Femma Wereldvrouwen

What Femma Wereldvrouwen does

Femma Wereldvrouwen, legally Femma vzw, is a Belgian non-profit women's association founded over 100 years ago and headquartered at Urbain Britsierslaan 5, 1030 Brussels. The organization operates as a federated community platform built around more than 600 volunteer-led local groups (Femmagroepen) serving approximately 30,000 members across Flanders and Brussels. Its functional remit spans community connection, leisure and personal development activities, women's-only group travel, editorial content, and advocacy on women's rights, gender equality, and social issues (pensions, body autonomy, work and care).

The core product surface consists of: (i) the Activiteitenkalender (activity calendar) that aggregates events across all local groups; (ii) Vrouwenreizen, a women-only group travel program operated under a licensed travel agency (license A6030), with itineraries across Belgium and international destinations such as Egypt, Iceland, Greece, Austria, Portugal, and Poland, priced between roughly €430 (domestic weekends) and €2,905 (international multi-day trips); (iii) Femma Magazine, a periodic publication; (iv) De Maekerij, a creative workshop hub in Leuven; (v) Open Aanbod webinars and themed series such as Expeditie Vrouw; (vi) an Inspiratiepunt DIY resource center; (vii) a directory of Externe Aanbieders (vetted external instructors); and (viii) a webshop for merchandise. Supporting infrastructure includes regional Groepscoaches (group coaches) who seed and sustain local groups, and a Vrijwilligersraad (Volunteers Council) established in 2021 to channel volunteer input into governance.

The organization is led by Algemeen directeur Griet Janssens and Directeur personeel en organisatie Bieke Verhoelst, with a Board of Directors and General Assembly of volunteers providing governance. Revenue is generated through membership fees, activity and workshop fees (typically €1–€15 with Femmapas member discounts), transaction-based travel package sales, magazine subscriptions, webshop sales, and likely Flemish government support given the Vlaanderen co-branding on the website. Go-to-market is primarily grassroots: volunteer-driven local groups serve as the primary acquisition and retention channel, complemented by the website, newsletter, social media, and webinars. The entity employs 51–100 paid staff at the national level and relies on a much larger volunteer base for local delivery.

Name

Femma Wereldvrouwen

Legal name

Femma vzw

Website

https://femma.be

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Femma Wereldvrouwen is a Flemish non-profit women's association operating 600+ volunteer-led local groups serving about 30,000 members across Flanders and Brussels with community activities, women-only travel, workshops, and editorial content. Founded over 100 years ago, it also runs the licensed Vrouwenreizen travel agency and De Maekerij creative hub in Leuven.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussel

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Supply Chain

Revenue model

1. Membership fees: Revenue from membership contributions from individual women who join Femma local groups
2. Activity and workshop fees: Fees charged for various activities including workshops, cycling tours, cultural outings, and skill-building sessions organized by local Femma groups
3. Travel packages: Organized women-only travel packages with full-board accommodations, guided tours, and cultural experiences. Femma operates as a licensed travel agency (A6030)
4. Femma Magazine: Publication featuring stories, recipes, and creative inspiration for women

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Femma Wereldvrouwen is a Belgian non-profit women's association that organizes a national network of 600+ volunteer-led local groups delivering community activities, workshops, and personal development programs for women across Flanders and Brussels. It also operates a licensed women-only travel agency offering guided cultural trips, and publishes Femma Magazine as a member benefit. Membership, activity fees, travel package sales, and magazine subscriptions fund the organization.

Product overview

Femma is a women's organization operating as a platform with multiple interconnected offerings. The core consists of over 600 local Femmagroepen (local groups) serving 30,000 members across Flanders and Brussels, supported by regional group coaches. Key products include an Activiteitenkalender (activity calendar) aggregating all activities, Vrouwenreizen (women's travel) offering group trips, Femma Magazine for editorial content, and De Maekerij as a creative hub in Leuven. Additional services include an open activities catalog (Open Aanbod), an inspiration resource center (Inspiratiepunt), and a directory of external providers. The organization also maintains a Webshop for merchandise and a governance structure including a Volunteer Council.

Differentiator

Problem solved

Functional benefit

Products and services

• Femmagroepen (Local Femma Groups) Over 600 volunteer-led local Femma groups across Flanders and Brussels, offering activities such as cycling, walking, creative workshops, cooking, and social gatherings for women who identify as women. Each group runs its own calendar of community activities.
• Vrouwenreizen (Women's Travel)

Quantifiable outcome

• 30,000 women connected through local groups
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supporting and minor.

• External Activity Providers (Externe aanbieders)supportingOthersFemma collaborates with external instructors and creative professionals who provide workshops and activities for local Femma groups. These include craft teachers, fitness instructors, cultural guides, and workshop leaders who are vetted and recommended by the central organization.
• Tomorrowland FestivalminorStrategic or Co-development PartnerFemma volunteers collaborate with Tomorrowland festival, providing volunteer support in exchange for exposure and community engagement opportunities. Femma groups from Elewijt participate annually.
• YWCA of BelgiumsupportingOthersListed as one of the partner organizations in the Femma activity network, representing international women's organization connections.
• Vlaanderen (Government)supportingOthersFemma receives support and recognition from the Flemish Government, as evidenced by their logo placement and 'Vlaanderen verbeelding werkt' branding on the website footer.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YWCA Belgium / YWCA Vlaanderen: Affiliated women's community organization in Belgium — already a Femma partner. Comparable target audience (women seeking community and development) with overlapping programming.
• Markant: Belgian network for ambitious women, offering local chapters, events, personal development, and networking across Flanders. Direct peer in the Flemish women's association space with a similar local-chapter/membership model.
• VIVA-SVV: Flemish women's organization providing local groups, leisure activities, workshops, and travel experiences. One of the closest direct competitors to Femma in the Belgian women's community space.
• Zonta International: Global service organization of professionals that empowers women through local clubs, advocacy, and community projects. Comparable in structure (volunteer-led local clubs serving women) though more professionally oriented than Femma.
• Soroptimist International: Worldwide volunteer service organization for women, organized in local clubs running projects, networking events, and advocacy. Direct peer in terms of mission, club structure, and women-only membership model.

Broad incumbents

• Libelle / Libelle Mama: Leading Dutch-language women's magazine brand with events, travel, and digital community extensions. Comparable in audience (Flemish women) and editorial/media vertical overlap with Femma Magazine.
• Club Méditerranée (Club Med): Global premium all-inclusive resort operator with strong group-travel, family, and experiential positioning. Comparable as a broader incumbent competing for the same women's leisure travel wallet share.

Emerging players

• Travelcounsellors Belgium: Bespoke travel agency operating in Belgium with personalized group and individual travel services. Comparable as a competitor in the curated women-only travel niche that Femma monetizes through its A6030 license.
• Kompass / Meetup Women-focused Communities: Digital community platforms that increasingly host women-focused local groups and interest-based meetups across Belgium. Emerging peer threatening Femma's grassroots local-group franchise with lower friction and digital scale.

Others

• KWB (Kristelijke Werknemersbeweging): Flemish movement organizing local groups, leisure activities, and cultural outings for adults. Adjacent peer: not women-only but competes for the same Flemish adult-leisure time and local-group volunteers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Femmavzw
• Facebookfacebook.com/femmavzw

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Femma Wereldvrouwen