Durand-Wayland

What Durand-Wayland does

Durand-Wayland, Inc. is a privately held, U.S.-based industrial equipment manufacturer founded in 1934 and headquartered in LaGrange, Georgia, that designs, manufactures, and services machinery for the fresh produce industry. The company's core product lines consist of produce grading and sorting platforms (EvoSort, UltraSort, OmniSort, and the Elisam GranTorino), washing and waxing systems, carton filling, bin handling, motor control systems, and a full line of agricultural sprayers marketed under the Durand-Wayland and John Bean brands. Its flagship EvoSort platform, launched in 2023, integrates Ellips TrueSort vision grading software with TrueAI capabilities for external and internal defect detection, color, size, and weight grading across apples, pears, citrus, stone fruit, tomatoes, avocados, cherries, melons, and other specialty crops.

Underlying technology combines patented mechanical handling innovations (Smart Cup technology dating to 1980, patented Bin Dumper flow separation) with computer vision sourced from strategic partner Ellips B.V. of the Netherlands. The company holds two registered patents and reports that over 99% of OmniSort units sold since 1980 remain in operation, signaling long product lifecycles. Durand-Wayland generates revenue through four streams: (1) new equipment sales across packinghouse and sprayer lines, (2) replacement parts, (3) technical services (installation, maintenance, repair, training, plus 24/7/365 remote connectivity), and (4) used equipment listings. Pricing is custom and quote-based; no public pricing is disclosed.

The go-to-market is sales-led, with Territory Sales Engineers covering U.S. regions, a dealer network for sprayer products, and field offices in Central California, Southern Florida, Eastern Virginia, Michigan, Pennsylvania, and New York. The company maintains strategic technology partnerships with Ellips B.V. and Elisam S.R.L. (Italy), and distributes through SASA S.A.C. in Chile. Customer outcomes documented in case studies include 20-70% labor reductions and equipment payback in less than half expected time, addressing acute labor cost and quality consistency challenges in produce packing operations.

Name

Durand-Wayland

Legal name

Durand-Wayland, Inc.

Website

https://durand-wayland.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Durand-Wayland, founded in 1934 in LaGrange, Georgia, is a privately held U.S. manufacturer of produce grading, sorting, washing, and spraying equipment, serving fresh fruit and vegetable growers and packinghouses across North America and Chile with vision-integrated machinery and aftermarket parts and service.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Nut & Dry Fruit Sorting/Grading & Packing Facilities (AFAOAGAL)

Keywords

• Produce grading equipment
• Agricultural sprayers
• Packinghouse machinery
• Fruit sorting systems
• Vision grading technology

Headquarters

HQ city

Lagrange

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of packinghouse equipment including graders, sorters, washers, bin handlers, and sprayers. Major product lines include EvoSort, UltraSort, OmniSort, and full sprayer portfolio under John Bean and Durand brands.
2. Replacement Parts: Replacement parts for all product lines including pumps, nozzles, cylinders, valves, gaskets, and wear components. Serves scheduled maintenance, pre-season service, and in-season emergency needs.
3. Technical Services: Field service including installation, maintenance, repair, and training. 24/7/365 connectivity to Durand service technicians for support.
4. Used Equipment: Resale of pre-owned equipment including refurbished graders and packing lines. Equipment sold as-is with no warranty on condition.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Durand-Wayland designs, manufactures, and sells agricultural packinghouse equipment (electronic fruit and vegetable graders, sorters, washers, waxers, bin handlers, carton fillers, motor control systems) and agricultural sprayers under the Durand and John Bean brands. Core grading platforms (EvoSort, UltraSort, OmniSort) integrate Ellips TrueSort vision-based grading software for external/internal quality, color, size, and weight detection.

Product overview

Durand-Wayland is a single-source supplier for agricultural equipment specializing in packinghouse solutions and sprayers. The core product portfolio centers on produce grading and sorting platforms including the flagship EvoSort (most advanced grading platform), UltraSort, OmniSort, and Elisam GranTorino lines—all powered by Ellips TrueSort vision grading technology with computer vision for external/internal quality, color, size, and weight detection. The company offers complete turn-key packinghouse solutions including washing/waxing systems, bin handling and filling equipment, carton filling, cleaning systems, motor control, and SP Series for smaller operations. Sprayer offerings include full lines under both Durand-Wayland and John Bean brands ranging from compact 3-point hitch models to large diesel twin-fan orchard sprayers. Parts, used equipment, and 24/7/365 technical support round out the offering. Headquartered in LaGrange, GA with offices in California, Michigan, Pennsylvania, and New York since 1934.

