Inware
Inware AG is a Zürich-based Swiss web agency, founded in 2002, that develops websites, online shops, and custom web applications for Swiss KMU using its proprietary Freshpage CMS/e-commerce platform and a network of 30+ partner agencies.
- Company typePrivate
- Founded2002
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Inware does
Inware AG is a privately held Swiss web development agency headquartered in Zürich, founded in 2002. The company delivers websites, e-commerce platforms, and custom web applications primarily to Swiss small and medium-sized businesses (KMU), with a secondary channel serving advertising, design, and communication agencies that outsource development. Its core asset is Freshpage, a proprietary CMS and e-commerce platform developed in-house since 2002 with over 3,000 cumulative installations and 2,500+ successful go-lives.
The Freshpage platform is built on PHP/MySQL with HTML5, SCSS, and jQuery for the frontend. It is differentiated less by the underlying tech stack than by a dense layer of Swiss-specific integrations: TWINT-certified payments, PostFinance Pay, Swiss Post Digital Commerce API (address validation, shipping labels, delivery-date prediction), Proffix ERP REST API, and DeepL-based automatic translation across eight languages. Recent feature additions have layered in third-party AI capabilities — ChatGPT API for customs tariff classification and AI-assisted image generation — though these are integration plays rather than proprietary models. Hosting is provided through partner METANET, and the platform supports accessibility compliance for the EU European Accessibility Act.
The business model combines three revenue streams: (1) custom web development services (websites, online shops, web applications); (2) recurring subscription revenue from Freshpage hosting (CHF 29-39/month per shop or website) and one-time setup/license fees (CHF 900-1,500+); and (3) an agency partner program with tiered cashback incentives (CHF 1,500-5,000 annually) that channels 30+ Swiss agencies into Inware as their default development arm. Go-to-market is sales-led via the company website and direct contact, supplemented by the partner channel and a content-marketing blog. Leadership is founder-led under Managing Director Urs Baumann, the firm is bootstrapped with no disclosed external funding, and the operating geography is essentially Switzerland-only.
Inware firmographics
Firmographics- Name
- Inware
- Legal name
- Inware AG
- Website
- https://inware.ch
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inware AG is a Zürich-based Swiss web agency, founded in 2002, that develops websites, online shops, and custom web applications for Swiss KMU using its proprietary Freshpage CMS/e-commerce platform and a network of 30+ partner agencies.
- Ownership category
- akta.pro rank
Inware industry classification
Industry- Product category
- Web Development & E-commerce Platform
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Inware is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Inware business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Web Development Services: Custom web development for websites, e-commerce platforms, and web applications. Services range from simple landing pages to complex corporate websites. Pricing varies based on project scope and complexity.
- Hosting Services: Monthly hosting fees for websites (CHF 29/month) and online shops (CHF 29/month for shops with <100 products, CHF 39/month for >100 products). Provides server infrastructure through partner METANET.
- Freshpage CMS/Shop System: Proprietary CMS and e-commerce platform licensing. Entry shop package available from CHF 1,500 setup plus CHF 29/month hosting. Provides complete online selling capabilities for Swiss KMU.
- Agency Partner Program: Development services provided to partner agencies who handle design and client relationships. Cashback incentives for agencies based on project volume (3-10 projects per year).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Website Hosting - Entry Level |
| Subscription | Monthly | Online Shop Hosting (Small) |
| Subscription | Monthly | Online Shop Hosting (Large) |
| One time/ perpetual license | Multi-year contract | Entry Shop Package |
| Transaction based/ take rate | Annual | Agency Partner Cashback Tiers |
| One time/ perpetual license | One time/ perpetual license | Simple Online Shop Setup |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Inware product offering
Product offeringCore offering
Inware AG builds and sells Freshpage, a proprietary Swiss-developed CMS and e-commerce platform with 3,000+ installations since 2002, and provides custom web development services (websites, online shops, and web applications) for Swiss small and medium businesses. Their services cover the full lifecycle from design concept to live deployment, including Swiss-specific payment integrations (TWINT, PostFinance Pay), shipping (Swiss Post), and AI-powered features (customs classification, translation, image generation).
Product overview
Inware AG is a Swiss web agency offering a unified product-service portfolio anchored by Freshpage, a proprietary CMS and e-commerce platform developed in Switzerland since 2002. Freshpage serves as the core platform providing website management, online shop functionality, and AI-powered features (automated translation via DeepL, customs tariff classification via ChatGPT). The offering is complemented by three service lines: Webseiten für KMU (website development for small businesses), E-Commerce (online shop implementation), and Applikationen (custom application development). A partner program for agencies provides access to Inware's 20 in-house developers. Freshpage supports 3,000+ installations and integrates with Swiss Post, multiple payment providers (TWINT, PostFinance Pay, PayPal, Saferpay), DeepL, and ERP systems like Proffix.
Differentiator
Problem solved
Functional benefit
Brands
- Freshpage: Proprietary Swiss-developed CMS and e-commerce platform for small and medium enterprises, with features including automatic image optimization (WebP), multilingual translation via DeepL integration, and payment integrations (TWINT, PostFinance Pay, PayPal, credit cards).
