MYA Cosmetic Surgery

What MYA Cosmetic Surgery does

MYA Cosmetic Surgery is the UK's largest specialist cosmetic and plastic surgery provider, operating under Number 1 Surgical Healthcare Ltd with headquarters in Harrogate and founded in 2007. The company runs a direct-to-consumer, digital-first healthcare platform centred on breast, body, face, male, and women's-health procedures (under the MYA Within sub-brand), serving patients across the UK through nine regional clinical hubs (London, Birmingham, Manchester, Leeds, Newcastle, Harrogate, Essex, Bristol) plus partner private hospitals. Procedures are delivered by GMC-registered specialist surgeons and NMC-registered nursing staff in CQC-regulated facilities; the group holds a CQC Outstanding rating. Cumulative treatment counts include 36,430 patients treated, 24,170 breast enlargement procedures, and 80,000+ consultations conducted.

The underlying technology stack is built around a bespoke digital patient journey. The MYA Patient Portal (myapp.mya.co.uk) handles booking, document upload, appointment management, and procedure tracking; the eConsultation platform combines on-demand video content with an advisor Q&A session; and the MYA Space Forum hosts 84,000+ community members plus a broader 160,000+ online community across Instagram, TikTok, YouTube, and the MYA blog. The proprietary implant product is supplied by Mentor (Johnson & Johnson) with manufacturer warranty, while patient financing is delivered through a regulated credit-broker arrangement with 121 Finance under FCA registration 1024601.

Revenue is generated on a unit-pricing (one-time) basis: procedure fees range from approximately £5,245 (liposuction) to £13,750 (premium facial procedures), with a £750 deposit to secure a date and full payment due 5 days after surgeon consultation. The freemium consultation funnel starts with a free eConsultation followed by a £25 surgeon consultation, and financing is available subject to credit status via the 121 Finance partnership. The go-to-market is community-led and content-driven: patient testimonials, influencer partnerships (including reality TV personality Frankie Sims), social media content, and the in-house patient community function as the primary acquisition engine.

Name

MYA Cosmetic Surgery

Legal name

Number 1 Surgical Healthcare Ltd

Website

https://mya.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

MYA Cosmetic Surgery is the UK's leading cosmetic and plastic surgery specialist, offering breast, body, face, male, and women's-health procedures across nine clinical hubs and partner hospitals, with a proprietary Patient Portal and eConsultation platform serving individual cash-pay patients.

Ownership category

akta.pro rank

Headquarters

HQ city

Harrogate

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cosmetic Surgery Procedures: One-time surgical procedures across breast, body, face, and male procedures categories. Revenue is generated from the full procedure fee which includes hospital stay, nursing care, surgeon fees, anaesthetist fees, aftercare, and post-operative appointments. Prices range from approximately £5,245 to £13,750 depending on procedure type.
2. Patient Financing: MYA partners with 121 Finance to offer credit products for patients to finance their procedures. MYA is a credit broker, not a lender, offering finance subject to status through this partner.
3. Procedure Deposits and Balances: Patients pay a £750 deposit to secure a procedure date, followed by full payment within 5 days after surgeon consultation or 5 days after deposit, whichever is later. Cancellation and rescheduling fees apply based on timing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MYA Cosmetic Surgery is the UK's leading cosmetic and plastic surgery specialist, providing surgical procedures across breast (enlargement, uplift, reduction, reaugmentation), body (tummy tuck, Vaser liposuction, labiaplasty, mummy makeover), face (rhinoplasty, blepharoplasty, facelift, ear reshaping), male (gynaecomastia, male rhinoplasty) and women's health (MYA Within) categories. Patients access services through a digital-first journey starting with a free online eConsultation, followed by a £25 surgeon consultation, a £750 procedure deposit and surgery at CQC-rated partner hospitals with comprehensive post-operative aftercare. The offering is delivered through nine regional clinical hubs, partner private hospitals and a proprietary Patient Portal.

