Mamagoto
Mamagoto is a smart-casual Pan-Asian restaurant brand operating dine-in outlets across 14 Indian cities under Azure Hospitality Pvt. Ltd., serving sushi, dimsum, ramen, bowls, and cocktails to urban millennials and Gen Z consumers via high-footfall mall locations.
- Company typePrivate
- Founded2010
- HeadquartersNew Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Mamagoto does
Mamagoto is a smart-casual Pan-Asian restaurant brand founded in 2010 and operated by Azure Hospitality Pvt. Ltd., one of India's homegrown hospitality groups. The brand operates approximately 20-25 dine-in outlets across 14 Indian cities, with concentration in Delhi NCR (Delhi, Noida, Gurugram) and additional locations in Bengaluru, Hyderabad, Chandigarh, Panaji, Indore, Kanpur, Siliguri, Aizawl, Dehradun, Guwahati, and Coimbatore. The core menu spans sushi, dimsum, ramen, bowls, and tacos, supplemented by a cocktail program (Bangkok G&T, Watermelon Martini, Classic Sangria) and Asian-inspired signature dishes. The concept is positioned as playful and brand-led, with a "playing with food" identity, manga-inspired décor, and a hawker-style culinary narrative drawn from Asian back-alley street food culture.
The business model is primarily dine-in restaurant sales at mall and commercial-area locations, with supplementary revenue from home delivery (website and third-party platforms) and a concierge event-planning service covering birthdays, corporate outings, reunions, and group celebrations with curated menus. Distribution runs through owned restaurant locations, an online reservation widget (ReserveGo), and event concierge phone/email booking channels. Marketing relies on organic social (Facebook, X-twitter, YouTube), the company website, and earned media coverage in outlets including NDTV, Entrepreneur India, and the Indian Express.
The brand is a non-listed, privately held entity under Azure Hospitality Pvt. Ltd., which operates a broader portfolio of nine restaurant concepts (Mamagoto, Dhaba Estd. 1986 Delhi, Sly Granny, Foxtrot, Maalgaadi, Okie Pokie, Rollmaal, Speedy Chow, Mamapaati). A reported 2015 funding round of $10M led by Goldman Sachs with Global Investment Banking participation supported Azure Hospitality's multi-brand scaling. Recent activity includes the April 2026 reopening of the Bengaluru Indiranagar outlet after a two-year hiatus, a 40+ item menu refresh, and continued expansion into Tier 2 and Tier 3 Indian cities under Azure's broader growth strategy.
Mamagoto firmographics
Firmographics- Name
- Mamagoto
- Legal name
- Mamagoto (operated by Azure Hospitality Pvt. Ltd.)
- Website
- https://mamagoto.in
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mamagoto is a smart-casual Pan-Asian restaurant brand operating dine-in outlets across 14 Indian cities under Azure Hospitality Pvt. Ltd., serving sushi, dimsum, ramen, bowls, and cocktails to urban millennials and Gen Z consumers via high-footfall mall locations.
- Ownership category
- akta.pro rank
Mamagoto industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Casual Dining Restaurants (THAFACAB)
- akta.pro secondary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Where Mamagoto is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices14 records
Markets served
Mamagoto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Revenue from food and beverage sales at physical restaurant locations across 14 cities in India. The revamped menu with over 40 new additions is designed to increase average spend per customer and support higher ticket sizes.
- Home Delivery: Delivery orders placed through website or third-party platforms for off-premise consumption
- Event and Private Booking Services: Concierge services for private events, celebrations, and corporate bookings generating revenue from group bookings and curated menus
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dine-in Menu Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mamagoto product offering
Product offeringCore offering
Mamagoto operates a chain of smart-casual Pan-Asian restaurants across 14 Indian cities, serving sushi, dimsum, ramen, bowls, tacos, and signature cocktails in a playful, hawker-inspired dining environment. Beyond dine-in, the brand offers home delivery from its restaurant locations, online table reservations through its website, and a dedicated concierge service that plans private events, birthdays, team outings, and corporate celebrations with curated menus and cocktails.
Product overview
Mamagoto is a smart-casual Asian dining restaurant brand operated by Azure Hospitality Pvt. Ltd. The offering consists of a unified restaurant concept with multiple service components: the core Mamagoto restaurant dining experience (serving Pan-Asian cuisine including sushi, dimsum, ramen, bowls, and tacos), a table reservation system, home delivery service, and an event concierge service for private celebrations. The brand operates across 14+ locations in India including Delhi, Noida, Gurugram, Hyderabad, Bengaluru, Kanpur, Panaji, Indore, Chandigarh, Siliguri, Aizawl, Dehradun, Guwahati, and Coimbatore. Mamagoto positions itself as a bold, playful dining destination for the new generation and retro classics.
Differentiator
Problem solved
Functional benefit
Products and services
- Mamagoto Restaurant Dine-In Experience Smart-casual Pan-Asian restaurant service operating across 14 Indian cities, serving bowls, sushi, dimsum, ramen, and Asian-inspired tacos alongside a cocktail program for individual and group diners.
