North Hills Realty
North Hills Realty is a residential real estate brokerage headquartered in Tustin, California, serving home buyers and sellers across Orange County and adjacent Southern California counties through a team-based agent model and a multi-language property search platform, with revenue from transaction-based commissions.
- Company typePrivate
- Founded1977
- HeadquartersTustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What North Hills Realty does
North Hills Realty is a privately held residential real estate brokerage headquartered in Tustin, California, operating continuously since 1977. The firm serves individual home buyers and sellers across Orange County and three adjacent Southern California counties (San Diego, Los Angeles, and Riverside), with named sub-market coverage of 27+ communities including Anaheim, Irvine, Newport Beach, Crystal Cove, Laguna Beach, and Tustin. Its core offering is a team-based brokerage model in which industry-leading Realtors are supported by full-time administrative staff, with more than 65% of business sourced from referrals and past clients.
North Hills Realty firmographics
Firmographics- Name
- North Hills Realty
- Legal name
- North Hills Realty
- Website
- https://northhillsrealty.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- North Hills Realty is a residential real estate brokerage headquartered in Tustin, California, serving home buyers and sellers across Orange County and adjacent Southern California counties through a team-based agent model and a multi-language property search platform, with revenue from transaction-based commissions.
- Ownership category
- akta.pro rank
North Hills Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Real Estate Buyer Representation (FSAEAJAG)
Keywords
Where North Hills Realty is headquartered
LocationHeadquarters
- HQ city
- Tustin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
North Hills Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commissions: The company earns commissions from residential real estate transactions, helping clients buy and sell homes in Orange County and surrounding areas. Revenue is generated on a transaction basis from successful closings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate commission rates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
North Hills Realty product offering
Product offeringCore offering
North Hills Realty is a residential real estate brokerage based in Tustin, California that helps clients buy and sell homes across Orange County and surrounding Southern California counties including San Diego, Los Angeles, and Riverside. The firm operates as a team of industry-leading Realtors supported by full-time administrative staff, with over 65% of business coming from referrals and past clients.
Product overview
North Hills Realty offers a single unified real estate listing and search platform that serves residential property buyers and sellers across Orange County, California. The platform includes property search functionality, agent directories, market value estimation tools, and coverage for multiple communities including Anaheim, Irvine, Newport Beach, and surrounding areas.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Services Full-service residential real estate representation for home buyers and sellers across Orange County and surrounding Southern California counties, including property search support, market analysis, negotiation, and transaction management.
- Property Search and Listings Platform
Quantifiable outcome
- Over 65% of business comes from referrals and past clients, indicating high client satisfaction and retention
Companies that use North Hills Realty
Customer profileSegments1 record
Ideal customer profiles1 record
North Hills Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
North Hills Realty partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights4 records
North Hills Realty competitors and assessment
Company assessmentEmerging players
- Redfin: Tech-enabled residential brokerage and portal serving major California metros including Orange County. Competes on consumer-facing technology and commission discounts, pressuring traditional brokerages like North Hills.
Regional players
- First Team Real Estate: Large Southern California-focused residential brokerage headquartered in Orange County. Closest direct geographic peer to North Hills, competing for the same agents, listings, and buyer pool in OC sub-markets.
- Seven Gables Real Estate: Orange County-based independent residential brokerage serving many of the same OC sub-markets as North Hills. Highly comparable as a similarly sized, locally focused, full-service OC competitor.
Direct peers
- eXp Realty: Cloud-based residential brokerage leveraging a virtual model and revenue-sharing to attract agents. Competes directly with North Hills for agent talent and OC listings, with a technology-led differentiator.
- Compass: National tech-enabled residential brokerage with a strong agent platform and luxury market focus. Directly competes with North Hills for Orange County listings and agent talent, with materially greater technology investment.
Broad incumbents
- Keller Williams Realty: Agent-centric national franchise brokerage with significant California representation. Competes for OC agent recruiting through its profit-sharing and training model, with overlapping residential buyer/seller services.
- Sotheby's International Realty: Luxury-focused global brokerage network with strong representation in coastal Southern California. Direct competitor in North Hills' high-end segments (Newport Beach, Crystal Cove, Laguna Beach).
- Berkshire Hathaway HomeServices: National brokerage network with strong California franchise presence and luxury brand alignment. Competes with North Hills in higher-end OC sub-markets like Newport Beach and Irvine while offering broader geographic reach.
- Coldwell Banker: Established national residential real estate brand with deep presence in Southern California luxury markets. Competes for the same Orange County buyer and seller base, but operates at significantly larger scale and brand recognition.
Others
- Zillow: Leading residential real estate portal that funnels leads to brokerages including North Hills. Functions as an upstream ecosystem participant rather than a direct brokerage competitor, but increasingly influences buyer-seller behavior.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
North Hills Realty social profiles
Digital presenceNorth Hills Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
North Hills Realty leadership team
Management profileNumber of profiles
Profiles1 record
North Hills Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
North Hills Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about North Hills Realty
What does North Hills Realty do?
North Hills Realty is a residential real estate brokerage based in Tustin, California that helps clients buy and sell homes across Orange County and surrounding Southern California counties including San Diego, Los Angeles, and Riverside. The firm operates as a team of industry-leading Realtors supported by full-time administrative staff, with over 65% of business coming from referrals and past clients.
Is North Hills Realty a public or private company?
North Hills Realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was North Hills Realty founded?
North Hills Realty was founded in 1977. It employs 11 to 50 people.
Where is North Hills Realty based?
North Hills Realty is headquartered in Tustin, United States, in the North America region.
How does North Hills Realty make money?
One revenue line is on record: real Estate Commissions.
Who are North Hills Realty's main competitors?
Redfin is listed as an emerging player. Regional players are First Team Real Estate and Seven Gables Real Estate. Direct peers are eXp Realty and Compass. Broad incumbents are Keller Williams Realty, Sotheby's International Realty, Berkshire Hathaway HomeServices and Coldwell Banker. Zillow is listed as an others.
Does North Hills Realty have an API?
No public API is recorded for North Hills Realty.
What industry is North Hills Realty in?
North Hills Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAG, Real Estate Buyer Representation. Its NAICS code is 5312 and its SIC code is 6531.