy-duty transport and material handling in building applications.
• Güllefässer (Slurry tanks) Slurry tanks for precise application and high work rates in agricultural fertilizer spreading, with robust construction and functional technology.
• Aquaspeed Bewässerungs-Tankwagen (Irrigation tank wagons) Irrigation tank wagons including the OL VKT 200 model for precise irrigation of large green areas; deployed at Flughafen Wien (Vienna Airport) with Axial Landtechnik Österreich.
• Hofschlepper (Yard tractors) Compact, maneuverable, and powerful yard tractors for tight barn aisles and precise yard work on farms and agricultural operations.
• Seilwinde (Cable winches) Cable winches including the OL SW 6500 EH-SA Performance model, designed for reliable and efficient wood extraction in difficult terrain across forestry and agricultural applications.
• Holzspalter (Wood splitters) Wood splitters available in standing and lying configurations for short wood and meter wood processing in forestry operations.
• Wippsägen (Swing saws) Swing saws for precise and safe wood cutting with efficient operation in forestry and firewood processing.
• Bandsägen (Band saws) Band saws offering powerful and robust performance for precise cuts and efficient wood processing.
• Sägespaltautomaten (Saw-splitter automates) Combined saw-splitter automates offering powerful splitting performance in a single machine for firewood processing operations.
• Holzhäcksler (Wood chippers) Wood chippers for processing timber and brush into usable chips in forestry and biomass operations.
• OL TSK 220 Schwerlast-Kipper (Heavy-duty tipper) Tandem heavy-duty tipper with 22t total weight (including 4t drawbar load at K80), loading area 5,200 x 2,410 x 1,000mm, HARDOX floor plate, available in Black Forest Edition.
• OL ZDK 180 P Zweiachs-Dreiseitenkipper Two-axle three-sided tipper with 18t permissible total weight, portal doors, pallet-sized platform, designed for agriculture and potato logistics.
• Oehler Online-Shop E-commerce platform (oehler-shop.de) for purchasing parts, accessories, and smaller equipment online.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Axial Landtechnik ÖsterreichminorChannel Partner/ Reseller/ DistributorCollaboration on irrigation solutions for the Vienna Airport project. Axial Landtechnik Österreich worked with Oehler to provide a complete irrigation solution using the OL VKT 200 tanker wagon.
• STIHLminorGTM or Marketing PartnerSTIHL conducted test days at the Oehler Hausmesse where visitors could test STIHL products and receive product advice.
• BohnenkampminorChannel Partner/ Reseller/ DistributorBohnenkamp provided tire consultation services at the Oehler Hausmesse, offering advice on optimal tire selection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wilhelm Bergmann GmbH: German producer of agricultural transport vehicles, slurry technology, and timber trailers. Direct competitor in three-sided tippers, manure spreaders, and Rückewagen segments.
• Kverneland Group: Norwegian-headquartered (now Kubota-owned) global manufacturer of agricultural implements including trailers, bale equipment, and mounted machinery. Comparable on the agricultural implements/trailer side with broader international reach.
• Maschinenfabrik Bernard Krone: German manufacturer of agricultural trailers, tippers, bale wagons, and forage harvesting equipment headquartered in Spelle. Directly overlaps Oehler's vehicle program (Kipper, Ballenwagen, Rückewagen) and forestry/loader products for farming customers.
• Annaburger Nutzfahrzeuge GmbH: German manufacturer specializing in agricultural tippers, slurry tankers, hook-lift systems, and timber trailers. Eastern-German competitor with overlapping product portfolio and similar Mittelstand scale.
• Fliegl Agrartechnik: German family-owned manufacturer specializing in agricultural transport technology, including tipping trailers, manure spreaders, slurry tanks, and hooklift systems. Competes head-to-head with Oehler's vehicle and slurry technology categories across Germany and Europe.
• JOSKIN S.A. Belgian manufacturer of agricultural and livestock transport equipment, including slurry tankers, muck spreaders, bale trailers, and tipping trailers. Most direct European peer in manure/slurry and trailer categories.
• Brantner Fahrzeugwerke GmbH: Austrian manufacturer of agricultural and municipal tipper trailers, hook-lift containers, and transport technology. Comparable product mix with similar family-business positioning and DACH focus.
• Pöttinger Landtechnik GmbH: Austrian agricultural machinery manufacturer producing loaders, harvesting equipment, and tillage/seeding implements. Comparable family-owned Mittelstand peer serving adjacent arable-farming and loader categories.
• Maschinenfabrik GmbH Strautmann: German manufacturer of agricultural trailers, manure spreaders, loading wagons, and slurry technology. Comparable mid-sized German Mittelstand player serving the same farm and contractor customer base with overlapping product lines.

Broad incumbents

• CLAAS KGaA mbH: Major German-based global agricultural machinery manufacturer (combines, balers, tractors, forage harvesters). Operates broadly across the same ag-machinery market and competes indirectly via dealers, though not focused on Oehler's specialty trailer/implement niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSEHVFFA6MDOlxkKHXbis8w
• Facebookfacebook.com/OehlerMaschinenFahrzeugbauGmbh
• Instagraminstagram.com/oehler_maschinen_fahrzeugbau/?hl=de
• TikToktiktok.com/@oehler_maschinen?lang=de-DE

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oehler Maschinen Fahrzeugbau