Floridas Natural

What Floridas Natural does

Florida's Natural Growers, Inc. is a privately held, farmer-owned agricultural cooperative founded in 1933 (originally as Citrus World) and headquartered in Lake Wales, Florida. The company produces and markets a portfolio of premium citrus juices, lemonades, limeades, juice blends, and fruit drinks under the Florida's Natural brand alongside the sub-brands Bluebird, Growers' Pride, and Texsun. Operations span two Florida production facilities (Lake Wales and Umatilla), a seasonal Grove House visitor center in Lake Wales, and an online grove store, with the parent organization governed by member farmers across six generations of Florida citrus families.

Revenue is generated primarily through wholesale of branded packaged beverages to retail grocery chains nationwide and through a dedicated food service division (floridasnaturalfoodservice.com) supplying restaurants, hotels, and institutional operators. Secondary revenue comes from direct-to-consumer channels including the seasonal Grove House retail storefront and e-commerce store. Products are sold at price points set by retail partners rather than directly by the cooperative. The go-to-market is a horizontal mass-market consumer brand motion, with marketing concentrated on recipe content, social media (Facebook, Instagram, LinkedIn), and a cause-marketing partnership with Alex's Lemonade Stand Foundation.

Raw material economics are the central operational variable: the Florida orange crop has fallen more than 70% versus a decade earlier due to citrus greening disease and hurricanes, prompting a 2022 premium-blend strategy that mixes Florida OJ with citrus from premier international growing regions. Technology is limited to operational systems, including a computerized nutrient application system and a water conservation system that has reduced groundwater use by 90%; no proprietary software, AI/ML, or digital platform is disclosed. The legal entity is Florida's Natural Growers, Inc., incorporated in Florida, with no external venture or private equity ownership.

Name

Floridas Natural

Legal name

Florida's Natural Growers, Inc.

Website

https://floridasnatural.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Florida's Natural Growers is a 1933-founded, farmer-owned cooperative that produces premium citrus juices, lemonades, limeades, and fruit drinks under the Florida's Natural, Bluebird, Growers' Pride, and Texsun brands, serving US grocery retailers, food service operators, and direct-to-consumer customers.

Ownership category

akta.pro rank

Product category

Citrus Juice and Beverages

NAICS

Orange Groves (11131), Orange Groves (111310)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Agricultural Production-Crops (100)

akta.pro primary industry

Citrus Orchards (Oranges, Lemons, Limes, Grapefruit) (AFAGACAA)

akta.pro secondary industry

Fresh Fruit Wholesale (AFAIACAA)

Keywords

• Citrus juice products
• Premium orange juice
• Lemonade beverages
• Fruit juice blends
• Cooperative citrus farming

Headquarters

HQ city

Lake Wales

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Packaged Goods (Retail): Florida's Natural generates revenue through the sale of branded citrus juices, lemonades, and fruit drinks sold at retail grocery stores and supermarkets nationwide.
2. Food Service: The company operates a dedicated food service division (floridasnaturalfoodservice.com) supplying beverages to restaurants, hotels, and institutional food service operators.
3. E-commerce / Direct-to-Consumer: The Grove House visitor center in Lake Wales, FL operates as a retail storefront selling branded merchandise, citrus gear, and products directly to visitors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Florida's Natural Growers, Inc. is a farmer-owned citrus cooperative that produces and sells 100% premium citrus juices, lemonades, limeades, and fruit drinks under the Florida's Natural brand. The cooperative manufactures its products at production facilities in Lake Wales and Umatilla, Florida, distributing them through retail grocery stores nationwide, a dedicated food service division for restaurants and hospitality operators, and direct-to-consumer channels including the Grove House visitor center and online store.

Product overview

Florida's Natural is a farmer-owned cooperative offering a portfolio of citrus beverages including orange juices (No Pulp, With Pulp, Most Pulp, and Calcium/Vitamin D varieties), juice blends (Orange Peach Mango, Orange Pineapple Banana, Orange Strawberry Guava), Ruby Red Grapefruit Juice, lemonades (regular, zero sugar, strawberry, strawberry zero sugar, mango habanero), limeades (regular and zero sugar), and fruit drinks (Fruit Punch, Passion Fruit, Peach Mango, Citrus Punch, Pineapple Dragon Fruit). The company was founded in 1933 and produces 100% pure citrus juices.

