WujiTech
WujiTech builds mobile and cloud-based software that pairs NeuroSky EEG headsets with patented algorithms to measure real-time cognitive metrics (Joy, Attention, Inner Calm), delivered via the WujiBrainwave consumer app and the WujiDashboard enterprise SaaS for education, healthcare, wellness, and mentoring markets.
- Company typePrivate
- Founded2002
- HeadquartersKapaa, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What WujiTech does
WujiTech, Inc. is a private, Kapaa, Hawaii-headquartered software company (with prior Palo Alto and Menlo Park, California references) that builds mobile and cloud-based applications for measuring and monitoring cognitive and real-time brain behavior. Its core offering is the WujiBrainwave app — available on iPhone, iPad, PC, and Mac through Apple's iTunes App Store — which pairs NeuroSky MindWave/MindWave Mobile EEG headsets with patented algorithms that quantify three proprietary metrics: Joy, Attention, and Inner Calm. The app displays brainwave data in real time through 3D animation and the company's patented MindMedia video format, which embeds monitoring handles directly into video content. Target users include consumers interested in peak performance and stress management, athletes and coaches pursuing flow state, students and educators, and clinical/wellness populations.
The enterprise counterpart is the WujiDashboard, a customizable, brandable cloud-based SaaS platform composed of four modules: Program Database Manager (PDM), Interactive Survey Builder (ISB), TimeLine Data Tracker (TDT), and a Content Management System (CMS). The platform combines biometric data captured by the mobile app with structured survey and assessment data to deliver longitudinal analytics, automated communications, courseware delivery, e-commerce, and community-building tools. WujiTech also operates a configurable Data Gathering and Community Building (DGCB) Environment that has been white-labeled into multiple themed deployments, including DoctorSaputo.com (a health and wellness platform with over 3,000 audio and video presentations), KauaiComplexAreaSchools.org (Hawaii Department of Education), MentorOhana.org, TrackerCoach.com, TrackingGreen.com, YogaTracking.com, QigongTracker.com, and CommunityAwake.com.
The company generates revenue across five streams: WujiDashboard enterprise SaaS licensing (one-time license plus monthly maintenance/support fees), App Store sales of the WujiBrainwave and MindTracker apps, complementary hardware sales of third-party NeuroSky headsets, professional services and training (including a $500 Administrator Training fee, waived for licensees), and contextual advertising inside fitness-club deployments. Distribution occurs through Apple App Store for the consumer app, direct enterprise sales for the SaaS, IBM PartnerWorld for cloud-enabled enterprise deployments, and white-label OEM channels for themed environments. WujiTech's IP position rests on U.S. Patent No. 13/735,745 (awarded October 27, 2015) covering brainwave-multimedia methodology and the MindMedia video format. The company has no disclosed institutional funding until a single $1,783,899 round from Future Capital Discovery Fund on August 11, 2023, indicating a historically bootstrapped operating model.
WujiTech firmographics
Firmographics- Name
- WujiTech
- Legal name
- WujiTech, Inc.
- Website
- https://wujitech.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WujiTech builds mobile and cloud-based software that pairs NeuroSky EEG headsets with patented algorithms to measure real-time cognitive metrics (Joy, Attention, Inner Calm), delivered via the WujiBrainwave consumer app and the WujiDashboard enterprise SaaS for education, healthcare, wellness, and mentoring markets.
- Ownership category
- akta.pro rank
WujiTech industry classification
Industry- Product category
- Cognitive Biofeedback Software
- NAICS
- Software Publishers (5132), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)
Keywords
Where WujiTech is headquartered
LocationHeadquarters
- HQ city
- Kapaa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
WujiTech business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Software Licensing — WujiDashboard: WujiDashboard is offered as a customizable, brandable SaaS platform with licensing fees for enterprise clients including schools, healthcare providers, government agencies, and corporations. Licensing includes setup and is complemented by monthly maintenance/service/support fees. The platform supports large-scale deployments with unlimited users and programs.
