Village On the Green

What Village On the Green does

Village On the Green is a Life Care continuing care retirement community (CCRC) located on an 80-acre campus in Longwood, Florida, founded in 1986 and operated by nonprofit owner Lifespace Communities, Inc. The community serves senior residents across the full continuum of care, offering independent living in villa residences of approximately 850-2,150 square feet, alongside assisted living, memory care, skilled nursing, and rehabilitation services on a single campus. The business model is a CCRC Life Care contract structure, combining an upfront entry fee with ongoing monthly service fees that lock in access to higher-acuity care as resident needs change, supported by ancillary fees for higher levels of care and ancillary services.

In recent years the community has invested $56 million in a Health Center expansion that modernizes and expands assisted living, memory care, and skilled nursing capacity, alongside the opening of a new Wellness Center, three expanded dining venues, and renovated villa residences. Operations are supported by Florida Home Health and Homemaker & Companion Service Licenses, and a CardioRenal Therapeutics partnership brings specialty cardiology and nephrology services on-site. The community has earned 20+ consecutive Gold Seal Awards from the Florida Governor's Panel on Excellence in Long-Term Care and holds a CMS 5-Star rating.

Revenue is generated through a B2C resident-pay model (entry fees plus monthly fees, plus ancillary care fees) with a long tail of individual senior residents rather than enterprise customers. The community has also launched Lifespace Personal Services, extending home-care delivery beyond the campus to off-campus neighbors in the Longwood/Seminole County area, signaling a move to monetize the care continuum beyond the physical campus.

Name

Village On the Green

Legal name

Village on the Green

Website

https://votgseniorliving.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Village On the Green is an 80-acre Life Care continuing care retirement community in Longwood, Florida, founded 1986, offering independent living, assisted living, memory care, skilled nursing, and rehabilitation to senior residents under nonprofit owner Lifespace Communities, Inc.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Large Campus / Multi-Building Assisted Living Communities (HLADABAG), Luxury / High-End Assisted Living Communities (HLADABAD), Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Memory care facility
• Skilled nursing care

Headquarters

HQ city

Longwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Independent Living Monthly Fees: Residents pay monthly fees covering luxury living spaces, utilities (heat, AC, water, cable available), housekeeping, maintenance, transportation, and access to amenities. Fees vary by residence type and selected services.
2. Life Care Contract: Life Care model provides long-term value with priority access to higher levels of care at predictable costs structured below market rates. This upfront planning delivers financial predictability for future care needs.
3. À la Carte Care Services: Personal care and nursing assistance available à la carte or through customized packages for flexible support needs. Services include assistance with bathing, dressing, medication reminders, companionship, transportation, light housekeeping, and pet care.
4. Golden Ticket Savings Promotion: Promotional offer providing 6 months of service fees free for residents who move in during summer, driving new move-ins.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Village On the Green operates a gated Life Care (Continuing Care Retirement Community) senior living campus on 80 acres in Longwood, Florida, selling independent living residences, assisted living, memory care, skilled nursing, and rehabilitation services through recurring monthly fees, Life Care contracts, and à la carte care packages. Residents receive maintenance-free luxury housing, chef-prepared dining across three venues, wellness programming, and priority access to escalating levels of on-site clinical care including on-site and telemedicine cardiology and nephrology via a CardioRenal Therapeutics partnership.

Product overview

Village on the Green is a gated Life Care (Continuing Care Retirement Community) senior living community offering a full continuum of care on a single campus. The community provides independent living residences and villas alongside escalating care levels including assisted living, memory care, skilled nursing, and rehabilitation—all accessible with priority access and predictable costs through the Life Care model. Supporting services include Lifespace Personal Services (home care), specialty cardiology and nephrology programs via CardioRenal Therapeutics partnership, and comprehensive amenities including a wellness center, heated pool, putting green, and three dining venues. The community operates on an 80-acre former golf course in Longwood, Florida, and is a member of Lifespace Communities, a nonprofit senior living provider.

Differentiator

Problem solved

Functional benefit

Brands

• Lifespace Personal Services: Personalized home care services offered to residents of Village on the Green and neighbors throughout the Longwood area, including assistance with daily activities, companionship, and household support.
• Lifespace Foundation

Products and services

• Independent Living

Quantifiable outcome

• 20+ consecutive years of Gold Seal Award recognition from the Governor's Panel on Excellence in Long-Term Care
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• CardioRenal TherapeuticscoreStrategic or Co-development PartnerVillage on the Green has partnered with CardioRenal Therapeutics to provide on-site cardiology and nephrology specialty care for residents. This partnership brings specialty physician services directly to the community, making Village on the Green one of the most clinically comprehensive senior living communities in the Orlando area. Both on-site consultations and telemedicine services are available through this partnership, addressing the specialized healthcare needs of residents with cardiovascular and kidney conditions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Five Star Senior Living: Operates independent living, assisted living, and memory care communities including CCRC-style campuses in Florida and across the U.S. Comparable service mix and Florida presence, though with broader mid-market positioning.
• Sunrise Senior Living: Operates upscale assisted living and memory care communities across the U.S., including Florida, with a premium service model comparable to Village on the Green's luxury positioning. Overlaps on assisted living and memory care, though Sunrise lacks the CCRC Life Care structure.
• Aegis Living: Operates premium assisted living and memory care communities primarily on the West Coast with a luxury service model. Comparable on premium/luxury senior living positioning and continuum-of-care ambition, though geographically distinct.
• Discovery Senior Living: Florida-headquartered senior living operator with multiple communities across the state offering assisted living, memory care, and independent living. Comparable Florida market exposure and luxury-leaning positioning, though less focused on the CCRC Life Care model.
• Acts Retirement-Life Communities: Nonprofit operator of Life Care CCRCs across multiple states, directly comparable to Village on the Green's CCRC model and Lifespace parent structure. Similar fee structure and continuum-of-care approach.
• Atria Senior Living: Operates more than 200 senior living communities across the U.S., with multiple Florida locations. Comparable on independent and assisted living offerings, premium positioning, and continuum-of-care ambition, though most Atria communities are not full CCRCs.
• Erickson Senior Living: Operates large-scale, resort-style CCRCs with entrance-fee Life Care contracts directly comparable to Village on the Green's model. Similar focus on age-in-place, community ecosystem, and premium amenities on large campuses.

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with broad portfolio spanning independent living, assisted living, memory care, and skilled nursing, including Florida CCRCs. Most directly comparable on the full continuum offering, though at much larger scale and lower average price point.
• Lifespace Communities (parent): Nonprofit parent organization operating multiple CCRC communities across Florida, Texas, and the Midwest. Closest structural peer given shared ownership, governance, and Life Care model.

Regional players

• Presbyterian Manors of Mid-America: Nonprofit operator of senior living communities in the Midwest with CCRC and Life Care offerings. Comparable on mission-driven nonprofit governance and Life Care model, though operates in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LifespaceCareer
• Facebookfacebook.com/LifespaceVillageOnTheGreen
• LinkedInlinkedin.com/company/village-on-the-green

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Village On the Green