Grupa Morizon-Gratka

What Grupa Morizon-Gratka does

Grupa Morizon-Gratka Sp. z o.o. is a Warsaw-headquartered private limited company operating one of the largest real estate classifieds and listings portfolios in Poland. The group runs eight wholly-owned, vertical-specific portals — Morizon.pl (residential and commercial real estate), Gratka.pl (omni-category classifieds covering real estate, automotive, and jobs, active for over 20 years), Noweinwestycje.pl (primary-market developments), Domy.pl (houses), Komercyjne.pl (commercial), Nportal.pl (real estate news), Oferty.net (general offers), and Bezposrednie.pl (direct listings without intermediaries). The combined owned monthly active user base reached approximately 2.5 million across the group as of the January 2026 Mediapanel/Gemius disclosure, with total marketed audience reach of 3.2 million property seekers when partner-network distribution is included.

The platform architecture layers vertical-specific portals over shared inventory, with cross-linking between properties of differing specificity; Noweinwestycje.pl features an intelligent recommendation system that personalizes primary-market new apartment offers to user profile. The product surface extends well beyond listings: Program #LendiFree is an affiliate/commission-driven partnership that offers subscribers reduced listing fees plus additional earnings from credit referrals; Centrum Korzyści is a client benefits hub aggregating discounts and services; and Raport Nieruchomości is a content-marketing and market intelligence product supporting B2B brand building. The group maintains documented EU Digital Services Act (Regulation 2022/2065) compliance across all eight services, with designated contact points for EU authorities and ad-disclosure mechanisms per Art. 26.1.

Commercial revenue is generated primarily through two streams: recurring B2B subscription fees paid by real estate agencies and developers for listing publication and premium placement across the multi-portal network, and advertising revenue from third-party advertisers plus distribution through partner platforms (Allegro, Forbes, Onet, Business Insider) that sell reach into property-seeking audiences. The B2B go-to-market is structured into four tailored verticals — real estate agencies, developers, advertisers, and content/brand-building clients — augmented by the LendiFree affiliate program and the recently launched CPL (cost-per-lead) and Calltracking performance services. Pricing is not publicly disclosed and is tailored by customer segment. The group is registered in Poland as Sp. z o.o. (private limited) with disclosed share capital of 1,235,000 PLN and is reported as actively operating with 51–100 employees.

Name

Grupa Morizon-Gratka

Legal name

Grupa Morizon-Gratka Sp. z o.o.

Website

https://morizon-gratka.pl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Polish operator of eight real estate and classifieds portals — Morizon.pl, Gratka.pl, Noweinwestycje.pl, and specialty sites — serving real estate agencies, developers, and advertisers through subscriptions, advertising, and partner distribution to roughly 3.2 million property seekers.

Ownership category

akta.pro rank

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Listing subscription services: Subscription-based listing publication services for real estate agencies and developers, with the LendiFree program offering savings on subscription fees and additional commission earnings from credit referrals
2. Advertising: Advertising placement services for advertisers with best placement options matched to client profiles

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Grupa Morizon-Gratka operates a network of online real estate classifieds portals in Poland, including Morizon.pl (primary real estate listings), Gratka.pl (omni-category classifieds spanning real estate, automotive, and jobs), and Noweinwestycje.pl (primary-market listings with an intelligent recommendation system). The group sells subscription-based listing publication services to real estate agencies and developers, sells advertising placement to advertisers, and monetizes audience reach across 8+ owned portals and an extensive partner network (Allegro, Forbes, Onet, Business Insider).

Product overview

Grupa Morizon-Gratka operates a multi-portal real estate marketplace ecosystem. The core products include Morizon.pl (a major real estate portal for listings), Gratka.pl (an omni-category brand covering Real Estate, Automotive, and Jobs), and Noweinwestycje.pl (a new property investment portal with an intelligent recommendation system). Supporting sub-brands include Domy.pl (houses), Komercyjne.pl (commercial real estate), Nportal.pl (real estate news), Oferty.net and Bezposrednie.pl (direct listings). The group also offers value-added services including the #LendiFree affiliate program for commission-based earnings, a Benefits Center with discounts, and content marketing reports for professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Morizon.pl: One of the largest real estate portals in Poland, publishing listings for sale and rental of apartments, houses, plots, and commercial premises
• Gratka.pl
• Noweinwestycje.pl

Products and services

• Morizon.pl

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• AllegrominorGTM or Marketing PartnerPartner platform in the extensive network of partner sites that extends reach to diverse audience groups seeking real estate properties
• ForbesminorGTM or Marketing PartnerPartner platform in the network extending reach to diverse audience groups
• OnetminorGTM or Marketing PartnerPartner platform in the network extending reach to diverse audience groups
• Business InsiderminorGTM or Marketing PartnerPartner platform in the network extending reach to diverse audience groups

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/grupa-morizon-gratka

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupa Morizon-Gratka