Hogies Online

What Hogies Online does

Hogies Online is a privately held, family-run UK direct-to-consumer e-commerce retailer operating from Old Knebworth, Hertfordshire, selling discounted multi-branded perfumes, beauty care, skincare, makeup, clothing, accessories, and gift sets. The storefront is built on Shopify and integrates standard third-party tooling including PayPal, Klarna, Shop Pay, Apple Pay, Google Pay, Google Analytics, REVIEWS.io, Facebook Pixel, and CloudFlare for payments, analytics, reviews, retargeting, and bot management. Pricing is positioned at 50-80% off recommended retail price with a £30 free UK delivery threshold, same-day dispatch for orders placed before 3pm, and Mix & Match bundle offers, with international shipping available to the EU and Rest of World.

The business model is one-time unit-sale retail of branded stock acquired at discount, with revenue generated per transaction through the online checkout. Customer segments are individual UK and international consumers seeking premium brands (Dior, Estée Lauder, Chanel, Ralph Lauren, Tommy Hilfiger, Hugo Boss, YSL, Paco Rabanne, Lancôme, among others) at accessible prices. The go-to-market motion is direct-to-consumer only, with no physical retail presence; marketing relies on organic social (Facebook, Instagram, TikTok, Twitter/X, Pinterest), an email newsletter, blog content, and the REVIEWS.io social-proof widget.

The company operates with 11-50 employees, no disclosed external funding, and a single warehouse and distribution site. The MyHogies loyalty program provides point-based rewards for repeat purchases, and a Blemished Box / Clearance line extends the discount-led value proposition to packaging-blemished inventory. The company has been trading for over a decade and carries 17,862+ verified reviews at a 4.88-4.9 rating on REVIEWS.io, indicating established but small-scale operation with no disclosed financial metrics.

Name

Hogies Online

Legal name

Hogies Online

Website

https://www.hogiesonline.co.uk/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Hogies Online is an e-store that sells a wide range of multi-branded perfumes, beauty care products, watches, toys, bags, and accessories.

Ownership category

akta.pro rank

Headquarters

HQ city

Stevenage

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time retail sales of beauty, fragrances, accessories, skincare, and clothing products at discounted prices. Revenue generated through direct consumer transactions via e-commerce checkout with various payment methods including credit cards, PayPal, Klarna installments, Apple Pay, Google Pay, and Shop Pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Hogies Online is a UK-based direct-to-consumer e-commerce retailer that sells a wide range of multi-branded perfumes, beauty care products, makeup, skincare, bath and body products, clothing, sunglasses, watches, jewellery, bags, gift sets, and travel/seasonal items at discounts of 50–80% off recommended retail price. The company operates an owned Shopify storefront and ships orders from a single UK warehouse/distribution centre to consumers in the UK, the European Union, and the Rest of World.

Product overview

Hogies Online is a UK-based e-commerce retailer operating on the Shopify platform that sells discounted branded beauty, fragrance, and fashion products. The business model centres on offering luxury and premium branded cosmetics, skincare, fragrances, clothing, and accessories at prices significantly below recommended retail price, including dedicated clearance sections and 'blemished box' lines. The product portfolio spans multiple categories: fragrances (including gift sets and travel sizes), makeup (spanning face, eyes, lips, and nails), skincare (moisturisers, serums, cleansers, sun care), bath and body products, clothing (men's, women's, and kids' apparel from designer brands), accessories (sunglasses, watches, jewellery, bags), and travel/summer seasonal products. The company operates a loyalty program called MyHogies for customer rewards and offers free UK tracked delivery on orders over £30.

