Trinity Behavioral Care

What Trinity Behavioral Care does

Trinity Behavioral Care is a private nonprofit behavioral health organization headquartered in Mullins, South Carolina, that functions as the designated Commission of Alcohol and Drug Abuse for Marion, Dillon, and Marlboro Counties. The organization delivers a continuum of addiction-related services spanning prevention, intervention, and treatment, including Medication Assisted Treatment (MAT) using FDA-approved medications such as Suboxone and Vivitrol, adolescent services, and women's services built around the Trauma Recovery & Empowerment Model (TREM). It operates three fixed clinical offices in Mullins, Dillon, and Bennettsville, supported by community-based prevention programs (PREP, EAP, SCORF), counseling, and peer support. The organization serves individuals with substance use disorders, adolescents with behavioral challenges, women and mothers in recovery, and the families of those affected by addiction, providing services regardless of clients' financial circumstances.

The organization is government-funded as a county commission, with revenue generated through state and county appropriations, supplemented by insurance, Medicaid, and sliding-scale client payments. Its go-to-market motion is sales-led and clinically delivered, relying on community outreach, school programs, healthcare provider referrals, and self-referrals rather than third-party distribution or software-mediated channels. Trinity's competitive position rests on its regulatory mandate, community integration, and leadership tenure, including Executive Director Diane Godbolt-Hall's 30-plus-year internal history and nationally recognized rural opioid response program.

Trinity is a traditional healthcare provider rather than a technology platform: it has no proprietary software products, no AI/ML capabilities, no APIs or SDKs, and no digital self-service product surface. Its non-clinical outputs consist of community-awareness content including the "The Art of Recovery" podcast distributed on YouTube and Spotify, a subscriber newsletter, and a social presence across Facebook, Instagram, TikTok, and X. The organization is compliance-bound by HIPAA and 42 C.F.R. Part 2 for patient privacy and operates under a Board of Directors governance structure; no parent company, private equity backing, or institutional investor ownership has been disclosed.

Name

Trinity Behavioral Care

Legal name

Trinity Behavioral Care

Website

https://trinitybehavioralcare.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Trinity Behavioral Care is a private nonprofit behavioral health provider headquartered in Mullins, South Carolina, serving as the designated Commission of Alcohol and Drug Abuse for Marion, Dillon, and Marlboro Counties. It delivers prevention, intervention, and treatment services, including MAT, adolescent counseling, and women's trauma-recovery programs, serving individuals with substance use disorders and their families.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

• Substance abuse treatment
• Behavioral health services
• Prevention programs
• Outpatient mental health
• Medication-assisted treatment

Headquarters

HQ city

Marion

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Treatment Services: Revenue is generated through government-commissioned services as the designated alcohol and drug abuse commission for three South Carolina counties. The organization provides services regardless of financial circumstances, indicating acceptance of various payment sources including insurance, Medicaid, and sliding scale arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Trinity Behavioral Care provides prevention, intervention, and treatment services for substance use disorders across Marion, Dillon, and Marlboro Counties in South Carolina. As the designated Commission of Alcohol and Drug Abuse for the region, the organization delivers a continuum of behavioral health programs including prevention education, intervention services, medication-assisted treatment, adolescent services, and women's services through three physical office locations.

