What Maxx Royal Resorts does

Maxx Royal Resorts is a privately held Turkish luxury hospitality group founded in 2011, operating an ultra all-inclusive resort portfolio under the brand philosophy of 'Misafirperverlik' (Turkish hospitality). The group operates four properties in Türkiye — Maxx Royal Belek Golf Resort (Belek, Antalya), Maxx Royal Kemer (Kemer, Antalya), Maxx Royal Bodrum (Bodrum, Muğla), and the Caja by Maxx Royal 5-star residence brand (Hebil Bay, Bodrum) — with Maxx Royal Maldives announced as a fifth property in development. The corporate headquarters is in Kadıköy, Istanbul, while the operating legal entities are Voyag Turizm Otelcilik İşletmesi ve İnş. San. Ticaret A.Ş. and MRA Turizm ve Otel İşletmeciliği A.Ş.

The core product is the Ultra All-Inclusive resort experience built around nature-integrated architecture, with each property carrying distinct certifications — notably Maxx Royal Bodrum's LEED Platinum from the US Green Building Council. The group layers differentiated amenities and sub-brands onto the resort base: the Montgomerie Maxx Royal 18-hole floodlit championship golf course designed by Colin Montgomerie (a Turkish Airlines Open venue), Maxx Wellbeing (holistic spa and medical-wellness), Maxx Helicopter (private transfers and tours across Türkiye), Maxx Royalty (four-tier loyalty program up to a €150,000+ Black tier), and Maxxi Land (children's programming). Brand positioning is reinforced by memberships in The Leading Hotels of the World and IAGTO, plus collaborations with Michelin-starred chef Alfredo Russo, celebrity chef Wolfgang Puck, and brand ambassador Natalia Vodianova.

The business model is direct-to-consumer, with reservations taken via the company's own booking engine (reservations.maxxroyal.com), a multilingual call center (+90 242 444 62 99), and a mobile app — no third-party OTA partnerships are indicated. Revenue derives from nightly all-inclusive room revenue, premium ancillary services (helicopter, spa, golf green fees, signature dining), and at Caja, villa sales and long-term residence rentals. Customer segments span affluent families, couples and honeymooners, golf enthusiasts, UHNW property buyers, and luxury MICE events. The group employs 1,001–5,000 staff and remains family-controlled with no disclosed private equity, venture capital, or public listing.

Name

Maxx Royal Resorts

Legal name

Voyag Turizm Otelcilik İşletmesi ve İnş. San. Ticaret A.Ş. and MRA Turizm ve Otel İşletmeciliği A.Ş.

Website

https://maxxroyal.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGACAI)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Luxury Eco-Resorts (THAGACAK), Ultra-Luxury Villas & Estates (THAMAEAA), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Luxury resort hospitality
• Ultra all-inclusive hotels
• Resort wellness and spa
• Championship golf resorts
• Luxury residence rentals

Headquarters

HQ city

Antalya

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ultra All-Inclusive Accommodations: The primary revenue stream is room revenue from ultra all-inclusive accommodations across four resort properties in Türkiye (Belek, Kemer, Bodrum, Caja by Maxx Royal). Guests pay for accommodation that includes dining, beverages, entertainment, and select activities within the room rate. Additional revenue is generated through premium add-ons such as helicopter transfers, spa treatments, golf green fees, water sports, and extended dining at signature restaurants.
2. Maxx Royalty Loyalty Membership Upsell: Tiered membership cards (Silver, Gold, Platinum, Black) unlock progressively exclusive privileges and preferential access to services, generating incremental revenue from high-spending repeat guests who achieve tier status through cumulative accommodation spend.
3. Maxx Helicopter Premium Transfers and Tours: Charged premium helicopter services for airport transfers and panoramic tours, available to all guests. Presidential Villa guests staying 7+ nights receive complimentary transfers as a loyalty perk.
4. Caja by Maxx Royal Villa Sales and Residence Rental: Caja by Maxx Royal offers exclusive villas available for sale and short/long-term residence rentals, generating property transaction and rental income in addition to standard accommodation revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Maxx Royal Resorts operates ultra all-inclusive luxury resort properties in Türkiye (Belek, Kemer, Bodrum) and the Caja by Maxx Royal 5-star residence brand in Bodrum, with an additional Maldives property coming soon. Each property bundles accommodation, dining across multiple international restaurants, bars, entertainment, pools, beach access, fitness, and a kids' club into a single nightly rate, with premium add-ons including the Montgomerie Maxx Royal championship golf course, Maxx Helicopter transfers and tours, Maxx Wellbeing spa and medical therapies, and the Maxx Royalty Card loyalty program.

