Universidad Latina de México S.C.

What Universidad Latina de México S.C. does

Universidad Latina de México S.C. (ULM) is a private Mexican educational institution headquartered in Celaya, Guanajuato, operating an integrated multi-level academic platform that spans kindergarten through graduate studies. Its portfolio encompasses Instituto Celayense (K-12 including preschool, elementary, and middle school), Prepa ULM (upper secondary), 17 undergraduate programs distributed across the Escuelas de Arquitectura, Negocios, Ingeniería, Diseño, Medicina, Derecho, Nutrición and Facultades de Psicología and Odontología, and four graduate programs (Maestrías and Especialidad) in education, psychology, family therapy, and odontology. The institution is operated by Instituto Celayense S.C. as a civil association under continuous Lemus-family stewardship since its founding by Profesor Isaías Lemus Oliveros in 1966, and has held the FIMPES 'LISA Y LLANA' maximum accreditation since December 2017.

The business model is tuition-driven across all educational levels, with scholarships structured by academic merit (Concurso General at 8.5+ GPA, Mérito at 9.0+, Excelencia Académica at 9.5-10, plus Deportiva and Convenio categories). Revenue is supplemented by extension activities: Centro de Idiomas (CEDI) offers English, French, Italian, German, Japanese, and Otomí language programs with Cambridge and TOEFL preparation; Centro para el Desarrollo Estratégico (CEDE) delivers continuing education, diplomas, and third-party certifications including AHA, NAEMT, and CONOCER. Supporting technology is limited to standard student and faculty portals (login-home-estudiantes.ulm.edu.mx, login-home-catedraticos.ulm.edu.mx), an online admissions application, and SEP-certified electronic certification and titling modules.

ULM distributes through a sales-led admissions function across three physical campus locations in Celaya, complemented by a convenio partner-school network that generates top-of-funnel referrals. GTM is supported by digital channels (website, Facebook, Instagram), WhatsApp and phone-based direct outreach, and on-campus evaluation diagnostics and campus visits. The institution holds several regulated accreditations that materially shape its competitive position, including FIMPES maximum accreditation, COMAEM accreditation for the Medical Surgeon program, CONOCER certification entity status, and exclusive ETS iB TOEFL testing center status in Celaya since 2006.

Name

Universidad Latina de México S.C.

Legal name

Universidad Latina de México S.C.

Website

https://ulm.edu.mx

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Universidad Latina de México is a family-controlled private Mexican educational institution in Celaya, Guanajuato, offering integrated K-12 through graduate programs across medicine, law, business, architecture, and more, plus language and continuing-education centers.

Ownership category

akta.pro rank

Headquarters

HQ city

Celaya

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Enrollment Fees: The primary revenue stream comes from tuition payments and enrollment fees paid by students across all educational levels — basic education (kindergarten through secondary), upper secondary (preparatoria), undergraduate degrees, and postgraduate programs. The university also collects diagnostic evaluation fees, initial enrollment payments, and ongoing tuition from students.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Universidad Latina de México S.C. is a private multi-level educational institution in Celaya, Guanajuato, Mexico, offering K-12 (including an International Baccalaureate program) through postgraduate education across schools of Medicine, Law, Architecture, Business, Engineering, Design, Psychology, Dentistry, and Nutrition. The institution also operates a dedicated language center (CEDI) and a continuing education centre (CEDE), delivering degree programs, diplomas, and language courses to individual students and working professionals.

Product overview

Universidad Latina de México is a private Mexican higher education institution with 58 years of experience, organized as a multi-level educational platform offering integrated educational services from preschool through graduate studies. The portfolio comprises: Instituto Celayense (K-12 basic education including Jardín de Niños, Primaria, and Secundaria), Prepa ULM (upper secondary), 17 undergraduate programs (Licenciaturas) across Schools of Architecture, Business, Engineering, Design, Medicine, Psychology, Law, Nutrition, and Dentistry, 4 graduate programs (Maestrías and Especialidad) in education, psychology, and odontology, and extension services through Centro de Idiomas (CEDI) for language training with certification preparation and Centro para el Desarrollo Estratégico (CEDE) for continuing education and professional certifications. The institution operates student and faculty portals as digital services, all unified under the educational model motto 'AGE QVOD AGIS' (Do well what you do).

Differentiator

Problem solved

Functional benefit

Products and services

• Medicine program (School of Medicine) Undergraduate medical degree program offered through the School of Medicine, for students pursuing a medical career in Mexico.
• Law program (School of Law) Undergraduate law degree program delivered through the School of Law, for students pursuing legal practice in Mexico.
• Architecture program (School of Architecture) Undergraduate architecture degree program offered through the School of Architecture, for students pursuing architectural practice.
• Business program (School of Business) Undergraduate and postgraduate business degree programs offered through the School of Business, for students pursuing careers in management, finance, and commerce.
• Engineering program (School of Engineering) Engineering degree programs offered through the School of Engineering, for students pursuing technical and engineering careers.
• Design program (School of Design) Design degree programs offered through the School of Design, for students pursuing careers in graphic, industrial, or related design fields.
• Psychology program (School of Psychology) Psychology degree program offered through the School of Psychology, for students pursuing careers in clinical, organizational, or educational psychology.
• Dentistry program (School of Dentistry) Dentistry degree program offered through the School of Dentistry, for students pursuing dental practice.
• Nutrition program (School of Nutrition) Nutrition degree program offered through the School of Nutrition, for students pursuing careers in nutrition and dietetics.
• Language center (CEDI) In-house language training center delivering foreign-language courses and certification to enrolled students and external learners.
• Continuing education (CEDE) Continuing education division offering diplomas, certifications, and short courses for working professionals and adult learners seeking upskilling or reskilling.
• K-12 education (including International Baccalaureate) Pre-university private education from primary through secondary levels, including an International Baccalaureate program track, for families in the Celaya/Bajío region.