- Mamagoto Pan-Asian Dining Menu Dine-in food menu offering Asian cuisine items such as sushi, dimsum, ramen, bowls, and Asian-inspired tacos with bold flavors and signature cocktails like Bangkok G&T, Watermelon Martini, and Classic Sangria.
- Mamagoto Concierge Event Planning Full-service event planning service for birthdays, team outings, office celebrations, and reunions, offering curated menus, cocktails, cakes, and on-site coordination across Mamagoto's restaurant locations.
- Mamagoto Home Delivery Home delivery service for Mamagoto's Asian cuisine offerings, available to customers ordering from the restaurant through the website or third-party delivery platforms.
- Mamagoto Bengaluru Indiranagar Revamped Menu Revamped Pan-Asian menu relaunched at Mamagoto's Bengaluru Indiranagar outlet with 40+ new dishes, an updated design, and a refreshed beverage program aimed at higher ticket sizes and stronger repeat visits.
Quantifiable outcome
- 40+ new menu additions in revamped Bengaluru location designed to increase average spend per customer and support higher ticket sizes
Companies that use Mamagoto
Customer profileSegments2 records
Ideal customer profiles2 records
Mamagoto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mamagoto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Azure Hospitality Pvt. Ltd.coreMamagoto is operated by Azure Hospitality Pvt. Ltd., one of India's leading homegrown hospitality companies. Azure Hospitality has developed and scaled a diverse portfolio of brands including Mamagoto, Dhaba Estd. 1986 Delhi, Sly Granny, Foxtrot, Maalgaadi, Okie Pokie, Rollmaal, Speedy Chow, and Mamapaati.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mamagoto competitors and assessment
Company assessmentDirect peers
- Mainland China: Long-standing Pan-Asian casual dining chain in India with multi-city presence. Most direct comp to Mamagoto on cuisine, price point, and dine-in service model.
- Pa Pa Ya: Modern Asian (sushi, dimsum, robata) casual dining concept with multiple Indian locations. Direct competitor for Mamagoto's Asian fusion menu and urban casual-dining customers.
- Yauatcha: Contemporary Cantonese dim sum and Asian fine-casual dining with strong India presence (Mumbai, Bengaluru, Delhi). Direct competitor for Mamagoto's dimsum, sushi, and Asian cocktail occasions.
- Farzi Cafe (Impresario Handwritten Restaurants): Modern Indian / modern Asian casual dining concept by Impresario with multiple Indian city locations. Competes for the same urban millennial/Gen Z experiential dining occasions as Mamagoto.
- Social (Impresario Handwritten Restaurants): Multi-cuisine casual dining + coworking + bar concept by Impresario with 30+ Indian locations. Competes with Mamagoto in the group/casual-celebration use case and for young urban diners.
- Indigo Deli: Premium European/Asian casual dining brand in India with a multi-outlet presence. Direct competitor in the smart-casual urban dining segment where Mamagoto operates.
- SodaBottleOpenerWala: Irani-cafe-inspired casual dining by Impresario, competing in the same premium casual urban Indian dining category as Mamagoto with similar service model and price band.
- Asia Kitchen by Mainland China: Asian-casual spinoff concept by the Mainland China group, with a more accessible price tier. Competes with Mamagoto on Asian menu variety and casual dine-in occasions.
- The Bombay Canteen (Massive Restaurants): Award-winning modern Indian casual fine-dining concept in India. Competes with Mamagoto for experiential urban dining occasions and the same millennial/affluent customer base.
Broad incumbents
- Hakkasan: Global upscale Cantonese/Asian dining brand with locations in major cities. Operates as a broader Asian-dining incumbent that competes at the premium end of Mamagoto's category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mamagoto social profiles
Digital presenceMamagoto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mamagoto leadership team
Management profileNumber of profiles
Profiles5 records
Mamagoto funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mamagoto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mamagoto
What does Mamagoto do?
Mamagoto operates a chain of smart-casual Pan-Asian restaurants across 14 Indian cities, serving sushi, dimsum, ramen, bowls, tacos, and signature cocktails in a playful, hawker-inspired dining environment. Beyond dine-in, the brand offers home delivery from its restaurant locations, online table reservations through its website, and a dedicated concierge service that plans private events, birthdays, team outings, and corporate celebrations with curated menus and cocktails.
Is Mamagoto a public or private company?
Mamagoto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mamagoto founded?
Mamagoto was founded in 2010. It employs 11 to 50 people.
Where is Mamagoto based?
Mamagoto is headquartered in New Delhi, India, in the Asia region.
How does Mamagoto make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are home Delivery and event and Private Booking Services.
Who are Mamagoto's main competitors?
Direct peers on record are Mainland China, Pa Pa Ya, Yauatcha, Farzi Cafe (Impresario Handwritten Restaurants), Social (Impresario Handwritten Restaurants), Indigo Deli, SodaBottleOpenerWala, Asia Kitchen by Mainland China and The Bombay Canteen (Massive Restaurants). Hakkasan is listed as a broad incumbent.
Does Mamagoto have an API?
No public API is recorded for Mamagoto.
What industry is Mamagoto in?
Mamagoto's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAB, Casual Dining Restaurants, with a secondary code of THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 722511 and its SIC code is 5810.