What Innovative Optics does

Innovative Optics is a specialized manufacturer of laser safety products established in 1993 and currently operating from Sarasota, Florida (relocated from its founding location in Maple Grove, Minnesota). The company designs and produces protective eyewear, patient goggles, disposable eye shields, skin shields, and post-procedure recovery products serving medical, dental, aesthetic, ophthalmic, and industrial laser practitioners globally. It is a veteran-founded, family-owned private company led by CEO Andy Barrows, with a headcount of 11–50 employees and no external funding disclosed.

The product portfolio is organized around three frame families (701, 757, C740) with interchangeable lens filters spanning three proprietary technologies: Polycarbonate (Pi series), Mineralized Glass (Gi series), and Thin-Film Coated Glass (GiT series). This modular approach enables wavelength coverage from 190nm to 10600nm across medical and dental laser devices. Patented patient goggles (PTCEIII, BBCE) feature stainless-steel eyecups with high-grade silicone coating, and disposable eye shields (LASER-AID, IPL-AID, Vee-Shields) provide full 360-degree protection. The company holds ISO 9001 quality certification and CE markings (with UKCA) on applicable products. The catalog spans 158+ SKUs, including 25+ loupe clip-in configurations for dental applications, pediatric eyewear segmented across four age groups, post-procedure KleerAid hydrogel masks and patches, intraocular ocular laser shields, and downloadable ANSI Z136.3-compliant warning signs.

The business model centers on direct e-commerce sales (innovativeoptics.com) supplemented by enterprise outreach and OEM partnerships with 40+ laser device manufacturers including Candela, Cynosure, Lumenis, Alma, Fotona, Sciton, Aerolase, Cutera, Lutronic, and Biolase. Pricing is primarily unit-based, ranging from $7 for accessory cords to $495 for premium thin-film frames, with a 10%-discount subscription option on disposable products. Ancillary revenue comes from educational courses ($795 per participant) delivered with John Hoopman and Canadian Laser Safety. Customer segments are diversified across dermatology/aesthetics, dental, ophthalmology, and industrial verticals, with named KOL relationships including Roy Geronemus MD, Eric Bernstein MD, Patrick Bitter MD, Dianne Quibell MD, and Lawrence Kotlow DDS; 54 Google reviews average 5 stars.

Name

Innovative Optics

Legal name

Innovative Optics Inc.

Website

https://innovativeoptics.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovative Optics manufactures laser safety eyewear, patient goggles, and disposable eye shields for medical, dental, and aesthetic laser practitioners globally. Founded 1993, ISO 9001 certified, the company holds patented patient protection technology and OEM partnerships with 40+ laser device manufacturers.

Ownership category

akta.pro rank

Product category

Laser Safety Eyewear and Medical Protective Equipment

NAICS

Ophthalmic Goods Manufacturing (339115), Dental Equipment and Supplies Manufacturing (339114), Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Surgical & Medical Instruments & Apparatus (3841), Ophthalmic Goods (3851)

akta.pro primary industry

Safety & Industrial Protective Eyewear (CRAAAKAF)

akta.pro secondary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

Keywords

• Laser safety eyewear
• Patient eye protection
• IPL safety glasses
• Laser filter lenses
• Disposable eye shields

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Laser Safety Eyewear Sales: Primary revenue stream from selling laser safety glasses, goggles, and protective eyewear to medical and dental professionals through e-commerce website
2. Disposable Eye Shields and Skin Protection: Recurring revenue from disposable products including LASER-AID, IPL-AID, and Blocky Skin Shields sold in boxes/bulk quantities
3. KleerAid Post-Procedure Products: Sale of hydrogel masks and patches for post-laser treatment care, targeting dermatologists and med spas
4. Educational Courses: Revenue from John Hoopman's Foundations of Laser and Light Course at $795 per participant
5. Accessories and Replacement Parts: Sale of accessories including straps, cords, silicone eyecups, nose bridges, and infant straps for patient goggles

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Innovative Optics manufactures and sells specialized laser safety eyewear, patient goggles, disposable eye shields, and post-procedure products for medical, dental, and aesthetic laser applications. The company provides wavelength-specific protection across 190nm to 10,600nm using proprietary polycarbonate, mineralized glass, and thin-film coated glass lens technologies. Founded in 1993, they serve laser manufacturers, hospitals, dental offices, surgery centers, and aesthetic practices globally.

Product overview

Innovative Optics is a specialized manufacturer of laser safety products established in 1993, serving laser manufacturers, hospitals, dental offices, ophthalmologists, surgery centers, medical clinics, and aesthetic practices globally. The product portfolio centers on laser safety eyewear and patient protection, organized around three frame families (701, 757, C740) with interchangeable lens filters across Polycarbonate (Pi series), Glass (Gi series), and Thin-Film Coated Glass (GiT series) technologies. Patient protection includes PTCEIII, 626, and BBCE adjustable goggles plus disposable shields (LASER-AID, IPL-AID, Vee-Shields). The KleerAid sub-brand extends into post-procedure recovery with hydrogel masks and patches. Dental-specific offerings feature Laser Clip-In inserts for loupes. Educational services provide ANSI Z136.3 compliant training courses. The company also offers complementary tools (Laser Safety Advisor, Warning Signs) and accessories.

