Texas Tax Protest

What Texas Tax Protest does

Texas Tax Protest is a Dallas-headquartered, direct-to-consumer property tax protest firm founded in 2010 that helps Texas property owners challenge inflated assessments issued by county appraisal districts. The company serves both residential homeowners and commercial property owners (including retail, office, industrial, multifamily, and rental/investor properties) across most of Texas's 254 counties, supported by four regional offices in Dallas/Fort Worth, Houston, Austin, and San Antonio with dedicated phone lines. Customers sign up through a self-service online portal, e-sign two short agreements, and the company handles all paperwork, evidence collection, and representation at Appraisal Review Board hearings, targeting both SMB consumers and institutional investors. Customers served include Residential Homeowners, Commercial Property Owners, Real Estate Investors / Rental Property Owners, Business Personal Property (BPP) Owners, and Seniors (65+) and homeowners with disabilities utilizing homestead exemption assistance.

The company's core technical asset is a proprietary big-data research platform that runs algorithmic analyses over millions of records to identify comparable sales and apply mathematical adjustments for differences in lot size, age, condition, square footage, bathrooms, and upgrades. This produces evidence-based protest cases tailored per property rather than relying on public appraisal tools alone. The platform is paired with a dedicated client portal, county-specific SEO landing pages for all 254 Texas counties, and a robust content-marketing blog, forming a digital-first acquisition engine.

The business model is a variable-fee, per-property, annual subscription-style engagement: pricing scales with the number of properties and the property valuation, billed annually, with the recurring nature driven by the fact that property tax protests must be filed each tax year (deadline May 15). Revenue streams are characterized as recurring annual retainers. The company markets itself on $85M+ in cumulative customer savings over 10+ years, Texas-based professionals (no offshore call centers), and proprietary research technology as differentiating factors versus both DIY and other property-tax-consultant competitors.

Name

Texas Tax Protest

Legal name

Texas Tax Protest

Website

https://texastaxprotest.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Tax Protest is a Dallas-headquartered firm founded in 2010 that uses a proprietary big-data research platform to file and represent Texas property owners in annual property tax protests across 254 counties, serving residential homeowners, commercial owners, and real estate investors through an online self-service portal and four metro offices.

Ownership category

akta.pro rank

Product category

Property Tax Services

NAICS

Offices of Real Estate Appraisers (531320), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Tax Assessment Appeal & Property Tax Consulting (BPAJAKAK)

akta.pro secondary industries

Real Estate Valuation Review & Litigation/Dispute Support Advisory (BPAJANAK), Dispute Resolution, Appeals & Tax Tribunals (BPAIADAK)

Keywords

• Property tax protest
• Property tax appeal
• Appraisal review board representation
• Property valuation services
• Real estate tax consulting

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Property Tax Protest Services: Texas Tax Protest charges property owners a fee for protesting their property tax assessments. Pricing varies based on the number of properties and property valuation. The company states it cannot provide savings estimates under Texas law (TDLR Rule 66.100(m)). The service includes property research, protest filing, and representation at Appraisal Review Board hearings.
2. Annual Property Tax Protest Retainer: The company files property tax protests on behalf of clients annually, positioning this as an ongoing service for each tax year. Customers sign up once and the company protests their property each year, making this a recurring annual revenue engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Texas Tax Protest helps Texas property owners challenge inflated property tax appraisals by applying proprietary big-data research and a mathematical comparable-adjustments engine to identify inequitable assessments, then representing the owner at Appraisal Review Board (ARB) hearings. The firm handles residential, commercial, and business personal property (BPP) protests across all 254 Texas counties, with specialized support for seniors and disabled homeowners (65+). Service is delivered as a fee-based, hands-on representation rather than a self-filing tool.

Product overview

Texas Tax Protest is a property tax protest service company founded in 2010 that helps Texas property owners challenge inflated property tax appraisals. The company offers a three-step process: Sign-Up for Service (online signup with e-signature agreements), Property Research (proprietary software analyzing comparable sales data with mathematical adjustments), and We Do the Heavy Lifting (handling paperwork, evidence collection, and representation at Appraisal Review Board hearings). They serve both residential and commercial properties across most of Texas's 254 counties through offices in Dallas/Fort Worth, Houston, Austin, and San Antonio. The company claims over $85 million in property tax savings for customers over 10+ years.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Tax Protest End-to-end property tax protest service for Texas residential homeowners, including proprietary big-data research, comparable-sales analysis, and direct representation at Appraisal Review Board hearings. Delivered as a fee-based service across all 254 Texas counties.
• Commercial Property Tax Protest Property tax protest service for Texas commercial property owners using income-approach valuation analysis to defend against county appraisal district valuations, with direct representation at ARB hearings. Targeted at owners of income-producing commercial real estate.

Quantifiable outcome

• Over $85 million in customer tax savings over 10+ years
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McCreary, Veselka, Bragg & Allen, P.C. Texas law firm with a dedicated property tax practice representing commercial and residential property owners in appraisal protests. Competes for the same Texas property tax protest customers as Texas Tax Protest.
• Popp Hutcheson PLLC: Texas-based law firm focused on property tax disputes, representing commercial and residential property owners at appraisal review boards and in litigation. Direct peer with overlapping Texas geographic coverage and property-tax-protest service offering.
• Huffman Tarshes & Thompson (HT&T): Texas-based property tax law and consulting firm representing commercial and residential property owners in appraisal district protests. Direct competitor on Texas property tax appeals.
• O'Connor & Associates: One of the largest property tax consulting firms in Texas, representing property owners in appraisal district protests across commercial and residential segments. Directly competes with Texas Tax Protest on Texas property tax appeals, scale, and data-driven valuation methods.

Broad incumbents

• Baker Botts L.L.P. (Property Tax Practice): Large Texas-headquartered law firm with a property tax practice representing commercial property owners in appraisal protests. Serves enterprise-level clients, overlapping with Texas Tax Protest's commercial segment at the high end.
• Ryan, LLC: Large global tax services and software firm with a substantial property tax practice serving enterprise clients. Operates in Texas and competes for commercial property tax protest work, though Ryan serves a much broader tax services portfolio than Texas Tax Protest.
• Kroll (Property Tax Practice): Global advisory firm with a property tax consulting practice serving corporate and institutional clients. Operates broadly across U.S. tax advisory, including Texas, and competes for commercial property tax appeals at the high end.
• Altus Group: Commercial real estate services firm offering property tax consulting and valuation services to institutional real estate owners. Overlaps with Texas Tax Protest's commercial property owner segment but serves primarily enterprise CRE clients nationally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TexasTaxProtest
• Facebookfacebook.com/texastaxprotest
• LinkedInlinkedin.com/company/texastaxprotest

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Tax Protest