Product overview

Trinity Behavioral Care operates as a comprehensive addiction treatment organization serving Marion, Dillon, and Marlboro Counties in South Carolina. The organization offers a multi-tiered service portfolio organized around Prevention Services (including PREP, EAP, and SCORF opioid recovery programs), Intervention Services, and Treatment Services. The treatment arm includes Medication Assisted Treatment (MAT), Adolescent Services, and Women's Services. Additional offerings include The Art of Recovery Podcast and a subscriber newsletter. The organization functions as a traditional healthcare provider rather than a technology platform, with no software products, APIs, or AI/ML capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Prevention Services
• Intervention Services Early intervention programs for individuals demonstrating risky substance use behaviors, designed to interrupt progression to dependence and connect clients with appropriate treatment resources.
• Medication-Assisted Treatment (MAT) Outpatient medication-assisted treatment combining FDA-approved medications with counseling and behavioral therapies for individuals with opioid and other substance use disorders.
• Adolescent Services Behavioral health and substance use treatment services specifically tailored for adolescent clients, addressing age-appropriate prevention, intervention, and treatment needs.
• Women's Services Gender-specific substance use disorder and behavioral health treatment services designed to address the unique clinical and social needs of women clients.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• PDRTA (Pee Dee Regional Transportation Authority)minorGTM or Marketing Partner · 26 August 2025Trinity partnered with Pee Dee Regional Transportation Authority to wrap buses with addiction recovery awareness messaging, serving as a mobile billboard to reach Dillon and Marlboro communities. The partnership enhances visibility of Trinity's services and supports community outreach efforts.
• 988 LifelineminorOthers988 Lifeline is referenced as a crisis resource available 24/7 for individuals experiencing mental health or substance use crises. Trinity connects clients to this resource as part of their referral network.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BrightView Health: Outpatient addiction treatment provider operating a network of clinics focused on Medication Assisted Treatment (MAT), counseling, and recovery support — directly comparable to Trinity's MAT-led, community-clinic model. Both serve Medicaid and uninsured populations and emphasize same-day access.
• Groups: Recover Together: Outpatient SUD treatment operator delivering group-based MAT and counseling across multiple states, with a strong presence in rural and underserved communities — directly comparable to Trinity's community-based outpatient MAT and group counseling model.
• Gateway Foundation: Nonprofit addiction treatment provider offering residential, outpatient, and MAT services, with strong focus on serving Medicaid and indigent populations. Comparable to Trinity's mission-driven, government-funded community SUD treatment model.
• Behavioral Health Group (BHG): Large outpatient opioid addiction treatment network providing MAT, counseling, and case management across dozens of U.S. locations. Comparable to Trinity as an outpatient SUD/MAT provider with government payer exposure and community-clinic delivery model.
• Pyramid Healthcare: Regional behavioral health provider offering outpatient and residential addiction treatment, mental health services, and adolescent programming across Pennsylvania. Comparable to Trinity's multi-modality SUD treatment portfolio including adolescent services.

Broad incumbents

• Recovery Centers of America: Multi-state addiction treatment operator with inpatient and outpatient programs. Comparable to Trinity in providing a full continuum of SUD services, though operating at significantly larger scale and with a more commercial reimbursement mix.
• Acadia Healthcare: Large publicly traded behavioral health operator with a national footprint of psychiatric and addiction treatment facilities. Relevant as an incumbent in the same broader SUD treatment space where Trinity operates, but at vastly greater scale and capital access.
• Hazelden Betty Ford Foundation: One of the largest nonprofit addiction treatment providers in the U.S., operating a continuum of outpatient, residential, and recovery services across multiple states. Comparable to Trinity as an SUD-focused, mission-driven provider serving patients across the prevention-to-treatment spectrum, though at substantially greater scale and geographic breadth.

Emerging players

• Oxford House: Nonprofit network of self-run sober living homes, many in South Carolina. Comparable to Trinity as a community-based recovery support provider in the same geography and population, though focused on recovery housing rather than clinical treatment.

Others

• South Carolina Department of Alcohol and Other Drug Abuse Services (DAODAS): The South Carolina state agency that contracts with county-level alcohol and drug abuse commissions including Trinity. Comparable as the funder and regulatory counterpart governing Trinity's designated-commission status and as a peer organization to other county commissions across the state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/trinitytbc
• YouTubeyoutube.com/@trinitybehavioral2667
• Facebookfacebook.com/trinitybehavioralcare
• Instagraminstagram.com/trinitybehavioralcare
• TikToktiktok.com/@trinitytbc
• LinkedInlinkedin.com/company/trinity-behavioral-care

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinity Behavioral Care