What Prince does

Prince (legal entity: Prince Sports LLC; DBA: Prince Global Sports) is a privately-held global racquet sports and lifestyle brand that designs, manufactures, and distributes tennis racquets and related racquet sports equipment. Founded in 1970, the company is identified in market analyses as one of the key industry players in the global tennis equipment market alongside Wilson, Babolat, Head, Dunlop, and Yonex. Prince serves consumer segments including tennis players (with emphasis on youth participation and premium racket demand) and broader racquet sports enthusiasts participating in tennis, table tennis, badminton, padel, and pickleball.

The company's product portfolio has historically centered on tennis racquets and core equipment, with recent strategic moves extending the brand into lifestyle apparel. In March 2026, Prince announced a partnership with C-Life Group to design, manufacture, and distribute an apparel line — sportswear, activewear, outerwear, and swimwear — across North America. Prince also maintains event-driven collaborations such as a partnership with Siegelman Stable for retro-style apparel at the U.S. Open tennis tournament, embedding the brand in professional tennis touchpoints.

Prince's go-to-market relies on traditional sporting goods retail for core racquet products and channel/distribution partnerships (notably C-Life Group) for apparel in North America. Pricing is not publicly disclosed, and revenue is not reported. The company operates globally with a primary presence in the United States, and its ownership structure is not publicly disclosed.

Name

Prince

Legal name

Prince Sports LLC

Website

https://princecorp.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Prince (Prince Sports LLC / Prince Global Sports) is a privately-held global racquet sports and lifestyle brand founded in 1970, manufacturing tennis racquets and related equipment and expanding into apparel via its C-Life Group partnership for North American distribution.

Ownership category

akta.pro rank

Product category

Specialty Chemicals

NAICS

Synthetic Dye and Pigment Manufacturing (32513), Plastics and Rubber Products Manufacturing (326)

SIC

Miscellaneous Chemical Products (2890), Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)

akta.pro primary industry

Color Masterbatches & Dispersions (IMAEAHAK)

akta.pro secondary industries

Personal Care & Cosmetic Ingredients (IMAEABAJ), Plastic Compounding & Masterbatch (IMANAOAB)

Keywords

• Specialty chemicals
• Mineral solutions
• Color pigments
• Ceramic colors
• Industrial materials

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Core offering

Prince manufactures and supplies specialty chemicals and mineral-based materials for industrial customers worldwide. Its core product range includes color pigments (organic and inorganic), ceramic décor colors and materials, glass colors and materials, engobes, glazes, porcelain enamels, electronic materials, chemical dispersions, drilling fluid additives, abrasive technologies, laser marking materials, manganese chemicals, iron and chromite, silicon carbide slurries, liquid colorants, digital inks, and industrial specialty materials and glasses.

Product overview

Prince is a global racquet sports and lifestyle brand that manufactures tennis racquets and related equipment. The company has recently expanded into apparel through a partnership with C-Life Group for North American distribution of sportswear, activewear, outerwear, and swimwear. Prince competes as a key player in the tennis equipment market alongside major brands like Wilson, Babolat, Head, and Yonex.

