Rijschool West-Friesland

What Rijschool West-Friesland does

Rijschool West-Friesland B.V. is a privately-held Dutch driving school founded in 2010 by Yilgör Mavru and headquartered at Hoornseweg 1A, Wognum, North Holland. The company operates as a 'totaalopleider' (total training provider), delivering instruction across 14 license and certification categories: passenger car (B), motorcycle (A, AM), car-with-trailer (BE), camper and light truck (C1, C1E), truck (C, CE), bus (D), long heavy vehicle (LZV), and professional credentials covering Code 95 continuing education, ADR dangerous goods, taxi driver certification, and NIWO vergunning. It serves three primary segments — individual beginners (largest segment), professional transport drivers needing mandatory Code 95/ADR/Taxi recertification, and recreational C1/BE buyers — through fixed-instructor, package-based pricing with Klarna installment options.

The operating model is direct-to-consumer, supported by a WooCommerce webshop for online enrollment, the Rijlesplanner mobile app for lesson scheduling, and theorie-leren.nl for theory e-learning. Physical delivery runs through three North Holland locations (Wognum HQ, Den Helder via the Verkeersschool Istha brand, Schagen), with monthly Code 95 sessions also held in Amsterdam and incompany delivery available to corporate clients. The company maintains a fleet including BMW 1-series, Tesla Y, and Mercedes vehicles, and operates a wholly-owned subsidiary, Opleidingscentrum West-Friesland B.V., for adjacent training services.

Revenue mechanics are predominantly transactional (one-time license packages priced €499-€5,299) layered with a recurring Code 95 stream from professional drivers requiring 35 hours of recertification every five years. Pricing is publicly disclosed across all packages, with CRKBO certification enabling VAT-free invoicing for private individuals and SOOB subsidies covering up to 65% of fees for eligible transport-sector employees. The company also offers a 4-day intensive C-license package bundled with hotel accommodation (Hotel Petit Nord) and restaurant meals (Madame Cheung), targeting out-of-region students. No external institutional investment, no public revenue figures, and no patent or trademark portfolio are disclosed.

Name

Rijschool West-Friesland

Legal name

Rijschool West-Friesland B.V.

Website

https://rijschoolwestfriesland.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Rijschool West-Friesland is a North Holland driving school offering training across 14 license and professional certification categories (car, motorcycle, truck, bus, Code 95, ADR, taxi) to private individuals, professional drivers, and recreational vehicle owners via multiple physical locations and an online webshop.

Ownership category

akta.pro rank

Product category

Driving School and Professional Driver Training Services

NAICS

Automobile Driving Schools (611692), Other Technical and Trade Schools (611519)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Skilled Trades, Safety & Compliance Certification Prep (OSHA, HAZMAT, welding, electrical, HVAC) (EDANAIAM)

Keywords

• Driving school services
• Professional driver training
• Vehicle license education
• Transport certification training
• Commercial driver certification

Headquarters

HQ city

Wognum

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Driving License Training Packages: The company sells packaged driving courses (B, A, AM, BE, C, CE, D, C1, LZV) that bundle theory, practical lessons, and exams at fixed prices. These are one-time purchases with options to add extras. Individual lesson hours can also be purchased separately. The revenue model is primarily one-time transaction-based, though the school offers payment plans via Klarna and Klarna IN3 to make packages more accessible.
2. Code 95 Professional Recertification Courses: Professional truck and bus drivers must complete 35 hours of Code 95 recertification every 5 years. Rijschool West-Friesland offers these as both classroom and e-learning modules. Modules can be purchased individually (theory at €139 per module, practical at €339) or as full packages. This creates a recurring revenue stream from professional drivers.
3. ADR Hazardous Materials Certification: ADR training packages (Basic, Basic+Tank, Basic+Tank+Class 1+Class 7) at €595–€999, which include Code 95 hours. This is a professional certification stream for drivers transporting dangerous goods.
4. Taxi Driver Certification: Taxi training packages at €1,099 (intake €120 separately) covering theory, practical lessons, and both exams required for the taxi chauffeurskaart. One-time purchase revenue.
5. Gift Vouchers: The company sells gift vouchers (cadeaubonnen) for trial driving lessons across categories (car, motor, truck, bus) priced at €65–€120 each, providing an entry-level customer acquisition and gifting revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rijschool West-Friesland is a 'totaalopleider' (total driver trainer) offering license and certification training across 14 categories: motorcycles (A, AM), passenger cars (B, BE), campers and light trucks (C1), trucks (C, CE), buses (D), long heavy vehicles (LZV), and professional certifications (Code 95, ADR dangerous goods, Taxi, NIWO). Each category is delivered as packaged theory plus practical lessons and exams, with standard, premium, and intensive (4-day accelerated) options. The school also provides Code 95 continuing education in both e-learning and classroom formats, including on-site incompany delivery for transport firms.

