Rescue 7
Rescue 7 is a Canadian health and safety company headquartered in Markham, Ontario that distributes AEDs from all major manufacturers, provides government-approved first aid and CPR/AED training across all Canadian provinces, and offers proprietary AED fleet management software (TrackMyAED) plus subscription bundles for workplace safety compliance.
- Company typePrivate
- Founded2006
- HeadquartersMarkham, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rescue 7 does
Rescue 7 Inc. is a Canadian health and safety training, compliance, and program management company headquartered in Markham, Ontario. The company distributes automated external defibrillators (AEDs) from all six major manufacturers — HeartSine/Stryker, Philips, Zoll, Cardiac Science, Defibtech, and Physio-Control — alongside its ENCORE Series of recertified refurbished AEDs, accessories, evacuation chairs, trauma bags, and safety products (NARCAN, LifeVac). Its proprietary TrackMyAED platform provides automated AED fleet management with inspection scheduling, expiry notifications, recall alerts, compliance reporting, and mobile barcode scanning, available in freemium and Pro subscription tiers. The company also delivers government-approved first aid, CPR/AED, advanced training, health and safety, and security guard courses across all Canadian provinces and territories, plus medical event staffing and workplace safety consulting.
Rescue 7 operates a multi-channel sales model combining a Shopify-powered bilingual e-commerce storefront with phone-based inside sales and direct enterprise sales targeting Bill 30 compliance packages for Ontario construction sites. The company monetizes through hardware sales (AEDs at $1,359-$1,839), recurring subscriptions (TrackMyAED Pro and a three-tier AED Subscription Program at $54.95-$74.95/month on 48-month terms), and professional training and consulting services. Enterprise customers include Bell, Loblaws, TTC, GoodLife Fitness, Home Hardware, and Dupont Fitness.
The company is privately held and founder-led by CEO John Collie, a former Toronto Firefighter (1988-2008) who sits on the CSA Task Force for First Aid Regulations. Founded around 1998 with Collie's presidency beginning in 2006, Rescue 7 has been recognized on Profit Magazine's Top 500 Fastest Growing Companies in Canada (2012-2014) and received Markham Entrepreneur of the Year (2013). It claims first-mover status as the first Canadian company to develop a government-approved online first aid training program and to deploy Wi-Fi enabled AEDs.
Rescue 7 firmographics
Firmographics- Name
- Rescue 7
- Legal name
- Rescue 7 Inc.
- Website
- https://rescue7.net
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rescue 7 is a Canadian health and safety company headquartered in Markham, Ontario that distributes AEDs from all major manufacturers, provides government-approved first aid and CPR/AED training across all Canadian provinces, and offers proprietary AED fleet management software (TrackMyAED) plus subscription bundles for workplace safety compliance.
- Ownership category
- akta.pro rank
Rescue 7 industry classification
Industry- Product category
- Workplace Safety Training and AED Compliance
- akta.pro primary industry
- Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)
Keywords
Where Rescue 7 is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Rescue 7 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- AED Product Sales: Sale of Automated External Defibrillators (AEDs) from major manufacturers including HeartSine, Physio-Control/Stryker, Philips, Zoll, Defibtech, Cardiac Science, and ENCORE Series recertified units. Products include AED devices, accessories, pads, batteries, storage cabinets, and trauma bags.
- First Aid and Safety Training: Classroom, online, and blended first aid training courses including CPR/AED, Advanced First Aid, Wilderness First Aid, EMR, Health & Safety, Instructor courses, and Security Guard training. Approved across all Canadian provinces and territories.
- TrackMyAED Subscription: Monthly and annual subscription programs for AED fleet management with Basic (free) and Pro tiers. Pro includes post-cardiac arrest support, loaner AEDs, training tracking, and priority support.
- AED Subscription Program: Three-tier subscription plans (Readiness $54.95/mo, Compliance $64.95/mo, Total Response $74.95/mo) bundling AED device, accessories, TrackMyAED, maintenance, and optional training on 48-month terms.
