NBC 24

What NBC 24 does

NBC 24 (WNWO-TV) is a full-power, FCC-licensed broadcast television station serving the Toledo, Ohio designated market area, which spans Lucas County and surrounding communities across northwest Ohio and southeast Michigan. Founded in 1966 and currently owned and operated by Sinclair Broadcast Group (NASDAQ: SBGI), the station functions as the local NBC affiliate, combining network-supplied programming with original local journalism. Its core technical infrastructure consists of digital over-the-air broadcast transmission plus cable and satellite carriage agreements with distributors including Spectrum, DirecTV, and Dish Network, supplemented by owned digital properties (nbc24.com, mobile, social channels, and YouTube). The product portfolio centers on local news, weather forecasting with radar and hurricane tracking, sports coverage (including The Blue Print sports publication and a city guide), live streaming of broadcasts, and The Script podcast.

The business model is built on three revenue streams: (1) television advertising through local spot commercials and sponsored segments across news, weather, and sports programming; (2) recurring carriage and retransmission consent fees paid by cable and satellite operators for the right to distribute the NBC 24 signal; and (3) digital advertising across the station's website and social media inventory. The target customer base is the horizontal Toledo-area news consumer demographic, while paying customers are local advertisers and a small set of national cable/satellite distributors. Go-to-market is sales-led, executed through Sinclair's national advertising sales network combined with local station sales efforts. NBC 24 has no patents, no proprietary AI or technology products, and no disclosed M&A activity, positioning it as a traditional broadcast asset whose competitive position depends on regulatory licensing, multi-channel distribution, and local brand equity rather than technology differentiation.

Name

NBC 24

Legal name

Sinclair, Inc.

Website

https://nbc24.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

51–100 employees

Short description

NBC 24 (WNWO-TV) is a Sinclair Broadcast Group-owned NBC-affiliated local television station serving the Toledo, Ohio DMA. It delivers local news, weather, sports, and NBC network programming via over-the-air broadcast, cable/satellite carriage, and digital platforms to northwest Ohio and southeast Michigan viewers.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA)

Keywords

• Local broadcast television
• News broadcasting
• Weather forecasting
• Sports coverage
• Digital streaming

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: NBC 24 generates primary revenue through the sale of broadcast advertising inventory including local spot commercials, sponsored segments, and pre-produced content placements across its news programming, weather updates, and sports coverage.
2. Cable/Satellite Carriage Fees: The station receives retransmission consent fees from cable operators and satellite providers (such as DirecTV and Dish Network) for the right to carry NBC 24's broadcast signal on their systems.
3. Digital Advertising: Revenue generated from digital advertising placements on the NBC 24 website including display ads, pre-roll video advertisements, native content, and sponsored newsletter placements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

NBC 24 (WNWO-TV) is a local broadcast television station serving the Toledo, Ohio designated market area (DMA). It produces and airs local news, weather, sports, and entertainment programming distributed via over-the-air digital broadcast, cable and satellite carriage, website, and live streaming channels. Founded in 1966 and operating with 51-100 employees.

Product overview

NBC 24 (WNWO-TV) is a local broadcast television station in Toledo, Ohio, operated by Sinclair Broadcast Group. The station operates as a traditional broadcast news platform providing live television programming including local news broadcasts, weather forecasting, sports coverage, and national/world news content. The product offering consists of core broadcast television content distributed through over-the-air signals, live streaming video, and supplementary digital content including podcasts.

Differentiator

Problem solved

Functional benefit

Products and services

• NBC 24 Local News Broadcast
• Weather Forecasting
• Live Streaming Video
• Sports Coverage
• The Script Podcast

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sinclair Broadcast GroupcoreOthersNBC 24 (WNWO-TV) is owned and operated by Sinclair Broadcast Group, one of the largest television broadcasting companies in the United States. Sinclair provides national news content, advertising sales support, technical infrastructure, and operational resources to NBC 24. The station operates under Sinclair's local content management system and benefits from corporate-level technology investments, sales training, and regulatory compliance resources.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tegna: Tegna is a major U.S. broadcast television group owning a large portfolio of network-affiliated stations across multiple markets. As a broader incumbent with overlapping capabilities in local news, retransmission, and digital, it is comparable to the WNWO/Sinclair model at scale.
• Hearst Television: Hearst Television is a major U.S. broadcast group operating NBC, ABC, CBS, and other network-affiliated stations. Its local news, sports, and retransmission economics closely mirror those of WNWO as a network-affiliated local broadcaster.
• Nexstar Media Group: Nexstar Media Group is the largest U.S. owner of local television stations. It operates network-affiliated stations across the country with the same core revenue streams (advertising, retransmission, digital) as WNWO, making it a directly comparable broad incumbent.
• Gray Television: Gray Television is a leading U.S. broadcast station operator with significant NBC, CBS, ABC, and FOX affiliate holdings. Its portfolio overlaps directly with WNWO's local news, advertising, and retransmission business model.

Direct peers

• WTOL: WTOL is the CBS-affiliated local television station also serving the Toledo, Ohio DMA. It directly competes with WNWO for local news viewers, advertising spend, and retransmission leverage within the same market, with the same broadcast TV business model.
• WTVG: WTVG is the ABC-affiliated television station serving the Toledo market. It competes head-to-head with WNWO for local audiences, local advertising budgets, and network sports/news rights, sharing the same broadcast distribution model.
• WSTM-TV: WSTM-TV is a Sinclair-owned NBC affiliate based in Syracuse, New York. Operating as a mid-sized NBC affiliate within Sinclair's portfolio, it shares WNWO's revenue mix (spot advertising, retransmission, digital) and competitive dynamics against same-market CBS/ABC/FOX peers.
• WUPW: WUPW is the FOX-affiliated television station operating in the Toledo DMA. As a same-market network affiliate, it competes with WNWO for viewers and advertisers across news, sports, and primetime programming.
• WBRE-TV: WBRE-TV is a Sinclair-owned NBC affiliate serving Wilkes-Barre/Scranton, Pennsylvania. With the same NBC affiliation and Sinclair corporate support, it parallels WNWO in programming, retransmission economics, and operating structure.
• WJAC-TV: WJAC-TV is another Sinclair-owned NBC-affiliated television station serving Johnstown, Pennsylvania. Operating under the same corporate parent with identical NBC affiliation and Sinclair back-office infrastructure, it is closely comparable in business model, scale, and revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nbc24wnwo
• YouTubeyoutube.com/wnwotv
• Facebookfacebook.com/nbc24wnwo
• Instagraminstagram.com/nbc24wnwo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NBC 24