What Stonewall Resort does

Stonewall Resort is a privately held, full-service destination resort located in Roanoke, West Virginia, situated on approximately 1,900 acres of West Virginia state parkland adjacent to Stonewall Jackson Lake (2,600 acres, 26 miles of shoreline). The property offers 195 lodge guestrooms in an Adirondack-style main lodge, 10 multi-bedroom cottages, and 8 luxury lake houses. Core products include the Arnold Palmer Signature Golf Course ("The Palmer Course"), three dining venues (Stillwaters, Lightburn's, TJ Muskies Bar & Grill), Mountain Laurel Spa, a full-service marina with boat rentals and seasonal slip rentals, the 100-person Little Sorrel excursion boat, and over 20,000 sq ft of IACC-certified meeting and event space supporting multiple wedding venues of 80-275 guests.

The resort generates revenue from six main streams: lodging, golf operations (daily fees, season passes, packages, pro shop), food and beverage, marina and water recreation, spa services, and meetings/events. Pricing is usage-based for most amenities, with subscription-style recurring revenue from individual, family, and corporate golf season passes ($1,700-$5,000/year) and boat slip rentals ($970-$2,700/season). Distribution is largely direct via website booking (be.synxis.com), phone reservations (888-278-8150), and a dedicated group-sales team for corporate and meeting business, supplemented by TripAdvisor and Google Travel referrals.

The resort is operated by Benchmark Resorts & Hotels under a joint private/public development between MHLP, Inc. and the West Virginia Department of Natural Resources. Customer segments span leisure travelers, corporate and association meeting groups, and wedding parties. The property has earned consistent third-party recognition including Condé Nast Traveler Readers' Choice (2023-2025), TripAdvisor Travelers' Choice (2022-2024), IACC certification (2020-2025), The Knot Best of Weddings Hall of Fame, and Golfweek Top 200 Resort Courses (2019-2024).

Name

Stonewall Resort

Legal name

Stonewall Resort

Website

https://stonewallresort.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

Stonewall Resort is a full-service lakeside destination resort in Roanoke, West Virginia, offering 195 lodge rooms plus cottages and lake houses, an Arnold Palmer golf course, three restaurants, spa, marina, meeting space, and wedding venues, serving leisure travelers, corporate groups, and wedding parties.

Ownership category

akta.pro rank

Product category

Destination Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Golf Courses and Country Clubs (71391), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Mountain & Wilderness Lodges (THAAAHAE), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Destination resort
• Lakeside hospitality
• Golf resort
• Wedding venues
• Conference services

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lodging: Revenue from lodge guestrooms, cottages, and lake house rentals. The resort offers 195 lodge rooms, 10 cottages in the Cottage Collection, and 8 luxury lake houses in the Lake House Collection.
2. Golf Operations: Revenue from daily green fees, season passes, golf packages, and pro shop merchandise sales. Golf is a major draw with the Arnold Palmer Signature Course.
3. Food & Beverage: Revenue from three on-site restaurants (Stillwaters, Lightburn's, TJ Muskies Bar & Grill), room service, catering, and event dining services.
4. Marina & Water Recreation: Revenue from boat rentals (pontoon boats, CraigCats), boat slip seasonal rentals, fuel sales, and marina store operations.
5. Spa Services: Revenue from Mountain Laurel Spa massage services, body treatments, and nail services.
6. Meetings & Events: Revenue from meeting space rental, conference services, team building activities, and event catering for corporate retreats, weddings, and group events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Stonewall Resort operates a full-service lakeside destination resort on 1,900 acres adjoining Stonewall Jackson Lake in Roanoke, West Virginia. It sells overnight accommodations (Adirondack-style lodge rooms, cottages, lake houses), three on-site restaurants, an Arnold Palmer Signature Golf Course, a full-service spa, a marina with boat rentals, and 20,000+ square feet of meeting and wedding venues. The integrated property targets leisure travelers, wedding parties, corporate groups, and golf enthusiasts through direct bookings and on-site consumption.

Product overview

Stonewall Resort is a lakeside destination resort offering a comprehensive hospitality portfolio centered around its Adirondack-style lodge (195 rooms), Cottage Collection (10 units), and Lake House Collection (8 luxury units). The resort features three distinct dining venues (Stillwaters, Lightburn's, TJ Muskies), the Arnold Palmer Signature Golf Course, Mountain Laurel Spa, full-service Marina with boat rentals, heated indoor/outdoor pool, and extensive meeting/event space (20,000+ sq ft). Adventure amenities include kayaks, canoes, paddle boards, bike rentals, tennis, pickleball, disc golf, and a 100-person excursion boat. The resort operates as a unified destination experience where lodging, dining, recreation, golf, spa, and event services are integrated within a single 1,900-acre park setting.

