Campbell Tyson

What Campbell Tyson does

Campbell Tyson is a privately held Chartered Accountancy firm headquartered in Pukekohe, New Zealand, with a secondary presence in Papakura following the 2019 merger with Skipper Lay & Associates. Founded on 1 March 1922, the firm is the oldest and largest in the Franklin District and operates as a full-service practice spanning four core pillars: Core Accounting Services (tax, financial statements, GST/FBT/RWT returns, company formations, IRD applications), Agri Services (dairy/beef/market gardening advisory using Figured and Dairybase benchmarking), Business Advisory Services (succession planning, cashflow forecasting, profit improvement, sale/purchase advice), and Trust Services (administration plus independent trustee work delivered through the Franklin Trustee Services subsidiary). The firm also monetizes ancillary educational workshops and meeting room hire at its Pukekohe Plaza offices.

The firm's technology stack is built entirely on third-party platforms: Xero (where Campbell Tyson holds Platinum Partner status, providing setup, Advisor Certified, and Payroll Certified services) and Figured for farm financial management, integrated with Xero. There is no proprietary software, no API offering, no AI/ML capability, and no mobile application; the firm sells human advisory services, not technology products. Ancillary digital touchpoints include a Squarespace-hosted website (ct.co.nz), a 24/7 telephone help desk (0800 883 718), online workshops via Microsoft Teams, and a community-facing social/news footprint.

Commercially, Campbell Tyson operates a professional services revenue model with quote-based compliance and advisory engagements supplemented by transparently priced workshops ($99-$5,000+GST) and meeting room hire ($85-$350+GST). The go-to-market is sales-led via direct advisory consultations, workshops, community engagement, and partnerships (CAANZ, Xero, Figured, STEP, Mindshop, Innovation Franklin). Customer segmentation is vertical: the firm primarily serves rural/agricultural SMBs and provincial family businesses across South Auckland and New Zealand, with secondary exposure to construction, real estate (retirement villages), non-profit, and equine (bloodstock) sectors. The firm has no external PE/VC ownership and is led by partner-directors under Managing Director Mathew Robertson (appointed 2024).

Name

Campbell Tyson

Legal name

Campbell Tyson Limited

Website

https://ct.co.nz

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Short description

Campbell Tyson is a 100-year-old Chartered Accountancy firm in Pukekohe, New Zealand, serving rural, agricultural, and provincial SMB clients across South Auckland with tax, agri, business advisory, and trust services.

Ownership category

akta.pro rank

Headquarters

HQ city

Pukekohe East

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Compliance Services: Annual financial statements, tax returns, company annual returns, FBT returns, GST returns, individual tax returns, provisional tax review, company formations, director/shareholder changes, dividends, RWT returns, IRD applications, company windup, amalgamations.
2. Agri Services: Entity structure, finance structure, management reporting, cashflow forecasting, budgeting, dairybase benchmarking, Figured software utilization for farming clients.
3. Business Advisory: Business health checks, planning, sale/purchase advice, cashflow forecasting, finance applications, growth hub, initial setup, profit improvement, strategic planning, succession planning.
4. Trust Services: Trust reviews, establishment of new trusts, trustee services through Franklin Trustee Services.
5. Workshops and Training: Profit Improvement Workshops at $995+GST, Time & Priority Mastery at $499+GST, Financial Literacy Series at $695+GST, Xero Power-Up sessions at $99+GST per session, Private workshops from $5,000+GST.
6. Room Hire: Meeting room and seminar room hire with pricing ranging from $85-$350+GST depending on room size and duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Campbell Tyson is a long-established Chartered Accountancy firm providing compliance accounting, tax, business advisory, agri-sector, and trust services to provincial businesses and individuals across South Auckland and New Zealand. The firm delivers annual financial statements, tax returns, business health checks, succession planning, specialised farming financial management, and independent trustee services through Franklin Trustee Services. It also operates ancillary offerings including educational workshops and meeting room hire at its Pukekohe headquarters.