Product overview

Rijschool West-Friesland is a comprehensive driving school (totaalopleider) based in Wognum, North Holland, offering a full spectrum of driving licenses and professional transport certifications. The portfolio covers 14+ license categories including passenger vehicles (B), motorcycles (A, AM), trucks (C, CE), buses (D), campers (C1), trailers (BE), long heavy vehicles (LZV), and professional certifications (Code 95, ADR, Taxi, NIWO). The company offers structured training packages ranging from starter packages (€2,099) to premium 45-hour programs (€3,499), along with accelerated options like 4-day truck licenses (€3,499-3,999), Code 95 e-learning and classroom continuing education, and specialized courses like ADR dangerous goods transport. Supporting services include theory e-learning via theorie-leren.nl, gift vouchers, and driving instructor training with job guarantee. The company positions itself as a 'totaalopleider' (total training provider) for the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Rijbewijs B - Personenauto (Car License B) Standard car driving license training for passenger vehicles. Available as starter package (30 hours), premium 45-hour package, speed/intensive course (40 hours in 10 days to 6 weeks), automatic transmission option, and individual lesson hours. Includes theory e-learning, theory exam, tussentijdse toets, and practical exam registration.
• Rijbewijs A - Motorfiets (Motorcycle License A) Motorcycle license training covering light, medium, and heavy motor categories (A1/A2/A). Delivered as a complete advantage package (€1,599) with theory, e-learning, AVB (vehicle control) and AVD (traffic participation) practical exams, plus 20 lesson hours; lessons also available individually or as 10-hour cards.
• Rijbewijs AM - Bromfiets (Moped License AM) License training for light two-wheeled vehicles up to 45 km/h (mopeds and light scooters) for teens and adults needing basic road access.
• Rijbewijs BE - Auto met aanhanger (Car with Trailer License BE) Day training package (€699) for category BE, allowing car drivers to legally tow heavier trailers above the standard B limit. Includes intake lesson, practical training, and exam registration.
• Rijbewijs C1 - Camper / lichte vrachtauto (Camper / Light Truck License C1) License training for vehicles between 3,500 and 7,500 kg, primarily serving camper van and motorhome owners. Delivered as a 2-day practical course with 10 hours of instruction; companion C1E package covers camper-plus-heavy-trailer combinations.
• Rijbewijs C - Vrachtauto (Truck License C) Truck license (category C) training for vehicles above 3,500 kg. Available as a standard 20-hour package, complete package with theory, study materials, and exams, and a unique 4-day intensive program that includes Code 95 certification and optional hotel accommodation at Hotel Petit Nord with meals at Madame Cheung restaurant.
• Rijbewijs CE - Vrachtauto met aanhanger (Truck with Trailer License CE) Truck with trailer combination license training (category CE) covering tractor-trailer rigs and articulated vehicles. Available standalone or bundled with category C in a combined C + CE package (from €5,299).
• Rijbewijs D - Bus / Touringcar (Bus License D) Bus and touring car driving license training (category D) for passenger transport operators. Complete package includes theory study materials, theory exams, Code 95 practical test, Code 95 closed-terrain test, and practical exam; practical-only package also offered.
• LZV - Lang Zwaar Voertuig (Long Heavy Vehicle) Training for drivers of long heavy vehicle combinations (extended length LZV road trains). Offered as a single-day program (€1,699) and a 2-day DUO format (€1,599, 7 total hours).
• Code 95 Nascholing (Code 95 Continuing Education) EU-mandated 35-hour professional driver competency training completed every five years by professional truck and bus drivers. Available as classroom modules, e-learning modules, and practical modules covering topics such as VCA, social skills, forklift, first aid, digital tachograph, safe driving, and ADR basics. Modules can be purchased individually or bundled, and delivered at the Wognum academy, monthly Amsterdam sessions, or incompany at client sites.
• Taxi Opleiding (Taxi Driver Certification) Taxi driver training covering online exam preparation, 8 hours practical, and practical exam required to obtain the Dutch taxi chauffeurskaart (taxi driver card), including theory and practical exams.
• ADR - Vervoer Gevaarlijke Stoffen (ADR Dangerous Goods Certification) ADR (Accord européen relatif au transport international des marchandises Dangereuses par Route) certification for drivers transporting hazardous goods by road. Available as Basis (€595), Basis + Tank (€745, includes 14 Code 95 hours), and the full Basis + Tank + Class 1 + Class 7 package (€999, includes 28 Code 95 hours).
• NIWO Vergunning (NIWO Transport License / Euro License) Training for the NIWO Euro license (mandatory for paid national and international goods transport by road above 500 kg load). Covers all 6 required CBR examinations required to obtain the vergunning.
• Opleiding tot Rij-instructeur (Driving Instructor Training) Career training program to become a certified driving instructor in the Netherlands, including WRM certification support, with guaranteed employment placement at the school after qualification.

