LeapEd Services
LeapEd Services is a Malaysian social enterprise founded in 2010 that delivers whole-school education transformation programmes — including Trust Schools, READy+, DTP-AMAN, child protection, and digital schooling — through a Public-Private Partnership with the Ministry of Education Malaysia, serving over 1,290 schools, 11,235 teachers, and 239,681 students nationwide.
- Company typePrivate
- Founded2010
- HeadquartersPetaling, Malaysia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What LeapEd Services does
LeapEd Services Sdn. Bhd. is a Malaysian private social enterprise founded in 2010 and headquartered in Kuala Lumpur, operating as Malaysia's first homegrown Education Service Provider. It designs and delivers education transformation programmes — most prominently the Trust Schools Programme (TSP) whole-school transformation model, the District Transformation Programme-AMAN (DTP-AMAN), the READy+ post-pandemic remedial literacy and numeracy programme, the Islamic School Enhancement Programme (ISEP), CyberWira, EcoWira, GUSTO, PreSTasi, ESRI, Sekolah Anak Malaysia (SAM) digital school, and a Child Protection and Safeguarding framework — through a Public-Private Partnership with the Ministry of Education Malaysia and Yayasan AMIR, with additional co-funding from Yayasan Hasanah and the Ministry of Finance under the Program Anak Kita national education reform agenda. Since inception, its programmes have reached 239,681 students, 11,235 teachers and 1,290 schools across all 15 Malaysian states.
The company's underlying technology is primarily methodological rather than software-led: a whole-school transformation model, a LeapEd Coaching Framework, a UNICEF-aligned child protection framework, and proprietary programme toolkits (e.g., READy+ toolkit, capacity-building modules) delivered through online platforms including LeapEd Academy (HRDF-claimable professional development) and MidLeN. There is no disclosed AI or machine-learning capability; the differentiation is grounded in human expertise (100+ professionals with regional and global education experience), institutional relationships, and documented programme outcomes rather than proprietary software.
The business model combines three revenue streams: (1) enterprise PPP programme contracts with the Ministry of Education Malaysia and state/district education offices for whole-school transformation delivery, (2) foundation/government co-funded programme projects such as READy+ under Program Anak Kita, and (3) unit-priced professional development training through LeapEd Academy, including workshops at RM 350 per participant (e.g., Child Protection & Safeguarding) and READy+ training at RM 1,250 per person (HRDF-claimable). Go-to-market is enterprise field sales via direct engagement with government ministries, JPNs, PPDs, schools, and corporate/NGO/foundation partners; marketing is largely content-led via blog, #TeachMeetMalaysia webinars, activity reports, and free learning resources. Customer concentration is high, anchored by the Ministry of Education Malaysia as the primary buyer within a single-country (Malaysia) market.
LeapEd Services firmographics
Firmographics- Name
- LeapEd Services
- Legal name
- LeapEd Services Sdn. Bhd.
- Website
- https://leapedservices.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LeapEd Services is a Malaysian social enterprise founded in 2010 that delivers whole-school education transformation programmes — including Trust Schools, READy+, DTP-AMAN, child protection, and digital schooling — through a Public-Private Partnership with the Ministry of Education Malaysia, serving over 1,290 schools, 11,235 teachers, and 239,681 students nationwide.
- Ownership category
- akta.pro rank
LeapEd Services industry classification
Industry- Product category
- Education Transformation Services
- NAICS
- Educational Support Services (611710), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Test Prep & Exam Readiness (K–12) (EDAJALAC)
- akta.pro secondary industries
- Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE), Life Transitions & Independence Skills (Middle/High School Readiness) (EDAMAIAK)
Keywords
Where LeapEd Services is headquartered
LocationHeadquarters
- HQ city
- Petaling
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
LeapEd Services business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Training Programme Fees: Revenue from professional development programmes and training courses such as READy+ at RM 1250 per person (HDRF claimable) and Child Protection & Safeguarding workshop at RM 350 per participant.
- Education Transformation Projects: Public-Private Partnership projects with Ministry of Education Malaysia and strategic partners, implementing various education transformation programmes.
- Course Certificates: Certificates of Achievement offered for courses or programmes where learners have satisfactorily demonstrated mastery of course material.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | READy+ Programme - RM 1250 per person |
| Unit Pricing | Pay-as-you-go | Child Protection & Safeguarding Workshop - RM 350 per participant |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
LeapEd Services product offering
Product offeringCore offering
LeapEd Services is Malaysia's first homegrown Education Service Provider and an award-winning social enterprise that designs and delivers education transformation programmes for schools, teachers, students, parents, and communities. Its portfolio includes whole-school transformation initiatives (e.g., Trust Schools Programme, DTP-AMAN, GUSTO, PreSTasi), remedial literacy and numeracy interventions (READy+, ESRI), child protection and safeguarding frameworks, Islamic school enhancement (ISEP), digital/cybersecurity education (CyberWira), environmental education (EcoWira), the nation's first digital school pilot (Sekolah Anak Malaysia), and professional development and coaching certifications through LeapEd Academy.