Differentiator

Problem solved

Functional benefit

Brands

• KleerAid: Post-procedure hydrogel masks and patches designed for laser treatment recovery, hydration, and healing support.
• LASER-AID
• IPL-AID
• Blocky Skin Shields
• Vee-Shields

Products and services

• 701 Frame Laser Glasses Fit-over laser safety glasses with bendable temples available in 7 colors, with universal fit design that works with or without prescription eyewear. Compatible with multiple lens filter options covering wavelengths from 190nm to 10600nm.
• 757 Frame Laser Glasses Lightweight wrap-around sport frame with adjustable nose pad and bendable temples, available in multiple frame colors with various laser and IPL protective lens options.
• C740 Frame Laser Glasses Premium fit-over frame with thin-film coated lens technology (GiT series) covering KTP, Alexandrite, Diode, Nd:YAG, Fractional, Ho:YAG, Er:YAG, Er:YSGG, and CO2 lasers. Features bendable brass temples and high visibility lenses.
• PTCEIII Adjustable Patient Goggle Patented adjustable patient goggle with 180-degree swing nose bridge and high-grade silicone-coated stainless steel eye cups. CE certified, includes silicone strap and hard case. Autoclavable for sterilization.
• 626 Patient Laser Goggle Versatile and comfortable laser safety goggle with adjustable high-grade silicone strap and nose bridge. Fits all patients from infants to adults. Available with multiple lens filter options.
• BBCE Patient Goggle Patented patient goggle featuring high-grade silicone permanently bonded to stainless steel eyecup rims for comfort. Low-profile design with maneuverable nose bridge for easier orbital area treatments.
• LASER-AID Disposable Eye Shield Disposable patient eye protection for all medical lasers (190-2000nm OD7, 2000-10600nm OD5). Features comfort adhesive layer for easy application without damaging eyelashes. Latex-free and hypoallergenic. 25 pairs per box.
• IPL-AID Disposable Eye Shield Disposable patient eye protection for IPL treatment (190-1400nm OD4). Allows access to bridge of nose and temples for smooth operation. Easy peel adhesive backing. 50 pairs per box.
• Laser Vee-Shield Vanalay disposable laser eye shields with comfort adhesive layer for easy application, adjustment and removal. Latex-free and hypoallergenic. 24 pairs per box. 2-year shelf life.
• IPL Vee-Shield Vanalay disposable IPL eye shields with comfort adhesive. 50 pairs per box. Can also be used for laser procedures. 2-year shelf life from manufacture date.
• Blocky Skin Shields Disposable adhesive skin shields to protect moles and non-target areas during IPL and laser hair removal procedures. Sterile, hypoallergenic, latex-free. OD7 protection from 190-11,000nm. Available in rounds and strips.
• Ocular Laser Shield Stainless steel intraocular laser shield conforming to the globe with vault over cornea. Non-reflective dull exterior disperses laser beam. Mirror finish interior for comfort. Autoclavable. Universal fit for both eyes.
• Pediatric Laser Glasses Laser safety eyewear for pediatric patients in four age groups: Toddler (2-4 years), Child (4-6 years), Youth (7-10 years), and Teen (10-16 years). Includes flexible comfort fit and wraparound frame options.
• Laser Clip-In Inserts Over 25 different clip-ins that fit securely between eyes and magnifying loupe frames. Available in polycarbonate and glass lens filters with custom wavelength matching. Compatible with various loupe manufacturers.
• KleerAid Face Mask Hydrogel face mask for post-laser procedure recovery, sized 8x10 inches with 96% water composition. Hydrates deeply, reduces pain, and promotes faster healing. Single-use, sterile. Latex-free and hypoallergenic.
• KleerAid Patches 3x4 inch and 8x8 inch hydrogel pads for medium-sized laser treatment areas. Reduces harmful vapor plumes by up to 99% while providing cooling barrier that reduces pain.
• IPL Eyewear Intense Pulsed Light protective eyewear in Shade 3 (9% VLT for higher visibility) and Shade 5 (7% VLT for sensitive eyes). Available in fit-over and wrap-around styles.
• Laser Filter Lenses Array of lens materials including Polycarbonate (Pi series), Glass (Gi series), and Thin-Film Coated Glass (GiT series). Each series offers different wavelength protection and visible light transmission ratings for medical and dental laser applications.
• Laser Safety Education Course Foundations of Laser and Light course (ANSI Z136.3 compliant) delivered in collaboration with John Hoopman, CMLSO, and Canadian Laser Safety training programs, priced at $795 per participant.