Differentiator

Problem solved

Functional benefit

Products and services

• Abrasive technologies Specialty abrasive materials and engineered abrasive technologies supplied to industrial manufacturers of abrasive products and related applications.
• Ceramic décor colors and materials Color and material solutions for ceramic decoration, including colors and glazes used by tile, sanitaryware, and tableware producers.
• Chemical dispersions Chemical dispersion products supplied to industrial customers for use in coatings, inks, and other formulated products.
• Cool colors Heat-reflective pigment technology designed to reduce heat absorption in coatings and building applications.
• Digital inks Digital inkjet inks supplied for industrial printing and ceramic decoration applications.
• Drilling fluid additives Specialty chemical additives used in drilling fluids for oilfield and energy industry applications.
• Electronic materials Specialty materials engineered for electronics industry applications, including components and devices.
• Engineered and other mineral additives Engineered mineral additives supplied to industrial customers across multiple markets for performance enhancement.
• Engobes and glazes Engobes and glazes supplied to ceramic producers for surface treatment and finishing of tiles, sanitaryware, and other ceramic products.
• Glass colors and materials Colors and material solutions for the glass industry, including decorative and functional glass coloration.
• Industrial specialty materials and glasses Industrial specialty materials and glasses supplied for diverse industrial applications.
• Innovatint software solutions Software solutions for color formulation and tinting management offered to industrial customers.
• Iron and chromite Iron and chromite mineral products supplied for industrial and metallurgical applications.
• Laser marking materials Specialty materials formulated for laser marking applications on industrial products.
• Liquid colorants and performance additives Liquid colorants and performance additives supplied to industrial manufacturers for use in coatings, inks, plastics, and related products.
• Manganese chemicals Manganese-based chemicals supplied for industrial applications including batteries, metallurgy, and chemical processing.
• Pearls technology Pearlescent pigment and effect material technology supplied for decorative and functional coloration.
• Porcelain enamels Porcelain enamel frits and coatings supplied for enameled appliances, cookware, and architectural panels.
• Organic and inorganic pigments Organic and inorganic pigments supplied for coloration of paints, coatings, plastics, inks, and other formulated products.
• Organic inks and coatings Organic inks and coatings supplied for printing applications and surface finishing of industrial and consumer products.
• Silicon carbide slurries Silicon carbide slurry products supplied for industrial lapping, polishing, and precision surface finishing applications.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• C-Life GroupcoreStrategic or Co-development Partner · 18 March 2026Prince partnered with C-Life Group to design, manufacture, and distribute apparel in North America. The collaboration expands Prince's apparel line to include sportswear, activewear, outerwear, and swimwear, amid growing global interest in racquet sports.
• Siegelman StableminorGTM or Marketing PartnerSiegelman Stable collaborated with Prince to promote retro-style apparel or products for the U.S. Open tennis tournament.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cabot Corporation: Specialty materials company producing carbon black, specialty carbons, and battery materials — a comparable specialty materials platform with growing exposure to batteries, an end market Prince also targets.
• Tronox Holdings: Leading vertically integrated producer of titanium dioxide pigments and zircon — a key upstream input and competing supplier for Prince's white pigments and colorants business.
• RPM International: Holding company of specialty coatings and sealants brands serving construction, industrial, and consumer markets — comparable as a specialty chemicals platform with downstream customer overlap.
• LANXESS: German specialty chemicals company with strong presence in pigments (iron oxide, chromium), specialty additives, and material protection products — competing directly with Prince in inorganic colorants.
• BASF: World's largest chemical company with a dedicated pigments, coatings, and performance chemicals segment, serving the same automotive, construction, and packaging end markets as Prince.
• DIC Corporation (Sun Chemical): Global specialty chemicals leader in pigments, inks, coatings, and color masterbatches serving packaging, automotive, and electronics — a direct competitor in organic/inorganic pigments and dispersions.

Direct peers

• Venator Materials: Specialty chemicals producer focused on titanium dioxide pigments and performance additives for coatings, plastics, and paper — directly comparable to Prince's pigment and colorant portfolio.
• Ferro Corporation: Ferro was acquired by Prince in 2021 and remains a comparable specialty chemicals peer in pigments, ceramic colors, glass materials, and electronic chemicals — essentially the predecessor platform Prince integrated.
• Vibrantz Technologies: Vibrantz is the current manifestation of Prince's specialty chemicals and materials business, offering pigments, color masterbatches, glass and ceramic colors, electronic materials, and chemical dispersions across identical end markets. Effectively the operating continuation of Prince's chemicals platform.
• Heubach Group: Specialty producer of organic and inorganic pigments, pigment preparations, and anti-corrosion pigments serving coatings, plastics, and specialty applications — overlapping directly with Prince's colorants business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prince