Segurimax
Segurimax is a Brazilian manufacturer, importer, and B2B distributor of certified fire safety equipment — including alarms, LED emergency lighting, hydraulic fittings, hydrants, and valves — selling exclusively to registered resellers and installers through its e-commerce platform and televendas across Brazil.
- Company typePrivate
- Founded2012
- HeadquartersGaspar, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Segurimax does
Segurimax (legal entity SEGURIMAX INDUSTRIA, IMPORTADORA E EXPORTADORA LTDA) is a privately held Brazilian manufacturer, importer, and distributor of fire safety equipment headquartered in Gaspar, Santa Catarina, with a distribution center in Blumenau. The company sells exclusively B2B to registered CNPJ resellers, distributors, and installers through its proprietary e-commerce platform (segurimax.com.br), a dedicated televendas team, and WhatsApp-based sales support, with nationwide delivery via Correios and third-party carriers. The product portfolio covers the full fire prevention and combat chain: conventional and addressable fire alarm systems including the MAX-FI wireless LoRa-based line, LED emergency lighting (claimed 70% domestic market share), galvanized, ductile iron, and grooved pipe fittings, fire hoses, hydrants, valves, exit signage, and complementary pipe-grooving machines.
The business model is hardware-centric with quote-based pricing, progressive volume discounts (5/10/15%), 3% PIX/boleto cash discounts, and extended boleto payment terms (28–90 days) gated by buyer credit analysis. Products carry the largest portfolio of fire safety certifications in Brazil, spanning ABNT NBR, INMETRO, UL, FM Global, NFPA, CE, VDS, and LPCB, paired with ISO 9001 quality management. Adjacent service offerings — CAD/BIM documentation, installer training, post-sale engineering support, and a reseller marketing-asset program — extend the value proposition beyond hardware. The company claims presence in 19 Latin American countries alongside a stated 99.98% system success rate, though source material also flags "no international shipping," leaving the cross-border footprint partially aspirational. Headcount is reported at 51–100 employees with no disclosed funding, M&A, or institutional ownership.
Segurimax firmographics
Firmographics- Name
- Segurimax
- Legal name
- SEGURIMAX INDUSTRIA, IMPORTADORA E EXPORTADORA LTDA
- Website
- https://segurimax.com.br
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Segurimax is a Brazilian manufacturer, importer, and B2B distributor of certified fire safety equipment — including alarms, LED emergency lighting, hydraulic fittings, hydrants, and valves — selling exclusively to registered resellers and installers through its e-commerce platform and televendas across Brazil.
- Ownership category
- akta.pro rank
Segurimax industry classification
Industry- Product category
- Fire Safety Equipment
- NAICS
- Electrical Equipment Manufacturing (33531), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Fire Alarm & Life Safety Systems Integration (BPAKAGAF)
- akta.pro secondary industries
- Emergency, Egress & Exit Lighting (Emergency luminaires, exit signs, battery backup) (IMAGAIAD), Fire Protection Piping & Sprinkler System Components (IMADALAJ)
Keywords
Where Segurimax is headquartered
LocationHeadquarters
- HQ city
- Gaspar
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Segurimax business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fire Safety Equipment Sales: Primary revenue stream from selling a complete portfolio of fire safety equipment including fire alarms, emergency lighting, fire hoses, hydrants, valves, and piping connections. Products are sold exclusively to registered B2B resellers and installers via e-commerce and televendas. Pricing is quote-based with volume discounts available.
- Technical Support and Post-Sale Services: Specialized technical support, project consulting, training for installers and specifiers, and after-sales service including complaint handling. The company maintains dedicated engineering and quality teams for customer support.
- Grooved Pipe Grooving Machines: Sale of grooving machines (TWG-9A and TWG-11A models) used for preparing pipes for grooved connection systems. These tools complement the connection product line and support adoption of the grooved piping system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B E-commerce - Volume-based pricing for registered resellers |
| Unit Pricing | Pay-as-you-go | Televendas / Sales-assisted purchasing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Segurimax product offering
Product offeringCore offering
Segurimax manufactures and imports fire safety equipment in Brazil, including LED emergency lighting, fire extinguishers, safety signage, and related fire protection products. The company sells exclusively to resellers and installers holding a CNPJ, operating as a B2B manufacturer and importer of fire protection equipment.
Product overview
Segurimax is a B2B e-commerce platform offering a comprehensive portfolio of fire fighting and prevention equipment exclusively for resellers and installers in Brazil. The product portfolio is organized into distinct product lines: fire alarm systems (MAX-FI wireless with LoRa technology, Conventional, Compact addressable, Smart addressable), emergency lighting (LED luminaires and photoluminescent signage), hydraulic connections (galvanized, ductile iron, and grooved fittings), fire hydrant systems (hoses, sprinklers, valves, adapters), and pipe grooving equipment. Products are developed under rigorous quality controls with national (ABNT NBR, INMETRO) and international (UL, FM, CE, VDS, LPCB) certifications, serving commercial buildings, industrial facilities, and fire departments across Latin America.
Differentiator
Problem solved
Functional benefit
Products and services
- LED Emergency Lighting LED-based emergency lighting products for fire safety and evacuation purposes. Sold to CNPJ-registered resellers and installers; flagship category in which Segurimax holds an estimated 70% Brazilian market share.
