Reda

What Reda does

Reda (legal name Successori Reda S.B.p.A., operating as Reda 1865) is a privately held Italian woolen mill founded in 1865 in Valdilana, Biella province, and owned by the Botto Poala family since 1919, currently in its fourth generation of leadership (CEO Ercole Botto Poala, COO Francesco Botto Poala). The company specializes in premium Merino wool fabrics for tailored menswear and womenswear, operating a vertically integrated production model that spans owned sheep farms in New Zealand (30,000+ sheep across Otamatapaio, Rugged Ridges Station, and Glenrock Station) through to finished fabric production at facilities in Valdilana and Valle Mosso, with annual capacity of 2.5 million meters. The product portfolio is organized into three sub-brands: Reda 1865 (the core heritage collection of Super 110's through 150's suit fabrics), Reda Active (performance fabrics using the proprietary CompAct³ spinning system for machine-washable elasticity), and Reda Flexo (high-elasticity fabrics using Asahi Kasei's ROICA™ V550 polymer). The company also operates the Rewoolution activewear consumer brand launched in 2011.

Reda generates revenue through three streams: B2B wholesale fabric sales to premium menswear brands, tailors, and garment manufacturers globally; direct-to-consumer e-commerce through its country-specific websites (reda1865.com) serving 20+ markets; and a Made-to-Measure service with a 3D configurator powered by Tailoor. Distribution combines direct field sales to enterprise fashion customers, the Milano Unica trade show for industry visibility, and a global DTC storefront. The company holds a comprehensive stack of certifications including B Corp (2020), Società Benefit status (2022), ZQ ethical wool (2009), RWS, GRS, European Flax, ISO 14001, and ISO 45001 — positioning it as a sustainability-verified supplier to ESG-conscious luxury brands. Headcount is 501–1,000 employees, and the company recently expanded via acquisitions of Comero S.p.A. (wool mill, 2018) and Lanieri (made-to-measure menswear brand, October 2020). Revenue is not publicly disclosed.

Name

Reda

Legal name

Successori Reda S.B.p.A

Website

https://reda1865.com

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Reda is a 160-year-old Italian woolen mill (Successori Reda S.B.p.A.) that produces premium Merino wool fabrics through vertically integrated farm-to-fabric operations, serving global menswear brands, tailors, and direct consumers via its Reda 1865, Reda Active, and Reda Flexo lines.

Ownership category

akta.pro rank

Product category

Premium Wool Textile Manufacturing

NAICS

Broadwoven Fabric Mills (31321), Textile Mills (313), Fabric Mills (3132), Knit Fabric Mills (31324)

SIC

Textile Mill Products (2200), Broadwoven Fabric Mills, Man Made Fiber & Silk (2221), Wholesale-Apparel, Piece Goods & Notions (5130), Knitting Mills (2250)

akta.pro primary industry

Greige Woven Fabric Mills (IMAOABAA)

akta.pro secondary industries

Textiles & Fabric / Piece Goods Wholesale (CRAOADAH), Knitwear & Sweaters Manufacturers (CRAAAAAJ)

Keywords

• Merino wool fabrics
• Luxury tailored fabrics
• Made-to-measure textiles
• Performance wool textiles
• Italian wool mill

Headquarters

HQ city

Valle Mosso

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fabric Sales (B2B): Reda sells wool fabrics to tailors, fashion brands, and garment makers through B2B channels. The company offers various fabric collections including Super 110's, 130's, and 150's for suits, jackets, and shirts.
2. Direct-to-Consumer E-commerce: Reda operates its own e-commerce platform selling fabrics and made-to-measure garments directly to end consumers, with country-specific pricing and international shipping.
3. Made-to-Measure Service: Custom tailoring service using a 3D configurator allowing customers to visualize and order personalized garments made from Reda fabrics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Reda manufactures and sells premium Merino wool fabrics — including tailored suit fabrics (Super 110's, 130's, and 150's), performance and elastic fabric lines (Reda Active, Reda Flexo), flannels, jacket and shirt fabrics — through B2B channels to fashion brands and tailors and through its own e-commerce and Made-to-Measure service to consumers worldwide. The company controls the full production chain from its own New Zealand sheep farms to spinning and finishing at its Italian mills in Valdilana and Valle Mosso.

Product overview

Reda is a historic Italian wool mill founded in 1865, specializing in premium Merino wool fabrics for tailored menswear and womenswear. The company operates a vertically integrated production model from farm to fabric. The product portfolio is organized into three main sub-brands: Reda 1865 (core collection including Cosmopolitan and Winter Edit), Reda Active (performance fabrics with machine-washable elasticity and functional fibers), and Reda Flexo (elastic fabrics using ROICA™ V550 polymer). The core fabric catalog includes multiple product lines differentiated by fineness (110's through 150's Super Wool), weight (245-335 g/m), and composition (pure virgin wool, cashmere blends, wool-silk-linen blends). Key offerings include suit fabrics (110's, 130's, 150's), ceremony wear (Ceremony Selection with Night Tales digital experience), flannel jackets, Milano jackets, and shirt/jersey fabrics. Digital tools include a 3D configurator (via Tailoor partnership) and the Night Tales immersive experience for custom ceremonies.

Differentiator

Problem solved

Functional benefit

Brands

• Rewoolution: Activewear line launched in 2011 offering high-performance sports and leisure apparel made from Merino wool.

