Western Colloid
Western Colloid is a private manufacturer of Fluid Applied Reinforced Roofing (FARR) systems and commercial roof coatings, selling through distributors, regional field sales, and the largest US tanker fleet to contractors, building owners, and specifiers across the United States.
- Company typePrivate
- Founded1970
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Western Colloid does
Western Colloid is a privately held Los Angeles-headquartered manufacturer of Fluid Applied Reinforced Roofing (FARR) systems and commercial roof coatings, founded in the early 1970s by a former roofing contractor who transitioned from installation into proprietary manufacturing. The company's core technology is the FARR system architecture: layered, seamless monolithic membranes built from waterproof asphalt emulsion base coats, polyester fabric reinforcement (325, 326, 272 grades), and durable acrylic elastomeric topcoats (ElastaHyde 720 ARC, 770 AXP, 790 AFC, QS Quick Set variants). The product portfolio spans more than twenty SKUs including asphalt emulsions (298, 298 X, 298E), specialty primers for TPO/metal/asphalt substrates (900, 930, 950, 970), elastic cements (800, 8000), aluminum and acrylic reflective coatings, walkway systems, skylight sealers, and reinforcement fabrics. Products carry FM 4470 Class 1, UL Class A, Miami-Dade, ICC-ES, Energy Star, and CRRC ratings, and are applicable over BUR, Modified Bitumen, Single Ply, Spray Foam, Metal, and Gravel roofs.
The company operates two manufacturing plants (Los Angeles, CA and Oakland, CA), three regional pickup/distribution locations (Santa Ana CA, Glendale AZ, Alvarado TX), and the largest tanker fleet servicing the US roofing industry, enabling direct jobsite bulk delivery. Western Colloid monetizes through one-time product sales (gallon to tanker sizing), paid contractor training, and free specification/consultation services, distributing through roofing distributors across the Western US with national shipping capability. The customer base spans commercial building owners, property managers, roofing contractors (served through an Approved Contractor program with annual review and a mentor program for newer applicators), and specifiers/architects, with sub-brand Armor Top serving the adjacent pavement maintenance vertical. Leadership is anchored by President Greg Hlavaty (2024 RCMA leadership honoree), General Manager Hal Leland (CRRC Board, third term), and multigenerational plant operations leadership.
Western Colloid firmographics
Firmographics- Name
- Western Colloid
- Legal name
- Western Colloid
- Website
- https://westerncolloid.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Western Colloid is a private manufacturer of Fluid Applied Reinforced Roofing (FARR) systems and commercial roof coatings, selling through distributors, regional field sales, and the largest US tanker fleet to contractors, building owners, and specifiers across the United States.
- Ownership category
- akta.pro rank
Western Colloid industry classification
Industry- Product category
- Commercial Roof Coatings
- NAICS
- Asphalt Shingle and Coating Materials Manufacturing (324122), Roofing Contractors (238160)
- SIC
- Asphalt Paving & Roofing Materials (2950), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA)
- akta.pro secondary industries
- Roof Coatings & Elastomeric Coatings (IMADAKAF), Built-Up Roofing (BUR) (IMADAFAH)
Keywords
Where Western Colloid is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Western Colloid business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Roof Coating Products: Sale of fluid applied roof coating products including asphalt emulsions, acrylic elastomeric coatings, primers, sealants, and polyester fabrics. Products available in sizes from 1 gallon to totes and tankers.
- Bulk Delivery Services: Largest fleet of tankers servicing the roofing industry in the United States. Bulk delivery directly to job sites reduces installation costs for contractors and environmental impact by reducing barrels and pails.
- Contractor Training Services: Technical and field support including installation training, sales support, and mentor program for newer contractors to guide through bidding, specification and contract processes.
