Sulakauri Publishing

What Sulakauri Publishing does

Sulakauri Publishing (სულაკაურის გამომცემლობა) is a Georgian publishing house and bookstore retailer that combines proprietary publishing with direct-to-consumer distribution. The legal entity, ShP Bakur Sulakauris Gamotsemloba (LLC), is registered at David Agmashenebeli Avenue #150 in Tbilisi. The company publishes and sells a catalog of 1,512 active SKUs organized into more than 150 series across fiction (translated and Georgian), non-fiction, children's literature, and educational materials aligned with the Georgian school curriculum; the catalog also includes 68 stationery and gift items tied to popular book franchises.

The publisher holds apparently exclusive Georgian rights to high-demand international franchises (Harry Potter, Diary of a Wimpy Kid, Moomin, Captain Underpants) and operates dedicated imprints that promote Georgian authors. Authors represented in the catalog originate from more than 40 countries. Distribution is omni-channel: 11 branded Sulakauri Bookshop retail locations across Tbilisi malls (Chavchavadze, Tsintsadze, Galleria Tbilisi, City Mall Saburtalo, Gldani Mall, East Point, Axis Towers) and regional cities (Gori, Batumi, Kutaisi, Rustavi), an e-commerce site at sulakauri.ge built on WooCommerce/WordPress with home delivery, and global e-book availability via the books2read.com platform. The technology stack is conventional commerce tooling rather than proprietary infrastructure.

Revenue mechanics rest on one-time unit sales of books and ancillary goods at fixed retail prices (3.50-79.90 GEL), supplemented by a loyalty points program (1 point per GEL, 20 points = 1 GEL) that rewards registered customers across channels. Customer segments span five distinct personas: young children (0-7), older children (7-13), teenagers, adult general readers (the primary segment), and educational institutions/students. Marketing is multi-channel and content-led, using Brevo-powered email newsletters, Facebook and Instagram (including a dedicated children's channel), and a blog featuring author interviews, reading guides, and event coverage. The company is privately held, with no disclosed funding rounds, M&A activity, or institutional investors.

Name

Sulakauri Publishing

Legal name

შპს ბაკურ სულაკაურის გამომცემლობა

Website

https://sulakauri.ge

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Sulakauri Publishing is a Georgian publishing house and bookstore retailer, publishing over 1,500 titles across fiction, non-fiction, children's, and educational categories. It operates 11 physical bookstores across Georgia plus an e-commerce platform and global e-book distribution via books2read.com.

Ownership category

akta.pro rank

Product category

Book Publishing and Retail

NAICS

Book Publishers (51313), Book Retailers and News Dealers (459210), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Books: Publishing Or Publishing & Printing (2731), Retail-Nonstore Retailers (5960)

akta.pro primary industry

General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)

Keywords

• Book publishing
• Retail bookstores
• Children's literature
• Educational materials
• E-book distribution

Headquarters

HQ city

Tbilisi

HQ country

Georgia

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Book Sales: Sale of physical books through 11 Sulakauri Bookshop retail locations across Georgia and through the e-commerce website with home delivery. Books are sold at fixed retail prices ranging from approximately 3.50 GEL to 79.90 GEL. The company also offers stationery and gift items in its bookstores.
2. E-book Sales: Sale of electronic books distributed through the books2read.com external platform. E-books are available for Georgian fiction, translated fiction, and non-fiction titles.
3. Loyalty Points Redemption: Registered customers accumulate loyalty points on purchases (1 point per 1 GEL spent), which can be redeemed as discounts on future purchases or converted into gift vouchers. Points are not earned on discounted items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sulakauri Publishing publishes and retails physical books (1,512 SKUs across fiction, non-fiction, children's, and educational categories in Georgian, English, Russian, German, Armenian, and Azerbaijani), e-books distributed via books2read.com, and themed stationery. Books are sold through 11 Sulakauri Bookshop retail locations across Georgia and the sulakauri.ge e-commerce website with home delivery and a loyalty points program.