Product overview

Campbell Tyson is a Chartered Accountancy firm providing a comprehensive suite of accounting and business advisory services. The firm operates as a unified service offering organized into four main practice areas: Core Accounting Services (compliance work including tax returns, financial statements, and Xero setup), Agri Services (specialized support for farming and rural businesses using Figured and Dairybase benchmarking), Business Advisory Services (strategic planning, profit improvement, succession planning, and business health checks), and Trust Services (trust administration through Franklin Trustee Services subsidiary). The firm also offers ancillary services including meeting room hire and educational workshops such as Profit Improvement Workshops, Time & Priority Mastery Workshops, and Financial Literacy Series. As a Xero Platinum Partner, the firm leverages Xero and Figured accounting platforms as core technology tools for delivering client services.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Accounting Services Compliance-focused accounting services including annual financial statements, business and individual tax returns, GST returns, company annual returns, FBT returns, provisional tax reviews, company formations, director/shareholder changes, dividends, RWT returns, IRD applications, company windups, amalgamations, and Xero setup. Targeted at provincial businesses across South Auckland.
• Agri Services Specialised agricultural accounting and advisory services covering entity structure, finance structure, management reporting, cashflow forecasting and budgeting, Dairybase benchmarking, and Figured software utilisation for dairy, beef, and market gardening operations.
• Business Advisory Services Strategic business advisory services including business health checks, business planning, sale and purchase advice, cashflow forecasting, finance applications, growth support, initial setup, profit improvement, specialist tax advice, strategic planning, advisory boards, restructuring, and succession planning for SMBs and family businesses.
• Trust Services Trust administration and review services including assessment of existing trust positions and trustee roles, new trust establishment assistance, and independent trustee services through Franklin Trustee Services.
• Franklin Trustee Services Independent trustee services offered through subsidiary company Franklin Trustee Services, providing impartial trustees who do not benefit from trust assets, ensuring fair and equitable decision-making for trust beneficiaries.
• Meeting Room Hire Professional meeting and conference room hire in Pukekohe offering various room sizes (seminar room, boardroom, meeting rooms) with audiovisual equipment, WiFi, catering options, and parking facilities for client meetings, interviews, and events.
• Profit Improvement Workshop Workshop designed to help business owners identify causes of poor profit performance, uncover inefficiencies, and create a practical one-page profit improvement plan, facilitated by Director Kirsty Bullen.
• Time & Priority Mastery Workshop Workshop exposing participants to time management techniques to effectively plan time and life, introducing tools and processes for developing high-performance habits for success.
• Financial Literacy Series Five-part educational series covering financial statement interpretation, tax introduction, financial ratios and percentages, expense claims and record keeping, and business structures to help business owners understand and interpret business-related financial information.
• Business Health Check Advisory session providing a clear report on the current state of a business, identifying the top three areas for improvement, and delivering a roadmap for achieving business goals.
• Xero Power-Up Workshops Online workshops designed for farming businesses to maximise Xero software usage, covering year-end preparation, everyday efficiency, reports and insights, and integration with Figured and Hubdoc.

Quantifiable outcome

• Over $20,000 Raised for Pukekohe Maternity Hospital through community fundraising efforts

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Chartered Accountants Australia and New Zealand (CAANZ)coreStrategic or Co-development PartnerCAANZ promotes the Chartered Accountant (CA) designation and high ethical standards, delivers world-class services and life-long education to members and advocates for the public good. Campbell Tyson displays CAANZ membership as a credential.
• XerocoreTechnology or IntegrationXero is easy to use online accounting software designed for small businesses. Campbell Tyson is a Xero Platinum Partner providing Xero Setup and certification services to clients.
• FiguredcoreTechnology or IntegrationFigured provides collaborative and easy-to-use smart farm financial software for improving short and long term profitability. Campbell Tyson integrates Figured with Xero for farming clients.
• Innovation FranklinminorStrategic or Co-development PartnerPositioning Franklin and NZ for the future through innovation. Campbell Tyson is a proud partner supporting the innovation collective for Franklin region.
• STEP (Society of Trust and Estate Practitioners)minorStrategic or Co-development PartnerSTEP is a global professional body comprising lawyers, accountants, trustees and other practitioners helping families plan for their futures. Allison Sankey is a full member of STEP.
• Franklin Trustee ServicescoreTechnology or IntegrationCampbell Tyson Limited provides independent trustee services through Franklin Trustee Services (FTS). The directors of Campbell Tyson are the same directors of Franklin Trustee Services, providing trust administration and trustee services.
• Pukekohe PlazaminorOthersCampbell Tyson Business Centre is located within the Pukekohe Plaza building. Room hire clients have access to parking on levels 3, 3A and 4 of the carpark.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deloitte New Zealand: Big4 accounting and advisory firm with NZ-wide coverage and growing focus on SME and agri advisory. Broad incumbent competing for the same provincial and agribusiness wallet.
• EY New Zealand: Big4 firm with national New Zealand practice spanning audit, tax, and advisory — overlapping at the upper-SME and agribusiness end of Campbell Tyson's client range.
• PwC New Zealand: Big4 firm with established NZ practice serving private businesses, agri, and professional services clients — broader portfolio than Campbell Tyson but overlapping on advisory and agri engagements.
• KPMG New Zealand: Big4 firm with broad NZ presence including agri and regional advisory teams. Larger scale and brand, but overlapping SME/agri advisory clientele.

Direct peers

• Grant Thornton New Zealand: Global mid-tier accounting firm with a New Zealand practice focused on privately held businesses, agribusiness, and advisory — direct competition for similar provincial and family-business clients.
• Baker Tilly Staples Rodway (New Zealand): A mid-tier New Zealand chartered accountancy network with comparable provincial and regional coverage, similar compliance + advisory + agri-service mix, and overlapping SME target market. Closest like-for-like peer to Campbell Tyson in scale and service portfolio.
• PKF New Zealand: International mid-tier accounting network with multiple regional NZ offices serving SMEs, agribusiness, and family enterprises — overlapping advisory, compliance, and succession-planning offerings.
• BDO New Zealand: Mid-tier international accounting network with significant presence across provincial New Zealand, offering audit, tax, and advisory services to SMEs and agribusiness — directly competitive with Campbell Tyson in the same customer segments.
• Crowe New Zealand (formerly Markhams): Top-10 New Zealand accounting network providing compliance, advisory, and agri-services to SMEs; comparable mid-tier positioning and rural client base make it a directly overlapping peer for Campbell Tyson.

Others

• Figured: Cloud farm-financial management software tightly integrated with Xero and embedded within Campbell Tyson's agri-services offering. Comparable tech-stack enabler for rural accounting and adjacent ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campbell Tyson