- Specification and Consultation Services: Free field inspections and roof consultations to prepare specifications designed to address specific roof needs. Expert opinions and project consultation provided to contractors and building owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product sizing options from gallon to tanker quantities |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Western Colloid product offering
Product offeringCore offering
Western Colloid manufactures and distributes Fluid Applied Reinforced Roofing (FARR) systems and commercial roof coating products. Its portfolio includes asphalt emulsions, acrylic elastomeric reflective coatings (ElastaHyde line), primers, elastic cements, sealants, and stitchbonded polyester reinforcement fabrics used to restore and waterproof existing commercial roofs. Products are sold in sizes from 1-gallon containers to bulk tanker deliveries, primarily to roofing contractors, building owners, and property managers across the United States.
Product overview
Western Colloid is a manufacturer of Fluid Applied Reinforced Roofing (FARR) systems and commercial roof coating products. The core product offering consists of FARR Systems - comprehensive roofing solutions using layers of asphalt emulsion and polyester fabric reinforced with acrylic coatings. The product portfolio includes ElastaHyde acrylic elastomeric coatings (720, 770, 790, and QS variants) for reflective surfaces; asphalt emulsions (298, 298X, 298E) as base membranes; specialized primers (900, 900R, 930, 950, 970, 9000) for various substrates including TPO and metal; elastic cements (800, 8000) for flashing and sealing; and polyester reinforcement fabrics (325, 326, 272). The company also produces Cool Roof systems for energy efficiency, SilverWhite aluminum reflective coatings, and specialty products like walkway coatings and skylight sealers. Products are available from 1 gallon to tankers for projects of any size.
Differentiator
Problem solved
Functional benefit
Brands
- FARR (Fluid Applied Reinforced Roofing): Western Colloid's primary roof coating system brand - lightweight, tough, flexible membranes applied directly over existing roof systems with flexible membranes using asphalt emulsion and polyester fabric surfaced with acrylic coating.
- ElastaHyde
- Armor Top
- Glas-Shield
Products and services
- FARR Systems (Fluid Applied Reinforced Roofing)
- Cool Roof System
- Commercial Roof Coating Systems
- ElastaHyde 720 ARC
- ElastaHyde 790 AFC
- ElastaHyde 770 AXP
- ElastaHyde QS (Quick Set)
- 700 EC Western White
- SilverWhite 525
- 800 Elastic Cement
- 8000 All Weather Elastic Cement
- 298 X Asphalt Emulsion
- 298 Asphalt Emulsion
- 298E Elastomeric Asphalt Emulsion
- 930 TPO Primer
- 730 TPB ElastaHyde TPO Base Coating
- 900 MTL Bonding/Divorcing Primer
- 900R MTL Rust Primer
- 950 Primer/Sealer Stain Blocker
- 970 A2A Bonding Primer
- 9000 Roof Wash & Prime
- 850 SWS Seamless Walkway Coating
- 925 Clear Skylight Coating
- 901 Clear Rock Binder
- 325 Polyester Fabric (WCP-SS)
- 326 Polyester Fabric (WCP-SF)
- 272 Polyester Fabric (WCP-HS)
- Glas-Shield Roof System
- Armor Top Pavement Sealcoats
Quantifiable outcome
- Reduced energy costs by as much as 30%
- +3 more outcomes
Companies that use Western Colloid
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles3 records
Western Colloid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Western Colloid partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered supporting and core.
- Western States Roofing Contractors AssociationsupportingTrade association membership supporting the roofing industry in Western states. Company participates in association activities and events.
- Midwest Roofing Contractors AssociationsupportingTrade association membership supporting roofing contractors in the Midwest region. Western Colloid participates in MRCA events.
- Roofing Contractors Association of TexassupportingTrade association membership for roofing contractors in Texas. Western Colloid participates in RCAT events and activities.
- Roofing Contractors Association of CaliforniasupportingTrade association membership supporting California roofing contractors. Western Colloid participates in association activities.
- Roofing Contractors Association of HawaiisupportingTrade association membership for Hawaii roofing contractors. Western Colloid serves Hawaii/Pacific Rim regions.
