StoryBoats
StoryBoats is a Gurgaon, India-based creative branding agency that develops brand narratives, visual identities, packaging, and digital experiences for enterprise clients across alcobev, FMCG, and industrial sectors through project-based and retainer engagements.
- Company typePrivate
- Founded2020
- HeadquartersHaryana, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What StoryBoats does
StoryBoats is a Gurgaon, India-based creative and strategic branding agency that helps businesses develop brand narratives through storytelling, positioning, and visual identity work. The firm operates across eight service domains — Brand Workshop, Strategic & Creative, Packaging & Labelling, Corporate Communication, Creative Assets, Brand Films, Website Design, and Social Media Management — delivering project-based and retainer engagements to enterprise clients. Its disclosed client portfolio spans premium alcobev (Indri/Agneya, Whistler, and the Indri x House of the Dragon collaboration with Warner Bros. Discovery for Piccadily Agro Industries), FMCG (Tilda), and industrial/cold-chain brands (Rockwell). The firm also develops its own proprietary product ideas alongside client work, reflecting a 'maker culture' orientation.
Founded in 2020 by Antony Rajkumar (a 25-year brand strategy veteran and former lead strategist for Ford, Coca-Cola, and Nissan, IIMC and ISB alumnus), the company operates with an 11-50 employee cross-functional crew covering strategy, design, writing, and digital disciplines. StoryBoats pursues a sales-led, relationship-driven go-to-market anchored in website portfolio case studies, organic LinkedIn and Instagram presence, and direct inbound through its 'Ahoy There' contact page. Revenue is generated entirely through professional services engagements with no disclosed pricing, software platform, or proprietary technology stack.
The business is privately held, founder-controlled, and bootstrapped with no institutional investors, parent entity, or disclosed funding history. Geographic footprint is described as global, with primary operational base in India and cross-border delivery to international clients. There are no known M&A transactions, leadership transitions beyond the founder-CEO, regulatory actions, or restructuring events disclosed in the available material.
StoryBoats firmographics
Firmographics- Name
- StoryBoats
- Legal name
- StoryBoats
- Website
- https://storyboats.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- StoryBoats is a Gurgaon, India-based creative branding agency that develops brand narratives, visual identities, packaging, and digital experiences for enterprise clients across alcobev, FMCG, and industrial sectors through project-based and retainer engagements.
- Ownership category
- akta.pro rank
Where StoryBoats is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
StoryBoats business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Brand Strategy & Creative Services: StoryBoats generates revenue through client engagements for brand strategy, creative development, and marketing services. These are project-based and retainer engagements covering brand workshops, visual identity, packaging, corporate communications, creative assets, brand films, website design, and social media management. The firm also develops its own proprietary product ideas alongside client work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
StoryBoats product offering
Product offeringCore offering
StoryBoats is a brand strategy and creative agency that designs brand identities, narratives, packaging, brand films, websites, and social media presence for enterprise and growth-stage clients. Service offerings span eight domains — Brand Workshop, Strategic & Creative Partner, Packaging & Labelling, Corporate Communication, Creative Assets, Brand Films, Website Design, and Social Media Management — delivered through project-based and retainer engagements. The firm also develops its own proprietary product ideas alongside client work.
Product overview
StoryBoats is a storytelling and branding company with a product DNA and partnering spirit. It is not a software platform but rather a creative agency offering professional services including Brand Workshop, Strategic & Creative Partner, Packaging & Labelling, Corporate Communication, Creative Assets, Brand Films, Website Design, and Social Media Management. The company also develops its own proprietary product ideas alongside client partnerships. Their service offerings span 8 functional domains, working with clients across industries such as commercial refrigeration (Rockwell), alcoholic beverages (Whistler, Indri, Agneya), and FMCG (Tilda). The company is led by Founder & CEO Antony Rajkumar and is headquartered in Gurgaon, Haryana, India.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Workshop A guided discovery engagement that brings brand stakeholders together to uncover insights, define direction, and align on purpose. It anchors the brand's vision through collaborative exploration before strategic and creative work begins. Intended for enterprise and growth-stage brand teams beginning a brand evolution.
- Strategic & Creative Partner An end-to-end strategy and creative partnership that charts a brand's course with strategic positioning, Go-To-Market blueprints, and the full set of assets needed to reach target audiences. Intended for brands seeking an integrated strategic and creative counterpart.
- Packaging & Labelling Visual identity design for physical products, creating distinctive packaging and labelling that stands out across retail and DTC channels. Delivered for premium consumer brands across categories such as spirits and FMCG.
- Corporate Communication Creation of internal narratives and creative assets that foster unity, clarity, and collaboration inside an organization. Intended for organizations seeking to align employees around a common brand story.