Differentiator

Problem solved

Functional benefit

Products and services

• Fragrances Wide selection of perfumes and colognes for men and women including Eau de Parfum, Eau de Toilette, and fragrance gift sets from luxury brands like Dior, Estee Lauder, Hugo Boss, and YSL. Products include travel-sized fragrances and unboxed options at discounted prices. For individual consumer shoppers.
• Makeup Full range of cosmetic products including foundations, concealers, eyeshadows, mascaras, lipsticks, lip glosses, nail polishes, blushers, bronzers, highlighters, and makeup palettes from brands like Rimmel, Urban Decay, Lancome, and Givenchy. For individual consumer shoppers.
• Skincare Skincare products including moisturisers (day and night), facial oils, serums, cleansers, toners, eye care, face masks, and sun protection products from brands like Clarins, Estee Lauder, Shiseido, and Caudalie. For individual consumer shoppers.
• Bath & Body Body care products including body creams, lotions, body sprays, mists, bath and shower gels, body scrubs, hand creams, soaps, and haircare products. For individual consumer shoppers.
• Clothing Apparel for men, women, and kids including T-shirts, polo shirts, hoodies, jumpers, jeans, trousers, joggers, shorts, jackets, coats, dresses, skirts, and underwear from designer brands like Calvin Klein, Hugo Boss, Ralph Lauren, Tommy Hilfiger, and Victoria's Secret. For individual consumer shoppers.
• Accessories Fashion accessories including sunglasses, watches, jewellery (for men and women), bags, purses, wallets, and electronics. Includes luxury designer eyewear from Celine, Tom Ford, and Linda Farrow. For individual consumer shoppers.
• Gift Sets Pre-packaged gift collections including fragrance gift sets, makeup gift sets, skincare gift sets, and chocolate/sweets gift sets, often featuring bundled products at discounted prices. For individual consumer shoppers.
• Travel & Summer Shop Seasonal and travel-specific products including travel minis, sun care, sunglasses, swimwear, flip flops, beach towels, travel accessories, and holiday essentials. For individual consumer shoppers.
• Sunglasses Designer sunglasses for men, women, and children from brands like Celine, Guess, Tom Ford, Fendi, Chloe, and Polaroid, including reading glasses and polarized options. For individual consumer shoppers.
• Clearance / Blemished Box Products Discounted items with slight packaging damage offered at significantly reduced prices. Products themselves are undamaged and fully functional; only packaging may be blemished. For individual consumer shoppers.
• Estee Lauder Beautiful Belle 100ml Eau De Parfum Multi-floral women's fragrance with top notes of rose, mandarin, lily, tuberose, and marigold; heart notes of orange flower, muguet, jasmine, and ylang-ylang; base notes of sandalwood, vetiver, and amber. Floral fruity fragrance suitable for romantic evenings and parties. For individual consumer shoppers.
• Paco Rabanne Fame Gift Set For Women Gift set including 50ml Eau De Parfum Intense and 75ml Perfumed Body Lotion. A bold and captivating fragrance combined with a moisturising body lotion for all-day scent. For individual consumer shoppers.
• Transparent PVC Makeup Travel Bag (Bon Voyage Discovery Bag) Clear travel cosmetic bag made from durable, water-resistant material with zip closure. Features 'Bon Voyage' lettering design, dimensions 20cm x 19.7 x 5.5cm, ideal for airport security visibility. For individual consumer shoppers.
• Carmex Lip Balm Stick SPF Limited Edition Moisturising lip balm stick with SPF protection. Available in multiple flavours including Classic, Strawberry, Passion Fruit, Tropical, and Vanilla. 4.25g size for everyday lip care and on-the-go hydration. For individual consumer shoppers.
• In The Style Nail Varnish - Assorted 10 Mixed Pieces Set Set of 10 nail polish bottles in assorted colours with glossy, glazed, and matte finishes. Suitable for creating various nail looks from everyday elegance to bold statement styles. For individual consumer shoppers.
• Rimmel London Magnif'Eyes Eyeshadow Palette 012 Reloaded Edition Eye contouring palette with multiple complementary shades for subtle or dramatic eye looks. Features blendable, buildable colours for seamless transitions from day to night looks. 14.2g compact palette. For individual consumer shoppers.
• Makeup Bundle Gift - 10-Piece Cosmetics Set Wholesale job lot featuring 10 vegan makeup items with RRP exceeding £40. Includes foundation, concealer, lipgloss, eyeshadow palette, lipstick, mascara, blusher, highlighter, eyeliner, and lipliner in shade options for Light, Medium, and Dark skin tones. For individual consumer shoppers.

Quantifiable outcome

• Discounts of 50-80% off RRP on premium branded products
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online storefront, providing shopping cart, checkout, payment processing integration, analytics, and website functionality.
• PayPalcoreTechnology or IntegrationPayment processing partner enabling secure checkout transactions. PayPal cookies used for fraud prevention and secure payment processing.
• Royal MailcoreChannel Partner/ Reseller/ DistributorPrimary shipping carrier for UK deliveries, offering Tracked 48 and Tracked 24 services.
• DPDminorChannel Partner/ Reseller/ DistributorCourier service for next day and international deliveries.
• REVIEWS.iocoreGTM or Marketing PartnerCustomer review platform integrated into the website displaying verified customer reviews and overall rating of 4.9 based on 17,000+ reviews.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Fragrance Shop: UK's largest off-price fragrance retailer with both online and high-street presence; directly comparable on the discounted-branded-perfume value proposition and target customer (UK discount fragrance buyer).
• allbeauty: UK-based online discount beauty retailer selling branded fragrance, skincare and cosmetics at deep discounts; near-identical business model to Hogies with a similar multi-brand discounted-beauty proposition.
• Notino: Europe's largest online pure-play beauty retailer selling branded fragrance, skincare, makeup and haircare at competitive prices; comparable in category breadth and online-only DTC model, with stronger European geographic reach.
• Beauty Bay: UK-founded online beauty retailer offering a wide range of branded and emerging beauty products; directly comparable on multi-brand online beauty assortment and discounted-price positioning.
• Feelunique: UK-based online premium beauty retailer stocking35,000+ products from 500+ brands; comparable on online-only DTC model and broad multi-brand beauty assortment, though less off-price-skewed.
• Fragrance Direct: UK discount fragrance and beauty retailer offering branded products below RRP; closest direct competitor on the deep-discount UK fragrance value proposition.

Broad incumbents

• Boots: UK's largest health & beauty retailer with both physical stores and a strong online channel; overlaps on the multi-category beauty assortment but competes on full-price assortment, scale and brand authorization rather than deep discounting.
• Sephora: Global multi-brand beauty specialty retailer; overlaps with Hogies' makeup, skincare and fragrance assortment but operates at full price with an experiential in-store plus online model rather than discount positioning.
• Amazon UK Beauty: The dominant UK online marketplace with a substantial third-party beauty and fragrance category; relevant competitor for organic discovery and pricing benchmarks, but does not specialize in beauty and competes across all categories.
• eBay UK: Major online marketplace with a sizeable discounted-branded beauty and fragrance third-party seller base; competes on price discovery and SKU breadth, particularly for overstock and liquidation stock similar to Hogies' supply model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Hogiesonline
• Facebookfacebook.com/Hogiesonline
• Instagraminstagram.com/hogiesonline
• TikToktiktok.com/@hogiesonline
• Pinterestpinterest.co.uk/HogiesOnline

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hogies Online