ZAG
ZAG is an international law firm founded in 1986 and headquartered in Tel Aviv, Israel, providing full-service legal counsel across corporate, M&A, litigation, real estate, hi-tech, capital markets, and sports law. It operates eight offices across Israel, the US, UK, and China serving enterprises, funds, and individuals.
- Company typePrivate
- Founded1986
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ZAG does
ZAG (Zysman, Aharoni, Gayer & Co.) is an international law firm established in 1986 and headquartered in Tel Aviv, Israel. The firm provides a full-service legal offering spanning corporate and commercial law, mergers and acquisitions, litigation, real estate (including TAMA 38 urban renewal), hi-tech and venture capital, public companies and capital markets, life sciences, tenders and administrative law, class actions, employment and benefits, sports law, legal dunning and execution, and corporate governance advisory. ZAG serves a diverse client base that includes private and public companies, hi-tech startups, investment funds, individual businessmen, foreign companies with cross-border needs, and sports organizations.
The firm operates eight office locations spanning Israel (Tel Aviv headquarters at Rothschild Boulevard, plus Rosh Pina), the United States (New York, Boston, Washington DC), the United Kingdom (London at Tower 42), and China (Shanghai). Its business model is professional services-based: revenue is generated through direct, fee-for-service legal engagements with clients across its practice areas, with fees quoted per matter based on scope and complexity. Distribution is relationship-driven through partner-led direct client engagement, supported by thought-leadership activities such as the co-authored IVC-ZAG Tech Funding Report, event participation, and media commentary. The firm is owned by its founding partners (Erez Aharoni, Joseph Gayer, Shmulik Zysman) with no external institutional investment, and maintains niche specializations including a dedicated Russian-speaking department for CIS clientele.
ZAG firmographics
Firmographics- Name
- ZAG
- Legal name
- Zysman, Aharoni, Gayer & Co.
- Website
- https://zag-law.co.il
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ZAG is an international law firm founded in 1986 and headquartered in Tel Aviv, Israel, providing full-service legal counsel across corporate, M&A, litigation, real estate, hi-tech, capital markets, and sports law. It operates eight offices across Israel, the US, UK, and China serving enterprises, funds, and individuals.
- Ownership category
- akta.pro rank
Where ZAG is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices8 records
Markets served
ZAG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Legal professional services: Law firm providing legal services to corporate clients including private and public companies, hi-tech companies, individual businessmen, investment funds, and individuals. Services span multiple practice areas including corporate law, M&A, litigation, real estate, hi-tech, life sciences, sports, employment law, capital markets, and more.
Distribution channels1 record
Marketing channels4 records
ZAG product offering
Product offeringCore offering
ZAG is an international full-service law firm providing comprehensive legal counsel across multiple practice areas including corporate and commercial law, M&A, litigation, real estate, hi-tech, capital markets, life sciences, sports law, employment law, and administrative law. The firm serves private and public companies, hi-tech ventures, investment funds, and individuals through its offices in Israel, the US, the UK, and China. Services are delivered on a fee-for-service basis through partner-led client engagements.
Product overview
ZAG (Zysman, Aharoni, Gayer & Co.) is a full-service international law firm providing comprehensive legal services across multiple practice areas. The firm operates as a unified international team serving both private and public companies, high-tech ventures, investment funds, and individuals. Services span corporate and commercial law, M&A, litigation, real estate, capital markets, employment, sports law, and specialized practices like life sciences and administrative law. The firm has offices in Tel Aviv, New York, Boston, Washington DC, London, and Shanghai.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate & Commercial Law Corporate and commercial legal services including representation of investors and founders, company creation, commercial agreements, and cross-border transactions. Targeted at private and public companies and their founders.
- Hi-Tech Practice Legal services tailored for technology companies, startup ecosystems, and innovation sectors, including startup legal structures, investment agreements, stock options, and venture capital financing. Targeted at Israeli and international technology companies and startups.
- Mergers & Acquisitions M&A advisory services including investment negotiations, local and international deal structuring, and transaction execution. Targeted at companies and investors engaged in mergers, acquisitions, and investment transactions.
- Litigation Commercial and civil litigation services, dispute resolution, arbitration, and representation before courts and tribunals. Targeted at companies and individuals involved in commercial and civil disputes.
- Real Estate Real estate legal services including property acquisition, urban renewal projects, TAMA 38 transactions, planning and construction, and real estate taxation. Targeted at property developers, companies, and individuals engaged in real estate transactions.
- Public Companies & Corporate Governance Legal counsel for public companies including IPO support, securities law compliance, and corporate governance advisory. Targeted at publicly traded companies and pre-IPO companies.
- Life Sciences Legal services for pharmaceutical, biotech, and healthcare companies including regulatory compliance and commercial transactions. Targeted at pharmaceutical, biotech, and healthcare sector companies.