- Creative Assets Production of campaign and branded touchpoint assets spanning ATL campaigns to branded merchandise. Used to narrate brand stories across paid, owned, and physical touchpoints.
- Brand Films Conceptualization and production of cinematic brand storytelling films that capture brand essence for use across digital, broadcast, and experiential channels.
- Website Design Design and build of brand websites and digital experiences that deliver a consistent brand experience at every digital touchpoint, including microsites and campaign sites.
- Social Media Management Data-driven social media strategy and content management that aligns digital storytelling with business objectives. Intended for brands seeking ongoing digital community and channel management.
Companies that use StoryBoats
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
StoryBoats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
StoryBoats partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Warner Bros. DiscoveryflagshipStoryBoats served as the strategic and creative partner for the Indri Single Malt Whisky x House of the Dragon limited-edition collaboration with Warner Bros. Discovery. The project involved packaging design and creative assets for two limited-edition whisky expressions (one peated, one non-peated), timed with the launch of House of the Dragon Season 2. The work merged Indri's Indian provenance with the cinematic world of Game of Thrones, drawing on Targaryen and Hightower factions for the House of Black and House of Green visual themes. This is a flagship-level partnership given the high-profile IP involved and its visibility across airport collaterals, films, POSM, and print campaigns.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
StoryBoats competitors and assessment
Company assessmentDirect peers
- Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and packaging across enterprise clients; directly comparable to StoryBoats' end-to-end brand and packaging engagements with premium consumer brands.
- Winkreative: Boutique branding and creative agency with a storytelling-led approach to brand identity, packaging, and editorial; comparable in tone, scale, and craft to StoryBoats' narrative-driven positioning.
- Pentagram: Multi-partner design firm specializing in identity, packaging, and brand systems across consumer and cultural brands; comparable craft and prestige positioning to StoryBoats' brand identity and packaging practice.
- Talented Agency: India-based creative agency handling brand strategy, packaging, and digital for premium consumer brands; a relevant Indian-market peer competing for the same enterprise design and packaging briefs.
- Landor & Fitch: Brand strategy and design consultancy serving FMCG, luxury, and alcobev categories; comparable in offering strategic positioning, identity design, and packaging-led brand transformations similar to Indri/Agneya and Whistler work.
- Jones Knowles Ritchie: Brand design and strategy consultancy with strong packaging and identity credentials across consumer brands; directly comparable brand-world and packaging craft to the Indri/Whistler/Tilda engagements.
- Lippincott: Brand strategy and design firm with deep work in corporate identity, narrative, and visual systems; overlap with StoryBoats' brand workshop, corporate communication, and strategic positioning work.
- FutureBrand: Brand-led consultancy combining strategy, design, and packaging for consumer and corporate brands; directly comparable service mix to StoryBoats' 8-domain storytelling offering.
Regional players
- Famous Innovations: Independent India-based creative agency offering brand strategy, campaigns, and design across consumer and enterprise clients; competes with StoryBoats in the Indian market for integrated brand and storytelling engagements.
Emerging players
- Elephant Cairo: Branding and design studio with emerging presence in MENA and globally across packaging and identity; comparable as a boutique creative with emerging-market reach and premium consumer brand focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
StoryBoats social profiles
Digital presenceStoryBoats financial estimates
Financial estimateRevenue estimate
Valuation estimate
StoryBoats leadership team
Management profileNumber of profiles
Profiles1 record
StoryBoats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StoryBoats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StoryBoats
What does StoryBoats do?
StoryBoats is a brand strategy and creative agency that designs brand identities, narratives, packaging, brand films, websites, and social media presence for enterprise and growth-stage clients. Service offerings span eight domains — Brand Workshop, Strategic & Creative Partner, Packaging & Labelling, Corporate Communication, Creative Assets, Brand Films, Website Design, and Social Media Management — delivered through project-based and retainer engagements. The firm also develops its own proprietary product ideas alongside client work.
Is StoryBoats a public or private company?
StoryBoats is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StoryBoats founded?
StoryBoats was founded in 2020. It employs 11 to 50 people.
Where is StoryBoats based?
StoryBoats is headquartered in Haryana, India, in the Asia region.
How does StoryBoats make money?
One revenue line is on record: brand Strategy & Creative Services.
Who are StoryBoats's main competitors?
Direct peers on record are Interbrand, Winkreative, Pentagram, Talented Agency, Landor & Fitch, Jones Knowles Ritchie, Lippincott and FutureBrand. Famous Innovations is listed as a regional player. Elephant Cairo is listed as an emerging player.
Does StoryBoats have an API?
No public API is recorded for StoryBoats.