Quantifiable outcome

• Thousands of students have successfully obtained their driver's license at Rijschool West-Friesland over 10+ years
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• PBNAminorOthersPBNA is listed as a third-party data processor in the privacy policy, indicating a data processing agreement for handling student/customer data. PBNA appears to be an examination or certification body in the Dutch driving education ecosystem.
• CBR / CCVcoreOthersCBR (Centraal Bureau Rijvaardigheidsbewijzen) is the official Dutch driving license examination authority. CCV (Centraal Bureau Catalogusische Vorming) handles certification matters. Rijschool West-Friesland works with CBR/CCV for theory and practical exam registrations and scheduling. Exam fees and CCV deregistration costs (€30) are passed through to customers.
• Hotel Petit NordminorStrategic or Co-development PartnerHotel Petit Nord is partnered with Rijschool West-Friesland for the unique 'C rijbewijs in 4 dagen inclusief 3 overnachtingen' (Category C license in 4 days with 3 overnight stays) package. The hotel provides accommodation as part of an all-inclusive training package targeting out-of-region students.
• Madame Cheung (restaurant)minorStrategic or Co-development PartnerMadame Cheung, described as 'Nederlands beste Aziatische restaurant' (Netherlands' best Asian restaurant), provides breakfast and dinner as part of the all-inclusive 4-day intensive truck license package. This culinary partnership creates a differentiated training experience.
• SOOB SubsidiepuntminorOthersSOOB-subsidiepunt.nl is the government subsidy portal for transport and logistics training. Rijschool West-Friesland is a certified trainer under this scheme, which allows companies to claim up to 65% of training costs for eligible employees (doorstromers and zij-instromers).

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Regional players

• BSM (British School of Motoring): Largest UK driving school chain, owned by The AA. Directly comparable in product mix (car license packages, intensive courses, instructor training) but operating in a different geography (UK) with different regulator (DVSA vs. CBR). Useful benchmark for multi-location driving school operations and instructor supply.
• The AA Driving School: UK driving school brand owned by the AA, offering lessons across car categories and intensive packages. Comparable on multi-brand, multi-tier product structure and affiliation with a broader mobility brand; operates under UK DVSA framework rather than Dutch CBR.

Direct peers

• ANWB Rijopleiding: Largest national Dutch driving school network, affiliated with the ANWB mobility organization. Directly comparable to Rijschool West-Friesland as a full-service driving education provider across multiple license categories and locations, but at much larger scale and brand recognition.

Others

• Theorie-leren.nl: Dutch online theory learning platform integrated with Rijschool West-Friesland's offering. Not a competitor but a direct enabling technology partner that supplies the theory component; useful as a comparator for the digital layer of driving education.
• CBR (Centraal Bureau Rijvaardigheidsbewijzen): Dutch government authority administering all driving theory and practical exams. Not a competitor but the critical infrastructure partner for every Dutch driving school; comparable as ecosystem participant that defines exam capacity, fees, and curriculum standards.
• Verkeersschool.nl: Dutch driving school comparison and lead-generation platform. Comparable as an aggregator that competes for the same prospective learner customers Rijschool West-Friesland targets, while also being a potential acquisition channel.
• NBBU (Nederlandse Brancheorganisatie voor de Rijschoolbranche): Dutch trade association for the driving school industry providing quality marks and sector advocacy. Comparable as the industry body that defines professional standards and consumer-facing quality frameworks relevant to operators like Rijschool West-Friesland.

Broad incumbents

• AAA (American Automobile Association): US-based automobile club offering driver education among a broad portfolio of mobility, insurance, and roadside services. Comparable as a multi-product education-and-mobility brand but at much larger scale and in a different regulatory environment (US state DMVs vs. Dutch CBR).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rijschoolwestfriesland
• LinkedInlinkedin.com/company/rijschool-west-friesland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rijschool West-Friesland