What Deptive does

Deptive is a privately held New Zealand-headquartered Microsoft-focused digital workspace specialist operating since 2006 from Auckland, with service delivery extended into Australia. The company organises its offering around four core service pillars: Process Intelligence (AI-powered task mining and process discovery), Automation & AI (Power Platform and AI agent implementations), Modern Workplace (Microsoft 365, SharePoint, Teams, governance and security), and Endpoint Management (Intune, Azure Virtual Desktop, device lifecycle). Its most distinct proprietary asset is Document Bank 365, a configurable enterprise document management accelerator built entirely on SharePoint and Power Platform, deployed across multiple regulated and multi-site clients.

Deceptive's go-to-market is direct enterprise field sales targeting large NZ corporates and government agencies, with named clients including Auckland Council, AIA, Suncorp, Fidelity Life, Bayleys, Oceania Healthcare, Southern Cross Healthcare, Te Whatu Ora, WM New Zealand, NZ Transport Agency, MTF Finance, and Oji Fibre Solutions. Revenue is generated through a mix of project-based professional services engagements and recurring managed services retainers delivered via a five-step Discover-Define-Deliver-Enable engagement model. Pricing is quote-based and not publicly disclosed, and the company holds Microsoft Solutions Partner status with deep certifications across the Microsoft 365, Power Platform, security, and Azure Virtual Desktop stack.

Operationally, Deptive employs 11-50 staff led by founder and Chief Executive Jason Poyner, with a leadership bench including a Chief Architect, Practice Manager for Modern Workplace, Lead Customer Success Manager, and General Manager. The firm has no disclosed external funding, parent company, or M&A activity, operating as an independent founder-led consultancy in the New Zealand market.

Name

Deptive

Legal name

Deptive

Website

https://deptive.co.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Deptive is a New Zealand-headquartered Microsoft Solutions Partner founded in 2006, delivering M365 modernisation, Process Intelligence, AI automation, and Endpoint Management services to large NZ corporates, government agencies, and select Australian enterprises via professional services and managed services contracts.

Ownership category

akta.pro rank

Product category

Microsoft 365 Consulting and Managed Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO)

akta.pro secondary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

Keywords

• Microsoft 365 services
• Power Platform consulting
• Managed IT services
• Cloud workplace solutions
• Business process automation

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services: Project-based consulting engagements for M365 modernization, automation implementations, Power Platform development, SharePoint deployments, and process intelligence assessments. Delivered through discovery-define-deliver-enable engagement model.
2. Managed Services: Ongoing M365 managed services contracts providing continuous platform optimization, governance, security monitoring, and support. Revenue recurring from retainer-style arrangements with enterprise clients requiring ongoing ownership rather than one-off fixes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Deptive is a Microsoft-centric IT services firm providing professional consulting and managed services to New Zealand corporates and government agencies across four pillars: Process Intelligence (AI-driven task mining), Automation & AI (Power Platform and AI agents), Modern Workplace (M365/SharePoint/Teams), and Endpoint Management (Intune, Azure Virtual Desktop). Its proprietary Document Bank 365 solution, built on SharePoint and Power Platform, delivers enterprise-grade controlled document management deployed via an accelerator approach.

Product overview

Deptive is a New Zealand-based Microsoft-centric IT services firm that operates as a solutions integrator rather than a product software company. The company's portfolio is organised around four core service pillars — Process Intelligence, Automation & AI, Modern Workplace, and Endpoint Management — all built on the Microsoft 365 and Azure ecosystems. The primary proprietary or semi-distinctive offering is Document Bank 365, a configurable document management accelerator built on Microsoft SharePoint and Power Platform, which is marketed and reused across multiple clients. Solutions such as the CAPEX Request Power App, Accounts Receivable automation, and M365 managed services are client-specific implementations rather than standalone products. Services are delivered through consulting-led engagements encompassing discovery, design, build, and ongoing managed services.

Differentiator

Problem solved

Functional benefit

Brands

• Document Bank 365: Enterprise-grade document management solution built entirely on Microsoft SharePoint and Power Platform. Includes centralised repository, automated workflows, role-based access, governance and compliance features, end user and feedback app, and custom branding capabilities.