Product overview

MYA Cosmetic Surgery operates as a unified healthcare platform offering cosmetic and plastic surgery procedures primarily for women, with dedicated services for men. The core portfolio centers on breast procedures (enlargement, uplift, reduction, reaugmentation), body contouring (tummy tuck, liposuction, labiaplasty, mummy makeover), and facial procedures (rhinoplasty, blepharoplasty, facelifts, ear reshaping). The company differentiates through its proprietary Patient Portal—a bespoke digital platform for patient journey management—and eConsultation virtual consultation service. A subsidiary brand, MYA Within, extends the offering into women's health procedures including vaginal tightening, pelvic floor repair, prolapse repair, hysterectomy, myomectomy, and treatments for heavy menstrual bleeding and urinary incontinence. All procedures are performed in CQC-regulated UK hospitals by GMC-registered surgeons, with financing options available through 121 Finance.

Differentiator

Problem solved

Functional benefit

Brands

• MYA Within: A dedicated women's health brand addressing intimate health concerns including pelvic floor dysfunction, vaginal laxity, urinary incontinence, prolapse repair, vaginal tightening, hysterectomy, and related conditions.

Products and services

• Breast Enlargement Surgical procedure that increases breast size or achieves a fuller shape by inserting Mentor (Johnson & Johnson) implants through a small incision in the breast crease; offered to women seeking cosmetic breast enlargement in the UK.
• Breast Uplift (Mastopexy) Breast lift surgery that corrects the shape and size of sagging breasts and repositions the nipple without using an implant; priced from £7,395.
• Breast Reduction Reduction of breast weight and volume by removing excess breast tissue and reshaping the size and shape; priced from £8,895.
• Breast Reaugmentation (Implant Removal & Reaugmentation) Removal of existing implants together with scar tissue, repair of the breast pocket and placement of new implants; priced from £8,195.
• Tummy Tuck (Abdominoplasty) Removal of excess skin, unwanted scars, stretch marks and fat from the stomach together with muscle tightening for a flatter abdominal profile; priced from £8,095.
• Vaser Liposuction Ultrasound-assisted fat removal procedure that targets areas of stubborn fat difficult to lose through diet and exercise.
• Traditional Liposuction Removal of fat from deposits beneath the skin to reshape and sculpt treatment areas; priced from £5,245.
• Labiaplasty Reduction of excess tissue around the labia minora, with optional hood reduction (hoodectomy); priced from £4,495 under MYA Within.
• Mummy Makeover Combined surgical package typically including breast augmentation or uplift with tummy tuck to restore post-pregnancy body contours.
• Rhinoplasty (Nose Reshaping) Surgical reshaping of the bridge, tip or overall profile of the nose by refining bone, tissue and cartilage; priced from £9,495.
• Blepharoplasty (Eye Bag Removal) Removal of excess fat and skin from the upper or lower eyelids to reduce the appearance of hooding and drooping; priced from £6,095.
• Facelift, Neck Lift and Chin Lift Removal of excess facial skin from the neck, jowls and chin areas for a more youthful appearance; priced from £11,295.
• Ear Reshaping (Otoplasty) Reduction of ear size, reshaping and repair of damage from accident or congenital conditions; priced from £6,495.
• Gynaecomastia (Male Chest Reduction) Breakdown and removal of fat and breast tissue in the male chest area; priced from £6,645.
• Vaginal Tightening (MYA Within) Treatment that improves tone and elasticity of vaginal walls to address muscle laxity and improve comfort and sensation; priced from £5,995.
• Pelvic Floor Repair (MYA Within) Surgical restoration of strength, structure and support of pelvic floor muscles and surrounding tissues to improve bladder control and reduce discomfort.
• Prolapse Repair (MYA Within) Surgical correction of pelvic organ prolapse restoring support to the pelvic area and managing symptoms such as heaviness or discomfort.
• Hysterectomy (MYA Within) Surgical removal of the uterus, recommended for ongoing conditions such as fibroids or persistent heavy bleeding when other treatments have not been effective.
• Myomectomy (Fibroid Removal, MYA Within) Surgical removal of fibroids from the uterus while preserving the uterus for women who wish to retain fertility.
• Heavy Menstrual Bleeding Treatment (MYA Within) Treatment focused on reducing the amount and duration of menstrual bleeding, which may include medication or procedures such as endometrial ablation.
• Urinary Incontinence Treatment (MYA Within) Treatment for unintentional leakage of urine linked to weakened pelvic floor muscles, often after childbirth or ageing.
• MYA Within (Women's Health service line) Dedicated women's health service line offering surgical and treatment options for conditions including prolapse repair, vaginal tightening, pelvic floor repair, hysterectomy, myomectomy, treatment for heavy menstrual bleeding and urinary incontinence, operated in partnership with Electiva.