- App Store Sales — WujiBrainWave & MindTracker: WujiBrainWave App is sold through Apple's iTunes App Store for iPhone, iPad, PC, and Mac. The app combines local and cloud interfaces with video and real-time 3D animation. Membership in the WujiBrainwave app Community is required for app access, with premium content gated for Premium Members.
- Hardware Sales — Brainwave Monitor Headsets: WujiBrainWave and MindTracker apps require purchase of compatible brainwave monitor headsets (NeuroSky MindWave or MindWave Mobile) as a prerequisite for functionality. Hardware is sold separately as a complementary revenue stream to the software subscription.
- Professional Services & Training: WujiTech offers professional services including custom software configuration, setup, and integration. The WujiTech Administrator Training Community carries a $500 fee, waived for WujiDashboard software licensing customers. Non-profits can work with WujiTech to include one-time licensing fees in grant applications.
- Contextual Advertising & Targeted Offers: Within the fitness club and gym application, WujiTech's software includes a feature allowing advertisers to place strategically located ads that are contextually appropriate for individual members, providing an advertising revenue stream that offsets software costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | WujiDashboard SaaS Platform Licensing — Enterprise |
| One time/ perpetual license | Pay-as-you-go | Administrator Training Community |
| Subscription | Monthly | WujiBrainwave App — Consumer App Store Purchase |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
WujiTech product offering
Product offeringCore offering
WujiTech develops and sells a real-time brainwave biofeedback mobile app suite (WujiBrainwave for iPad/Mac/PC, MindTracker for iPhone) that uses NeuroSky EEG headsets and patented algorithms to measure Joy, Attention, and Inner Calm, paired with the WujiDashboard cloud-based SaaS platform for longitudinal data gathering, survey creation, analytics, and content management. The company sells the apps directly through the Apple App Store to individual consumers and professionals, and licenses WujiDashboard as customizable enterprise software to schools, healthcare providers, corporations, government agencies, and non-profits.
Product overview
WujiTech offers a game-changing mobile and enterprise-level software solution for measuring and monitoring cognitive and realtime brain behavior. The product portfolio consists of two core pillars: (1) The WujiBrainwave App and MindTracker App — mobile brainwave biofeedback applications for iPad, iPhone, Mac, and PC that use NeuroSky headset hardware to capture real-time EEG data and display Joy, Attention, and Inner Calm metrics through 3D animation and MindMedia (patented video format with embedded brainwave analysis handles); and (2) The WujiDashboard — a cloud-based customizable SaaS platform providing data gathering, personal analytics, social/business networking, courseware delivery, e-commerce, communication tools, event scheduling, and content management. The WujiDashboard includes specialized modules: Program Database Manager (PDM), Interactive Survey Builder (ISB), TimeLine Data Tracker (TDT), and Content Management System (CMS). The WujiBrainwave apps fully integrate with and extend the WujiDashboard, enabling research analysis and comparative analysis. The combined system offers MindMedia learning tools, brainwave interaction, and a dashboard that connects, collaborates, assesses, tracks, and acts across education and health and wellness markets.
Differentiator
Problem solved
Functional benefit
Brands
- WujiBrainwave: Mobile brainwave biofeedback app for iPad, PC and Mac that monitors joy, attention, and inner calm using NeuroSky headset technology.
- WujiDashboard
- MindTracker
- MindMedia
- Wuji DGCB Environment
Products and services
- WujiBrainwave App Mobile brainwave biofeedback app for iPad, iPhone, Mac, and PC that captures real-time EEG brainwave data via NeuroSky MindWave/MindWave Mobile headsets and displays Joy, Attention, and Inner Calm metrics through 3D animation, interactive games, and the patented MindMedia video format. Sold via the Apple App Store to consumers and professionals, with community membership required for app access.
