Invelt sro
Authorized BMW, MINI, BMW Motorrad, and ALPINA dealer in the Czech Republic, operating showrooms in Prague and Plzeň with a combined sales area exceeding 6,000 m², offering new and certified pre-owned vehicle sales, financing, authorized service, parts, accessories e-commerce, and motorcycle rental.
- Company typePrivate
- Founded1994
- HeadquartersPraha, Czechia
- Headcount—
- GTM typeB2C
- OfferingServices
What Invelt sro does
Invelt s.r.o. is a privately held Czech authorized dealer and service partner for the full BMW Group portfolio, operating under the BMW invelt brand across two primary locations in Prague (Jeremiášova) and Plzeň (Rokycanská), with a dedicated BMW Motorrad centre in Plzeň. The company has operated for approximately 32 years and describes itself as among the oldest BMW partners in the Czech Republic, with combined showroom and sales floor area exceeding 6,000 m² that it ranks among the largest BMW retail footprints in Europe.
The company's core offering spans new-vehicle sales of BMW, MINI, BMW Motorrad, and ALPINA models, certified pre-owned vehicles under BMW Premium Selection and MINI Next programs, financing arranged through BMW Financial Services, authorized aftersales service and original parts, vehicle buyback and trade-in, motorcycle rental via Rent-a-Ride, and an in-house BMW and MINI accessories and lifestyle e-commerce platform at eshopbmw.com. It also operates 900 EV charging stations at its Prague site, positioning it for BMW's electric transition.
Revenue is generated through one-time vehicle transactions, financed sales (with associated commission and fee economics from BMW Financial Services), recurring aftersales service and parts revenue, and usage-based motorcycle rental income. Customers are segmented across individual retail buyers, fleet and corporate accounts (with a staffed diplomatic sales and Key Account Fleet function), and BMW Motorrad enthusiasts. The business is privately held with no disclosed external investors, parent company, or funding rounds, and reports no public financial figures.
Invelt sro firmographics
Firmographics- Name
- Invelt sro
- Legal name
- invelt s.r.o.
- Website
- https://invelt.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- Authorized BMW, MINI, BMW Motorrad, and ALPINA dealer in the Czech Republic, operating showrooms in Prague and Plzeň with a combined sales area exceeding 6,000 m², offering new and certified pre-owned vehicle sales, financing, authorized service, parts, accessories e-commerce, and motorcycle rental.
- Ownership category
- akta.pro rank
Where Invelt sro is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices2 records
Markets served
Invelt sro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales (New and Used): Sale of new BMW, MINI, BMW Motorrad vehicles and certified pre-owned vehicles (BMW Premium Selection). Revenue generated from retail vehicle transactions with both individual and fleet customers.
- Financing Services: Automotive financing and leasing arrangements through BMW Financial Services, including individual consultation on loan and lease options.
- Aftersales Service and Parts: Authorized BMW/MINI service maintenance, repairs, and sale of original parts and accessories including lifestyle accessories through invelt e-shop.
- Motorcycle Rental: Rent-a-Ride motorcycle rental service for BMW motorcycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New BMW vehicles - various models with customizable configurations |
| One time/ perpetual license | Pay-as-you-go | BMW Premium Selection (Certified Pre-Owned) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Invelt sro product offering
Product offeringCore offering
Invelt s.r.o. is an authorized BMW Group dealer in the Czech Republic that sells new and certified pre-owned BMW, MINI, and BMW Motorrad vehicles, provides authorized aftersales service and parts, offers vehicle financing through BMW Financial Services, operates a motorcycle rental service (Rent-a-Ride), and runs an e-commerce accessories store (eshopbmw.com). The company serves individual retail buyers, fleet and corporate accounts (including diplomatic sales), and motorcycle enthusiasts from physical showrooms in Prague and Plzeň.
Product overview
Invelt sro is an authorized dealer for BMW, MINI, and BMW Motorrad vehicles operating in the Czech Republic for 32 years. The company offers a comprehensive automotive portfolio under one roof, including new and pre-owned vehicle sales (BMW, MINI, BMW Motorrad), vehicle financing, authorized service and maintenance, BMW Premium Selection certified pre-owned vehicles, vehicle buyback programs, and an e-commerce platform for accessories. The business operates showrooms in Prague and Plzeň with a total exhibition space exceeding 4,500 m2.
Differentiator
Problem solved
Functional benefit
Brands
- BMW invelt: Primary brand identity for BMW sales and service operations in Prague and Plzeň
- BMW Motorrad Centrum Invelt
- invelt e-shop
- BMW Premium Selection
- MINI Next
Products and services
- New BMW Vehicle Sales Retail sale of new BMW passenger vehicles covering Series 1 through 8, X range, Z range, GT, M performance and M models, BMW i electric and plug-in hybrid models, and ALPINA vehicles, configured through BMW official configurators and delivered at Prague or Plzeň showrooms.