Product overview

Sulakauri Publishing operates an online bookstore (sulakauri.ge) selling physical books, electronic books, and stationery products. The core offering includes over 1,500 book titles across categories: fiction (translated and Georgian prose), non-fiction, children's literature (for ages 0-13+), and educational materials. The company also publishes e-books through books2read.com and sells branded stationery items including notebooks, pens, and accessories featuring literary themes. Physical books are available in Georgian, English, Russian, German, Armenian, and Azerbaijani languages, with both adult and children's series available. The company maintains multiple retail locations throughout Georgia and offers online shopping with delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Books Printed books sold across multiple genres including literary fiction (translated and Georgian prose), non-fiction (popular science, essays, biographies, art, cookbooks), children's literature (ages 0-13+), and educational materials aligned with the Georgian school curriculum. Available through 11 Sulakauri Bookshop retail locations and the sulakauri.ge e-commerce website at unit prices ranging from approximately 3.50 GEL to 79.90 GEL.
• Electronic Books (E-books) Digital versions of books available for purchase through the books2read.com external platform. Catalog includes Georgian fiction, translated fiction, and non-fiction titles accessible to readers globally for digital download.
• Stationery and Gift Items Themed stationery items including notebooks, pens, bookmarks, mugs, thermos bottles, and pencil cases, often featuring branded themes from popular book franchises. Sold as ancillary products through Sulakauri Bookshop retail locations and the e-commerce site.

Quantifiable outcome

• 1,512 book and stationery products available across multiple categories
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Book Depository: Online book retailer offering global delivery of physical books. Sulakauri's e-commerce site competes for cross-border demand, particularly for international titles available in Georgia through global platforms.
• Usborne Publishing: Independent children's book publisher with a strong catalog of educational and activity books sold internationally and translated into many languages. Comparable to Sulakauri in its mix of children's trade publishing plus licensed educational materials.
• Scholastic Corporation: U.S. children's book publisher and education-focused publisher of classroom magazines and books. Sulakauri's children's franchise rights (Diary of a Wimpy Kid, Captain Underpants, Harry Potter distribution overlap) and curriculum-aligned educational line are directly comparable to Scholastic's model.

Broad incumbents

• Bloomsbury Publishing: UK-based publisher of the Harry Potter series and a broad trade list. Sulakauri is a Georgian licensee of Bloomsbury/Pottermore titles, making Bloomsbury the originating publisher most analogous in children's franchise strategy.
• Penguin Random House: World's largest trade publisher with deep catalogs across adult, children's, and educational categories. Directly comparable in scope of translated fiction and children's series, though at vastly larger scale.
• HarperCollins Publishers: Global 'Big Five' trade publisher covering adult fiction, non-fiction, and children's. Overlaps with Sulakauri's translated trade fiction, non-fiction, and selected children's titles via international rights flow.
• Barnes & Noble: Largest U.S. bookstore chain combining physical retail, e-commerce, and a publishing imprint. Sulakauri's combined publisher-plus-bookstore-chain model with loyalty program mirrors this integrated structure at a country-specific scale.
• Amazon Kindle Direct Publishing: Amazon's global self-publishing and e-book distribution platform. Sulakauri's e-book arm competes for digital reader attention against Kindle's catalog, pricing power, and recommendation algorithms.

Regional players

• Thalia Bücher: Germany's largest bookstore chain with a strong physical-and-online retail model and loyalty program. Comparable to Sulakauri in retail chain + ecommerce + loyalty integration, though operating at German market scale.
• Fnac Darty: France-headquartered omnichannel retailer with strong book, stationery, and gift categories. Comparable to Sulakauri for its integrated retail format combining books, stationery, and entertainment products in physical plus online channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sulakauripublishing
• Instagraminstagram.com/sulakauri_publishing
• LinkedInlinkedin.com/company/sulakauri-publishing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sulakauri Publishing