Products and services
- Freshpage CMS and E-commerce Platform Proprietary Swiss-developed CMS and e-commerce platform for small and medium enterprises. Supports 3,000+ installations since 2002. Provides website management, online shop functionality, multilingual support (8+ languages via DeepL), and integrates with Swiss Post, payment providers (TWINT, PostFinance Pay, PayPal, Saferpay), and ERP systems (Proffix). Features include automated translation, AI-powered customs classification (ChatGPT API), AI-powered image generation, SEO optimization, automatic WebP image optimization, and responsive design. Hosted on Swiss servers (METANET in Düdingen and Oberengstringen).
- Webseiten für KMU (Website Development for SMBs) Custom website development service for small and medium-sized businesses. Ranges from simple landing pages to complex corporate websites. Includes responsive design, SEO optimization, SSL encryption, and CMS (Freshpage) integration. Targets Swiss KMU and agency clients.
- E-Commerce (Online Shop Development) Online shop development and implementation service using the Freshpage platform. Reference projects include shops with revenue volumes exceeding 60 million CHF. Services cover shop setup, design, payment integration (TWINT, PostFinance Pay, PayPal, credit cards, invoice), shipping integration (Swiss Post), AI-powered customs classification, automated DeepL translation, and ongoing maintenance.
- Applikationen (Custom Web Applications) Custom web application development service. Specializes in platforms, interfaces (APIs), and individualized technical developments. Includes ERP integrations (Proffix), logistics solutions, and bespoke software for complex requirements.
- Partnerprogramm für Agenturen (Agency Partner Program) Agency partnership program providing 20 in-house web developers in Zurich. Provides priority project start, fast quote generation, and cashback benefits (CHF 1,500 for 3 projects, CHF 2,500 for 5 projects, CHF 5,000 for 10 projects annually). 30+ advertising, PR, design, and communication agencies use the program.
Quantifiable outcome
- 2,500+ successful go-lives since 2002
- +3 more outcomes
Companies that use Inware
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Inware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature8 records
Inware partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- PostFinancecorePostFinance Pay payment solution integrated into Freshpage. QR-code based payment via PostFinance App. Transaction fee 1.3%. Existing customers can upgrade from PostFinance Card/E-Finance for free.
- startups.chminorExclusive co-partnership in web design with startups.ch, positioning Inware as the go-to web design partner for startups in Switzerland.
- ProffixcoreE-Commerce partnership where Inware serves as the Proffix Preferred Webshop partner. Together they developed a standard package enabling quick setup of webshops integrated with Proffix ERP via REST API. Proffix is a Swiss KMU business software with 3,500 customers and over 12,500 users. Standard entry shop package available from CHF 1,500.
- METANETcoreHosting infrastructure partner. Servers located in Zürich's IT hub (Düdingen) and Oberengstringen in the Zurich Limmattal region.
- Swiss PostcoreDigital Commerce API integration providing address validation, shipping label printing, and delivery date prediction services. Integrated natively into Freshpage shop system.
- PhotoworkersminorProfessional photography partner recommended for product photography. Offers high-quality images at fair prices.
- Agency Partners (Grafikfabrik, Communicators, Planet, Vincent & Partner, KLAR, l.ars, Linaxis, Farner Consulting, Stuiq, Kommunikationsplan AG)coreOver 30 advertising, PR, design and communication agencies rely on Inware for development services. Inware executes the technical implementation while agencies handle design and client relationships.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Inware competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Inware social profiles
Digital presenceInware financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inware leadership team
Management profileNumber of profiles
Profiles3 records
Inware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inware
What does Inware do?
Inware AG builds and sells Freshpage, a proprietary Swiss-developed CMS and e-commerce platform with 3,000+ installations since 2002, and provides custom web development services (websites, online shops, and web applications) for Swiss small and medium businesses. Their services cover the full lifecycle from design concept to live deployment, including Swiss-specific payment integrations (TWINT, PostFinance Pay), shipping (Swiss Post), and AI-powered features (customs classification, translation, image generation).
Is Inware a public or private company?
Inware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inware founded?
Inware was founded in 2002. It employs 11 to 50 people.
Where is Inware based?
Inware is headquartered in Zürich, Switzerland, in the Europe region.
How does Inware make money?
Four revenue lines are on record. Web Development Services are the primary driver. The others are hosting Services, freshpage CMS/Shop System and agency Partner Program.
Does Inware have an API?
Yes. Inware's Freshpage integrates with the Proffix REST API, enabling e-commerce data synchronization with Proffix ERP/CRM software. The integration allows web shops to connect to Proffix for order management, inventory, and business process automation. Additionally, Freshpage integrates with the Swiss Post Digital Commerce API for shipping label generation, address validation, and delivery date forecasting. The product also integrates with DeepL API for automated website translation.
What industry is Inware in?
Inware's product category is Web Development & E-commerce Platform. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 541511 and its SIC code is 7371.