- New MINI Vehicle Sales Retail sale of new MINI vehicles including 3-door, 5-door, Clubman, Countryman, Electric, John Cooper Works, and Aceman variants, configured through the official MINI configurator.
- BMW Motorrad Motorcycle Sales Retail sale of new BMW Motorrad motorcycles across the R, S, K, F, and G series, plus the CE 04 electric scooter, supported by the dedicated BMW Motorrad Centrum Invelt facility.
- BMW Premium Selection Certified Pre-Owned Vehicles
Quantifiable outcome
- One of oldest BMW partners in Czech Republic
- +1 more outcomes
Companies that use Invelt sro
Customer profileSegments3 records
Ideal customer profiles3 records
Invelt sro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Invelt sro partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Invelt sro competitors and assessment
Company assessmentDirect peers
- Pendragon plc: UK-based multi-brand premium and volume automotive retailer operating franchised new and used vehicle sales, aftersales service, and parts. Closely comparable full-service authorized-dealer business model and revenue mix to Invelt, with a publicly disclosed benchmark for premium-dealer economics.
- Vertu Motors plc: UK premium and volume franchised auto retailer with new vehicle sales, used cars, aftersales service, and parts. Comparable business model to Invelt as a multi-site authorized dealer group operating across multiple OEM franchises.
- Inchcape plc: Global premium automotive distributor and retailer across Asia, Europe, the Americas, and Africa. Operates new vehicle distribution, authorized retail, and aftersales; directly comparable as a multi-brand premium dealer with international scope and similar revenue streams to Invelt.
- Hedin Mobility Group: Pan-European premium automotive retail and distribution group operating multi-brand authorized dealerships across multiple countries. Closely comparable full-service premium-dealer model and growth-via-M&A strategy to what Invelt could pursue in CEE.
- Emil Frey Group: Swiss-headquartered pan-European premium automotive retail group with authorized dealerships across multiple brands and countries. Closely mirrors Invelt's authorized-dealer model with full sales, service, parts, and financing offerings, and is a leading European benchmark for premium-dealer scale.
- Marshall Motor Group: UK franchised premium and volume automotive retailer with multi-brand authorized dealerships, aftersales service, and parts. Operates a full-service authorized-dealer model directly comparable to Invelt's BMW/MINI/Motorrad operations.
- Lookers plc: UK franchised automotive retailer with multi-brand authorized new vehicle sales, used vehicles, aftersales, and parts. Directly comparable multi-site authorized-dealer business model to Invelt.
- Group 1 Automotive: US/UK-based international premium and volume franchised automotive retailer with 200+ dealerships. Operates full-service authorized dealerships including premium brands; the closest large-cap international comparable for Invelt's full-service authorized-dealer model.
- AutoNation: Largest US franchised automotive retailer with multi-brand new and used vehicle sales, aftersales service, parts, and financing. Directly comparable business model to Invelt's full-service authorized-dealer offering, though at much greater scale.
- Sonic Automotive: US franchised premium and import automotive retailer with EchoPark used-vehicle operations. Closely comparable as a premium-focused multi-brand authorized dealer with full sales, service, and parts offerings, mirroring Invelt's premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Invelt sro social profiles
Digital presenceInvelt sro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invelt sro leadership team
Management profileNumber of profiles
Profiles12 records
Invelt sro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invelt sro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invelt sro
What does Invelt sro do?
Invelt s.r.o. is an authorized BMW Group dealer in the Czech Republic that sells new and certified pre-owned BMW, MINI, and BMW Motorrad vehicles, provides authorized aftersales service and parts, offers vehicle financing through BMW Financial Services, operates a motorcycle rental service (Rent-a-Ride), and runs an e-commerce accessories store (eshopbmw.com). The company serves individual retail buyers, fleet and corporate accounts (including diplomatic sales), and motorcycle enthusiasts from physical showrooms in Prague and Plzeň.
Is Invelt sro a public or private company?
Invelt sro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invelt sro founded?
Invelt sro was founded in 1994.
Where is Invelt sro based?
Invelt sro is headquartered in Praha, Czechia, in the Europe region.
How does Invelt sro make money?
Four revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are financing Services, aftersales Service and Parts and motorcycle Rental.
Who are Invelt sro's main competitors?
Direct peers on record are Pendragon plc, Vertu Motors plc, Inchcape plc, Hedin Mobility Group, Emil Frey Group, Marshall Motor Group, Lookers plc, Group 1 Automotive, AutoNation and Sonic Automotive.
Does Invelt sro have an API?
No public API is recorded for Invelt sro.