Products and services

• Process Intelligence AI-powered process discovery and monitoring service that observes real user activity at the desktop level to map, quantify, and analyse how work is actually performed, revealing inefficiencies, bottlenecks, and automation opportunities without disrupting daily operations. Targeted at NZ enterprise and government customers seeking evidence-based transformation recommendations.
• Automation and AI Business process automation and AI implementation services using Microsoft Power Platform, encompassing process automation, rapid application development, AI agents, and systems integration to eliminate manual work and accelerate digital transformation. Delivered to enterprise customers across industries.
• Modern Workplace Microsoft 365 modernisation service covering document management and information architecture, SharePoint and Teams optimisation, compliance and security configuration, and Power Platform unlock, enabling organisations to fully leverage their existing Microsoft investment. Targeted at enterprises with established M365 estates.
• Endpoint Management Device and endpoint management services using Microsoft Endpoint Manager (MEM), Intune, and Autopilot, covering virtual desktop solutions (Azure Virtual Desktop, Windows 365, Citrix migration), device lifecycle management, and end-user experience optimisation. Provided to enterprise and government customers.
• Document Bank 365 Enterprise-grade controlled document management solution built entirely on Microsoft SharePoint and Power Platform. Provides a centralised document repository with rich metadata, automated lifecycle workflows via Power Automate, role-based access control via SharePoint and Azure Entra ID, built-in governance and compliance controls, an end-user feedback app, and custom branding, configurable via an accelerator approach for faster deployment. Deployed for organisations such as manufacturing clients managing 10,000+ controlled documents across multiple Australasian sites.

Quantifiable outcome

• 60%+ reduction in manual Accounts Receivable effort for NZ media company
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner with deep specialisation in Microsoft 365, Power Platform, SharePoint, Teams, Intune, Azure Virtual Desktop, and Microsoft security ecosystem. Certified expertise across Microsoft's modern workplace and productivity tools.
• Process Intelligence Technology Providers (SKit and Celonis)coreTechnology or IntegrationProcess Intelligence powered by AI-driven analytics from specialized process mining technology. Desktop-level task mining observes how work is performed without disrupting daily operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avanade: Joint Accenture-Microsoft venture and the world's largest pure-play Microsoft consulting firm. Operates in NZ and competes with Deceptive for enterprise M365 modernisation, Power Platform, Copilot and managed services engagements.
• Accenture: Global systems integrator with a substantial Microsoft practice (in addition to its Avanade JV). Competes for the largest NZ enterprise digital transformation and managed services programmes.
• Capgemini: Global systems integrator with Microsoft cloud, Power Platform and managed services practices. Competes for large NZ and Australia-Pacific enterprise digital transformation deals.
• Datacom: Largest NZ-headquartered IT services firm with broad Microsoft, cloud and managed services practices. Directly competes for NZ enterprise and government M365 and digital workspace contracts.
• Spark New Zealand: NZ's largest telco with a substantial cloud, IT services and managed services business. Competes for enterprise digital workspace and modern workplace contracts across NZ corporates and government.
• DXC Technology: Global IT services firm with Microsoft workplace, cloud and managed services capabilities. Competes in NZ enterprise and government segments for modern workplace and endpoint contracts.
• Fujitsu New Zealand: Global IT services firm with established NZ operations covering Microsoft, cloud and managed services. Competes for NZ enterprise and government modernisation and managed services work.

Direct peers

• Theta: NZ-based IT consulting firm with Microsoft, cloud and data practices. Closest comparable to Deceptive by size, local footprint and Microsoft specialisation, competing for similar mid-to-large NZ enterprise deals.

Regional players

• Revera (Spark-owned): NZ-based cloud and managed services provider now part of Spark NZ. Competes with Deceptive on Azure, M365, and managed services for NZ enterprise and government clients.
• BDO New Zealand: Mid-tier NZ advisory firm with an IT consulting arm. Overlaps with Deceptive on advisory-led digital transformation, Microsoft modernisation and automation work for mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/deptive

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deptive