Product overview

Maxx Royal Resorts is a Turkish luxury hospitality group operating a portfolio of Ultra All-Inclusive and All-Inclusive resort properties across Türkiye. The portfolio includes Maxx Royal Belek Golf Resort (Belek, Antalya), Maxx Royal Kemer (Kemer, Antalya), Maxx Royal Bodrum (Bodrum, Mugla), and the sub-brand Caja by Maxx Royal (5-star residences in Bodrum), with Maxx Royal Maldives coming soon. Each resort offers accommodation types spanning Suites, Lagoon Suites, and Villas. Core amenities and services include Maxx Helicopter (private aviation), Montgomerie Maxx Royal championship golf course (Belek), Maxx Wellbeing Spa (holistic wellness with medical treatments), Maxx Royal Gastronomy (global dining with Michelin chef collaborations), and Maxxi Land (family/children's programming). The Maxx Royalty Card loyalty program provides tiered benefits (Silver through Black tiers) based on guest spending. Maxx Royal Maldives represents an upcoming expansion into the Indian Ocean market.

Differentiator

Problem solved

Functional benefit

Brands

• Caja by Maxx Royal: A 5-star luxury residence brand in Hebil Bay, Bodrum offering stylish residences and exclusive villas for sale, operating on a Full Board basis.
• Maxx Royalty
• Maxx Helicopter
• Maxx Wellbeing
• Montgomerie Maxx Royal

Products and services

• Maxx Royal Belek Golf Resort Ultra All-Inclusive luxury resort along the Mediterranean coast in Belek, Antalya, featuring nature-integrated architecture, the Montgomerie Maxx Royal championship golf course, and personalized Maxx Assistant hospitality services. It is the flagship property and home of the Turkish Airlines Open venues and Maxx Wellbeing spa.
• Maxx Royal Kemer Award-winning All-Inclusive resort in Kemer, Antalya, offering Mediterranean views, eco-friendly architectural design, and luxury amenities nestled against mountain landscapes. Recognized through architectural design awards from Türkiye and worldwide.
• Maxx Royal Bodrum LEED Platinum certified resort on the Bodrum Peninsula, offering the Maxx Inclusive experience combining exceptional gastronomy with timeless elegance on the Aegean coast, and featuring a Scorpios-style beach club entertainment offering.
• Caja by Maxx Royal 5-star luxury residence in Hebil Bay, Bodrum offering waterfront accommodations with stylish residences and exclusive villas available for sale and short/long-term residence rentals, featuring Full Board dining and personalized concierge services with seamless access to Maxx Royal Bodrum amenities.
• Montgomerie Maxx Royal Golf Course 18-hole floodlit championship golf course at Maxx Royal Belek, designed by Ryder Cup legend Colin Montgomerie, hosting the Turkish Airlines Open and welcoming global golf stars including Tiger Woods and Brooks Koepka. Features special driving ranges, golf school programs, and IAGTO membership.
• Maxx Helicopter Private helicopter service offering airport transfers and panoramic tours across Türkiye, including routes between Antalya, Bodrum, Central Anatolia, and historical sites such as Ephesus. Presidential Villa guests staying 7+ nights receive complimentary transfers.
• Maxx Wellbeing Spa Wellness center offering holistic health therapies including Balinese, Thai, Chinese, Lomi Lomi, and Singaporean massages, hammam rituals, IV therapy, ozone therapy, acupuncture, facial treatments integrating French and Japanese beauty technologies, Ayurveda, and medical aesthetic services led by an on-site medical doctor.
• Maxx Royalty Card Tiered loyalty program with Silver (600€–14,999€), Gold (15,000€–74,999€), Platinum (75,000€–149,999€), and Black (150,000€+) tiers based on cumulative accommodation spend, unlocking escalating privileges such as airplane charter, CIP Lounge access, à la carte dining, spa treatments, and exclusive concierge services.
• Maxx Royal Holiday Packages Curated vacation packages including helicopter experiences, extended stays, honeymoons, spa retreats, golf, tennis, cycling, water sports, family fun, special celebrations, and gourmet culinary experiences, packaged and priced on the company's offers page.
• Maxx Royal Gastronomy Global culinary offering with à la carte restaurants (Safraan, Seavore, Kalamatas), signature restaurants (Bishoku, Bueno Steak House), and bars (Jay Lounge Bar, Royal Horse Bar), featuring collaborations with Michelin-starred chef Alfredo Russo and celebrity chef Wolfgang Puck.
• Maxxi Land Kids Club Kids' club and children's entertainment program with dedicated aquapark and kids' pools, offering colorful activities across the Maxx Royal resorts to engage young guests with diverse experiences throughout their family vacation.