- Medical Event Staffing and Consulting: Professional first responder staffing at events, health and safety consulting services, and workplace screening programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | TrackMyAED Basic - Free tier for AED fleet management |
| Subscription | Pay-as-you-go | TrackMyAED Pro - 1 Year subscription at $54.00 |
| Subscription | Multi-year contract | TrackMyAED Pro - 4 Year subscription at $201.00 |
| Subscription | Monthly | Readiness Plan - $54.95/month |
| Subscription | Monthly | Compliance Plan - $64.95/month |
| Subscription | Multi-year contract | Total Response Plan - $74.95/month |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Rescue 7 product offering
Product offeringCore offering
Rescue 7 is Canada's national health and safety training, compliance, and program management company. It distributes automated external defibrillators (AEDs) from major manufacturers, provides government-approved first aid, CPR/AED, and occupational health and safety training across all Canadian provinces and territories, and offers the proprietary TrackMyAED fleet management platform along with a recurring AED Subscription Program bundling devices, accessories, inspections, and training.
Product overview
Rescue 7 is Canada's national health and safety training, compliance, and program management company offering a multi-product portfolio centered on emergency response. The core offering consists of AED program management via the TrackMyAED platform and an AED Subscription Program providing device-plus-service bundles (Readiness, Compliance, Total Response tiers). The company distributes automated external defibrillators from multiple manufacturers including HeartSine Samaritan AEDs (350P, 360P, 500P), Physio-Control/Stryker (LIFEPAK CR2, LIFEPAK 15), Philips HeartStart, ZOLL AED Plus/3, Defibtech, and Cardiac Science Powerheart G5, as well as the ENCORE Series of recertified/refurbished AEDs. Accessories include AED storage cabinets, evacuation chairs, trauma bags, safety products (NARCAN, LifeVac), PRESTAN training manikins, and professional ALS monitors. Training services span CPR/AED, First Aid (CSA Basic/Intermediate), Advanced Training (EMR, Wilderness), Instructor Courses, Health & Safety (Fall Protection, Fire Safety, Confined Space), and Security Guard programs, all approved across Canadian provinces. Professional services include medical event staffing, health and safety consulting, and workplace screening. Bill 30 Solutions provide compliance packages for Ontario construction site AED requirements.
Differentiator
Problem solved
Functional benefit
Brands
- TrackMyAED: AED program management software platform that provides oversight of AED fleets through automated inspections, recall notifications, warranty tracking, and compliance reporting.
- ENCORE Series
Products and services
- TrackMyAED
Quantifiable outcome
- Combined CPR and AED use may increase likelihood of survival by 75% or more
- +3 more outcomes
Companies that use Rescue 7
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Rescue 7 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rescue 7 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- HeartSine (Stryker)coreAuthorized distributor of HeartSine Samaritan AED products including 350P, 360P, 500P models, Pad-Pak cartridges, pediatric pads, Gateway Wi-Fi attachments, and accessories. In April 2017, HeartSine Technologies became part of Physio-Control family.
- Physio-Control (Stryker)coreAuthorized distributor of Physio-Control products including LIFEPAK CR2, LIFEPAK 15 Monitor/Defibrillator, LIFEPAK 1000, replacement batteries, CHARGE-PAK, QUIK-PAK electrodes, and infant/child electrode pads.
- Philips HealthcarecoreAuthorized distributor of Philips AED products including HeartStart OnSite, HeartStart FRx, HeartStart Intrepid Monitor, SMART pads cartridges, batteries, and infant/child keys.
- ZOLL MedicalcoreAuthorized distributor of ZOLL AED products including AED Plus, AED 3, X Series Defibrillator, R Series Defibrillator/Monitor, CPR-D-padz, Pedi-Padz II, and replacement batteries/electrodes.
- Cardiac SciencecoreAuthorized distributor of Cardiac Science Powerheart G5 AED products including semi-auto bilingual models, Intellisense pads, adult pads, pediatric pads, and batteries.
- DefibtechcoreAuthorized distributor of Defibtech AED products including adult and pediatric defibrillation pads, replacement batteries (5-year and 7-year), View/ECG pads, and 9V lithium batteries.
- PRESTANsupportingAuthorized distributor of PRESTAN CPR training products including AED UltraTrainer replacement pads, infant and adult Ultralite manikins, and face shield lung bags.
- STATPACKSsupportingAuthorized distributor of STATPACKS medical backpacks and emergency response gear for EMS and first responder use.
- CSA (Canadian Standards Association) Task Force for First Aid RegulationscoreJohn Collie sits on the CSA Task Force for First Aid Regulations, influencing national standards development. Company courses comply with CSA Z1210-17/24 Standard for First Aid Training.
