Forced Performance

What Forced Performance does

Forced Performance, founded in 1995 and based in Van Alstyne, Texas, designs and manufactures aftermarket turbochargers for high-performance gasoline and diesel engine applications. The company's core technology centers on proprietary turbine and compressor wheel designs — notably the UHF (Ultra High Flow) turbine wheel co-developed with Xona Rotor, HTZ compressor wheels manufactured in the USA with 180+ lb/min flow capability, and dual ceramic ball bearing center sections intended for high-G cornering environments. The product lineup spans small, medium, and large frame race turbos alongside extensive application-specific direct-fitment offerings for Subaru WRX/STi (EJ and FA20), Mitsubishi Evo 4–10, DSM, Nissan RB/SR/VR38, GM LS V8, Ford EcoBoost, A90 Supra/B58, and Can-Am/Polaris SxS/UTV platforms, with performance envelopes documented up to 1,700+ wheel horsepower.

The business operates on a direct-to-consumer e-commerce model through a Shopify storefront at forcedperformance.shop, selling exclusively to individual enthusiasts, racers, and small shops without distributor intermediaries. Revenue is generated from one-time hardware sales ($649–$3,349+ per unit), in-house rebuild and upgrade services ($425 base plus inspection fees; upgrade packages from $1,099–$2,499), accessories and components, and ceramic coating services for thermal protection. Customer financing is provided through Affirm and PayPal Credit to broaden accessibility of higher-ticket purchases.

The company explicitly markets its products as "race use only" under federal law and maintains a technical content library covering fitting sizing, oil recommendations, troubleshooting, and installation guidance as a customer-acquisition funnel. Strategic partnerships with Xona Rotor (technology co-development), TiAL Sport (wastegates and turbine housings), BorgWarner, and MHI (resold turbocharger lines) provide component sourcing and catalog breadth without proportionate internal R&D cost.

Name

Forced Performance

Legal name

Forced Performance

Website

https://forcedperformance.shop

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Forced Performance, founded in 1995 in Van Alstyne, Texas, designs and sells aftermarket turbochargers directly to performance enthusiasts and racers via its Shopify storefront. The company offers application-specific turbos for Subaru, Mitsubishi, Nissan, GM LS, Ford EcoBoost, and SxS/UTV platforms, plus in-house rebuild and coating services.

Ownership category

akta.pro rank

Product category

Performance Automotive Parts

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)

akta.pro secondary industry

Turbochargers & Superchargers Rebuild/Remanufacturing (TLAKALAE)

Keywords

• Performance turbochargers
• Automotive turbo systems
• Ball bearing turbos
• Turbocharger rebuilds
• Race turbo upgrades

Headquarters

HQ city

Van Alstyne

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Turbocharger Sales: One-time hardware sales of turbochargers ranging from $649 to $3,349+. Products include small, medium, and large frame race turbochargers, application-specific turbos for Subaru, Mitsubishi Evo, DSM, Nissan, and various accessories. Revenue is transaction-based with no recurring component.
2. Turbocharger Rebuild and Upgrade Services: Rebuild service at $425 base cost with inspection fee of $100 applied to repairs. Upgrades available for specific turbo models starting at $1,099 for Evo X and $1,099-$2,499 for Evo 9 upgrades.
3. Accessories and Components: Sale of supporting components including fittings, oil lines, silicone couplers, clamps, flanges, turbine housings, gaskets, and wastegates. Prices range from $1 to $859.
4. Coating Services: In-house coating services including black ceramic thermal coating on turbine housings ($100) and manifolds ($120) for thermal protection and corrosion resistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Forced Performance designs, manufactures, and sells high-performance aftermarket turbochargers for gasoline and diesel engines used in racing and high-horsepower street applications. The company offers application-specific turbos for Subaru WRX/STi, Mitsubishi Evo, DSM, Nissan, Ford EcoBoost, GM LS, and SxS/UTV platforms, along with in-house rebuild and upgrade services, thermal coating services, and supporting components such as turbine housings, oil lines, and wastegates. Products are explicitly sold for closed-course, off-road competition use only.

Differentiator

Problem solved

Functional benefit

Brands

• Xona Rotor: Motorsport turbochargers featuring dual ceramic ball bearing center sections
• FP Green
• FP Red
• FP Black
• FP BLUE

