What Green Automation does

Green Automation Group Oy, founded in 2002 and headquartered in Koski TL, Finland, designs, develops, manufactures, and markets fully automated hydroponic NFT (Nutrient Film Technique) growing systems for commercial leafy greens production. The company operates through two legal entities: Green Automation Group Oy (Finland, headquarters and manufacturing) and Green Automation Americas LLC (Florida, regional sales and support for the Americas). Its product portfolio centers on two integrated system lines — a Fully Automated Growing System for cut baby/teen leaf lettuce, herbs, and small head lettuces, and an Automated System for head lettuce and herbs — built on patented mobile gutter technology with dynamic spacing adjustment, germination towers, RFID tracking, automated harvesting and mixing, automated gutter washing, and NFT irrigation/fertigation with up to 95% water recirculation. The company also offers a Dashboard (GAteway) for data visualization and API access and a Customer Portal for spare parts and technical support.

The business model is primarily capital equipment sales of high-mix, custom-engineered systems designed and pre-assembled in Finland, with the majority of parts sourced from Finnish suppliers and shipped globally via containers. Systems target commercial greenhouse growers operating at least 1 acre (0.4 hectares), with optimal economics at 4+ hectares, and are priced on a custom one-time/perpetual license basis under multi-year contracts. After-sales revenue is generated through warranty support, spare parts, and technical services via the Customer Portal. Green Automation serves an enterprise customer base of 30+ installations worldwide, including Bright Farms, Little Leaf Farms, VegPro International, Haven Greens, Mastronardi Berea/AppHarvest, Lufa Farms, True Harvest Farms, Svegro, Pure Harvest Smart Farms, and Hollandia Produce, across North America, Europe, and the Middle East. Go-to-market is direct enterprise field sales with active participation in major CEA trade shows (GreenTech, Fruit Logistica Berlin, GrowTech Antalya, Canadian Greenhouse Conference, Global Produce and Floral Show). The company is founder-owned and managed, with no disclosed external funding rounds, and is led by CEO Tero Laakso, CTO/Co-Founder Juhana Kantola, and Co-Founder Tero Rapila.

Name

Green Automation

Legal name

Green Automation Group Oy

Website

https://greenautomation.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Automation designs and manufactures fully automated hydroponic NFT growing systems for commercial leafy greens producers worldwide. Headquartered in Finland with a regional subsidiary in Florida, the company serves enterprise greenhouse growers across North America, Europe, and the Middle East through patented mobile gutter automation technology.

Ownership category

akta.pro rank

Product category

Greenhouse Automation Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Hydroponic & Aeroponic Growing Systems (NFT, DWC, Ebb/Flow, Misting) (AFAAAHAD)

akta.pro secondary industries

Irrigation, Fertigation & Nutrient Delivery Systems (Dosing, Injectors, Sensors) (AFAAAHAE), Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD)

Keywords

• Hydroponic growing systems
• NFT leafy greens production
• Greenhouse automation equipment
• Controlled environment agriculture
• Automated irrigation systems

Headquarters

HQ city

Koski

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Automated Growing Systems (CapEx): Design, development, manufacturing and marketing of fully automated hydroponic growing systems. Systems are designed and pre-assembled in Finland and shipped globally to growing operations. Revenue generated from equipment sales, with majority of parts manufactured by Finnish suppliers. Components include tanks, electrical cabinets, automation machinery, extruded growing gutters, and steel/aluminum parts.
2. Customer Support and After-Sales Services: Ongoing support through warranty period and beyond. Spare parts ordering via customer portal. Technical support including live chat and scheduled video support calls. Product documentation and manuals through the portal.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Green Automation Group designs, develops, manufactures, and markets fully automated hydroponic NFT (Nutrient Film Technique) growing systems for commercial leafy greens production. The company delivers two main product lines — the Fully Automated Growing System (for baby/teen leaf lettuce, herbs, and small head lettuces) and the Automated System (for head lettuce and herbs) — both pre-assembled in Finland and shipped worldwide to commercial greenhouse operations of 1 acre (0.4 hectares) or larger, complemented by RFID tracking, germination towers, an AI-driven dashboard, and ongoing after-sales support.

Product overview

Green Automation Group offers two integrated hydroponic growing system product lines — the Fully Automated Growing System and the Automated System (Head Lettuce and Herbs) — both built on patented technologies including the mobile gutter system with dynamic spacing adjustment and NFT irrigation/fertigation. These core systems share common add-on modules: Germination Towers, the Automated Gutter Washing System, the Green Automation Dashboard (GAteway) for data visualization and API access, and the Customer Portal for support and spare parts. The company operates through two regional sub-brands: Green Automation Group Oy (Finland, headquarters and manufacturing) and Green Automation Americas LLC (North America sales and support). All systems are designed, developed, and pre-assembled in Finland and shipped globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Fully Automated Growing System Green Automation's flagship fully automated hydroponic NFT growing system for cut baby/teen leaf lettuce, herbs, and small head lettuces. From substrate filling and sowing to harvesting and mixing, the entire process is carried out without human contact, with automated gutter spacing adjustment, germination towers, continuous substrate gutters, and automated cleaning. Targeted at commercial greenhouse growers operating 1 acre (0.4 hectares) or larger.
• Automated System (Head Lettuce and Herbs) Automated growing system optimized for head lettuce and herb production sold with root ball (living lettuce) or as cut head lettuce. Uses plant tray-table and 63–100 mm wide growing gutters with a single transplanting step, with slightly lower level of automation compared to the fully automated system. Targeted at commercial greenhouse growers seeking efficient CapEx levels.
• Green Automation Dashboard (GAteway) A turnkey dashboard solution providing intuitive access to operational data generated by the growing system. Transforms production, irrigation, environmental, and system event data into informative charts and detailed reports, tracking and analyzing growth progress and yield of each individual gutter. Accessible via standardized API for integration into users' own systems.

Quantifiable outcome

• 95% less water consumption compared to conventional field farming
• +3 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• CEA AlliancecoreStrategic or Co-development Partner · 1 January 2026Green Automation joined the CEA Alliance as a supplier member in Q1 2026. The CEA Alliance represents the controlled environment agriculture sector including producers of mushrooms, vine crops, leafy greens, herbs, microgreens, and supporting technologies such as greenhouse systems and nanobubble irrigation solutions. The alliance membership reflects Green Automation's position as a significant player in the CEA supplier ecosystem. Growth in alliance membership indicates the expanding controlled environment agriculture sector.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/greenautomatio
• YouTubeyoutube.com/channel/UCLomocVGOklDHOhze1sbBhQ
• Facebookfacebook.com/greenautomationamericas
• LinkedInlinkedin.com/company/green-automation-export

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Automation