Product overview
LeapEd Services is an award-winning social enterprise and Malaysia's first homegrown Education Service Provider, offering a portfolio of interconnected education transformation programmes. The core offering includes the Trust Schools Programme (TSP) as the flagship whole-school transformation initiative, complemented by state-level programmes like DTP-AMAN, and targeted interventions such as READy+ for remedial literacy and numeracy support. Additional programmes include CyberWira (cybersecurity education), EcoWira (environmental education), Islamic School Enhancement Programme (ISEP), Ground-up School Transformation (GUSTO), and Sekolah Anak Malaysia (SAM) as the nation's first digital school. LeapEd Academy provides HRDF-certified professional development and coaching certification through the LeapEd Core Series and ICF-accredited coaching programmes. The Child Protection & Safeguarding framework offers training and certification aligned to international standards. MidLeN and the LeapEd platform support online learning delivery. Since 2010, these programmes have benefited over 239,681 students, 11,235 teachers, and 1,290 schools across 15 Malaysian states.
Differentiator
Problem solved
Functional benefit
Brands
- CyberWira: Digital education platform mentioned in the Terms of Service as part of the LeapEd Site.
- MidLeN
- LeapEd Academy
- Trust Schools Programme (TSP)
- READy+
- DTP-AMAN
- GUSTO
- PreSTasi
- ESRI
- EcoWira
- EFLA
- Sekolah Anak Malaysia (SAM)
Products and services
- Trust Schools Programme (TSP) Flagship whole-school transformation programme working with school leaders, middle leaders, teachers, students, parents, and the wider community to embed sustainable education practices and develop holistic students with 21st century competencies. Designed for Malaysian schools and government partners.
- District Transformation Programme-AMAN (DTP-AMAN) Whole-state education transformation programme under the Malaysian Education Blueprint that develops capacity within State Education Departments (JPN) and District Education Offices (PPD), supporting PPD-led transformation and organisational enhancement.
- READy+ Structured remedial programme that improves literacy and numeracy levels among primary school students struggling to read, write, and count. Includes toolkit, capacity building, root cause analysis, and application tasks. Part of the Program Anak Kita national education reform agenda.
- Islamic School Enhancement Programme (ISEP) Education enhancement programme focused on Islamic Education schools with bespoke approaches designed for their specific context and needs.
- CyberWira Programme focused on cybersecurity education and digital safety, equipping Malaysian school students with knowledge and awareness of online risks and safe digital practices.
- EcoWira Environmental education programme developing eco-heroes in Malaysian schools through sustainability-themed learning and activities.
- LeapEd Academy Certified training platform offering professional development courses including coaching programmes, child protection training, and HRDF-claimable courses for educators and corporate professionals.
- Child Protection & Safeguarding Framework and certified training programme providing policy guidelines, procedures, and safeguarding training for schools; aligned to UN conventions on Child Rights, Malaysian legislation, and UNICEF best practices.
- Sekolah Anak Malaysia (SAM) Pilot project for Malaysia's first digital school, managed by LeapEd Services, focusing on digital education transformation and supported by a Designated Safeguarding Lead.
- Ground-up School Transformation (GUSTO) Ground-up approach to school transformation that builds capacity from the school level upward, empowering individual schools to drive their own improvement.
- Program Sekolah Transformasi (PreSTasi) School transformation programme implemented under the Malaysian Education Blueprint, supporting schools in delivering student-centred learning outcomes.
- Supporting Remedial English Students in Primary Schools (ESRI) Programme focused on improving English language proficiency among primary school students who require remedial English support.
Quantifiable outcome
- 239,681 students, 11,235 teachers, and 1,290 schools benefited since inception
- +1 more outcomes
Companies that use LeapEd Services
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
LeapEd Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LeapEd Services partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and minor.
- United Nations Global CompactcoreJoined the world's largest sustainable initiative in March 2021. Mobilises global movement of sustainable companies to create a better world. Committed to supporting UN Sustainable Development Goal 4 (Quality Education) through education transformation.
- Ministry of Education MalaysiacoreStrategic partner in Public-Private Partnership (PPP) for whole-school transformation and student-centred learning. Education transformation activities aligned to Malaysia Education Blueprint 2013-2025. Jointly implementing programmes including Trust Schools Programme (TSP) nationwide.
- Yayasan AMIRcoreStrategic partner in Public-Private Partnership for education transformation. Supports whole-school transformation initiatives.
