Madison Chemical Co., Inc.

What Madison Chemical Co., Inc. does

Madison Chemical Co., Inc. is a privately held, family-owned specialty chemical manufacturer founded in 1947 in Madison, Indiana, operating across food processing sanitation, beverage processing, metal processing, paper, and lapping applications. The company formulates and produces industrial cleaners, sanitizers, and rust preventatives, leveraging an R&D pipeline that yields approximately 30 new chemical products and 20+ custom equipment solutions per year, backed by five granted patents and ISO 9001 / ISO 14001 certifications. Its offering is organized into dedicated vertical lines for Brewery, Dairy, Food Sanitation (bakery, dressings/sauces, eggs, fresh cut, frozen, protein, snack foods), Lapping, Paper, and Metal Processing (engine re-manufacturing, pre-paint), supplemented by the Master Sanitation Planner software tool, the EnForce Team consulting service, and the MadChem University online training platform that fulfills GFSI training requirements.

The company generates revenue primarily through one-time chemical product sales, with pricing determined on a quote basis via Technical Sales Representatives assigned to each customer. Distribution is sales-led and direct: dedicated field representatives conduct regular on-site plant visits, deliver facility audits, ATP swabbing, and CIP analysis, and integrate with customer compliance, training, and inventory management workflows. Geographic reach covers the United States nationwide with international distribution to Canada and Mexico on a customer-specific basis.

Governance reflects the transition from founding-family stewardship toward professionalized management. The Goodman family retains ownership and board leadership via Chairman David R. (Dick) Goodman, Jr. (Chemical Engineering background, President since 1984), while President David Goodman (architecture and project management background, joined 2017) oversees operations and capital projects, and CEO Michael Drake (former J.P. Morgan investment banker with two decades of European institutional finance experience, joined 2018) drives strategic and capital allocation initiatives. No outside institutional capital, M&A transactions, or public reporting have been disclosed.

Name

Madison Chemical Co., Inc.

Legal name

Madison Chemical Co., Inc.

Website

https://madchem.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

101–250 employees

Short description

Madison Chemical Co., Inc. is a family-owned specialty chemical manufacturer founded in 1947 that formulates industrial cleaners, sanitizers, and rust preventatives for food processing, beverage, metal processing, paper, and lapping customers across the United States, Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Other Chemical Product and Preparation Manufacturing (3259)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Industrial & Institutional (I&I) Cleaning Chemicals (IMAEABAG)

akta.pro secondary industry

Food & Beverage Process & CIP/Sanitation Chemicals (IMAEAJAK)

Keywords

• Industrial cleaning chemicals
• Food sanitation products
• Metal processing cleaners
• Rust preventatives
• Brewery sanitation solutions

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Chemical Products Sales: Madison Chemical generates revenue through the sale of formulated cleaning chemicals, rust preventatives, and sanitation products. They provide these products along with associated equipment and ongoing technical support services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Madison Chemical Co., Inc. is a chemical manufacturer that formulates and produces industrial cleaners, rust preventatives, and sanitation chemicals for food processing, beverage, metal processing, paper, and lapping applications. The company complements its chemical portfolio with custom product formulation, custom equipment design, technical sales support, an online training platform (MadChem University), and consulting services for sanitation programs.