Products and services

• Reda 1865 — Core Fabric Collection The foundational Reda collection of premium Merino wool fabrics embodying over 150 years of Italian tailoring tradition; includes the Cosmopolitan and Summer Edit lines for modern formal wear and is sold to fashion brands, tailors, and individual consumers.
• Reda Active — Performance Fabric Line Performance-oriented machine-washable wool fabric line with elasticity and functional fibers blended with Merino wool; used for shirts, polo shirts, and luxury sport fabrics.
• Reda Flexo — Elastic Fabric Line Elastic fabric line using ROICA™ V550 polymer from Asahi Kasei, offering high elasticity for high-performance suits that adapt to body movements; fully traceable and used in men's and women's tailored garments.
• Rewoolution Activewear Line Activewear clothing line offering high-performance sports and leisure apparel made from Merino wool, marketed under the Rewoolution sub-brand.
• Super 110's Suit Fabric Line Versatile all-season suit fabrics weighing 260–270 g/m, available in a wide range of colors, micro-patterns, and dyeing techniques; part of Reda's tailored suiting portfolio for fashion brands and tailors.
• Super 130's Suit Fabric Line Sophisticated all-season suit fabrics weighing 260–275 g/m for everyday and ceremonial wear, sold to tailors and fashion brands.
• Super 150's Suit Fabric Line Premium Super 150's suit fabrics in 100% virgin wool and special 10% cashmere blends, weighing 245 g/m, designed for all-season luxury tailoring.
• Wool Silk Linen Jacket Fabric Line Premium jacket fabric collection in three compositions — silk (luxury), linen (bold), and wool (timeless) — designed for high-end tailored jackets.
• Flannel Jacket & Suit Fabric Line Cold-weather fabric line for winter suits, jackets, and trousers, including virgin wool–silk blends and warm flannels.
• Merino Shirt & Jersey Fabric Line Premium shirt, polo, and lightweight suiting fabrics in 100% virgin Merino wool with 120's fineness; certified, breathable, and machine-washable.
• Ceremony Selection Fabric Line Elegant ceremonial fabrics with subtle reflections, color depth, and light play, marketed through the immersive Night Tales digital experience.
• Reda Made-to-Measure Service Custom tailoring service enabling customers to design personalized suits, jackets, shirts, and trousers using Reda fabrics via the 3D Tailoor configurator; includes fabric sample books (Book Set) and Folders for tailors.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 4sustainability®coreStrategic or Co-development Partner · 1 January 2019Implementation of CHEM4sustainability® protocol for gradual elimination of toxic and harmful chemical substances, aligned with ZDHC program requirements for sustainable chemical management in the fashion industry.
• Merino New Zealand CompanycoreStrategic or Co-development Partner · 1 January 2009Exclusive purchasing agreement for wool from ZQ-certified farms. ZQ certification combines natural fiber performance with ethical standards covering environmental stewardship, economic sustainability, social responsibility, and animal welfare.
• Asahi KaseicoreTechnology or IntegrationAsahi Kasei developed ROICA™ V550, a next-generation polymer used in Reda Flexo fabrics. This partnership provides Reda's Flexo line with high elasticity and full traceability for high-performance suits for men and women.
• Textile ExchangeminorOthersReda is certified to RWS (Responsible Wool Standard) and GRS (Global Recycled Standard) developed by Textile Exchange, an international nonprofit organization promoting responsible practices in the textile industry.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Scabal: Belgian-British luxury fabric maker producing premium suiting cloths. Comparable to Reda in high-end wool fabric production, tailoring trade customers, and innovation-led fabric finishing.
• Dormeuil: French luxury fabric maker specializing in fine wool and suiting cloths. Comparable to Reda in premium menswear fabric, B2B sales to tailors and luxury brands, and heritage European textile positioning.
• Ermenegildo Zegna: Italian luxury menswear group with vertical wool textile operations (Lanificio Zegna). Comparable in premium wool fabric manufacturing, brand-led menswear, Italian craftsmanship positioning, and global distribution.
• Loro Piana: Italian luxury wool and cashmere mill, now owned by LVMH. The closest comparable to Reda in vertically integrated premium wool fabrics, Merino sourcing, and high-end suiting — competing head-to-head for premium menswear and tailoring customers.
• Vitale Barberis Canonico: Historic Italian wool mill (1663) producing premium fabrics for menswear. Closely comparable to Reda in fabric-first positioning, heritage branding, B2B sales to tailors and brands, and Biella district heritage.
• Cerruti: Italian wool mill and fashion house known for fine fabrics and tailored menswear. Direct comparable to Reda in wool fabric manufacturing for suits and the premium menswear segment, with overlapping heritage positioning.
• Drago: Italian wool mill based in Biella producing premium fabrics for suiting. Comparable to Reda in product category (worsted wool suiting), target customer (menswear brands and tailors), and Biella district heritage.
• Holland & Sherry: British heritage fabric merchant and weaver specializing in luxury wool and suiting fabrics. Comparable to Reda in premium fabric positioning, B2B/wholesale sales to tailors, and 180+ year heritage.
• Lanificio Bottoli: Italian wool mill specializing in premium worsted fabrics for menswear, based in the Veneto region. Comparable to Reda in product category (fine wool suiting fabrics), B2B sales to tailors and brands, and Italian craftsmanship heritage.

Broad incumbents

• Marzotto: Large Italian textile group with diversified fabric manufacturing including wool. Comparable to Reda in Italian textile heritage and wool fabric production, but at significantly larger scale and with a broader product portfolio across multiple price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reda1865official
• Xx.com/reda1865

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reda