Quantifiable outcome

• Ranked among top 100 golf resorts in Europe (Golfers' Choice Awards)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Colin Montgomerie / European Golf DesigncoreStrategic or Co-development PartnerRyder Cup legend Colin Montgomerie, in association with European Golf Design, designed the Montgomerie Maxx Royal championship golf course at Belek. The 18-hole floodlit course has hosted the Turkish Airlines Open and welcomed golf greats including Tiger Woods, Brooks Koepka, and Rory McIlroy.
• Alfredo RussocoreStrategic or Co-development PartnerMichelin-starred Italian chef Alfredo Russo collaborates with Maxx Royal on exclusive dining experiences, bringing authentic Italian gastronomy to the resort's culinary offerings. This collaboration enhances the resort's gastronomic prestige.
• Wolfgang PuckcoreStrategic or Co-development PartnerCelebrity chef Wolfgang Puck partners with Maxx Royal on signature restaurant experiences, contributing internationally acclaimed culinary artistry to the resort's gastronomic portfolio.
• ScorpiosminorGTM or Marketing PartnerScorpios, the renowned entertainment and beach club brand, partners with Maxx Royal Bodrum to provide signature Scorpios-style entertainment spanning from day to night along the beach and vibrant establishments.
• The Leading Hotels of the WorldcoreStrategic or Co-development PartnerMaxx Royal Resorts is a member of The Leading Hotels of the World, a prestigious global collection of independent luxury hotels. This membership provides global distribution credibility, marketing exposure through LHW channels, and brand association with world-class independent hotels across 80+ countries and 400+ properties.
• International Association of Golf Tour Operators (IAGTO)minorStrategic or Co-development PartnerMontgomerie Maxx Royal is a member of the International Association of Golf Tour Operators (IAGTO), which supports global golf tourism distribution and contributes to the resort's ranking among top European golf destinations.
• MövenpickminorGTM or Marketing PartnerMövenpick ice cream, a globally recognized brand, is available at Maxx Royal Belek as a branded amenity and treat offering, enhancing the resort's culinary portfolio with a recognized premium brand.
• Turkish Airlines OpencoreGTM or Marketing PartnerThe Montgomerie Maxx Royal hosted the Turkish Airlines Open in 2013, 2014, 2015, and 2019 — Türkiye's inaugural European Tour event, attracting global golf stars and international media coverage to the property.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rixos Hotels: Turkish luxury all-inclusive resort group with flagship Rixos Premium Belek directly adjacent to Maxx Royal Belek; same all-inclusive model, same Turkish Riviera customer base, similar tier of luxury positioning. Closest direct competitor in the core market.
• IC Hotels Residence: Antalya luxury all-inclusive resort operator with multiple Turkish properties serving the same affluent family and couple segments as Maxx Royal's Belek and Kemer resorts.
• Calista Luxury Resort: Ultra-luxury Belek all-inclusive resort competing head-to-head with Maxx Royal Belek for affluent families, golf tourists, and luxury guests on the Turkish Riviera.
• Kempinski The Dome Belek: Five-star luxury resort with championship golf in Belek, sharing the same Mediterranean coast customer segment as Maxx Royal Belek. Direct overlap on affluent European golfers and luxury all-inclusive packages.
• Regnum Carya Golf & Spa Resort: Belek luxury resort with championship golf and all-inclusive service, operating in the same micro-market as Maxx Royal Belek. Comparable Turkish luxury guest base and direct competitive overlap on MICE, golf packages, and family luxury segments.

Broad incumbents

• Aman Resorts: Ultra-luxury global resort brand targeting the same ultra-HNW segment with personalized service and signature architecture; represents the upper bound of the aspirational competitive set Maxx Royal's Black tier guests may compare against.
• Mandarin Oriental Hotel Group: Global luxury hotel group with strong wellness and gastronomy positioning; comparable to Maxx Royal on Michelin-tier culinary partnerships and integrated spa programming across multiple geographies.
• Four Seasons Hotels and Resorts: Global luxury hospitality leader and competitor for the same affluent international travelers, particularly through partnerships with luxury travel advisors and premium credit card programs (e.g., Amex FHR where Maxx Royal Bodrum now participates).
• Six Senses: Luxury resort and spa brand with sustainability and wellness as core positioning — directly aligned with Maxx Royal's LEED Platinum, GSTC certification, and Maxx Wellbeing programs. Comparable on wellness depth and ESG credentials.
• One&Only Resorts: Global ultra-luxury resort collection with multiple properties in Maldives and beyond; represents the international competitive set Maxx Royal will encounter when the Maldives property opens, sharing ultra-luxury positioning and target HNW guest profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maxxroyalresorts
• Xx.com/MaxxRoyal
• Facebookfacebook.com/MaxxRoyalResorts

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxx Royal Resorts