What Il Post does

Il Post is an Italian online news publication founded in 2010 and headquartered in Milan, registered as a testata at the Tribunal of Milan (registration number 419, ISSN 2610-9980). It operates a horizontal multi-format digital media platform consisting of a topical news website (sections spanning Italia, Mondo, Politica, Tecnologia, Scienza, Cultura, Economia, Sport, and lifestyle verticals), an extensive podcast library of more than 50 series covering investigations, science, politics, culture, gaming, and entertainment, and 14+ themed email newsletters including the daily Evening Post, industry-focused Charlie, and city-specific editions for Milan (Colonne) and Bologna (Portici).

The publication serves Italian-speaking general news readers seeking quality journalism and in-depth coverage across politics, technology, science, culture, economy, and sports. Its core technology is a web-based digital publishing platform; no proprietary AI/ML systems or native mobile apps are disclosed. Distribution occurs through ilpost.it, major global podcast platforms, email, and organic social channels. Advertising sales are handled through the Citynews group partnership.

Il Post operates a freemium revenue model combining digital subscriptions (recurring annual billing with standard, student, and gift tiers) and advertising. The subscription tier unlocks premium content including the Evening Post newsletter and select articles. No parent company, institutional investors, or funding rounds are disclosed in the source data; the company appears to be privately held and editorially independent, with Paolo Ainio listed as Chairman.

Name

Il Post

Legal name

Il Post

Website

https://ilpost.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Il Post is an Italian digital news publisher (founded 2010, Milan) operating a multi-format platform — topical website, 14+ email newsletters, and 50+ podcasts — monetized through annual digital subscriptions and advertising via the Citynews group, serving Italian-speaking readers of general news, politics, technology, and culture.

Ownership category

akta.pro rank

Product category

Online News Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Long-Form Writing & Article Platforms (MPACAIAC)

akta.pro secondary industries

Online Article & Blog Publishing Platforms (MPAJAMAF), Newsletter Publishing Platforms (MPACAIAA), National & General-Interest Newspapers (Print & Digital) (MPAJADAA)

Keywords

• Digital news publishing
• Online journalism
• News website
• Podcast production
• Email newsletters

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Subscriptions: Il Post generates revenue primarily through digital subscriptions. The site offers various subscription tiers including student subscriptions and gift subscriptions, with premium content such as the Evening Post newsletter requiring a subscription.
2. Advertising: The publication generates advertising revenue through its website and digital properties. The advertising page references Citynews as the advertising partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Il Post is an Italian online news publication that produces and distributes daily journalism across multiple formats: a section-based website covering news, politics, technology, science, culture, economy, and sports; 14+ themed email newsletters; and a library of 50+ podcast series. It monetizes through digital subscriptions (standard, student, and gift tiers) and advertising handled in partnership with the Citynews group.

Product overview

Il Post is an Italian digital news publication offering a platform of media products including a news website with multiple topical sections (covering news, politics, technology, culture, sports, and more), email newsletters with themed editions, and an extensive podcast library. The core offering centers on its news website supplemented by subscription-based premium content and an audio/podcast platform. The product portfolio consists of the main publication, 14+ newsletter editions, 50+ podcast series, and a subscription commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Il Post Website Italian online news publication providing daily coverage across sections including Italia, Mondo, Politica, Tecnologia, Internet, Scienza, Cultura, Economia, Sport, Moda, Libri, Consumismi, Storie/Idee, and Ok Boomer! It is the flagship product aimed at Italian-speaking readers seeking broad, multi-topic journalism.
• Email Newsletters Suite of 14+ email newsletters with topic-specific editions including Evening Post (daily), Sunday Post, Dicono che è bello (film/TV), Le canzoni (music), Charlie (media industry), Portici (Bologna), Outpost (travel), Montecit (politics), Da Costa a Costa (US), Ok Boomer!, Consumismi (consumer culture), Ventisette (EU), Colonne (Milan), and Manettini (gaming). Premium editions like Evening Post are gated behind subscription.
• Podcasts Audio content platform offering 50+ podcast series including Wilson, Indagini (crime investigations), Altre Indagini, Ci vuole una scienza (science), Globo, Audiopost, Superfan, Comodino, Allegramente pessimista, Generazione, Dicono che è bello al cinema, Tienimi Wilson, Futuro presente, Canto di Natale, Timbuctu, Sikter, Una mattina, Orazio, Viaggio a Tokyo, Amare Parole, Sul dannato futuro dei giornali, Costellazioni, Joypad, and others spanning news, culture, society, entertainment, and gaming.
• Il Post Subscription (Abbonamento) Paid digital subscription offering full access to Il Post's premium content, including exclusive newsletters such as Evening Post. Tiers include a standard annual subscription providing full content access, a discounted student subscription, and gift subscription options. Billing is structured on an annual cadence.
• Il Post Shop and Gift Subscriptions Subscription commerce platform hosted at abbonati.ilpost.it, providing subscription storefront access (negozio) and gift subscription purchasing (regala-il-post), enabling consumers and gift buyers to purchase subscriptions and merchandise directly from Il Post.

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ANSA: Italy's national newswire and large digital newsroom covering politics, world news, and culture; competes for general-news readership and is a standard reference for Italian news consumers.
• Il Sole 24 Ore: Italian financial-and-general daily with a digital paywall; overlaps with Il Post's Economia section and competes for paid Italian readers.
• Corriere della Sera: Italy's leading national general-interest newspaper with a digital paywall; competes head-to-head with Il Post across news, politics, culture, and lifestyle sections but at materially larger scale.
• la Repubblica: Major Italian general-interest newspaper with a digital subscription offering covering politics, culture, and economics; overlapping broad-coverage footprint with Il Post.

Direct peers

• Internazionale: Italian weekly news magazine with a digital paywall covering international news, culture, and society; comparable in editorial scope and subscription-based monetization to Il Post.
• Fanpage.it: Italian digital-native news publisher with strong social-distribution presence covering politics, culture, and current events; competes for the same online Italian news reader with a free, ad-supported model.
• HuffPost Italy: Italian edition of HuffPost covering news, politics, lifestyle, and culture; directly overlaps with Il Post's general-interest digital news positioning.
• Il Fatto Quotidiano: Italian independent daily newspaper with a digital-first subscription model and strong general-interest / politics coverage; competes directly with Il Post for the same Italian news-reading audience.
• La Stampa: Italian general-interest daily with digital subscription model covering politics, culture, and international news; directly comparable in scope and monetization approach to Il Post.

Others

• Citynews: Italian digital media network of local news sites; explicitly referenced as Il Post's advertising sales partner and is part of the same broader media group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ilpost
• Facebookfacebook.com/ilpost
• LinkedInlinkedin.com/company/il-post

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Il Post