- MindTracker iPhone App iPhone app providing a mobile interface to WujiTech's brainwave feedback analytics platform. Tracks brainwave data and personal assessment data, allowing users to monitor progress over time and giving administrators objective metrics for stress management programs.
- WujiDashboard Cloud-based, highly customizable SaaS collaborative software platform featuring Program Database Manager (PDM), Interactive Survey Builder (ISB), TimeLine Data Tracker (TDT), and Content Management System (CMS). Provides data gathering, personal analytics, social/business networking, courseware delivery, e-commerce, communication tools, event scheduling, and content management for schools, healthcare providers, corporations, government agencies, and non-profits. Fully brandable with white-label configuration.
- WujiTech Data Gathering and Community Building (DGCB) Environment Configurable platform for working with large numbers of people, connecting them through transparent data gathering and sharing. Can be configured as a mentoring space, business support environment, or conscious community. Examples include MentorOhana.org, TrackerCoach.com, TrackingGreen.com, YogaTracking.com, KauaiComplexAreaSchools.org, DoctorSaputo.com, QigongTracker.com, and CommunityAwake.com.
Quantifiable outcome
- Real-time brainwave feedback measuring Joy, Attention, and Inner Calm for individual users
- +3 more outcomes
Companies that use WujiTech
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles4 records
WujiTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
WujiTech partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- IIT Gandhinagar (Indian Institute of Technology)minorWujiTech collaborated with the Centre for Cognitive Science at IIT Gandhinagar on a research project: 'Correlating WujiBrainwave data with Standardized Emotional Pictures.' Led by Jaison Manjaly, PhD and team, the study validated WujiTech's patented algorithms. The research provided independent academic validation of WujiBrainwave's accuracy in measuring emotional responses.
- Finnegan, Henderson, Farabow, Garrett & Dunner, LLPminorWujiTech worked with Finnegan, Henderson, Farabow, Garrett & Dunner, LLP of Palo Alto, CA as expert legal counsel to secure U.S. Patent No. 13/735,745. The partnership was critical to protecting WujiTech's core intellectual property around brainwave monitoring and MindMedia technology.
- Kahuna ValleyminorWujiTech was selected by Kahuna Valley, a Hawaii-based nonprofit working with Kaua'i youth since 2002, for a unique brainwave research project to assist youth with managing exam stress. The purpose is to collect solid data on brainwave feedback to help educate school administrators and parents worldwide so tools like WujiTech can be provided to students and teachers who can benefit. The project includes neuroscientists, PhDs, and physicians to ensure statistically valid and impactful data.
- NeuroSkycoreWujiTech partnered with NeuroSky, a bio sensor company and leader in Brain-Computer Interface technologies for consumer product applications, to provide state-of-the-art brainwave headsets. NeuroSky's MindWave headset is the primary hardware used with WujiBrainWave and MindTracker apps. NeuroSky featured WujiTech as a core application developer at CES 2013 in the 'Digital Health' area. NeuroSky's Technology Evangelist Tansy Brook commented on the partnership, noting WujiTech's role in empowering cognitive development and supporting evolution of education and health & wellness applications for mobile devices.
- IBM (PartnerWorld / IBM SmartCloud Enterprise)coreWujiTech was officially authorized in the IBM PartnerWorld and IBM SmartCloud Enterprise Services program on August 2, 2012. This partnership enables WujiTech to offer enterprise-grade cloud deployment options through IBM's infrastructure. WujiTech is listed as an official IBM Business Partner with a dedicated partner page on IBM's website. The partnership reinforces WujiTech's position as a professional SaaS provider for enterprise clients requiring robust cloud infrastructure.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
WujiTech competitors and assessment
Company assessmentBroad incumbents
- Calm: Broad incumbent in the meditation/mindfulness app category — competes with WujiBrainwave for consumer mindshare on stress reduction and inner calm, though Calm lacks EEG biofeedback hardware integration.