- Ministry of Finance Malaysia (MOF)corePartners with Ministry of Education to power Program Anak Kita national education reform agenda, under which READy+ operates as a key initiative.
- Yayasan HasanahcoreSupports READy+ programme as part of Program Anak Kita national education reform agenda. Co-funding partner for post-pandemic learning loss intervention.
- UNICEFstrategicChild protection and safeguarding framework aligned to UNICEF international best practices. UNICEF Malaysia working with LeapEd on child rights initiatives.
- Humankind (Social Enterprise)minorPartnership for Buddy Bear hotline - a helpline supporting children experiencing emotional distress during COVID-19 pandemic. LeapEd team connected with Humankind founder to discuss psychological first aid approaches.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
LeapEd Services competitors and assessment
Company assessmentDirect peers
- Room to Read: Global education social enterprise operating literacy and girls' education programmes across Asia and Africa — comparable social-enterprise model, school-system engagement, and cross-country scaling approach.
- Education Development Trust: UK-headquartered, formerly CfBT Schools Trust — delivers school improvement and education system transformation programmes for governments globally, including in emerging markets. Directly comparable to LeapEd's PPP whole-school transformation model and government contracting approach.
- STIR Education: International non-profit focused on teacher professional development and instructional leadership across multiple emerging markets — closest peer to LeapEd Academy's coach-the-coach and teacher capacity-building model.
- Pratham: One of the largest education social enterprises globally, focused on learning outcomes and remedial literacy/numeracy at scale — directly comparable mission and methodology to LeapEd's READy+ remedial programme.
- Bridge International Academies: Operates low-cost schools in emerging markets with standardised pedagogy and teacher support systems — comparable in operating affordable school networks in developing countries and partnering with governments.
- Teach For Malaysia: Malaysian education social enterprise focused on teacher leadership and educational equity — same country, overlapping mission around teacher development and student outcomes, comparable non-profit/social-enterprise structure.
- Aga Khan Education Services (AKES): Operates schools and education programmes across developing countries with a social mission similar to LeapEd's, including teacher professional development and system-level school improvement in low-resource contexts.
Broad incumbents
- GEMS Education: One of the largest global K–12 operators with broad portfolio across multiple geographies — broader incumbent that overlaps with LeapEd's premium and large-scale school operation space but does not focus exclusively on emerging-market PPP reform.
- Cognita: Global schools group operating K–12 institutions across multiple countries — broader incumbent that shares the school-improvement DNA but operates premium private schools rather than government PPP transformation.
Regional players
- Sunway Education Group: Malaysian education group covering K–12, tertiary, and professional training — domestic peer with overlapping Malaysian footprint but broader commercial education portfolio rather than government-PPP transformation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LeapEd Services social profiles
Digital presenceLeapEd Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeapEd Services leadership team
Management profileNumber of profiles
Profiles1 record
LeapEd Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeapEd Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeapEd Services
What does LeapEd Services do?
LeapEd Services is Malaysia's first homegrown Education Service Provider and an award-winning social enterprise that designs and delivers education transformation programmes for schools, teachers, students, parents, and communities. Its portfolio includes whole-school transformation initiatives (e.g., Trust Schools Programme, DTP-AMAN, GUSTO, PreSTasi), remedial literacy and numeracy interventions (READy+, ESRI), child protection and safeguarding frameworks, Islamic school enhancement (ISEP), digital/cybersecurity education (CyberWira), environmental education (EcoWira), the nation's first digital school pilot (Sekolah Anak Malaysia), and professional development and coaching certifications through LeapEd Academy.
Is LeapEd Services a public or private company?
LeapEd Services is a private company. It is classified as unknown and is currently operating.
When was LeapEd Services founded?
LeapEd Services was founded in 2010. It employs 51 to 100 people.
Where is LeapEd Services based?
LeapEd Services is headquartered in Petaling, Malaysia, in the Asia region.
How does LeapEd Services make money?
Three revenue lines are on record. Training Programme Fees are the primary driver. The others are education Transformation Projects and course Certificates.
Who are LeapEd Services's main competitors?
Direct peers on record are Room to Read, Education Development Trust, STIR Education, Pratham, Bridge International Academies, Teach For Malaysia and Aga Khan Education Services (AKES). Broad incumbents are GEMS Education and Cognita. Sunway Education Group is listed as a regional player.
Does LeapEd Services have an API?
No public API is recorded for LeapEd Services.
What industry is LeapEd Services in?
LeapEd Services's product category is Education Transformation Services. Its primary akta.pro industry code is EDAJALAC, Test Prep & Exam Readiness (K–12), with a secondary code of EDAMAIAE, Growth Mindset, Motivation & Goal-Setting Programs. Its NAICS code is 611710 and its SIC code is 8200.