LeapEd Services

What LeapEd Services does

LeapEd Services Sdn. Bhd. is a Malaysian private social enterprise founded in 2010 and headquartered in Kuala Lumpur, operating as Malaysia's first homegrown Education Service Provider. It designs and delivers education transformation programmes — most prominently the Trust Schools Programme (TSP) whole-school transformation model, the District Transformation Programme-AMAN (DTP-AMAN), the READy+ post-pandemic remedial literacy and numeracy programme, the Islamic School Enhancement Programme (ISEP), CyberWira, EcoWira, GUSTO, PreSTasi, ESRI, Sekolah Anak Malaysia (SAM) digital school, and a Child Protection and Safeguarding framework — through a Public-Private Partnership with the Ministry of Education Malaysia and Yayasan AMIR, with additional co-funding from Yayasan Hasanah and the Ministry of Finance under the Program Anak Kita national education reform agenda. Since inception, its programmes have reached 239,681 students, 11,235 teachers and 1,290 schools across all 15 Malaysian states.

The company's underlying technology is primarily methodological rather than software-led: a whole-school transformation model, a LeapEd Coaching Framework, a UNICEF-aligned child protection framework, and proprietary programme toolkits (e.g., READy+ toolkit, capacity-building modules) delivered through online platforms including LeapEd Academy (HRDF-claimable professional development) and MidLeN. There is no disclosed AI or machine-learning capability; the differentiation is grounded in human expertise (100+ professionals with regional and global education experience), institutional relationships, and documented programme outcomes rather than proprietary software.

The business model combines three revenue streams: (1) enterprise PPP programme contracts with the Ministry of Education Malaysia and state/district education offices for whole-school transformation delivery, (2) foundation/government co-funded programme projects such as READy+ under Program Anak Kita, and (3) unit-priced professional development training through LeapEd Academy, including workshops at RM 350 per participant (e.g., Child Protection & Safeguarding) and READy+ training at RM 1,250 per person (HRDF-claimable). Go-to-market is enterprise field sales via direct engagement with government ministries, JPNs, PPDs, schools, and corporate/NGO/foundation partners; marketing is largely content-led via blog, #TeachMeetMalaysia webinars, activity reports, and free learning resources. Customer concentration is high, anchored by the Ministry of Education Malaysia as the primary buyer within a single-country (Malaysia) market.

Name

LeapEd Services

Legal name

LeapEd Services Sdn. Bhd.

Website

https://leapedservices.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

LeapEd Services is a Malaysian social enterprise founded in 2010 that delivers whole-school education transformation programmes — including Trust Schools, READy+, DTP-AMAN, child protection, and digital schooling — through a Public-Private Partnership with the Ministry of Education Malaysia, serving over 1,290 schools, 11,235 teachers, and 239,681 students nationwide.

Ownership category

akta.pro rank

Product category

Education Transformation Services

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Test Prep & Exam Readiness (K–12) (EDAJALAC)

akta.pro secondary industries

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE), Life Transitions & Independence Skills (Middle/High School Readiness) (EDAMAIAK)

Keywords

• Education transformation services
• School professional development
• Teacher training programmes
• Literacy numeracy remediation
• Child protection safeguarding

Headquarters

HQ city

Petaling

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Training Programme Fees: Revenue from professional development programmes and training courses such as READy+ at RM 1250 per person (HDRF claimable) and Child Protection & Safeguarding workshop at RM 350 per participant.
2. Education Transformation Projects: Public-Private Partnership projects with Ministry of Education Malaysia and strategic partners, implementing various education transformation programmes.
3. Course Certificates: Certificates of Achievement offered for courses or programmes where learners have satisfactorily demonstrated mastery of course material.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

LeapEd Services is Malaysia's first homegrown Education Service Provider and an award-winning social enterprise that designs and delivers education transformation programmes for schools, teachers, students, parents, and communities. Its portfolio includes whole-school transformation initiatives (e.g., Trust Schools Programme, DTP-AMAN, GUSTO, PreSTasi), remedial literacy and numeracy interventions (READy+, ESRI), child protection and safeguarding frameworks, Islamic school enhancement (ISEP), digital/cybersecurity education (CyberWira), environmental education (EcoWira), the nation's first digital school pilot (Sekolah Anak Malaysia), and professional development and coaching certifications through LeapEd Academy.