Differentiator

Problem solved

Functional benefit

Brands

• John Bean: Brand for sewer jetters (John Bean SewerJets)
• EvoSort
• TrueSort

Products and services

• EvoSort Grading Platform Durand-Wayland's most advanced produce grading platform featuring Ellips TrueSort vision grading technology, stainless steel construction, washdown capability, modular expandable design, speeds up to 20 cups/second, dual tipping cups, and 24/7/365 factory-trained service support.
• UltraSort Sorting System Advanced fruit and vegetable sorting system with roller singulator, digital camera optics, LED lighting for color detection, floating Smart Cup weighing design, up to 600 pieces per minute, 8 lanes, 64 drops, and grower accounting programs.
• OmniSort Sorting System
• Elisam GranTorino / GranTorinoM Grading Machines
• Carton Filling Systems
• Washing & Waxing Systems
• R-2 Rotary Bin Washer
• SP Series Packinghouse Equipment
• Motor Control Systems
• Durand & John Bean Sprayers
• John Bean SewerJets
• Replacement Parts
• Used Equipment Listings
• Technical Service and Support

Quantifiable outcome

• 70% labor reduction achieved by Datepac with Elisam Gran Torino sizer
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered major, core and strategic.

• SASA S.A.C.majorChannel Partner/ Reseller/ Distributor · 15 May 2015Local partnership with SASA S.A.C. (Santiago, Chile) representing Durand-Wayland products in Chilean fresh fruit and vegetable market. Extended partnership established May 2015. SASA provides market knowledge, customer relationships, and selling expertise in South American region.
• Ellips B.V.coreTechnology or IntegrationStrategic partnership with Ellips B.V. (Eindhoven, Netherlands) for vision grading software. Ellips provides TrueSort grading software with TrueAI, External Quality, Internal Quality, Color, Size and Weight capabilities integrated on Durand grading machines. Partnership is described as highly valued.
• Elisam S.R.L.coreTechnology or IntegrationPartnership with Elisam S.R.L. (Budrio di Longiano, Italy) for GranTorino grading machines and Italian-designed processing equipment. Provides European design and technology for fruit and vegetable grading systems.
• GP GradersstrategicStrategic or Co-development PartnerPartnership with GP Graders mentioned in context of creating complete systems for cherry processing. Joint solutions combining GP Graders and Ellips technologies with Durand equipment.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Elisam S.R.L. Italian designer and manufacturer of GranTorino fruit and vegetable grading machines. Both partner with Durand-Wayland and compete in the high-end produce sorting equipment market with comparable vision-integrated grading systems.
• Ellips B.V. Dutch provider of TrueSort vision grading software for fresh produce. While a strategic partner to Durand-Wayland, Ellips also licenses its software to other equipment OEMs, making it a partial competitor in the software layer of produce grading.
• Maf Roda: French-Spanish manufacturer of fruit and vegetable grading, sorting, and packing equipment with strong presence in citrus, apples, and tomatoes. Direct competitor in similar end markets with comparable vision grading integration.
• GREEFA: Dutch manufacturer of fruit and vegetable grading and sorting equipment with extensive installed base across Europe. Direct competitor offering similar electronic sizing and color sorting solutions for the same produce grower and packer customer base.
• GP Graders: Australian-based manufacturer of cherry and small fruit grading equipment. Strategic partner of Durand-Wayland and competitor in the cherry processing segment with comparable Ellips-integrated vision grading technology.

Broad incumbents

• TOMRA Food (Compac): Global leader in sensor-based sorting with deep fresh produce capabilities through the Compac acquisition. Offers complete grading and packinghouse solutions for fresh fruit, competing head-to-head with Durand-Wayland in larger enterprise accounts.
• Key Technology: US-based manufacturer of digital sorting, inspection, and processing equipment for food. Serves overlapping produce and food processing customers with broader portfolio including optical sorters and conveying systems.
• Bühler Group: Swiss global technology company with food processing and sorting solutions. While broader in scope across food categories, Bühler competes in the optical sorting and food safety segments with similar enterprise customer base.
• Spectrim (also TOMRA subsidiary): TOMRA's premium optical sorting platform for fresh produce, directly competing with Ellips TrueSort-enabled Durand-Wayland systems in apples, citrus, and stone fruit applications at the high end of the market.

Emerging players

• Elifab: Specialist manufacturer of blueberry and small fruit sorting equipment. Featured on Durand-Wayland's website, indicating an adjacent relationship; competes in narrow berry/fruit grading niche with smaller scale but specialized technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=dJjPa4O9ewg
• Facebookfacebook.com/durandwayland
• LinkedInlinkedin.com/company/durand-wayland-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Durand-Wayland