The Digital Media Association

What The Digital Media Association does

The Digital Media Association (DIMA) is a Washington, DC-based non-profit trade association founded around 2017 that serves as the unified policy and advocacy voice for the world's leading music streaming services. Its membership roster is concentrated among a handful of enterprise streaming platforms, including Amazon Music, Apple Music, Spotify, YouTube, and Pandora as core members, with SoundCloud, Feed.fm, Qobuz, and Tidal as affiliate members. DIMA does not develop or sell commercial software products; its core "offerings" are advocacy representation before legislators and regulators (including the U.S. Copyright Office, the Canadian Radio-television and Telecommunications Commission, and cultural policy bodies in Australia and Latin America), industry research published in partnership with MusicWatch (notably the annual Streaming Forward series and the 2026 Annual Report), and convening forums such as the Summer Members Meeting and GRAMMY Week New Voices events.

DIMA is funded entirely through membership dues from its streaming-company members and operates with a small staff (1-10 employees per firmographic data). The association's strategic priorities include opposing discriminatory streaming levies (e.g., the Canadian CRTC's Online Streaming Act implementation, against which three members filed legal challenges), shaping AI-related legislation (Senate testimony on the NO FAKES Act, comments on Tennessee's ELVIS Act), and protecting consumer access to legal streaming in jurisdictions ranging from the U.S. and Canada to Brazil, Chile, Mexico, Colombia, and Australia. Leadership consists of President & CEO Graham Davies (appointed October 2023) and EVP & General Counsel Colin Rushing. DIMA's underlying market is large and expanding: global music streaming revenues exceeded $22 billion and represented approximately 70% of total recorded music revenues, according to the IFPI Global Music Report cited by DIMA.

Name

The Digital Media Association

Legal name

Digital Media Association

Website

https://dima.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Digital Media Association is a Washington, DC-based non-profit trade association representing leading music streaming services including Amazon Music, Apple Music, Spotify, and YouTube, providing advocacy, regulatory engagement, and consumer research across North America, Latin America, and Oceania.

Ownership category

akta.pro rank

Product category

Music Industry Trade Association

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Creator/Artist Direct-to-Fan Streaming & Membership (MPAIACAF)

Keywords

• Music streaming advocacy
• Trade association services
• Industry policy representation
• Streaming market research
• Copyright advocacy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Membership Dues: DIMA is funded through membership dues from leading music streaming companies including Amazon, Apple Music, Spotify, YouTube, and others. The association operates as a non-profit trade organization advocating for the interests of its member companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

DIMA is a trade association that advocates on behalf of leading music streaming services before legislators, regulators, and international bodies on copyright, licensing, AI policy, and cultural regulation. It produces industry research publications, including annual consumer reports and the Streaming Forward series, in partnership with MusicWatch, and convenes industry stakeholders through events and campaigns such as the Scrap the Streaming Tax campaign.

Product overview

The Digital Media Association (DIMA) is a trade association serving as the unified voice of music streaming. Rather than offering a commercial product, DIMA provides advocacy representation for member streaming services (Amazon Music, Apple Music, Spotify, YouTube, Pandora, Qobuz, SoundCloud, Tidal, Feed.fm), produces industry research and reports (Annual Reports, Streaming Forward series), maintains industry publications and newsletters, and conducts policy advocacy before legislators and regulators globally. The association's core functions center on research publications, advocacy campaigns, and industry stakeholder engagement rather than software products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• DIMA Advocacy
• DIMA 2026 Annual Report
• Streaming Forward Series
• Scrap the Streaming Tax Campaign

Quantifiable outcome

• 50% of streamers listen daily; 94% report satisfaction with streaming services
• +1 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Latham & WatkinscoreStrategic or Co-development Partner · 9 June 2026Latham & Watkins serves as legal counsel providing strategic guidance on legislative and judicial developments shaping the future of music, with particular focus on artificial intelligence implications for the streaming industry.
• Education Through MusicminorStrategic or Co-development Partner · 9 June 2026Education Through Music is a non-profit organization supported by DIMA that expands access to quality music education across New York. The partnership was highlighted during the 2026 Summer Meeting with a performance by P.S. 103 Ensemble Stars from Hector Fontanez School.
• Kobalt Music GroupcoreStrategic or Co-development Partner · 9 June 2026CEO Laurent Hubert participated in a fireside chat at DIMA's Summer Meeting discussing the importance of the independent music sector and future industry success based on trust, transparency, and innovation.
• MusicWatchcoreStrategic or Co-development PartnerMusicWatch is DIMA's primary research partner, conducting annual consumer studies on music streaming behavior, satisfaction, and spending patterns. The partnership produces the authoritative DIMA Annual Report and supplementary research including consumer profiles and genre-specific studies.
• National Music Publishers AssociationcoreStrategic or Co-development PartnerRepresented by Chief Legal Officer Danielle Aguirre on DIMA's panel exploring the music streaming consumer perspective, discussing industry issues including streaming fraud and artist engagement.
• Songwriters of North AmericacoreStrategic or Co-development PartnerExecutive Director Erin McAnally participated in DIMA's panel discussion on music streaming consumer perspectives, representing songwriter interests in industry discussions.
• MusiCaresminorStrategic or Co-development PartnerDIMA attended MusiCares' annual Person of the Year Gala during GRAMMY Week, raising awareness for the organization's programs supporting the music community.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digitalmediausa
• YouTubeyoutube.com/@DIMAStreaming
• LinkedInlinkedin.com/company/digitalmediaassociation
• Instagraminstagram.com/dimastreaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Digital Media Association