- Provincial Workplace Safety BodiescoreApproved training provider across all Canadian jurisdictions: WSIB Ontario, WorkSafeBC, Alberta OHS, Saskatchewan Workers Compensation Board, SAFE Work Manitoba, CNESST Quebec, WorkSafeNB, WCB Nova Scotia, Workers Compensation Board PEI, WorkplaceNL, WSCC Northwest Territories/Nunavut, Workers Safety and Compensation Board Yukon.
- SCS (Security Guard Courses)supportingPartnership with SCS for delivering security guard training courses including Alberta Basic Security Guard Training (ABST), Ontario Security Guard, and Private Investigator licensing courses.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Rescue 7 competitors and assessment
Company assessmentDirect peers
- Canadian Red Cross: Major national first aid, CPR, and AED training provider with broad workplace certification programs. Direct competitor for Rescue 7's CSA-compliant first aid and CPR/AED courses.
- Heart & Stroke Foundation of Canada: National authority on CPR and AED training, issuing BLS/HCP certifications through a partner-instructor network. Competes with Rescue 7's CPR & AED Training and Instructor Courses across Canada.
- St. John Ambulance Canada: Canada's largest national first aid and CPR/AED training provider with provincial-branch delivery. Directly competes with Rescue 7 for workplace first aid certification revenue across Canadian provinces.
- AED Brands (Cardiac Life): US-based multi-brand AED distributor and program management provider offering similar hardware-plus-software-plus-training bundles. Comparable business model and target customer profile to Rescue 7.
- AED Superstore: North American AED-only e-commerce retailer carrying HeartSine, Philips, ZOLL, Cardiac Science, and Defibtech units. Direct peer in AED hardware distribution with similar multi-brand authorized-distributor model.
Broad incumbents
- ZOLL Medical: AED and professional defibrillator manufacturer (AED Plus, AED 3, R Series) that is both a Rescue 7 supplier and a potential direct competitor if it expands its own program-management and training channels.
- Philips Healthcare: Manufacturer of the HeartStart AED line distributed by Rescue 7. A broader healthcare incumbent whose direct-to-customer motion could pressure Rescue 7's distribution margin.
- Cintas First Aid & Safety: Large North American business services company offering first aid kits, AED program management, and safety training as part of a broader uniform, facility, and compliance portfolio. Competes with Rescue 7 on enterprise AED programs and training at scale.
- Stryker (Physio-Control): Global medical device company owning the LIFEPAK and HeartSine AED lines. Functions as both supplier and broad incumbent that could sell directly into Rescue 7's enterprise accounts.
Regional players
- First Aid 4U: Ontario-based first aid and CPR/AED training provider serving workplaces and schools. Comparable regional competitor for Rescue 7's training revenue in the Greater Toronto Area.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Rescue 7 social profiles
Digital presenceRescue 7 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rescue 7 leadership team
Management profileNumber of profiles
Profiles11 records
Rescue 7 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rescue 7 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rescue 7
What does Rescue 7 do?
Rescue 7 is Canada's national health and safety training, compliance, and program management company. It distributes automated external defibrillators (AEDs) from major manufacturers, provides government-approved first aid, CPR/AED, and occupational health and safety training across all Canadian provinces and territories, and offers the proprietary TrackMyAED fleet management platform along with a recurring AED Subscription Program bundling devices, accessories, inspections, and training.
Is Rescue 7 a public or private company?
Rescue 7 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rescue 7 founded?
Rescue 7 was founded in 2006. It employs 11 to 50 people.
Where is Rescue 7 based?
Rescue 7 is headquartered in Markham, Canada, in the North America region.
How does Rescue 7 make money?
Five revenue lines are on record. AED Product Sales are the primary driver. The others are first Aid and Safety Training, trackMyAED Subscription, AED Subscription Program and medical Event Staffing and Consulting.
Who are Rescue 7's main competitors?
Direct peers on record are Canadian Red Cross, Heart & Stroke Foundation of Canada, St. John Ambulance Canada, AED Brands (Cardiac Life) and AED Superstore. Broad incumbents are ZOLL Medical, Philips Healthcare, Cintas First Aid & Safety and Stryker (Physio-Control). First Aid 4U is listed as a regional player.
Does Rescue 7 have an API?
No public API is recorded for Rescue 7.
What industry is Rescue 7 in?
Rescue 7's product category is Workplace Safety Training and AED Compliance. Its primary akta.pro industry code is EDAEACAO, Emergency Medical Response & On-Campus EMS/AED Programs.