Rotho Advanced Solutions

Name

Rotho Advanced Solutions

Legal name

Rotho Kunststoff GmbH

Website

https://rotho.com

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Plastic Household Storage and Organization Products

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE)

akta.pro secondary industries

Cleaning Caddies, Storage & Organization Accessories (CRAJAIAI), Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD)

Keywords

• Plastic household products
• Home storage solutions
• Wardrobe organizer systems
• Waste collection bins
• Kitchen organization products

Headquarters

HQ city

Würenlingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer and retail sales of plastic household products including storage boxes, waste bins, laundry baskets, kitchen organizers, baby products, and pet supplies

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rotho develops, produces, and distributes plastic-based household organization and storage products, including storage boxes, laundry baskets, rubbish bins, kitchen organizers, wardrobe solutions, and baby and pet care items. Products are sold directly to consumers via a multi-country e-commerce platform (Germany, Switzerland, Poland, Italy) and through physical retail, with a growing share of products made from recycled plastic materials.

Differentiator

Problem solved

Functional benefit

Brands

• Rotho Baby Design: Baby care and infant products including bathing, diapering, bathtubs, and potty products
• Rotho My Pet
• Rotho Pro
• Jive
• WOP
• My Paper

Products and services

• WOP Wardrobe Organizer System Modular wardrobe and closet organization system featuring small organizers and starter sets designed for compatibility with PAX wardrobes, targeting household consumers seeking customized closet storage.
• MyPaper Document Organization System Document and paper management system that helps household consumers and professionals find and organize paper items efficiently.
• Fresh Dynamic Box Kitchen Storage Kitchen storage solution for keeping food fresh, featuring dynamic organization capabilities aimed at home cooks and families.
• Storage Boxes General-purpose plastic storage containers in various sizes for household organization needs.
• Laundry Baskets Plastic baskets for collecting and transporting laundry within the home.
• Laundry Hampers Standing or hanging laundry collection units for residential laundry organization.
• Rubbish Bins and Trash Cans Residential waste collection containers for household use.
• Commercial Waste Collection (Rotho Pro) Professional-grade waste bins and containers for commercial and business environments under the Rotho Pro sub-brand.
• Compost Bins Plastic containers designed for organic waste composting in residential settings.
• Storage Jars and Shakers Airtight plastic containers for pantry storage and spice organization.
• Fridge Boxes (Refrigerator and Freezer Containers) Food storage containers designed for refrigerator and freezer use.
• Baby Bathtubs and Bathing Products Plastic bathing products for infants and toddlers under the Rotho Baby Design sub-brand.
• Pet Products (Food Bowls, Feed Cans, Litter Boxes) Plastic pet feeding and hygiene products for cats and dogs under the Rotho My Pet sub-brand.
• Document Filing and Office Boxes Office organization solutions for document storage and desk organization under the Rotho Pro sub-brand.
• Cleaning Buckets and Sets Mopping buckets, cleaning sets, and household cleaning accessories.
• Sustainable Products Collection Products manufactured from recycled plastic materials, comprising 41% of all webshop products in 2025.

Quantifiable outcome

• 41% of products made from recycled plastic (2025)
• +1 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Scale indicators4 records

Direct peers

• Addis: UK household plastics brand with broad ranges in laundry, cleaning, and storage; a direct functional competitor to Rotho's laundry and home-organization lines.
• Lock & Lock: Lock & Lock is a global plastic food-storage and household container brand that competes head-to-head with Rotho in airtight containers, food storage, and kitchen organization.
• Curver (Berry Global): Curver is a European plastic household storage and waste-collection brand now part of Berry Global; it directly competes with Rotho across storage boxes, laundry baskets, and bins in DACH and broader Europe.
• Joseph Joseph: UK-based design-led kitchen and home-organization brand; competes with Rotho in kitchen accessories, storage, and waste-sorting products, with a stronger design-led positioning.
• EMSA: German household-plastics brand (part of the Melitta Group) covering garden, kitchen, and home storage; overlaps with Rotho's kitchen-organization and household-product ranges.
• Leifheit: German household-products brand spanning cleaning, laundry, and kitchen; directly comparable to Rotho in laundry baskets, cleaning accessories, and kitchen organization sold in DACH retail.
• Tupperware Brands: Tupperware is the iconic global plastic food-storage and household container brand, directly comparable to Rotho's storage-box and kitchen-organization lines.
• Brabantia: Dutch premium home-organization brand offering storage, laundry, and waste bins; competes with Rotho across similar European retail channels at a higher price point.

Emerging players

• Simplehuman: Premium design-led home organization brand specializing in bins, soap dispensers, and kitchen storage; competes with Rotho Pro and premium home-organization SKUs at the higher end of the market.
• Koziol: German design-led plastics manufacturer of home and kitchen accessories; comparable to Rotho on material (plastic), region (DACH), and category, but with a stronger design focus.

Market position

Customer concentration

• YouTubeyoutube.com/@rotho.official
• LinkedInlinkedin.com/company/rothoadvancedsolutionsag
• Instagraminstagram.com/rotho.official
• Pinterestpinterest.com/rotho_official
• TikToktiktok.com/@rotho_official

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotho Advanced Solutions