Product overview

Madison Chemical Co., Inc. is a chemical manufacturing company offering a portfolio of industrial cleaning and sanitation products across multiple market segments. The core offering consists of Production Sanitation chemicals for food, beverage, and metal processing facilities. Products are organized into dedicated lines for Beverage (brewery, dairy), Food Sanitation (bakery, dressings/sauces, eggs, fresh cut, frozen, protein, snack foods), Metal Processing (cleaners and rust preventatives), and Lapping/Paper applications. The company complements its chemical products with service offerings including the Master Sanitation Planner software, MadChem University training program, and EnForce Team consulting services. The portfolio is delivered through a consultative technical service model with local Technical Sales Representatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Production Sanitation Chemicals Chemical cleaning solutions for food and beverage processing facilities, providing sanitation programs that protect food, employees, and customers.
• Beverage Sanitation Solutions Chemical products and sanitation solutions specifically formulated for brewery and dairy beverage processing operations.
• Food Sanitation Solutions Comprehensive cleaning chemicals for food processing plants covering bakery, dressings/sauces, eggs, fresh cut, frozen, protein, and snack food segments.
• Metal Processing Solutions Cleaners and rust preventatives meeting industry standards for metal processing, including engine re-manufacturing and pre-paint applications.
• Lapping Solutions Specialized chemical cleaning solutions for precision surface preparation in lapping operations.
• Paper Industry Solutions Specialized cleaning solutions for paper manufacturing facilities requiring process equipment sanitation and production efficiency.
• Custom Chemical Formulation Service Tailored chemical formulation services that create customized cleaning solutions for specific customer problems, with approximately 30 new products developed annually on average.
• Custom Equipment Solutions Specialized cleaning systems designed, fabricated, and engineered on a case-by-case basis for individual customer requirements, with 20+ custom solutions designed per year.
• EnForce Team Consulting Services Expert consulting services providing biofilm detection, sanitation audits, facility environment assessments, GMP assistance, and crisis intervention for food processing customers.

Quantifiable outcome

• 30 new products created per year (5-year average)
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ecolab: Ecolab is the dominant global player in food and beverage sanitation, water treatment, and industrial cleaning chemicals — directly overlapping with Madison Chemical's core food processing and brewery sanitation products, but operating at vastly greater scale across all geographies.
• Chemetall (BASF Coatings): Chemetall, part of BASF's surface treatment division, supplies cleaners, rust preventatives, and pre-treatment chemistries for metal processing — directly comparable to Madison Chemical's metal processing line, though offered as part of BASF's much larger coatings and surface-treatment portfolio.
• Henkel (Industrial Adhesive Technologies): Henkel's industrial cleaning and surface treatment business serves metal processing and manufacturing customers globally, overlapping with Madison's metal cleaning and rust-preventative lines, but as a small portion of Henkel's broader adhesives and consumer products portfolio.
• Avantor: Avantor supplies specialty chemicals, cleaners, and process materials to biopharmaceutical, healthcare, and industrial customers. While broader in scale and more life-science focused, its cleaning and process chemistry offerings overlap with Madison Chemical's industrial cleaning and sanitation product lines.

Direct peers

• Diversey (Solenis): Diversey (now part of Solenis) is a direct peer providing institutional and industrial cleaning and sanitation chemicals to food, beverage, and hospitality customers. Its product portfolio and consultative service model closely mirror Madison Chemical's food sanitation and brewery/dairy offerings.
• Zep Inc. Zep manufactures and distributes specialty cleaning and sanitation chemicals for industrial and institutional customers, including food service and food processing. Its specialty chemistry focus and multi-vertical sales model make it a relevant comparable to Madison Chemical's product strategy.
• DuBois Chemicals: DuBois Chemicals is a specialty formulator of industrial cleaning, sanitation, and water treatment chemistries serving food and beverage processors, metal finishing, and paper customers — almost identical verticals to Madison Chemical, making it one of the closest direct peers.
• Birko Corporation: Birko is a specialty chemicals manufacturer focused on cleaning, sanitation, and lubrication products for meat, poultry, and food processing plants. Its food safety and HACCP-driven service model and vertical specialization closely parallel Madison Chemical's food sanitation division.
• Veltek Associates: Veltek Associates formulates cleaning, disinfection, and sterilization chemistries for cleanroom, pharmaceutical, and food processing environments. Its specialty sanitation focus and small-batch customization model are comparable to Madison Chemical's custom formulation approach.

Emerging players

• Decon Labs: Decon Labs manufactures specialty cleaning and decontamination chemistries used in laboratory, healthcare, and industrial sanitation settings. While smaller and more lab/healthcare focused than Madison, it shares the custom-specialty chemistry and direct technical sales model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madison-chemical-co.-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Chemical Co., Inc.