What Ultravation does

Ultravation, Inc. is a privately held US manufacturer of indoor air quality (IAQ) hardware, incorporated in Vermont and headquartered at 67 Tubbs Avenue in Brandon, with operations ongoing since 2000. The company designs and builds products across four technology pillars: UV-C germicidal air and surface disinfection, photocatalytic oxidation (PCO) air purification, bi-polar air ionization, and advanced media filtration (MERV 11 and MERV 13), plus germicidal UV water treatment. Its portfolio includes roughly 20 active SKUs organized under sub-brands such as UltraMAX (UV-C air/surface disinfection), UVPhotoMAX and UVCatalyst (PCO), Orion (bi-polar ionization), ProgressiveMedia and Photronic (filtration systems), Aquatronic (UV water), and the dedicated UVMatrix AS-Series and BioGuardUV FS-Series for commercial installations. Two patents anchor the technology stack: a T3 UV-C lamp system with thermal stabilization delivering up to 40% higher UV output at 18,000–27,000 hour lamp life, and a TiO2 photocatalyst formulation enhanced with silver and zinc ions.

The company sells exclusively through professional HVAC contractors and wholesalers; products are not authorized for internet sale and pricing is set contractor-by-contractor on a quote basis. Ultravation operates an Authorized Contractor program that routes 100% of consumer call-center leads to participating installers, and the company is a member of ASHRAE, ACCA, IAQA, IUVA, and HARDI. Commercial, institutional, medical, retail, and public-sector deployments are addressed through two wholly-owned sub-brands, Ultravation Commercial and Solaris IAQ.

Revenue is generated through one-time hardware sales and a recurring replacement stream of UV lamps and filters. The business is founder/management-owned with no disclosed venture capital, private equity, or public-market investors, and operates exclusively in the United States. All in-duct products have been confirmed compliant with UL 60335-2-40 for new A2L refrigerants.

Name

Ultravation

Legal name

Ultravation, Inc.

Website

https://ultravation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultravation is a privately held US manufacturer of indoor air quality hardware, including UV-C germicidal, photocatalytic oxidation, bi-polar ionization, and advanced filtration products. The company sells exclusively through professional HVAC contractors and wholesalers to residential and commercial customers across the United States.

Ownership category

akta.pro rank

Product category

Indoor Air Quality Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Irradiation Apparatus Manufacturing (334517)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)

akta.pro primary industry

Air Filtration & Indoor Air Quality Components (Filters/UV/ERVs-HRVs) (IMADANAE)

akta.pro secondary industries

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI), UV Germicidal Light (UV-C) & HVAC Disinfection Systems (HSAOAIAI), HVAC Air Filtration & Air Purifier Installation (HSAOAIAC), Indoor Air Quality (IAQ), Ventilation & Filtration Services (BPABACAH), Indoor Air Quality Equipment Installation (Humidifiers, Dehumidifiers, Air Purifiers) (HSAOAGAK)

Keywords

• Indoor air quality
• UV-C disinfection systems
• Photocatalytic oxidation air purifiers
• HVAC air filtration
• Germicidal UV water treatment

Headquarters

HQ city

Poultney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IAQ Hardware Products: Ultravation generates revenue through the sale of indoor air quality hardware products including UV-C disinfection systems, PCO air purifiers, air filtration systems, ionization products, and portable air purifiers. Products are sold through HVAC contractors and distributors as complete systems and replacement parts (UV lamps and filters).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ultravation designs and manufactures indoor air quality (IAQ) improvement hardware, including UV-C air and surface disinfection systems, photocatalytic oxidation (PCO) air purifiers, MERV-rated ProgressiveMedia filtration cabinets, bi-polar air ionization generators, germicidal UV water treatment systems, and desktop/portable air purifiers. Products target biological pathogens, VOCs, odors, allergens, and particulates in residential and commercial HVAC applications. All products are sold exclusively through professional HVAC contractors and wholesale distributors, with replacement UV lamps and filters offered as recurring parts.