Quantifiable outcome

• 36,430 patients treated
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mentor (Johnson & Johnson)coreStrategic or Co-development PartnerMentor is MYA's primary breast implant supplier, providing the most popular implants in the world with extensive clinical data. MYA patients receive access to Mentor's aftercare package and warranty programs.
• Electiva (MYA Within Partnership)coreStrategic or Co-development PartnerMYA Within is a dedicated brand working in partnership with Electiva to support women with intimate health concerns including prolapse repair, vaginal tightening, and related conditions.
• The Pines HospitalminorOthersPartner private hospital where MYA surgical procedures are performed. Regulated by CQC.
• Greater Lancashire HospitalminorOthersPartner private hospital where MYA surgical procedures are performed in the North of England.
• Harley Health Village HospitalminorOthersPartner private hospital where MYA surgical procedures are performed.
• The London Welbeck HospitalminorOthersPartner private hospital where MYA surgical procedures are performed in London.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Transform Hospital Group: One of the UK's largest dedicated cosmetic surgery chains offering breast, body, and facial procedures across multiple UK clinics. Directly comparable in business model, customer base, and surgical offerings to MYA.
• The Harley Medical Group: Long-established UK cosmetic surgery chain operating across multiple clinics offering breast enlargement, liposuction, rhinoplasty, and similar procedures. Closely comparable to MYA in scope, scale, and direct-to-consumer positioning.
• The Private Clinic: UK-based cosmetic surgery and aesthetic treatment provider with multiple clinics offering surgical and non-surgical procedures. Comparable as a multi-clinic private-pay cosmetic surgery competitor to MYA.
• Cadogan Clinic: London-based private cosmetic surgery clinic offering breast, body, and facial procedures to a self-pay clientele. Comparable to MYA in service mix and target demographic, though concentrated in a single premium London location.
• Courthouse Clinics: UK chain offering cosmetic surgery and non-surgical aesthetic treatments across multiple clinic locations. Closely comparable to MYA in multi-clinic direct-to-consumer model and procedure breadth.
• Pall Mall Cosmetics: UK private cosmetic surgery provider offering breast, body, and facial procedures from a Manchester base. Directly comparable as a privately-held UK self-pay cosmetic surgery competitor with multi-specialty offerings.

Broad incumbents

• Spire Healthcare: Large UK private hospital group operating 39+ hospitals that increasingly offers cosmetic surgery as part of broader elective surgical services. Overlaps with MYA in cosmetic procedures but operates a much wider portfolio (orthopedics, cardiology, oncology).
• Ramsay Health Care UK: Major UK private hospital operator with nationwide network offering cosmetic and elective procedures alongside mainstream acute care. Broader incumbent competing for the same self-pay cosmetic patient.
• Circle Health Group: UK private hospital operator with growing cosmetic surgery offering as part of a wider elective and acute care portfolio. Competes with MYA for self-pay cosmetic patients from a broader hospital-network base.

Emerging players

• sk:n Clinics: UK's largest independent skin-treatment provider with a growing presence in non-surgical aesthetics; partial overlap with MYA's skin and facial procedure categories though more weighted to non-surgical offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MYACosmeticSurgery
• Instagraminstagram.com/myacosmeticsurgery
• TikToktiktok.com/@myacosmeticsurgery
• Xx.com/MYA_Tweet

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYA Cosmetic Surgery