Vineyards Country Club

What Vineyards Country Club does

Vineyards Country Club is a private, family-owned, non-equity country club founded in 1988 by Joseph and Michael Procacci in North Naples, Florida, and operated as the centerpiece of the 1,400-acre Vineyards master-planned community. The club offers two membership tiers — Full Golf ($150,000 non-refundable initiation plus $18,725 annual 2026 dues) and Lifestyle ($48,000 initiation plus $8,775 annual 2026 dues) — both including spouse and children under 25 at no additional cost, with no food & beverage minimums and no assessments. Its physical plant comprises two 18-hole championship golf courses (North and South, both redesigned by architect Kipp Schulties and completed 2023–2024) on 300 acres of greens, a 70,000-square-foot clubhouse, a 15,000-square-foot Wellness Center & Spa, 12 Har-Tru tennis courts, 8 pickleball courts, a half-Olympic saltwater lap pool, a halotherapy salt room, four dining venues, and a wholly-owned physical therapy subsidiary (Naples Rehabilitative Services).

The club's revenue model is anchored in recurring annual dues plus non-refundable initiation fees, with approximately 75% of members residing within the Vineyards community and 25% as non-resident members. Ancillary revenue streams include event hosting (weddings up to 350 guests, quinceañeras, corporate events, charity golf tournaments open to non-members), spa and wellness services, pro shop merchandise, and a Blue Zones Project Approved dining venue. Go-to-market is direct-to-consumer through a dedicated Membership Director and a multi-channel digital presence powered by Priority Marketing, supplemented by national recognition from Golf Digest and consecutive People's Choice Awards from Naples Daily News. Approximately 800 social events and activities are delivered annually, with recent capital deployment concentrated on golf course renovations, pickleball expansion, and wellness programming.

Name

Vineyards Country Club

Legal name

Vineyards Country Club

Website

https://vineyardscountryclubnaples.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Vineyards Country Club is a private, family-owned, non-equity country club in Naples, Florida, offering 36 holes of championship golf, a wellness center and spa, racquet facilities, dining, and event hosting under a two-tier membership model serving primarily Vineyards community residents.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Private country club
• Championship golf
• Wellness spa services
• Racquet sports facilities
• Event venue hosting

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Full Golf Membership: Non-refundable initiation fee of $150,000 plus annual dues of $18,725 for 2026. Includes unlimited access to 36 holes of golf with cart fees only, tee times 7 days in advance, practice facilities, complimentary golf locker, storage for two bags, discounted family greens fees, and unlimited racquet center access.
2. Lifestyle Membership: Initiation fee of $48,000 plus annual 2026 dues of $8,775. Includes unlimited racquet center access year-round, seasonal golf access with greens and cart fees, and practice facility access with seasonal limitations.
3. Event Hosting and Catering: Revenue from hosting weddings, quinceañeras, corporate events, and charity golf tournaments. Membership is not required to host private events. Catering services include customizable menus, tasting sessions, and full-service event planning.
4. Spa and Wellness Services: Spa services including massage therapy, body treatments, facials, haircuts, manicures, pedicures, MedSpa treatments (laser, IPL, microneedling), and halotherapy sessions. Café V offers healthy dining options.
5. Pro Shop Merchandise: Golf and Racquet Center Pro Shops offering premier gear and apparel for members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Vineyards Country Club is a private, family-owned non-equity country club that sells Full Golf Memberships ($150,000 initiation, $18,725 annual dues) and Lifestyle Memberships ($48,000 initiation, $8,775 annual dues) granting access to two 18-hole championship golf courses, a 15,000 sq ft Wellness Center & Spa, racquet facilities, dining venues, and 800+ annual events. The club also operates as an event venue, hosting weddings, quinceañeras, corporate events, and charity golf tournaments for non-members.

Product overview

Vineyards Country Club operates as a private, family-owned country club offering a comprehensive portfolio of lifestyle and hospitality services centered around golf, wellness, and social events. The club provides two distinct membership tiers (Full Golf and Lifestyle), two championship golf courses (North and South), a 15,000-square-foot Wellness Center & Spa, racquet facilities, multiple dining venues, and extensive event hosting capabilities for weddings, quinceañeras, corporate events, and charity tournaments. The product portfolio is unified under the membership model, with all amenities accessible to members while select event services are also available to non-members.

Differentiator

Problem solved

Functional benefit

Brands

• Naples Rehabilitative Services (NRS): Onsite physical therapy and rehabilitative services located within the Wellness Center and Spa, providing therapeutic intervention and treatment for various painful conditions.