Differentiator

Problem solved

Functional benefit

Brands

• Bluebird: Brand under Florida's Natural Growers family of companies.
• Growers' Pride
• Texsun

Products and services

• Orange Juice No Pulp 100% pure orange juice with no pulp, squeezed from fresh oranges grown by Florida farmer-member families of the cooperative. Targeted at retail consumers seeking premium, natural citrus juice for household breakfast and refreshment.
• Orange Juice With Pulp 100% pure premium orange juice with juicy bits of orange pulp for a home-squeezed taste without added sugar. Targeted at retail consumers preferring some pulp texture.
• Orange Juice Most Pulp 100% homegrown pure orange juice with the most juicy bits of orange for a just-squeezed flavor closest to the groves. Targeted at retail consumers preferring maximum pulp.
• Orange Juice With Calcium and Vitamin D No Pulp 100% pure premium orange juice fortified with as much calcium as a glass of milk plus Vitamin D, with a fresh-squeezed taste. Targeted at retail consumers seeking functional, fortified citrus juice.
• Orange Peach Mango Citrus juice blend combining the balanced flavors of mango, peach, and orange juices. Targeted at retail consumers seeking tropical fruit-flavored juice blends.
• Orange Pineapple Banana Citrus juice blend with a balanced mix of pineapple, banana, and orange juices. Targeted at retail consumers seeking tropical fruit-flavored juice blends.
• Orange Strawberry Guava Citrus juice blend combining strawberry, guava, and orange juices in balanced proportion. Targeted at retail consumers seeking tropical fruit-flavored juice blends.
• Ruby Red Grapefruit Juice Pure grapefruit juice made from Florida-grown ruby red grapefruit with natural sunshine and rain. Targeted at retail consumers seeking premium Florida grapefruit juice.
• Lemonade Classic lemonade with balanced sweetness and tartness, refreshing with every sip. Targeted at retail consumers and supports Alex's Lemonade Stand Foundation for childhood cancer research.
• Zero Sugar Lemonade Zero sugar lemonade with balanced sweetness and tartness. Targeted at retail consumers seeking no-sugar beverage options, with proceeds supporting Alex's Lemonade Stand Foundation.
• Strawberry Lemonade Strawberry-flavored lemonade. Targeted at retail consumers seeking fruit-flavored lemonades, with the product line supporting Alex's Lemonade Stand Foundation.
• Zero Sugar Strawberry Lemonade Zero sugar strawberry lemonade with balanced taste. Targeted at retail consumers seeking no-sugar flavored lemonade options, with the product line supporting Alex's Lemonade Stand Foundation.
• Mango Habanero Lemonade Lemonade with a balanced combination of mango, habanero, and lemonade flavors for a sweet-spicy profile. Targeted at retail consumers seeking bold, flavored lemonade options.
• Limeade Classic limeade with balanced sweetness and tartness, refreshing with every sip. Targeted at retail consumers seeking lime-based citrus beverages.
• Zero Sugar Limeade Zero sugar limeade with balanced sweetness and tartness. Targeted at retail consumers seeking no-sugar lime-based citrus beverages.
• Fruit Punch Fruit drink made with orange, pineapple, grape, and grapefruit juices. Targeted at retail consumers and food service operators seeking multi-fruit juice options.
• Passion Fruit Fruit drink made with orange, grapefruit, apple, and passionfruit juices. Targeted at retail consumers seeking tropical fruit-flavored juice blends.
• Peach Mango Fruit drink balancing mango, peach, and lemonade juices. Targeted at retail consumers seeking tropical fruit-flavored juice blends.
• Citrus Punch Fruit drink with a balance of orange, grapefruit, and lemonade juices. Targeted at retail consumers seeking citrus-forward juice blends.
• Pineapple Dragon Fruit Fruit drink made with pineapple, dragonfruit, and lime. Targeted at retail consumers seeking exotic tropical fruit-flavored juice blends.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Alex's Lemonade Stand FoundationcoreOthersFlorida's Natural is a proud supporter of Alex's Lemonade Stand Foundation, carrying on the legacy of Alexandra Scott who held lemonade stand fundraisers as a child cancer patient. The company has donated over $500,000 to date. Every purchase of Florida's Natural lemonade products contributes to improving the lives of children battling cancer worldwide.
• Florida CitrusminorOthersListed as 'Our Friends' on the Florida's Natural website. A trade organization representing Florida citrus growers and producers.
• Farmer OwnedminorOthersListed as 'Our Friends' on the Florida's Natural website. An organization promoting farmer-owned cooperatives.
• Showcase of CitrusminorOthersListed as 'Our Friends' on the Florida's Natural website. A Florida citrus grove and retail operation.
• Citrus World (Family of Brands)coreStrategic or Co-development PartnerFlorida's Natural Growers, Inc. operates as part of the Citrus World family of companies. Current brands include FLORIDA'S NATURAL, BLUEBIRD, GROWERS' PRIDE, and TEXSUN, representing a cooperative of Florida citrus farmers.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FloridasNatural
• LinkedInlinkedin.com/company/florida's-natural-growers
• Instagraminstagram.com/floridasnatural
• Xx.com/FloridasNatural

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floridas Natural