Le Roux Group

What Le Roux Group does

Le Roux Group is a privately held, vertically integrated South African agricultural enterprise that grows, packs, and exports premium table grapes and stone fruit (plums and nectarines). Founded by J F le Roux in 1994 and rooted in the Le Roux family's Mooikelder farm (held by the family since 1913), the group operates three estates in the Western Cape: Broodkraal Estate (552 hectares on the Berg River near Piketberg), Mooikelder Estate (102 hectares at the foot of Paarl Mountain), and Sandrivier Estate (192 hectares near Wellington), totaling 846 hectares of planted farmland with 595 hectares under protective netting. The group employs up to 6,200 people across its operations and exports in excess of 3.2 million cartons of fruit annually to international markets.

The group's packing and grading operations are standardized on MARCO Trac-IT systems across all farms, with AWETA imported sizers deployed at the central Fruit2U Packers facility for advanced grading of stone fruit and citrus. Four modern packhouses at Broodkraal and a redesigned packhouse at Mooikelder handle on-farm packing and pre-cooling; Fruit2U Packers, located approximately 75 km from Cape Town Harbour, serves as the consolidated cooling, packing, and export distribution hub and provides third-party cooling and citrus packing services during winter months. Water security is supported by the Broodkraal dam with 9 million cubic meters of capacity, and an integrated warehouse management software stack provides full traceability from packing through to export. Certifications include BRC Global Standards, SA G.A.P., SIZA, and DiPar.

Le Roux Group generates revenue primarily through B2B export of grapes and stone fruit via its wholly-owned marketing arm, Le Roux Fruit Exporters (Pty) Ltd. Primary destinations are Europe and the United Kingdom, with supplementary markets in Northern America, the Far and Middle East, and African countries. The group partners with Sun World Innovations and Bloom Fresh Global to grow and market licensed proprietary varieties, including AFRICAN ROSE, AFRICAN DELIGHT, and SUN SUPREME stone fruit. A distinctive feature of the corporate structure is the Le Roux Group Workers Trust and Broodkraal Community Foundation Trust, which together hold a 32% stake in Broodkraal Landgoed (Pty) Ltd, embedding community ownership into the operating asset base.

Name

Le Roux Group

Legal name

Le Roux Fruit Exporters (Pty) Ltd

Website

https://lerouxgroup.co.za

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Le Roux Group is a privately held South African grower, packer, and exporter of table grapes and stone fruit. Operating 846 hectares across three Western Cape estates and a central Fruit2U Packers facility, it exports over 3.2 million cartons annually to European, UK, and other international markets.

Ownership category

akta.pro rank

Product category

Fresh Fruit Production and Export

NAICS

Vegetable and Melon Farming (1112), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Agricultural Production-Crops (100), Wholesale-Farm Product Raw Materials (5150)

akta.pro industry

PRIMARYAFAGADAI

Asparagus, Artichoke & Specialty Vegetable Farming (Asparagus, Artichokes, Celery, Okra)

Agriculture & Food Production/Crop Farming/Vegetable & Melon Farming (Leafy Greens, Root Crops, Cucurbits, Tomatoes)

SECONDARYAFAIACAI

Foodservice / HORECA Produce Wholesale

Agriculture & Food Production/Food Distribution & Wholesale/Produce (Fresh Fruit & Vegetable) Wholesale

Keywords

• Table grape production
• Stone fruit export
• Fruit packing services
• Cold chain logistics
• Agricultural export

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fruit Export (Table Grapes): The Le Roux Group grows, packs, and exports world-class seedless table grapes and stone fruit. In excess of 3.2 million cartons of fruit are exported annually. The primary markets are Europe and the United Kingdom, with supplementary markets in Northern America, Far and Middle East, and African countries.
2. Fruit Export (Stone Fruit): The group grows and exports plums, nectarines, and stone fruit produced at its farms, packed and cooled at the Fruit2U Packers facility.
3. Third-Party Cooling Services: Fruit2U Packers provides cooling services to third-party growers and exporters in addition to handling all produce of the Le Roux Group.
4. Third-Party Citrus Packing: During winter months, the Fruit2U Packers facility facilitates the packing of citrus for third-party producers using their sophisticated packing lines and grading equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Le Roux Group is a vertically integrated grower, packer, and exporter of seedless table grapes and stone fruit (plums and nectarines) from three South African estates in the Western Cape, exporting over 3.2 million cartons annually. It operates the Fruit2U Packers central cooling and distribution facility and provides third-party packing and cooling services to other growers. Distribution is handled through its subsidiary Le Roux Fruit Exporters (Pty) Ltd, primarily serving Europe and the United Kingdom.

