DNA Solutions
DNA Solutions is a privately held, direct-to-consumer DNA testing company operating since 1997 across Australia, the United States, and Central America. It sells home-collection paternity, maternity, kinship, and genetic profile test kits to individual consumers through localized websites and WhatsApp.
- Company typePrivate
- Founded1997
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What DNA Solutions does
DNA Solutions is a privately held, direct-to-consumer genetic testing company that operates a home-collection DNA testing service focused on family relationship verification. Its primary product suite comprises paternity tests (including premium, home, and "secret" variants), maternity tests, kinship tests, genetic profiles, and a discreet DNA kit, all built on conventional laboratory-based DNA analysis using buccal-swab or equivalent home-collected samples. The company serves individual consumers — typically members of the general public seeking private answers about biological relationships, as well as users needing documentation for legal or administrative purposes — rather than enterprise or institutional clients.
The business operates through two corporate vehicles: DNA Solutions Pty. Ltd., founded in 1997 in Australia, and DNA Solutions INC., established in 2008 in Miami, with active localized consumer presence in Australia, the United States, Panama, Colombia, and Costa Rica. Distribution is direct-to-consumer via country-specific websites (dnanow.com, dnasolutions.com), bilingual English/Spanish storefronts, and WhatsApp-based customer contact, with home-collection kits shipped to and returned by the end user. Revenue mechanics are one-time transactional service fees per test, with no disclosed subscription, retainer, or enterprise contract layer.
The company is founder-led (Vern Muir, founder and director), employs 51–100 staff, and operates without disclosed venture or private-equity backing. Its operating profile is that of a long-tenured, niche DTC laboratory franchise rather than a venture-backed consumer genomics platform, and the absence of disclosed funding, revenue, or AI/ML capability makes its scale and trajectory materially under-documented.
DNA Solutions firmographics
Firmographics- Name
- DNA Solutions
- Legal name
- DNA Solutions INC.
- Website
- https://dnanow.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DNA Solutions is a privately held, direct-to-consumer DNA testing company operating since 1997 across Australia, the United States, and Central America. It sells home-collection paternity, maternity, kinship, and genetic profile test kits to individual consumers through localized websites and WhatsApp.
- Ownership category
- akta.pro rank
DNA Solutions industry classification
Industry- Product category
- DNA Testing Services
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD)
- akta.pro secondary industry
- Genetic & Prenatal Testing Laboratories (HLAFAMAH)
Keywords
Where DNA Solutions is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DNA Solutions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- DNA Testing Services: One-time DNA testing services including paternity, maternity, kinship, and relationship tests. Customers purchase testing kits or services and receive results upon analysis.
- Home DNA Testing Kits: Sale of home collection kits for discreet DNA sample collection, including the Premium Test, Home Paternity Kit, Secret Paternity, and Discreet DNA Kit products.
- Genetic Profile Testing: Genetic profile analysis services providing individuals with their unique DNA profile information.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
DNA Solutions product offering
Product offeringCore offering
DNA Solutions provides direct-to-consumer DNA testing services focused on establishing biological family relationships. Its core offerings include paternity tests (Premium Test, Home Paternity Kit, Secret Paternity), maternity tests, kinship/relationship tests, and genetic profile testing. The company pioneered home kit DNA testing globally, allowing customers to discreetly collect samples at home, return them for laboratory analysis, and receive accurate results to confirm biological relationships for personal, legal, or administrative purposes.
Product overview
DNA Solutions is a direct-to-consumer DNA testing company offering a portfolio of genetic relationship tests. The core offerings include Paternity Tests (with Premium Test, Home Paternity Kit, and Secret Paternity variants), Maternity Tests, Kinship Tests (relationship testing), and Genetic Profile testing. The company also provides a Discreet DNA Kit for alternative sample collection. Founded in Australia in 1997, with operations serving the Americas from Miami, Florida, DNA Solutions positions itself as a pioneer in home kit DNA testing with over 27 years of global experience in paternity and kinship testing.
Differentiator
Problem solved
Functional benefit
Products and services
- Paternity Test Primary DNA test to establish biological father-child relationship, available as Premium Test, Home Paternity Kit, and Secret Paternity options for consumers.
- Secret Paternity Test Discreet paternity testing option for individuals seeking confidential testing without standard sample collection procedures.
- Discreet DNA Kit DNA testing kit designed for alternative sample collection methods, enabling discreet sample collection with high accuracy.
- Maternity Test DNA test to establish biological mother-child relationship with high accuracy and reliability.
- Kinship Test DNA test to determine biological relationships between individuals beyond parent-child, including sibling, grandparent, and extended family connections.
- Genetic Profile Comprehensive DNA profile analysis providing unique genetic markers for individual identification and family history discovery.
Companies that use DNA Solutions
Customer profileSegments2 records
Ideal customer profiles1 record
DNA Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
DNA Solutions partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
DNA Solutions competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
DNA Solutions social profiles
Digital presenceDNA Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
DNA Solutions leadership team
Management profileNumber of profiles
Profiles1 record
DNA Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DNA Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DNA Solutions
What does DNA Solutions do?
DNA Solutions provides direct-to-consumer DNA testing services focused on establishing biological family relationships. Its core offerings include paternity tests (Premium Test, Home Paternity Kit, Secret Paternity), maternity tests, kinship/relationship tests, and genetic profile testing. The company pioneered home kit DNA testing globally, allowing customers to discreetly collect samples at home, return them for laboratory analysis, and receive accurate results to confirm biological relationships for personal, legal, or administrative purposes.
Is DNA Solutions a public or private company?
DNA Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DNA Solutions founded?
DNA Solutions was founded in 1997. It employs 51 to 100 people.
Where is DNA Solutions based?
DNA Solutions is headquartered in Miami, United States, in the North America region.
How does DNA Solutions make money?
Three revenue lines are on record. DNA Testing Services are the primary driver. The others are home DNA Testing Kits and genetic Profile Testing.
Does DNA Solutions have an API?
No public API is recorded for DNA Solutions.
What industry is DNA Solutions in?
DNA Solutions's product category is DNA Testing Services. Its primary akta.pro industry code is HLAAALAD, Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics), with a secondary code of HLAFAMAH, Genetic & Prenatal Testing Laboratories. Its NAICS code is 621511 and its SIC code is 8071.