Lake Panorama Realty

Name

Lake Panorama Realty

Legal name

Lake Panorama Realty

Website

https://www.lakepanoramarealty.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Lake Panorama Realty is a real estate agency that provides property buying, selling, renting, and leasing services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Residential real estate brokerage
• Lake property sales
• Land and acreage listings
• Home valuation services
• Buyer and seller representation

Headquarters

HQ city

Panora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from buyer and seller representation in residential property transactions. Commissions are typically earned upon successful closing of a property sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lake Panorama Realty is a residential real estate brokerage that helps individual buyers and sellers buy, sell, and lease properties in the Lake Panorama area and broader Guthrie County, Iowa. The firm operates through six licensed REALTORs who provide full-service representation — from consultations and property showings through negotiation and closing — supported by a website platform with MLS-integrated property search, an AI-assisted home valuation tool, neighborhood guides, and a native iOS mobile application.

Product overview

Lake Panorama Realty operates a single integrated real estate brokerage platform serving buyers, sellers, and renters in the Lake Panorama area and broader Guthrie County, Iowa. The core offering is a property listings and sales platform powered by MLS data, supplemented by consumer-facing tools including an AI-assisted home valuation tool, neighborhood and lifestyle guides, a knowledge center covering local services, and an educational blog. The company also offers a native iOS mobile application. The product architecture is a unified consumer website with no modular add-ons or separate platform tiers—agent profiles, property search, valuation, and content resources are all accessible through a single domain. AI capabilities are applied internally to generate marketing content, draft communications, and provide property recommendations rather than being exposed as a distinct AI product.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Listings & Sales Platform A consumer-facing real estate listing platform enabling buyers to search active, pending, and sold properties across Lake Panorama and surrounding Guthrie County communities, with detailed property pages featuring photos, descriptions, pricing, and agent contact information.
• Home Search & Filtering Tool An advanced property search tool allowing users to filter listings by price, property type, bedrooms, bathrooms, square footage, and geographic area (with map/draw functionality). Features 130+ active results with real-time MLS data integration.
• Home Valuation Tool An online home valuation tool providing instant property value estimates based on address input. Supports Comparative Market Analysis and professional appraisal services for more precise valuations.
• Lake Panorama Realty iOS Mobile App Native iOS application available on the Apple App Store enabling property search, listing browsing, and real estate services access on mobile devices.
• Buyer and Seller Representation Services Full-service real estate brokerage representation provided by six licensed REALTORs managing the complete transaction lifecycle from initial consultation and property showings through negotiation and closing for residential homes, lake properties, land, and acreages.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Iowa Realty: A large regional brokerage operating across Iowa with extensive agent networks and broader geographic coverage. Comparable as a direct competitor for residential transactions in the same Iowa market, where team member Rod Robson previously worked.
• Berkshire Hathaway First Realty: A major franchise brokerage operating in Iowa with national brand backing. Comparable as a competitor for residential and lake property transactions in the same region, where team member Rod Robson also previously worked.
• RE/MAX: A global real estate franchise with local offices serving Iowa communities. Comparable as a direct competitor offering residential brokerage services with broader brand recognition and agent networks.
• Coldwell Banker: A national real estate franchise with offices across the Midwest. Comparable as a competitor in residential brokerage with established brand, technology platforms, and referral networks that can attract sellers away from local independents.
• Century 21: A global real estate franchise with local offices in Iowa. Comparable as a competitor for residential property transactions with national brand recognition and broader marketing reach than local independents.
• Better Homes and Gardens Real Estate: A national real estate franchise with Midwest presence. Comparable as a broader competitor with strong brand recognition and integrated technology platforms that compete for residential listings and buyer inquiries.

Direct peers

• Peoples Company: An Iowa-based land and agricultural real estate brokerage specializing in farmland, acreages, and rural properties. Comparable as a direct competitor specifically for the land/acreage buyer segment that Lake Panorama Realty also serves.
• Iowa Land Company: An Iowa-based land and acreage real estate brokerage. Comparable as a direct competitor for the rural land and acreage transactions that form one of Lake Panorama Realty's customer segments.

Emerging players

• eXp Realty: A cloud-based real estate brokerage with a technology-forward, low-overhead model. Comparable as an emerging competitor leveraging digital tools and remote agent networks that could disrupt traditional local brokerages like Lake Panorama Realty.

Others

• Luxury Presence: A technology platform provider powering websites, CRM, and marketing tools for real estate brokerages. Comparable not as a direct competitor but as the underlying technology infrastructure provider that Lake Panorama Realty relies on for its digital presence.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LakePanoramaRealty
• LinkedInlinkedin.com/company/lakepanoramarealty
• Instagraminstagram.com/lakepanoramarealty
• Xx.com/LPanoramaRealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Panorama Realty