Products and services

• FP Small Frame Race Turbochargers Compact journal-bearing turbochargers for high-performance street and entry-level race builds, supporting lower to mid-range horsepower targets.
• FP Medium Frame Race Turbochargers Mid-frame turbochargers targeting 1100-1400+ HP class builds, including proprietary UHF turbine wheel technology and HTZ compressor wheels.
• FP Large Frame Race Turbochargers (FP55 Series) Large-frame, high-flow turbochargers including the FP55 with massive 107mm billet compressor wheels and 103MM turbine wheel exducers for extreme horsepower builds up to 1700+ WHP.
• Subaru WRX/STi Application-Specific Turbos Direct-fitment journal and ball bearing turbochargers for Subaru WRX and STI models (2008-2021+), including EJ and FA20 engine platforms.
• Mitsubishi Evo Application-Specific Turbos Direct-fitment ball and journal bearing turbochargers and upgrade packages for Mitsubishi Lancer Evolution VIII, IX, and X vehicles.
• Xona Rotor Motorsports Turbos High-end dual ceramic ball bearing racing turbochargers co-developed with Xona Rotor, including standard rotation, reverse rotation, and direct-fitment variants for motorsport applications.
• DSM/Evo 1-3 Turbos Turbocharger solutions and supporting intake, exhaust, and hardware for DSM-platform vehicles including 1G/2G Eclipse, Talon, and Laser.
• Nissan Stock Fitment Turbos Stock-fitment and upgrade turbochargers for Nissan RB-series, SR-series, and R35 GTR performance platforms.
• B58 A90 Supra Turbos Application-specific turbochargers for the BMW B58 engine platform as installed in the A90 Toyota Supra.
• SxS/UTV Turbos Turbocharger upgrades for side-by-side and UTV racing vehicles, primarily Can-Am X3 and Polaris RZR models.
• MHI (Mitsubishi Heavy Industries) Turbos Forced Performance-branded offering of MHI-sourced turbochargers and CHRA units for Subaru and Mitsubishi platforms.
• BorgWarner Turbocharger Line Resold BorgWarner turbocharger products including S400SX-E, EFR series, and Airwerks turbos marketed through the FP storefront.
• Turbine Housings Standalone turbine housings including FP bolt-on, Xona Rotor, and medium/large frame configurations for custom turbo builds.
• FP Turbo Accessories Supporting accessory components for turbocharger installations including fittings, oil lines, silicone couplers, clamps, flanges, wastegates, and turbine wheels.
• Forced Performance Apparel and Merchandise Branded apparel and merchandise sold through the Forced Performance storefront.
• Turbocharger Rebuild Services Complete in-house turbocharger rebuild service including VSR balancing to less than half the manufacturer's allowable limit. Base price $425 plus $100 inspection fee.
• Turbocharger Upgrade Services Model-specific turbocharger upgrade packages for Evo X and Evo 9 applications, swapping in higher-flow components for increased performance.
• Ceramic Coating Services In-house black ceramic thermal coating service applied to turbine housings and manifolds for thermal protection and corrosion resistance.

Quantifiable outcome

• FP9192HTZ has trapped over 190mph in 3000+lb cars making upwards of 1700whp
• +2 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Xona RotorcoreTechnology or IntegrationXona Rotor is a key technology partner supplying dual ceramic ball bearing center sections and Ultra High Flow (UHF) turbine wheel technology used in Forced Performance turbochargers. Many FP products explicitly use Xona Rotor components and the companies appear to have a close co-development relationship for motorsport turbochargers.
• TiAL SportcoreTechnology or IntegrationTiAL Sport supplies wastegates (MV-S, MV-R, F38) and V-band turbine housings used in FP turbocharger products. Multiple products feature TiAL components as standard or optional equipment.
• BorgWarnercoreTechnology or IntegrationBorgWarner supplies turbocharger components and finished products including S400SX-E, EFR series, and Airwerks turbos. Forced Performance resells BorgWarner products alongside their own branded offerings.
• Mitsubishi Heavy Industries (MHI)coreTechnology or IntegrationMitsubishi Heavy Industries supplies turbocharger components and CHRA units including TF06-18K, TD06 series, and stage upgrade kits. MHI parts are used in FP application-specific turbos for Subaru and Mitsubishi vehicles.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• GReddy (Trust): Japanese aftermarket performance company offering turbo kits and turbochargers for sport compact platforms. Comparable because it serves the same Subaru, Mitsubishi, and Nissan performance customers with bolt-on and upgrade turbo solutions.
• ATP Turbo: Aftermarket turbocharger specialist focused on Subaru WRX/STi and Mitsubishi Evo applications. Comparable as a direct competitor in FP's largest two application-specific niches, offering bolt-on and built turbo upgrades.
• HKS: Japanese aftermarket performance brand with a strong turbocharger line (GT, T-series). Comparable as a premium-positioned aftermarket turbo competitor with deep penetration in Japanese performance platforms (WRX, Evo, Supra, GT-R).
• Full-Race Motorsports: Aftermarket turbo system specialist for Honda, Subaru, Mitsubishi, Nissan, and Toyota platforms. Comparable as a fellow application-focused turbo system seller targeting high-horsepower street, drag, and time-attack builds.
• BorgWarner Airwerks: Performance and motorsport turbocharger line from BorgWarner (S400, Airwerks series). Directly comparable because FP resells many BorgWarner units alongside its own branded products and competes head-to-head in the high-horsepower drag/road-racing market.
• Xona Rotor: Motorsport turbocharger specialist producing dual ceramic ball bearing center sections and complete turbos. Comparable because Xona supplies components to FP under a co-development relationship but also sells complete motorsport turbos in overlapping performance tiers.
• Turbonetics: Long-standing aftermarket turbocharger manufacturer (since 1978) with a broad turbo and turbo kit portfolio. Comparable as a fellow specialist competing in the same high-horsepower bolt-on and custom turbo segment.
• Precision Turbo & Engine: Aftermarket performance turbocharger specialist covering street, strip, and drag racing applications. Directly comparable as both companies sell application-specific ball-bearing and journal-bearing turbos targeting Subaru, Evo, and V8 platforms.
• TiAL Sport: Aftermarket turbo component specialist (wastegates, blow-off valves, V-band housings). Comparable because TiAL components are integrated into many FP turbo packages and TiAL also sells directly to the same enthusiast customer base.

Broad incumbents

• Garrett (Honeywell/BorgWarner): Largest OEM and aftermarket turbocharger manufacturer globally (GT, GTX, G-series). Comparable as a broad incumbent whose aftermarket performance products overlap with FP's premium turbo SKUs and whose brand FP is measured against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgb71ejeOOG-HAdwOygmOMA
• Facebookfacebook.com/FPTurbos
• Instagraminstagram.com/forcedperformance
• LinkedInlinkedin.com/company/forced-performance-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forced Performance