- NeuroSky: WujiTech's hardware partner and a broader EEG ecosystem incumbent — NeuroSky ships its own consumer biofeedback apps (and a developer SDK used by hundreds of apps), placing it in a hybrid partner/competitor position relative to WujiBrainwave.
- Headspace: Broad incumbent in consumer meditation and mental wellness apps with a corporate wellness channel — competes for the same enterprise wellness budget that WujiDashboard targets via schools, healthcare, and corporate HR segments.
Direct peers
- Muse (Interaxon): Direct competitor in consumer EEG biofeedback — Muse sells a brain-sensing headband paired with a meditation/focus app that delivers real-time brainwave feedback, overlapping directly with WujiBrainwave's Joy/Attention/Inner Calm use case for stress and peak performance.
- Emotiv: Direct peer — Emotiv manufactures EEG headsets and ships a companion software platform for brain-computer interface, meditation, and cognitive performance applications, sharing WujiTech's EEG-to-app architecture and enterprise/research customer base.
- BrainCo: Direct peer — BrainCo produces EEG wearables (Focus headband) targeting education and peak-performance use cases closely aligned with WujiDashboard's K-12 and wellness positioning, and offers a SaaS dashboard for attention tracking.
Emerging players
- Dreem: Emerging player in EEG wearables focused on sleep neuroscience and cognitive performance — overlaps with WujiTech's biofeedback and Inner Calm/peak-performance value proposition but with deeper clinical/sleep specialization.
- HeartMath: Emerging player in consumer and clinical biofeedback (HRV-focused, with some EEG overlap) — comparable in offering hardware-paired software for stress management and emotional self-regulation, sharing WujiTech's wellness-provider customer base.
- Mendi: Emerging neurofeedback headband company targeting focus and cognitive performance with a consumer-friendly app — direct overlap with WujiBrainwave's peak-performance and attention-tracking use cases for consumers and athletes.
Others
- Neuroelectrics: Adjacent EEG technology provider focused on clinical and research-grade brain stimulation/monitoring — comparable to WujiTech in EEG data capture and analysis but positioned further upmarket in medical/research settings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WujiTech social profiles
Digital presenceWujiTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
WujiTech leadership team
Management profileNumber of profiles
Profiles7 records
WujiTech funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WujiTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WujiTech
What does WujiTech do?
WujiTech develops and sells a real-time brainwave biofeedback mobile app suite (WujiBrainwave for iPad/Mac/PC, MindTracker for iPhone) that uses NeuroSky EEG headsets and patented algorithms to measure Joy, Attention, and Inner Calm, paired with the WujiDashboard cloud-based SaaS platform for longitudinal data gathering, survey creation, analytics, and content management. The company sells the apps directly through the Apple App Store to individual consumers and professionals, and licenses WujiDashboard as customizable enterprise software to schools, healthcare providers, corporations, government agencies, and non-profits.
Is WujiTech a public or private company?
WujiTech is a private company. It is classified as venture growth investor backed and is currently operating.
When was WujiTech founded?
WujiTech was founded in 2002. It employs 11 to 50 people.
Where is WujiTech based?
WujiTech is headquartered in Kapaa, United States, in the North America region.
How does WujiTech make money?
Five revenue lines are on record. SaaS Software Licensing — WujiDashboard is the primary driver. The others are app Store Sales — WujiBrainWave & MindTracker, hardware Sales — Brainwave Monitor Headsets, professional Services & Training and contextual Advertising & Targeted Offers.
Who are WujiTech's main competitors?
Broad incumbents on record are Calm, NeuroSky and Headspace. Direct peers are Muse (Interaxon), Emotiv and BrainCo. Emerging players are Dreem, HeartMath and Mendi. Neuroelectrics is listed as an others.
Does WujiTech have an API?
No public API is recorded for WujiTech.
What industry is WujiTech in?
WujiTech's product category is Cognitive Biofeedback Software. Its primary akta.pro industry code is CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices), with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities. Its NAICS code is 5132 and its SIC code is 3845.