Differentiator

Problem solved

Functional benefit

Brands

• The Palmer Course: Arnold Palmer Signature Golf Course at Stonewall Resort, consistently recognized by Golfweek Magazine among America's Top 200 Resort Courses.
• Mountain Laurel Spa
• Stillwaters Restaurant
• Lightburn's Restaurant
• TJ Muskies Bar & Grill

Products and services

• Lakeside Lodge Adirondack-style main lodge containing 195 guestrooms with high-speed internet access, TVs, refrigerators, and lake or mountain views; serves as the primary overnight accommodation for resort guests.
• Cottage Collection Ten two-, three-, and four-bedroom cottages with vaulted ceilings, exposed cedar post-and-beam wood framing, and stacked stone gas fireplaces, sold as standalone overnight accommodations.
• Lake House Collection Eight three- and four-bedroom luxury lake houses with vibrant woods and direct water views, marketed as premium standalone overnight accommodations.
• The Palmer Course (Arnold Palmer Signature Golf Course) Arnold Palmer-designed signature golf course with multiple tee selections and Audubon Cooperative Sanctuary Program certification; offers daily green fees, season passes, golf packages, and pro shop merchandise sales.
• Mountain Laurel Spa Full-service spa offering massage services (Swedish, deep tissue, hot stone, aromatherapy, couples), body treatments, nail services, and spa retail featuring products from Wild Mountain Soap Company; ranked #17 in Spas of America's Top 100.
• Stillwaters Restaurant Flagship on-site dining venue serving locally sourced game, fish, and produce with al fresco seating on an outdoor patio overlooking the lake.
• Lightburn's Restaurant Fine dining restaurant located at the highest point of the property, overlooking the lake and golf course, featuring regionally sourced ingredients.
• TJ Muskies Bar & Grill Upscale rustic sports bar offering food, drinks, and entertainment for resort guests in a casual atmosphere.
• Marina Full-service marina on Stonewall Jackson Lake offering boat launch, pontoon and CraigCat rentals, fuel sales, a marina store, picnic areas, fishing access, and seasonal boat slip rentals.
• Little Sorrel Excursion Boat 100-person capacity lake excursion boat offering scenic cruises on Stonewall Jackson Lake, operating spring through late fall.
• Meeting and Event Space IACC-certified meeting facilities offering 20,000+ square feet of flexible indoor space across 17 venues, including the 5,500 sq ft Roanoke Event Center, Stonewall Ballroom, and multiple breakout rooms with modern technologies, natural light, and lake/mountain views.
• Wedding Venues and Hosting Multiple on-site wedding venues including Stonewall Ballroom (275 guests), Grand Hall (250 guests), Carrion Bay (260+ guests), Birch & Pecan Rooms (80 guests), Lightburn's Patio, Terrace Patio, and Terrace Lawn, supported by on-site catering, sales, and guest lodging.
• Campground On-site campground facilities for guests seeking outdoor RV and tent accommodations, including Briar Point which was recognized by WV's Best as a Dream Camping Spot.

Quantifiable outcome

• Condé Nast Traveler Readers' Choice Award 3 consecutive years (2023, 2024, 2025)
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Benchmark Resorts & HotelscoreImplementation/ SI/ Consulting PartnerBenchmark Resorts & Hotels operates Stonewall Resort as a management company, providing hospitality operations expertise, brand standards, and resort management services. Stonewall Resort is part of the Benchmark Resorts & Hotels portfolio.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Greenbrier: Iconic luxury destination resort in White Sulphur Springs, WV — comparable as a full-service West Virginia resort with golf, spa, multiple dining venues, and a strong meetings/events business. Operates at a higher luxury tier but competes for the same regional luxury travel and corporate group demand.
• Omni Grove Park Inn: Historic destination resort in Asheville, NC with comparable full-service lodging, signature golf, spa, multiple dining, and substantial meetings/weddings business. Operates at a larger scale but competes for regional destination-resort demand.
• The Omni Mount Washington Resort: New Hampshire resort comparable to Stonewall as a multi-season destination resort with lodging, golf, spa, dining, and event facilities in a nature-based setting. Targets similar drive-to leisure and group markets.
• Boyne Resorts: Multi-property North American resort operator with comparable destination resorts offering lodging, signature golf, spa, skiing, water recreation, and group/event facilities. Useful benchmark for multi-segment resort economics.

Direct peers

• Nemacolin Resort: Pennsylvania-based luxury destination resort comparable to Stonewall in offering integrated lodging, multiple dining, signature golf, spa, outdoor recreation, and event space. Closest direct peer in scale, mix, and rural destination-resort positioning.
• The Sagamore Resort: Historic lakeside resort on Lake George, NY — directly comparable as a destination lake resort with full-service lodging, golf, spa, marina, and weddings. Comparable scale and amenity mix targeting similar leisure and group markets.
• Grand Geneva Resort & Spa: Wisconsin resort property comparable to Stonewall with full-service lodging, signature golf, WELL Spa, multiple dining outlets, ski/water recreation, and meetings space. Similar four-season resort experience and group business positioning.
• Lake Austin Spa Resort: Texas-based destination spa resort on a lake — directly comparable to Stonewall's spa/lodging/outdoor recreation mix, though more spa-focused. Useful comparable for Mountain Laurel Spa positioning and wellness-driven revenue.

Others

• Benchmark Resorts & Hotels (portfolio): Operating partner that manages Stonewall and a portfolio of comparable luxury resorts, inns, and conference centers. Sister properties provide direct operational benchmarks for cost structure, ADR, and group business mix.

Regional players

• Canaan Valley Resort: West Virginia state-operated resort comparable to Stonewall's market geography but positioned as a four-season ski/golf property. Competes for the same in-state destination travel market with overlapping golf and lodging offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stonewallresort
• LinkedInlinkedin.com/company/stonewall-resort
• Instagraminstagram.com/stonewallresort
• TikToktiktok.com/@stonewallresortwv
• Pinterestpinterest.com/Stonewall_Resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonewall Resort