Quantifiable outcome

• 58+ years of continuous operation with 50th anniversary celebrated 2015-2016
• +5 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• RYE School of EnglishminorStrategic or Co-development Partner · 1 January 2011Partnership with RYE School of English signed in 2011 for the administration of Cambridge University examinations in digital format, enabling ULM students to access international English language certifications.
• ETS (Educational Testing Services)coreStrategic or Co-development Partner · 1 January 2006Since 2006, ULM has been a certified ETS examination center (Centro Examinador Certificado) for the Internet Based TOEFL (iB TOEFL), being the only certified center in the city of Celaya. This partnership positions ULM at the forefront of foreign language certification.
• FIMPES (Federación de Instituciones Mexicanas Particulares de Educación Superior)coreOthersMember and accredited institution of FIMPES, the national federation of private higher education institutions in Mexico. Holds the maximum 'LISA Y LLANA' accreditation level. FIMPES provides institutional quality standards, peer evaluation, and representation of private universities.
• COEPES GTO (Comisión Estatal para la Planeación de la Educación Superior de Guanajuato)coreOthersActive member of COEPES GTO, the state commission for higher education planning in Guanajuato. ULM has organized two COEPES Congresses on Integral Formation (2019 and 2021) and the institution's Rector served as coordinator of the COEPES working team.
• AMIESIC (Asociación Mexicana de Instituciones de Educación Superior de Inspiración Cristiana)minorOthersMember of AMIESIC, the association of Mexican higher education institutions with Christian inspiration, aligning with ULM's educational philosophy and values-based mission.
• ASINEA (Asociación de Instituciones de la Enseñanza de la Arquitectura de la República Mexicana A.C.)minorOthersThe School of Architecture is a member of ASINEA, the national association of architecture teaching institutions in Mexico, providing access to academic exchange and professional development in architectural education.
• ANFADE (Asociación Nacional de Facultades, Escuelas de Derecho, Departamentos de Derecho e Institutos de Investigación Jurídica, A.C.)minorOthersThe School of Law is a member of ANFADE, the national association of law schools and legal research institutes, providing academic benchmarking and professional networking in legal education.
• AFEIDAL (Asociación de Facultades, Escuelas e Institutos de Derecho de América Latina)minorOthersThe School of Law is a member of AFEIDAL, the Latin American association of law schools and legal research institutes, providing regional academic exchange and collaboration opportunities.
• Universidad de GuanajuatocoreStrategic or Co-development PartnerThe Universidad Latina de México received official university designation (Distinción de Universidad) approved by the Universidad de Guanajuato's Consejo Universitario on May 19, 2000. The Medical Surgeon program is incorporated to the Universidad de Guanajuato. This partnership provides academic oversight and validation of ULM's university-level programs.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Instituto Tecnológico de Celaya: Public technological institute located in the same city as ULM, directly competing for engineering and industrial-program applicants; the most direct local competitor for ULM's Escuela de Ingeniería and business programs in Celaya.
• Universidad de Guanajuato: Public state university serving the same Guanajuato region; ULM's own university designation was approved by Universidad de Guanajuato's Consejo Universitario in 2000, and its Medical Surgeon program is incorporated to this institution — making it the most direct comparable for academic reputation and program scope.

Others

• Universidad Pedagógica Nacional (UPN): Specialized public institution focused on teacher education; relevant for benchmarking ULM's Maestría en Ciencias de la Educación and continuing-education (CEDE) programming aimed at educators.

Broad incumbents

• Universidad Anáhuac México: Major Mexican private university with multi-disciplinary programs (medicine, law, architecture, psychology, design, business) overlapping almost entirely with ULM's portfolio, including a Christian-inspired educational philosophy similar to ULM's AMIESIC affiliation.
• Universidad del Valle de México (UVM): Large for-profit private university system offering a comprehensive undergraduate catalog (medicine, architecture, engineering, business, law, nutrition, psychology) similar to ULM's; the most relevant national comparable for FIMPES-accredited, tuition-driven private higher education at scale.
• Instituto Tecnológico y de Estudios Superiores de Monterrey (Tec de Monterrey): Mexico's largest private university system with national and international reach; comparable as a private higher education operator offering the same kinds of undergraduate and postgraduate programs (engineering, business, medicine, law) but at vastly greater scale and geographic breadth.
• Universidad La Salle (ULSA): Network of Christian-inspired private universities across Mexico with comparable value proposition (integral formation, accreditations, multi-disciplinary program mix) and similar association memberships as ULM, operating at substantially greater scale.
• Universidad Iberoamericana (IBERO): Jesuit-inspired private university with comparable program mix and quality-accreditation profile; relevant peer for benchmarking the Christian-inspired, integral-formation positioning that ULM cultivates via AMIESIC membership.

Regional players

• Universidad de León: Private university in nearby León, Guanajuato offering comparable undergraduate and postgraduate programs; competes with ULM for students across the Bajío region though based in a different city.
• CETYS Universidad: Private university system based in Mexicali offering comparable multi-disciplinary programs with FIMPES-level accreditation; comparable regional private institution but operating in northwest Mexico rather than ULM's Bajío market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UniversidadLatinadeMexico
• Instagraminstagram.com/universidadlatinademexico/?hl=es-la
• Xx.com/ulm_mx
• LinkedInlinkedin.com/company/universidad-latina-de-mexico

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidad Latina de México S.C.