Quantifiable outcome

• Blocky Skin Shields reduce vapor plumes by up to 99%
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• John E. Hoopman, CMLSOcoreStrategic or Co-development PartnerCollaboration with laser safety expert John Hoopman on the Fundamentals of Light training course for laser physics and safety education. Hoopman is nationally/internationally recognized as a leader in patient advocacy and ANSI Z136.3 committee member.
• Canadian Laser SafetycoreStrategic or Co-development PartnerPartnership with Canadian Laser Safety for Laser Safety Officer education and training in Canada, ensuring compliance with Canadian regulations.
• CandelamajorTechnology or IntegrationProvides laser safety products compatible with Candela devices including Vbeam Perfecta, ALEX TriVantage, PICOWAY, GentleLASE, GentleYAG, GMAX Pro, ELOS PLUS, CO2RE, Nordlys, Ydun.
• CynosuremajorTechnology or IntegrationProvides laser safety products for Cynosure devices including Cynergy, Elite+, Icon, Picosure, Revlite, SmartLipo, Vectus, and others.
• LumenismajorTechnology or IntegrationProvides laser safety products for Lumenis devices including Lightsheer series, M22, Splendor X, UltraPulse, VersaPulse.
• Alma LasersmajorTechnology or IntegrationProvides laser safety products for Alma devices including Soprano, Harmony, BeautiFill, FemiLift, ClearSkin, and others.
• FotonamajorTechnology or IntegrationProvides laser safety products for Fotona devices including SP Dynamis, QX MAX, Starwalker, Timewalker, Er:YAG, Nd:YAG series.
• ScitonmajorTechnology or IntegrationProvides laser safety products for Sciton devices including BBL, BBL Hero, Halo, ClearSilk, Moxie, ProFractional, Joule.
• AerolasemajorTechnology or IntegrationProvides laser safety products for Aerolase devices including Era Elite, Neo Elite, Neo V, Reverse.
• CuteramajorTechnology or IntegrationProvides laser safety products for Cutera devices including Aviclear, Excel HR, Enlighten, Secret Pro CO2, Juliet Erbium.
• LutronicmajorTechnology or IntegrationProvides laser safety products for Lutronic devices including eCO2 Plus, Clarity, DermaV, Spectra, Hollywood Spectra, Ultra.
• BiolasemajorTechnology or IntegrationProvides laser safety products for Biolase dental devices including Epic series, Waterlase iPlus, ezLase.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Phillips Safety Products: Specialized supplier of laser safety glasses, IPL eyewear, and patient protection products with similar wavelength-specific filter offerings. Directly competes in medical, dental, and aesthetic laser safety segments.
• NoIR Laser Company: Specialized manufacturer of laser safety eyewear and patient protection products serving medical, dental, and industrial laser users. Direct overlap with Innovative Optics' core product categories including laser glasses, patient goggles, and IPL eyewear.
• Kentek Corporation: Manufacturer and distributor of laser safety products including eyewear, windows, barriers, and signs. Serves medical, research, and industrial laser applications with comparable wavelength-specific filter technology.
• Laser Safety Industries: Provider of laser safety eyewear, barriers, and accessories for medical, industrial, and research laser applications. Overlaps directly with Innovative Optics on laser glasses and protective equipment for clinical laser users.

Others

• Pyramex Safety Products: Safety eyewear and PPE manufacturer with growing laser/IPL protective offerings. Primarily serves industrial and construction safety markets with broader product portfolio than laser specialty.
• Oakley (Luxottica): Premium protective eyewear brand with sport and industrial safety lines. Adjacent to Innovative Optics through protective frame technology and prescription-compatible safety eyewear, though not laser-specialized.

Broad incumbents

• Bolle Safety: International safety eyewear manufacturer with laser and welding protection offerings. Serves industrial and medical markets with broader PPE portfolio than Innovative Optics' specialized laser focus.
• Honeywell Safety Products (Uvex): Major safety eyewear manufacturer under Honeywell with broad PPE portfolio. Overlaps with Innovative Optics in laser/IPL protective eyewear but typically serves larger industrial and institutional accounts with broader product lines.
• 3M Personal Safety Division: Global safety equipment manufacturer with extensive eyewear portfolio including laser safety glasses. Competes with Innovative Optics particularly in hospital, industrial, and military segments through broad distribution channels.

Emerging players

• Univet: European safety eyewear manufacturer expanding into specialty laser and medical protective eyewear. Comparable in offering prescription-compatible laser frames and clip-in solutions for loupes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/innovoptic
• YouTubeyoutube.com/@innovativeoptics6199
• Facebookfacebook.com/innovativeoptics
• LinkedInlinkedin.com/company/innovative-optics
• Instagraminstagram.com/innovativeoptics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Optics