Product overview

LeapEd Services is an award-winning social enterprise and Malaysia's first homegrown Education Service Provider, offering a portfolio of interconnected education transformation programmes. The core offering includes the Trust Schools Programme (TSP) as the flagship whole-school transformation initiative, complemented by state-level programmes like DTP-AMAN, and targeted interventions such as READy+ for remedial literacy and numeracy support. Additional programmes include CyberWira (cybersecurity education), EcoWira (environmental education), Islamic School Enhancement Programme (ISEP), Ground-up School Transformation (GUSTO), and Sekolah Anak Malaysia (SAM) as the nation's first digital school. LeapEd Academy provides HRDF-certified professional development and coaching certification through the LeapEd Core Series and ICF-accredited coaching programmes. The Child Protection & Safeguarding framework offers training and certification aligned to international standards. MidLeN and the LeapEd platform support online learning delivery. Since 2010, these programmes have benefited over 239,681 students, 11,235 teachers, and 1,290 schools across 15 Malaysian states.

Differentiator

Problem solved

Functional benefit

Brands

• CyberWira: Digital education platform mentioned in the Terms of Service as part of the LeapEd Site.
• MidLeN
• LeapEd Academy
• Trust Schools Programme (TSP)
• READy+
• DTP-AMAN
• GUSTO
• PreSTasi
• ESRI
• EcoWira
• EFLA
• Sekolah Anak Malaysia (SAM)

Products and services

• Trust Schools Programme (TSP) Flagship whole-school transformation programme working with school leaders, middle leaders, teachers, students, parents, and the wider community to embed sustainable education practices and develop holistic students with 21st century competencies. Designed for Malaysian schools and government partners.
• District Transformation Programme-AMAN (DTP-AMAN) Whole-state education transformation programme under the Malaysian Education Blueprint that develops capacity within State Education Departments (JPN) and District Education Offices (PPD), supporting PPD-led transformation and organisational enhancement.
• READy+ Structured remedial programme that improves literacy and numeracy levels among primary school students struggling to read, write, and count. Includes toolkit, capacity building, root cause analysis, and application tasks. Part of the Program Anak Kita national education reform agenda.
• Islamic School Enhancement Programme (ISEP) Education enhancement programme focused on Islamic Education schools with bespoke approaches designed for their specific context and needs.
• CyberWira Programme focused on cybersecurity education and digital safety, equipping Malaysian school students with knowledge and awareness of online risks and safe digital practices.
• EcoWira Environmental education programme developing eco-heroes in Malaysian schools through sustainability-themed learning and activities.
• LeapEd Academy Certified training platform offering professional development courses including coaching programmes, child protection training, and HRDF-claimable courses for educators and corporate professionals.
• Child Protection & Safeguarding Framework and certified training programme providing policy guidelines, procedures, and safeguarding training for schools; aligned to UN conventions on Child Rights, Malaysian legislation, and UNICEF best practices.
• Sekolah Anak Malaysia (SAM) Pilot project for Malaysia's first digital school, managed by LeapEd Services, focusing on digital education transformation and supported by a Designated Safeguarding Lead.
• Ground-up School Transformation (GUSTO) Ground-up approach to school transformation that builds capacity from the school level upward, empowering individual schools to drive their own improvement.
• Program Sekolah Transformasi (PreSTasi) School transformation programme implemented under the Malaysian Education Blueprint, supporting schools in delivering student-centred learning outcomes.
• Supporting Remedial English Students in Primary Schools (ESRI) Programme focused on improving English language proficiency among primary school students who require remedial English support.