Product overview

Ultravation is an American manufacturer of indoor air quality (IAQ) improvement products headquartered in Brandon, Vermont. The product portfolio consists of hardware-based air and water treatment solutions organized into five main technology categories: PCO (Photocatalytic Oxidation) air purifiers including UVCatalyst, UVPhotoMAX GI, UVPhotoMAX, Synergy, and Advantage PowerPCO; UV-C air and surface disinfection products including UltraMAX Gold Extreme, UltraMAX EZUV, UltraMAX EZUV Signature Series, DrainLight UV, UVC-Advantage, M-Series UV, EZ-Light 6P, and UltraMAX TCEZ; Advanced air filtration through ProgressiveMedia MERV-rated cabinet filters; Bi-polar air ionization via the Orion ion generator; and germicidal UV water treatment through the Aquatronic system. Desktop/portable options include UVP-6000 and UVP-7000 air purifiers. Commercial-grade offerings include UVMatrix AS-Series for large HVAC airstream disinfection and BioGuardUV FS-Series for standalone room air disinfection. The company also offers replacement UV lamps and filters. Products are sold exclusively through HVAC contractors and are not authorized for internet sale.

Differentiator

Problem solved

Functional benefit

Brands

• Solaris IAQ: Indoor air quality products brand operated by Ultravation, featured at solarisiaq.com
• ProgressiveMedia
• UVPhotoMAX
• UltraMAX
• Orion
• Aquatronic
• Photronic
• UVCatalyst
• UVMatrix
• BioGuardUV

Products and services

• UVCatalyst PCO (photocatalytic oxidation) air purifier with activated carbon contamination capture that breaks down odors, VOCs, and chemical fumes in HVAC systems; for residential and light commercial applications installed by HVAC contractors.
• UVPhotoMAX GI PCO air purifier combining active contaminant capture with ionization for enhanced disinfection of airborne pathogens and surfaces; installed in HVAC systems by HVAC contractors.
• UVPhotoMAX PCO air purifier with active contaminant capture technology for breaking down VOCs and odors and deactivating bacteria and viruses in HVAC airstreams.
• Synergy PCO air purifier combining LED and ionization technologies for comprehensive air purification in HVAC systems.
• Advantage PowerPCO Compact PCO air purifier with unified UV lamp and power supply designed for residential HVAC applications.
• UltraMAX Gold Extreme Comprehensive UV-C system for air and surface disinfection in HVAC systems, providing high-intensity germicidal UV-C treatment.
• UltraMAX EZUV Signature Series Compact UV-C air and surface disinfection system featuring T3 lamp technology for enhanced UV output and extended lamp life.
• UltraMAX EZUV Compact UV system for air and surface disinfection, designed for residential and light commercial HVAC applications.
• DrainLight UV UV light system specifically designed for HVAC condensate drain pan disinfection to prevent bio-growth.
• UVC-Advantage Compact one-piece UV-C system for integrated air and surface disinfection in HVAC installations.
• M-Series UV Germicidal UV disinfection system designed for mini-split ductless air conditioning units, with 360-degree UV shield rotation.
• EZ-Light 6P Intensive UV-C air and surface disinfection unit for applications requiring enhanced pathogen reduction.
• UltraMAX TCEZ UV-C disinfection system for HVAC applications targeting coils, drain pans, and airstream sterilization.
• ProgressiveMedia Air Filtration Commercial-grade media cabinets with MERV 11 and MERV 13 rated filters using Ultravation UltraStrand hypoallergenic fibers for whole-house air filtration.
• Photronic Multistage air treatment system combining MERV 13 filtration, germicidal UV lights, and photocatalytic oxidation for comprehensive indoor air quality improvement.
• Orion Bi-Polar Ion Generator Bi-polar air ionization system for HVAC that freshens air, groups micro-particulates for filtration capture, and reduces odors and VOCs.
• UVP-6000 Desktop Air Purifier Desktop PCO + UV-C air purifier combining photocatalytic oxidation and germicidal UV for personal air purification.
• UVP-7000 Desktop Air Purifier HEPA + UV-C air purifier combining high-efficiency particulate air filtration with germicidal UV disinfection for personal air purification.
• Aquatronic UV Water Treatment Germicidal UV-C water disinfection system providing chemical-free potable water treatment in 10 or 20 gallons per minute configurations.
• UVMatrix AS-Series Commercial UV System Commercial UV system for HVAC airstream disinfection in large installations, used for air sterilization as air passes through ductwork.
• BioGuardUV FS-Series Commercial UV System Convection-driven standalone UV room air disinfection system for public spaces such as restaurants, libraries, and hospital rooms.
• Replacement UV Lamps and Filters OEM replacement UV lamps and filters sold as consumable parts for installed Ultravation IAQ systems, supporting recurring service revenue for HVAC contractors.