- Tenders & Administrative Law Administrative law services including public procurement, government tenders, and regulatory advisory. Targeted at companies participating in government tenders and administrative proceedings.
- Class Action Class action litigation services and mass tort representation. Targeted at plaintiffs and defendants in class action proceedings.
- Employment & Benefits Employment law services including labor relations, employee benefits, employment contracts, and workplace compliance. Targeted at employers and employees across corporate and technology sectors.
- Sports Law Sports law services including athlete representation, sports club establishment, player transfers, sponsorship agreements, and arbitration proceedings. Targeted at sports associations, athletes, sports clubs, and sponsors.
- Legal Dunning & Execution Debt collection and legal execution services for judgment enforcement. Targeted at creditors seeking enforcement of judgments and recovery of debts.
- Corporate Governance & Board Advisory Corporate governance advisory services for boards of directors and executive management. Targeted at boards of directors and executive management of companies needing governance counsel.
Companies that use ZAG
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles4 records
ZAG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ZAG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IVC Research CentercoreOngoing partnership between ZAG and IVC Research Center for Israeli High-Tech Capital Raising Reports. ZAG co-authors quarterly reports on Israeli tech company fundraising with IVC, providing market insights and data analysis on the Israeli hi-tech sector. This partnership produces the IVC-ZAG Tech Funding Report tracking capital raising trends.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
ZAG competitors and assessment
Company assessmentDirect peers
- Amit, Pollak, Matalon & Co. Israeli full-service firm with strong hi-tech and corporate practices. Direct peer in advising Israeli tech companies on venture financings, M&A, and commercial matters.
- S. Horowitz & Co. Established Israeli law firm with strong litigation, corporate, and commercial practices. Competes with ZAG in litigation and corporate advisory work for Israeli businesses.
- Goldfarb Seligman: Leading Israeli full-service law firm with strong hi-tech, M&A, and capital markets practices. Directly comparable to ZAG in serving Israeli corporates, tech companies, and public companies on transactional and advisory matters.
- Herzog Fox & Neeman: Israel's largest full-service law firm and a direct peer across virtually all of ZAG's practice areas, including M&A, capital markets, hi-tech, real estate, and litigation. Competes for the same Israeli and cross-border corporate clients.
- Tadmor Levy & Co. Israeli full-service firm with comparable M&A, real estate, and corporate practices. Competes with ZAG for Israeli corporate clients, particularly in mid-market and real estate transactions.
- Yigal Arnon & Co. Leading Israeli law firm with strong hi-tech, M&A, and capital markets practices. Direct peer in advising Israeli tech companies and public companies on transactional matters.
- Naschitz, Brandes, Amir & Co. Israeli full-service firm with comparable M&A, hi-tech, and capital markets capabilities. A direct competitor for Israeli and international corporate mandates.
- Meitar Law Office: Top-tier Israeli full-service firm with strength in M&A, hi-tech, and international transactions. A direct competitor for high-end Israeli corporate mandates and cross-border work.
- M. Firon & Co. (now Firon Bar-Nir): Israeli firm with comparable international reach (offices in Israel and abroad) and multi-disciplinary corporate practice. Competes with ZAG for cross-border Israeli transactions.
Broad incumbents
- Skadden, Arps, Slate, Meagher & Flom: Global Magic Circle / AmLaw 50 firm with strong M&A and capital markets practices. A broader incumbent competitor for large Israeli cross-border deals and IPO mandates where ZAG is competing for the Israel-side counsel role.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ZAG social profiles
Digital presenceZAG financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZAG leadership team
Management profileNumber of profiles
Profiles9 records
ZAG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZAG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZAG
What does ZAG do?
ZAG is an international full-service law firm providing comprehensive legal counsel across multiple practice areas including corporate and commercial law, M&A, litigation, real estate, hi-tech, capital markets, life sciences, sports law, employment law, and administrative law. The firm serves private and public companies, hi-tech ventures, investment funds, and individuals through its offices in Israel, the US, the UK, and China. Services are delivered on a fee-for-service basis through partner-led client engagements.
Is ZAG a public or private company?
ZAG is a private company. It is classified as management employee owned and is currently operating.
When was ZAG founded?
ZAG was founded in 1986. It employs 11 to 50 people.
Where is ZAG based?
ZAG is headquartered in Tel Aviv, Israel, in the Middle East region.
How does ZAG make money?
One revenue line is on record: legal professional services.
Who are ZAG's main competitors?
Direct peers on record are Amit, Pollak, Matalon & Co., S. Horowitz & Co., Goldfarb Seligman, Herzog Fox & Neeman, Tadmor Levy & Co., Yigal Arnon & Co., Naschitz, Brandes, Amir & Co., Meitar Law Office and M. Firon & Co. (now Firon Bar-Nir). Skadden, Arps, Slate, Meagher & Flom is listed as a broad incumbent.
Does ZAG have an API?
No public API is recorded for ZAG.