Product overview

Le Roux Group is an agricultural enterprise operating as a proud grower, packer, and exporter of world-class table grapes and stone fruit. The company manages three farming estates: Broodkraal Estate (552 hectares of seedless export table grapes in the Western Cape), Mooikelder Estate (102 hectares of seedless export table grapes in Paarl), and Sandrivier Estate (192 hectares of export plums and nectarines near Wellington). All fruit is processed through Fruit2U Packers, the central packing and cooling facility located 75 km from Cape Town Harbour. The marketing arm, Le Roux Fruit Exporters (Pty) Ltd, handles distribution primarily to Europe and the UK. Currently in excess of 3.2 million cartons of fruit are exported annually. The company employs up to 6,200 people across its operations.

Differentiator

Problem solved

Functional benefit

Brands

• we CARE: Initiative promoting effective participation of previously disadvantaged individuals and communities in the broader South African economy.

Products and services

• Seedless Table Grapes

Quantifiable outcome

• 3.2 million+ export cartons per year across table grapes and stone fruit
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sun World InnovationscoreTechnology or IntegrationSun World Innovations provides licensed proprietary fruit varieties to Le Roux Group. The partnership enables Le Roux to grow and market premium branded varieties such as AFRICAN ROSE, AFRICAN DELIGHT, SUN SUPREME, and other Sun World stone fruit varieties.
• Bloom Fresh GlobalcoreTechnology or IntegrationBloom Fresh Global provides licensed proprietary table grape varieties to Le Roux Group. Partnership enables growing and marketing of premium branded varieties.
• MARCOcoreTechnology or IntegrationMARCO Trac-IT packing and grading systems are used across all Le Roux Group farms. The system maximises productivity, ensures accuracy and consistency, monitors performance, and generates real-time data reporting for management decisions.
• AWETAcoreTechnology or IntegrationImported AWETA sizers are used at Fruit2U Packers for advanced grading of stone fruit and citrus, enabling sophisticated sorting and quality control.
• BRC Global StandardscoreOthersBRC Global Standards certification provides internationally recognised food safety and quality assurance standards for Le Roux Group's packing and cooling operations.
• SA G.A.P.coreOthersSA G.A.P. (South African Good Agricultural Practices) certification ensures that Le Roux Group's farming practices meet internationally accepted production guidelines for food safety and sustainability.
• SIZA (Sustainability Initiative of South Africa)coreOthersSIZA certification ensures ethical labour standards and environmental sustainability compliance across Le Roux Group's operations, supporting the company's social upliftment initiatives.
• DiParminorOthersDiPar certification supports Le Roux Group's compliance with recognised food safety and ethical standards.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Capespan: South African-headquartered multinational fruit grower, packer, and exporter with a comparable mix of own-farming, third-party procurement, and global marketing. Direct overlap in table grapes, stone fruit, and citrus exported to Europe/UK from similar Western Cape production regions.
• Two-a-Day Group: South African deciduous fruit producer-exporter based in the Western Cape, packing and shipping apples and pears to international retailers. Comparable vertically integrated grower-packer-marketer model operating from the same production region with similar export-led GTM.
• Delecta Fruit: South African table grape and citrus grower-exporter with a similar producer-packer-exporter model and significant EU/UK export focus. Overlaps directly with Le Roux in seedless grape varieties and stone fruit shipped to the same European retail customers.
• Bonanza Fruit: South African fruit producer and exporter with operations in the Western Cape producing table grapes and stone fruit for European and UK retailers. Similar scale, vertically integrated structure, and certification stack (BRC, SA G.A.P.).
• Unifrutti Group: Multinational producer and exporter of fresh fruit (table grapes, bananas, apples, citrus, stone fruit) with a strong South African production base. Comparable vertically integrated model across multiple origins and a shared focus on EU/UK retail programs.
• Subsole: Chile-headquartered fresh fruit producer and exporter with significant table grape and stone fruit operations. Comparable grower-packer-exporter model, premium-variety licensing approach, and reliance on counter-seasonal supply to Northern Hemisphere retailers.

Broad incumbents

• Dole plc: One of the world's largest fresh fruit producers and marketers with global operations including South African sourcing. Overlaps with Le Roux in table grapes, stone fruit, and EU/UK retail distribution, but operates as a multi-category, multi-region incumbent rather than a single-origin specialist.
• Driscoll's: Global market leader in fresh berries with a licensed-grower model across multiple continents. Comparable premium-variety licensing and EU/UK retail distribution muscle, though focused on berries rather than table grapes and stone fruit.

Others

• Sun World Innovations: Global fruit-breeding and varietal-licensing company that supplies Le Roux with proprietary stone fruit and table grape genetics. Adjacent ecosystem participant — counterparty in the supply chain rather than a competitor, but deeply relevant to the group's premium-variety strategy.
• Bloom Fresh Global: International table grape and cherry breeder/licensor that supplies Le Roux with proprietary varieties. Ecosystem enabler for Le Roux's premium table grape program rather than a direct competitor, but central to the group's varietal differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/le-roux-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Roux Group