Products and services

• Full Golf Membership Premium golf membership offering unlimited access to 36 holes of golf with cart fees only, complimentary golf locker and storage for two bags, unlimited use of racquet center with no court fees, and discounted family greens fees. Designed for affluent individuals and families seeking the full country club experience.
• Lifestyle Membership Flexible membership tier offering unlimited racquet center access year-round and seasonal golf privileges: limited access November through April and unlimited access May through October upon payment of greens and cart fees.
• North Course Championship 18-hole golf course designed by Kipp Schulties featuring enhanced design with expanded yardage, newly contoured fairways, larger greens, stone cap walls, wood bridges, and indigenous South Florida landscaping. Recognized by Golf Digest as one of America's Best Course Transformations.
• South Course Championship 18-hole golf course renovated by Kipp Schulties featuring bulkheads installed along many lakes and extensive lengthening work including reconfiguration of the tenth and eighteenth holes.
• Wellness Center & Spa 15,000-square-foot wellness center featuring state-of-the-art fitness center, five-star spa with halotherapy salt room, saltwater lap pool, and Café V for Blue Zones-approved healthy dining. Offers massage therapy, body treatments, facials, manicures, pedicures, MedSpa treatments, and physical therapy.
• Racquet Center Premier racquet facility featuring 12 Har-Tru tennis courts with 6 lit for night play, 8 gel-cushioned pickleball courts with LED lights, and onsite USPTA pros for lessons and clinics.
• Dining Venues Multiple onsite dining venues including Mr. P's Pub, Main Dining Rooms, Acqua Pool Bar, and Café V, offering five-star dining experiences with gluten-free, vegan, vegetarian, and Blue Zones-approved menu options.
• Wedding & Reception Services Comprehensive wedding venue services accommodating up to 350 guests indoors, with multiple indoor and outdoor ceremony and reception locations including lawn, patio, and ballroom spaces, plus full catering and event planning services. Available to non-members.
• Quinceañera Services Elegant quinceañera celebration packages featuring customizable banquet halls, outdoor areas, and ballroom venues with themed decorations, catering, entertainment coordination, and preferred vendor referrals.
• Corporate Golf Events Corporate golf event hosting named 'Best Golf Course to do Business,' offering tournaments, networking outings, charity events, team-building activities, and client appreciation days with flexible event packages.
• Charity Golf Tournaments Charity golf tournament hosting featuring scenic views, stunning course design, post-round activities, sponsorship opportunities, and support for local non-profits and educational scholarships.
• Naples Rehabilitative Services Onsite physical therapy and rehabilitation services specializing in therapeutic intervention for arthritis, joint pain, muscle aches, post-surgical recovery, joint replacements, neurological issues, and balance deficits. Operates as a wholly-owned subsidiary within the Wellness Center.

Quantifiable outcome

• Only course in Southwest Florida recognized by Golf Digest as one of country's Best Course Transformations
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Blue Zones ProjectcoreStrategic or Co-development PartnerVineyards Country Club is a Project Partner with Blue Zones Project Community, integrating Blue Zones wellness principles into club programming and dining options. Café V is a Blue Zones Approved dining venue. This partnership supports the club's culture of lifelong wellness and provides recognized wellness credentials.
• America's Healthiest Clubs (Prevo Health Solutions)coreStrategic or Co-development PartnerVineyards Country Club is an Honoree & Member of America's Healthiest Clubs program through Prevo Health Solutions, recognizing the club's commitment to member health and wellness programming.
• Naples Rehabilitative ServicescoreOthersExclusive onsite physical therapy and rehabilitative services provider located within the Wellness Center & Spa. Provides therapeutic intervention for painful conditions, sports injuries, and recovery services for members.
• Kipp Schulties Golf DesigncoreTechnology or IntegrationRenowned golf course architect who completed the comprehensive redesign and renovation of both the North and South championship golf courses, bringing championship-level course design and modern golf architecture.
• Vineyards Development CorporationcoreOthersOriginal developer entity founded by Joseph and Michael Procacci that created the Vineyards community and built the club in 1988. The Procacci family maintains private ownership of the club.
• Priority MarketingminorGTM or Marketing PartnerDigital marketing agency powering the club's website and online presence. Website won 2022 Silver ADDY Award.
• Collier Building Industry AssociationminorOthersLocal industry association that awarded the Sand Dollar Award for Interior Design of the Year to the Wellness Center & Spa in 2019.
• South Florida Hospitality Industry Network (NEWH)minorOthersRegional hospitality industry network that awarded the Golden Palm Award for Excellence to the Wellness Center & Spa in 2019.

Scale indicators11 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• The Club at Mediterra: Private member-owned club in North Naples offering two Tom Fazio-designed championship courses, sports club, spa, and dining. Closest comparable to Vineyards' golf-plus-wellness positioning in the same submarket.
• Quail West Golf and Country Club: Private, equity-style golf and country club in North Naples with two 18-hole courses, expansive clubhouse, and luxury amenities. Direct competitor for affluent Naples residents and a frequent head-to-head for membership and events.
• Grey Oaks Country Club: Equity-member private club in Naples with three courses, 30,000 sq ft clubhouse, wellness center, and active event calendar. Direct competitor in the same affluent Naples corridor with similar amenity scale.
• Bonita Bay Club: Private, member-owned club in Bonita Springs/Naples with five courses, full-service spa, racquet, and active lifestyle programming. Comparable lifecycle, scale, and pricing structure to Vineyards.
• Collier's Reserve Country Club: Private, equity-style club in North Naples with single Arthur Hills course, recently renovated clubhouse, and strong wellness/recreation amenities. Comparable member experience and Southwest Florida footprint.
• Calusa Pines Golf Club: Ultra-private, equity-member club in North Naples with a single championship course, smaller dining, and exclusive membership cap. Comparable premium positioning and Naples geography.
• Olde Cypress Country Club: Private, member-owned club in North Naples with single 18-hole course, clubhouse, dining, fitness, and tennis. Competes for the same Vineyards-adjacent residential base.
• Taliesin / Talis Park: Private, equity-style club in North Naples with Greg Norman/Pete Dye course, clubhouse, spa, fitness, and racquet. Comparable amenity breadth and member demographic.
• Bay Colony Golf Club: Ultra-private, equity-only club within Bay Colony in North Naples with single championship course, small clubhouse, and limited membership. Comparable premium positioning and member experience in the same North Naples submarket.

Broad incumbents

• The Ritz-Carlton, Naples Golf Resort: Luxury resort operator in Naples with two courses (Tiburón), spa, dining, and resort-style amenities. Broader hospitality portfolio but overlaps destination weddings, corporate events, and golf programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCp74FaKZE95Ey914AieqHAw/featured
• Facebookfacebook.com/VineyardsCC/?ref=hl
• LinkedInlinkedin.com/company/vineyards-country-club-naples
• Instagraminstagram.com/vineyardscc
• Xx.com/VineyardsCC

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vineyards Country Club