Sarkari Yojana

What Sarkari Yojana does

Sarkari Yojana (sarkariyojana.com) is an Indian information portal that aggregates and presents details of central and state government welfare schemes in Hindi and English. The site is operated by W3BRAIN LLP, a Limited Liability Partnership registered in Palwal, Haryana, and was originally launched in 2015 under the prior domain sarkariyojna.co.in. It organizes scheme information across all 28+ Indian states and union territories, with dedicated pages for central programs, state-specific launches, eligibility criteria, application procedures, and downloadable PDF forms, and adds new scheme articles on an ongoing basis, including posts dated June 2026.

The platform is a free, content-only publication site with no mobile app, no API, no SaaS modules, and no named product offerings beyond informational pages. Distribution is driven by content marketing and SEO targeting Hindi-language queries, supplemented by social sharing through Facebook and WhatsApp, and cross-listing of partner websites such as Listli, Master Plans India, Map Inside, and InstaPDF. The operation is run by a team of 1-10 employees under founder Utpal Konwar.

The business model is advertising-based on a free portal with no user-facing pricing. Revenue is generated through display advertising and likely affiliate or sponsored placements related to government scheme information and adjacent services. The end user is the long tail of Indian citizens seeking welfare-scheme information in Hindi and English, including farmers, women, students, unemployed youth, and senior citizens, with the company explicitly serving no enterprise customers or contractual accounts. The entity is bootstrapped, with no disclosed funding, parent company, or institutional investor involvement.

Name

Sarkari Yojana

Legal name

W3BRAIN LLP

Website

https://sarkariyojana.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sarkari Yojana is a free Hindi and English information portal aggregating Indian central and state government welfare schemes across all 28+ states and union territories, monetized via advertising and operated by W3BRAIN LLP in Palwal, Haryana.

Ownership category

akta.pro rank

Headquarters

HQ city

Palwal

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising Revenue: The website generates revenue through advertising, likely from display ads, sponsored content, and affiliate marketing arrangements related to government scheme information and related services.

Distribution channels1 record

Marketing channels3 records

Core offering

Sarkari Yojana is a free informational web portal that aggregates and publishes details about Indian central and state government welfare schemes in Hindi and English. It covers schemes from all 28+ Indian states and union territories, providing eligibility criteria, application procedures, and the latest scheme updates for Indian citizens including farmers, women, students, unemployed youth, and senior citizens. The portal is supported by advertising revenue and does not sell any subscription or premium service.

Product overview

Sarkari Yojana is an informational blog/portal that provides details and latest information about Indian government welfare schemes launched by Central and State Governments. The website offers no named product modules or SaaS offerings — it is a static content publication site that aggregates and presents information about government schemes in Hindi and English, organized by state and category.

Differentiator

Problem solved

Functional benefit

Products and services

• Sarkari Yojana Information Portal Free web-based information portal at sarkariyojana.com that aggregates and publishes details about Indian central and state government welfare schemes, including eligibility criteria, application procedures, and the latest updates, for Indian citizens such as farmers, women, students, unemployed youth, and senior citizens.
• Government Schemes, Forms, Policies and Guidelines PDF Library

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• ListliminorOthersPartner website listed on Sarkari Yojana, providing additional related services to website visitors.
• Master Plans IndiaminorOthersPartner website listed on Sarkari Yojana, providing additional related services to website visitors.
• Map InsideminorOthersPartner website listed on Sarkari Yojana, providing additional related services to website visitors.
• InstaPDFminorOthersPartner website listed on Sarkari Yojana, providing additional related services to website visitors.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Sarkari Result: Sarkari Result is one of the largest Hindi/English portals covering Indian government jobs, results, and welfare schemes. Directly comparable as an ad-supported aggregator of government scheme and exam content targeting the same Hindi-speaking audience.
• Jagran Josh: Jagran Josh is a major Indian education and government-scheme content portal covering scholarships, central/state welfare schemes, and Sarkari Naukri updates. Directly comparable on audience and content categories, with a similar SEO-led Hindi/English content model.
• Sarkari Naukri: Sarkari Naukri aggregates Indian government job and scheme information in Hindi and English. Competes directly for the same government-scheme SEO keywords and ad-supported traffic.
• Naukarinet.com: Hindi/English portal providing government job notifications and scheme information in India. Direct peer with similar ad-driven content monetization and audience overlap.

Emerging players

• MyScheme (Government of India): MyScheme is the official Government of India discovery platform for central and state welfare schemes. A key competitive threat because it is the authoritative source for the same scheme content Sarkari Yojana publishes.
• Adda52 / bankersadda-style scheme content verticals: Bankers Adda and related Adda verticals publish government scheme and exam content in Hindi. Comparable on publishing cadence and monetization, particularly for banking-related schemes.

Others

• National Scholarship Portal: Official Indian government portal for scholarship schemes. Adjacent ecosystem participant; competes for the same intent (students seeking scheme information) and could become a direct aggregator of broader welfare schemes over time.
• Wikipedia India Scheme Articles: Wikipedia hosts detailed articles on many Indian government schemes and ranks prominently for scheme-related queries. An adjacent, enabling reference source rather than a direct commercial portal, but competes for the same informational intent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sarkari_yojana
• Facebookfacebook.com/sarkariyojna
• LinkedInlinkedin.com/company/sarkariyojanaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarkari Yojana