Quantifiable outcome

• 239,681 students, 11,235 teachers, and 1,290 schools benefited since inception
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, strategic and minor.

• United Nations Global CompactcoreStrategic or Co-development Partner · 1 March 2021Joined the world's largest sustainable initiative in March 2021. Mobilises global movement of sustainable companies to create a better world. Committed to supporting UN Sustainable Development Goal 4 (Quality Education) through education transformation.
• Ministry of Education MalaysiacoreStrategic or Co-development PartnerStrategic partner in Public-Private Partnership (PPP) for whole-school transformation and student-centred learning. Education transformation activities aligned to Malaysia Education Blueprint 2013-2025. Jointly implementing programmes including Trust Schools Programme (TSP) nationwide.
• Yayasan AMIRcoreStrategic or Co-development PartnerStrategic partner in Public-Private Partnership for education transformation. Supports whole-school transformation initiatives.
• Ministry of Finance Malaysia (MOF)coreStrategic or Co-development PartnerPartners with Ministry of Education to power Program Anak Kita national education reform agenda, under which READy+ operates as a key initiative.
• Yayasan HasanahcoreStrategic or Co-development PartnerSupports READy+ programme as part of Program Anak Kita national education reform agenda. Co-funding partner for post-pandemic learning loss intervention.
• UNICEFstrategicStrategic or Co-development PartnerChild protection and safeguarding framework aligned to UNICEF international best practices. UNICEF Malaysia working with LeapEd on child rights initiatives.
• Humankind (Social Enterprise)minorStrategic or Co-development PartnerPartnership for Buddy Bear hotline - a helpline supporting children experiencing emotional distress during COVID-19 pandemic. LeapEd team connected with Humankind founder to discuss psychological first aid approaches.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Room to Read: Global education social enterprise operating literacy and girls' education programmes across Asia and Africa — comparable social-enterprise model, school-system engagement, and cross-country scaling approach.
• Education Development Trust: UK-headquartered, formerly CfBT Schools Trust — delivers school improvement and education system transformation programmes for governments globally, including in emerging markets. Directly comparable to LeapEd's PPP whole-school transformation model and government contracting approach.
• STIR Education: International non-profit focused on teacher professional development and instructional leadership across multiple emerging markets — closest peer to LeapEd Academy's coach-the-coach and teacher capacity-building model.
• Pratham: One of the largest education social enterprises globally, focused on learning outcomes and remedial literacy/numeracy at scale — directly comparable mission and methodology to LeapEd's READy+ remedial programme.
• Bridge International Academies: Operates low-cost schools in emerging markets with standardised pedagogy and teacher support systems — comparable in operating affordable school networks in developing countries and partnering with governments.
• Teach For Malaysia: Malaysian education social enterprise focused on teacher leadership and educational equity — same country, overlapping mission around teacher development and student outcomes, comparable non-profit/social-enterprise structure.
• Aga Khan Education Services (AKES): Operates schools and education programmes across developing countries with a social mission similar to LeapEd's, including teacher professional development and system-level school improvement in low-resource contexts.

Broad incumbents

• GEMS Education: One of the largest global K–12 operators with broad portfolio across multiple geographies — broader incumbent that overlaps with LeapEd's premium and large-scale school operation space but does not focus exclusively on emerging-market PPP reform.
• Cognita: Global schools group operating K–12 institutions across multiple countries — broader incumbent that shares the school-improvement DNA but operates premium private schools rather than government PPP transformation.

Regional players

• Sunway Education Group: Malaysian education group covering K–12, tertiary, and professional training — domestic peer with overlapping Malaysian footprint but broader commercial education portfolio rather than government-PPP transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCz5Ivd1r1j5L6xP8Y3V1Dvw
• Facebookfacebook.com/LeapEdServices
• LinkedInlinkedin.com/company/leaped-services
• Xx.com/leapedservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeapEd Services