Quantifiable outcome

• Independent testing confirms UV light effectiveness against pathogens in as little as 2 seconds of exposure
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers)coreOthersUltravation is a member and supporter of ASHRAE. ASHRAE is the primary industry body that has recognized UV-C light as the only air disinfection technology effective for HVAC applications. Ultravation products comply with ASHRAE standards and guidelines.
• ACCA (Air Conditioning Contractors of America)coreOthersUltravation maintains membership in ACCA, supporting the professional HVAC contractor community through industry advocacy and standards.
• IAQA (Indoor Air Quality Association)coreOthersMembership and support for the Indoor Air Quality Association, the leading professional organization dedicated to indoor air quality.
• IUVA (International Ultraviolet Association)coreOthersMembership in IUVA supporting the advancement of ultraviolet disinfection technologies and standards globally.
• HARDI (Heating Air-conditioning & Refrigeration Distributors International)coreOthersMembership in HARDI supporting the wholesale distribution channel for HVAC products. Authorized Contractors purchase Ultravation products from HARDI member distributors.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• RGF Environmental Group: RGF is a direct competitor in UV-C and advanced IAQ products for HVAC, offering PHI cells, REME HALO, and comparable in-duct air purification technologies targeting the same HVAC contractor channel.
• Fresh-Aire UV: Fresh-Aire UV manufactures germicidal UV-C lighting and IAQ products for residential and commercial HVAC systems, directly overlapping with Ultravation's UV-C product lines like UltraMAX and UVMatrix.
• Sanuvox: Sanuvox specializes in UV germicidal air purification for HVAC and commercial applications, competing head-to-head with Ultravation in UV-C airstream disinfection products.
• Field Controls: Field Controls provides UV-C germicidal lamps, IAQ accessories, and HVAC-related air treatment products sold through the same professional contractor distribution channels.
• IQAir: IQAir manufactures high-performance air purifiers (HEPA and gas-phase filtration) for residential and commercial use, overlapping with Ultravation's portable UVP-6000/7000 and PCO products.

Broad incumbents

• Honeywell IAQ (Resideo): Resideo/Honeywell offers whole-home IAQ solutions including UV lights, filtration, and air purifiers as part of a broader HVAC controls portfolio, competing broadly with Ultravation's contractor-channel offerings.
• Carrier IAQ: Carrier integrates IAQ products (UV lamps, air purifiers, filtration) into its broader HVAC system portfolio, offering competing in-duct IAQ accessories to the same contractor base.
• Trane Technologies: Trane offers integrated IAQ solutions across its commercial and residential HVAC lines, representing bundled competition for Ultravation's standalone IAQ products.

Emerging players

• Molekule: Molekule commercializes PCO-based air purification (similar technology to Ultravation's UVCatalyst/UVPhotoMAX) targeted at premium consumers and light commercial customers.
• Air Oasis: Air Oasis produces UV-C and PCO air purifiers for residential and commercial markets, representing a smaller competitor with overlapping technology and channel approaches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UltravationInc
• LinkedInlinkedin.com/company/ultravation-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultravation