Ajax Union

What Ajax Union does

Ajax Union is a privately held B2B digital marketing agency headquartered in Brooklyn, NY, founded in 2008 by Joe Apfelbaum. The firm provides full-service digital marketing including SEO, PPC, social media management, branding, web design, LinkedIn authority building, email automation, lead generation, and marketing strategy to mid-market and enterprise B2B clients across verticals such as manufacturing, logistics, SaaS, restoration, clean energy, and professional services. The company has served over 1,050 clients and was ranked #178 on the Inc. 5000 for five consecutive years.

The company's product portfolio spans three tiers: (1) the MarTech AI Employee subscription — an AI-powered marketing service with selective intake capped at 100 businesses, offering automated marketing operations with human support at a fraction of the $50K/year cost of a full-time marketing hire; (2) the LinkedIn Authority Blueprint — a productized 90-day program delivering evergreen content, profile optimization, CRM setup via GoHighLevel, and automated social scheduling; and (3) traditional agency services including B2B/B2C digital marketing, branding, web design, outsourced CMO, AI consulting, and ESG consulting. Supporting assets include the "High Energy Marketing" book, a weekly podcast, and CEO Mastermind community events.

Ajax Union operates a hybrid go-to-market: sales-led via website strategy session bookings, supplemented by community events (CEO Mastermind, Marketing Director's Roundtables), LinkedIn outreach, content marketing, and referrals. Revenue derives from retainer and project-based professional services engagements, the LinkedIn Authority Blueprint program, MarTech subscriptions, and event-based programs. The firm is founder-led with no disclosed institutional funding, no M&A history, and no subsidiaries, operating as an independent LLC in New York.

Name

Ajax Union

Legal name

Ajax Union LLC

Website

https://ajaxunion.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Ajax Union is a Brooklyn-based B2B digital marketing agency founded in 2008, serving mid-market and enterprise clients with SEO, PPC, branding, LinkedIn authority building, and AI-augmented marketing services across diverse verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Agency Services: Full-service B2B digital marketing services including B2B and B2C marketing, branding, web design, AI consulting, business consulting, ESG consulting, LinkedIn training, LinkedIn authority building, outsourced CMO, and workshop programs. Services are sold as ongoing retainer engagements or project-based engagements.
2. LinkedIn Authority Blueprint Program: A structured 90-day LinkedIn authority-building program with defined deliverables including strategy session, profile optimization, content calendar, asset library, and automated social scheduling. Sold as a defined program with optional follow-on coaching.
3. MarTech AI Employee Subscription: AI-powered marketing service providing an AI employee plus daily human support for a flat subscription. The company explicitly states this is a fraction of the cost of a full-time marketing hire ($50,000/year). Operates with a selective intake of 100 businesses only.
4. CEO Mastermind and Event Programs: Monthly virtual CEO Mastermind meetings and Marketing Director's Roundtables offered as community programs for fast-growth CEOs and marketing professionals. These events serve as client acquisition and relationship-building vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Ajax Union is a B2B digital marketing agency that delivers full-service marketing solutions including SEO, PPC, social media, branding, web design, email marketing, and AI-powered marketing automation for mid-market and enterprise B2B clients. The firm also sells structured programs such as the LinkedIn Authority Blueprint (a 90-day social authority-building engagement) and MarTech by Ajax Union, a subscription service pairing an AI marketing agent with daily human team support.

Product overview

Ajax Union is a B2B digital marketing agency based in Brooklyn, NY offering a comprehensive portfolio of marketing services and products. The core offering includes MarTech by Ajax Union (an AI Employee service for automated marketing), the LinkedIn Authority Blueprint (a 90-day social media authority-building program), and full-service B2B/B2C digital marketing including SEO, PPC, branding, web design, and consulting services. Additional offerings include CEO Mastermind (peer networking for executives), the High Energy Marketing book and podcast (educational content), and specialized services like LinkedIn automation, Sales Navigator training, and outsourced CMO capabilities. The company also offers subsidiary services including Unlimited Digital Marketing platform and LinkedIn automation tools. All services are delivered with a focus on ROI-driven marketing strategies for B2B clients.

Differentiator

Problem solved

Functional benefit

Brands

• MarTech by Ajax Union: AI-powered marketing solution providing an AI Employee to run day-to-day marketing, backed by human team support, serving only 100 businesses at a time
• Unlimited Digital Marketing
• High Energy Marketing
• High Energy Marketing Podcast
• CEO Mastermind
• LinkedIn Authority Blueprint

Products and services

• MarTech by Ajax Union An AI-powered marketing subscription that provides an AI Employee plus daily human support, replacing a full marketing department at a fraction of the cost of a $50,000/year full-time marketing hire.
• LinkedIn Authority Blueprint A 90-day social media authority-building program that delivers content strategy, profile optimization, automated social scheduling, CRM setup, branded landing pages, and networking one-sheets for professionals seeking LinkedIn thought-leadership positioning.
• B2B Digital Marketing Services Comprehensive digital marketing services for B2B companies including SEO, PPC, social media marketing, email marketing, lead generation, content marketing, and campaign management.
• B2C Digital Marketing Services Digital marketing services targeting consumer markets, including social media, content marketing, and e-commerce strategies for B2C brands.
• Branding Services Brand development, messaging, identity creation, and rebranding services for companies establishing or refreshing their market presence.
• Web Design Services Website design and development services including responsive design, user experience optimization, and conversion rate optimization.
• AI Consulting Consulting services that help businesses integrate and leverage artificial intelligence technologies in their marketing and operations.
• Business Consulting Strategic business consulting to help companies develop growth strategies, improve operations, and achieve business objectives.
• ESG Consulting Environmental, Social, and Governance consulting to help companies develop and communicate sustainability initiatives.
• Outsourced CMO Fractional Chief Marketing Officer service providing senior marketing leadership and strategic direction without the cost of a full-time executive.
• Marketing Workshop Interactive workshop sessions that teach businesses about marketing strategies, funnels, and tactics for growth.
• CEO Mastermind Exclusive monthly virtual forum for chief executives of fast-growth companies to exchange ideas, insights, and strategy coaching, led by CEO Joe Apfelbaum.
• LinkedIn Automation Bot Automation tool for LinkedIn marketing activities including connection requests, messaging, and engagement automation.
• Unlimited Digital Marketing Full-service digital marketing platform offering SEO, content marketing, LinkedIn automation, and webinar services for comprehensive marketing needs.
• Sales Navigator Bootcamp Training program for LinkedIn Sales Navigator usage that helps sales professionals leverage LinkedIn for prospecting and generating business conversations.

Quantifiable outcome

• Buy Supply closed a multi-year $5 million contract following Ajax Union's rebranding and messaging strategy.
• +6 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• GoHighLevelcoreTechnology or IntegrationGoHighLevel is used as the CRM and marketing automation platform for Ajax Union's LinkedIn Authority Blueprint program, pre-loading automated social scheduling and pipeline management for clients.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ajaxunion
• YouTubeyoutube.com/ajaxunion
• Facebookfacebook.com/ajaxunion
• LinkedInlinkedin.com/company/ajax-union
• Instagraminstagram.com/ajaxunion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajax Union