- Arizona Roofing Contractors AssociationsupportingTrade association membership for Arizona roofing contractors. Western Colloid has regional operations covering Arizona.
- Roof Coating Manufacturers AssociationcoreIndustry association for roof coating manufacturers. Western Colloid's President Greg Hlavaty was honored for leadership contributions to RCMA and the roof coatings industry.
- U.S. Green Building CouncilsupportingUSGBC membership supporting green building initiatives. Western Colloid products help buildings meet USGBC LEED Requirements.
- Cool Roof Rating CouncilcoreCRRC membership and participant in Product Rating Program. Hal Leland serves on CRRC Board of Directors for third term. Products listed for energy efficiency on CRRC website.
- Spray Polyurethane Foam AlliancesupportingIndustry alliance for spray polyurethane foam. Western Colloid systems are applicable over SPF roofs and company participates in SPF alliance activities.
- Roof Consultants InstitutesupportingProfessional organization for roof consultants. Western Colloid works with roof consultants and specifiers.
- IFMA (International Facility Management Association) - Local ChapterssupportingPartnership with IFMA local chapters supporting facility management professionals who manage commercial building roofs.
- BOMA (Building Owners and Managers Association) - Local ChapterssupportingPartnership with BOMA local chapters supporting building owners and managers who are target customers for Western Colloid roof systems.
- IREM (Institute of Real Estate Management) - Local ChapterssupportingPartnership with IREM local chapters supporting real estate managers who oversee commercial property roof maintenance.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Western Colloid competitors and assessment
Company assessmentBroad incumbents
- Carlisle Construction Materials:
- GAF: GAF is North America's largest roofing manufacturer, offering shingles, membranes, coatings, and full system warranties across commercial and residential. It is comparable as a broad incumbent competing with Western Colloid's FARR and coating lines, particularly on commercial re-roofing and restoration deals.
Direct peers
- Tremco Incorporated: Tremco manufactures commercial roofing systems including fluid-applied membranes, coatings, and restoration systems, and competes directly with Western Colloid's FARR portfolio in the same contractor and building-owner channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Western Colloid social profiles
Digital presenceWestern Colloid compliance and trust
Trust signalCompliance6 records
Western Colloid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western Colloid leadership team
Management profileNumber of profiles
Profiles14 records
Western Colloid subsidiaries and ownership
Company hierarchySubsidiaries1 record
Western Colloid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western Colloid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western Colloid
What does Western Colloid do?
Western Colloid manufactures and distributes Fluid Applied Reinforced Roofing (FARR) systems and commercial roof coating products. Its portfolio includes asphalt emulsions, acrylic elastomeric reflective coatings (ElastaHyde line), primers, elastic cements, sealants, and stitchbonded polyester reinforcement fabrics used to restore and waterproof existing commercial roofs. Products are sold in sizes from 1-gallon containers to bulk tanker deliveries, primarily to roofing contractors, building owners, and property managers across the United States.
Is Western Colloid a public or private company?
Western Colloid is a private company. It is classified as family owned and is currently operating.
When was Western Colloid founded?
Western Colloid was founded in 1970. It employs 51 to 100 people.
Where is Western Colloid based?
Western Colloid is headquartered in Los Angeles, United States, in the North America region.
How does Western Colloid make money?
Four revenue lines are on record. Roof Coating Products are the primary driver. The others are bulk Delivery Services, contractor Training Services and specification and Consultation Services.
Who are Western Colloid's main competitors?
Broad incumbents on record are Carlisle Construction Materials and GAF. Tremco Incorporated is listed as a direct peer.
Does Western Colloid have an API?
No public API is recorded for Western Colloid.
What industry is Western Colloid in?
Western Colloid's product category is Commercial Roof Coatings. Its primary akta.pro industry code is IMAFAMAA, Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied), with a secondary code of IMADAKAF, Roof Coatings & Elastomeric Coatings. Its NAICS code is 324122 and its SIC code is 2950.