- Fire Extinguishers Portable fire extinguishers covering multiple fire classes. Sold to resellers and installers for commercial, industrial, and residential fire protection.
- Fire Safety Signage Safety signs and visual indicators for fire safety compliance, evacuation routes, and emergency identification. Sold to resellers and installers.
Quantifiable outcome
- 70% market share in LED emergency lighting in Brazil
- +3 more outcomes
Companies that use Segurimax
Customer profileSegments4 records
Ideal customer profiles1 record
Segurimax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Segurimax partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Segurimax competitors and assessment
Company assessmentDirect peers
- Intelbras: Intelbras is a leading Brazilian manufacturer of security, communication, and fire safety electronics with a nationwide B2B distribution network. It competes directly with Segurimax across fire alarm panels, detectors, and emergency signaling in the same Brazilian reseller channel.
- Hochiki: Hochiki is a major global manufacturer of fire detection and alarm systems with strong Latin American operations (including Brazil). It directly competes with Segurimax in addressable/conventional alarm panels, smoke detection, and notification devices for the same B2B installer/specifier channel.
Broad incumbents
- Bosch Security and Safety Systems: Bosch's security division offers globally certified fire alarm systems, detection, and evacuation products as part of a broader building technologies portfolio. It competes with Segurimax in enterprise-grade fire detection projects in Brazil, particularly where international certifications are required.
- Legrand: Legrand offers emergency lighting systems and electrical wiring devices as part of a broader building electrical portfolio. It competes with Segurimax in the LED emergency lighting segment, though Legrand is a multi-category electrical player rather than a fire-safety specialist.
- Honeywell (Notifier): Notifier (Honeywell) is a global leader in fire alarm and detection systems, serving commercial and industrial installations worldwide. It overlaps with Segurimax in addressable panels and large-scale Brazilian commercial/industrial projects where global brands are favored.
- Siemens Smart Infrastructure (Cerberus Pro): Siemens' Cerberus Pro is a globally certified fire safety platform integrated into broader building automation offerings. It competes with Segurimax in enterprise and infrastructure fire detection across Brazil, especially in large commercial and industrial projects.
- Schneider Electric: Schneider Electric provides emergency lighting, electrical distribution, and building management solutions in Brazil. It overlaps with Segurimax in emergency lighting and addressable fire-system integration, though Schneider's portfolio is far broader and not specialized in fire-safety.
- Edwards (Carrier): Edwards (now part of Carrier/UTC) offers globally certified fire detection, alarm, and notification systems for commercial and industrial applications. It overlaps with Segurimax in the Brazilian enterprise and industrial fire-safety market.
- Johnson Controls (Tyco/ANSUL/SimplexGrinnell): Johnson Controls' fire suppression and detection portfolio (Tyco, ANSUL, SimplexGrinnell) covers alarm panels, sprinklers, and suppression systems globally. It is a comparable incumbent in the Brazilian market for integrated fire protection systems.
Emerging players
- Mircom Group of Companies: Mircom is a North American manufacturer of fire alarm and emergency communication systems with growing international distribution. It competes in the same addressable/conventional panel and notification categories as Segurimax, particularly in Latin American and emerging markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks4 records
Key highlights7 records
Customer concentration
Segurimax social profiles
Digital presenceSegurimax compliance and trust
Trust signalCompliance13 records
Segurimax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Segurimax leadership team
Management profileNumber of profiles
Segurimax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Segurimax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Segurimax
What does Segurimax do?
Segurimax manufactures and imports fire safety equipment in Brazil, including LED emergency lighting, fire extinguishers, safety signage, and related fire protection products. The company sells exclusively to resellers and installers holding a CNPJ, operating as a B2B manufacturer and importer of fire protection equipment.
Is Segurimax a public or private company?
Segurimax is a private company. It is classified as unknown and is currently operating.
When was Segurimax founded?
Segurimax was founded in 2012. It employs 51 to 100 people.
Where is Segurimax based?
Segurimax is headquartered in Gaspar, Brazil, in the Latin America region.
How does Segurimax make money?
Three revenue lines are on record. Fire Safety Equipment Sales are the primary driver. The others are technical Support and Post-Sale Services and grooved Pipe Grooving Machines.
Who are Segurimax's main competitors?
Direct peers on record are Intelbras and Hochiki. Broad incumbents are Bosch Security and Safety Systems, Legrand, Honeywell (Notifier), Siemens Smart Infrastructure (Cerberus Pro), Schneider Electric, Edwards (Carrier) and Johnson Controls (Tyco/ANSUL/SimplexGrinnell). Mircom Group of Companies is listed as an emerging player.
Does Segurimax have an API?
No public API is recorded for Segurimax.
What industry is Segurimax in?
Segurimax's product category is Fire Safety Equipment. Its primary akta.pro industry code is BPAKAGAF, Fire Alarm & Life Safety Systems Integration, with a secondary code of IMAGAIAD, Emergency, Egress & Exit Lighting (Emergency luminaires, exit signs, battery backup). Its NAICS code is 33531 and its SIC code is 3600.