180 Markets

What 180 Markets does

180 Markets Pty Ltd is a privately held Australian fintech operating a digital investment platform that aggregates ASX capital raises — including IPOs, share placements, entitlement offers, share purchase plans, pre-IPOs, and convertible notes — into a single access point for wholesale (s708) and sophisticated investors. The platform is offered as a web-based investor dashboard with native iOS and Android mobile applications, and is licensed under Ignite Equity Pty Ltd's Australian Financial Services Licence #554315, under which 180 Markets operates as Corporate Authorised Representative #1280199. The company's claimed scale includes $1B+ in cumulative capital raised, 3,000+ placements and IPOs completed, and 1,500+ sophisticated investors on the platform.

The product surface includes a proprietary Allocation Confidence colour-coded rating system (High/Medium/Low) communicating expected stock allocation likelihood per deal based on broker relationships, bidding activity, and early commitments, alongside streamlined DVP and Direct Settlement processing. The company operates two account tiers: a free Starter Investor account providing educational resources only, and a Sophisticated Investor account (requiring valid s708 Sophisticated Investor Certificate or AFSL documentation) that unlocks full bidding and capital raise participation. Co-founders Greg Lowe (CEO, ex-partner at P. Schoenfeld Asset Management) and Shaun Factor lead the platform with additional headcount across trading, corporate relations, and advisory functions, many concurrently serving in Ignite Equity roles.

Revenue is generated through membership/subscription fees paid by investors and transaction-based facilitation fees on capital raises, though pricing is not publicly disclosed. Go-to-market is product-led via self-serve registration and account activation, with marketing concentrated on the company website, mobile app stores, email communications, and cross-promotion through the Ignite Equity network. The platform serves exclusively the Australian wholesale investor market, with no geographic expansion beyond Australia and no external institutional capital disclosed, leaving the company founder-controlled and bootstrapped.

Name

180 Markets

Legal name

180 Markets Pty Ltd

Website

https://180markets.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

180 Markets is an Australian fintech platform that enables wholesale and sophisticated investors to access ASX capital raises — including IPOs, placements, and entitlement offers — through a single web and mobile dashboard featuring proprietary allocation confidence ratings, operating under the Ignite Equity AFSL.

Ownership category

akta.pro rank

Product category

Capital Markets Investment Platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industry

Retail Multi-Asset Exchanges (FSAFAEAA)

Keywords

• ASX capital raises
• Wholesale investment platform
• IPO bidding platform
• Equity capital markets
• Investor access platform

Headquarters

HQ city

Elsternwick

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Platform charges membership fees to investors for access to the service. The terms reference membership fees as part of liability calculations.
2. Capital Raise Facilitation: Facilitates capital raises for listed companies, earning fees or commissions for connecting investors with ASX capital raising opportunities including IPOs, placements, and entitlement offers

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

180 Markets operates a unified digital investment platform that enables Australian wholesale and sophisticated investors (s708 certified) to discover, bid on, and participate in ASX capital raises, including IPOs, placements, entitlement offers, share purchase plans, pre-IPOs, and convertible notes. The platform is accessible via web and native iOS/Android mobile applications and includes an Allocation Confidence rating system communicating expected deal allocation likelihood.

Product overview

180 Markets is a single unified investment platform purpose-built for Australian wholesale investors to access ASX capital raises. The platform is composed of a web- and mobile-accessible investor dashboard — available via both the website and a dedicated mobile app — that enables investors to place bids, receive allocations, and participate in a range of capital raise types including IPOs, share placements, entitlement offers, share purchase plans, pre-IPOs, and convertible notes. The service operates two account tiers: a Starter Investor account (educational access only, not investment-enabled) and a Sophisticated Investor account (s708/AFSL-verified, full capital raise participation). A proprietary Allocation Confidence colour-coded system is built into the platform to communicate expected stock allocation likelihood per deal.

Differentiator

Problem solved

Functional benefit

Products and services

• 180 Markets Investment Platform A unified digital investment platform enabling Australian wholesale and sophisticated investors to access, browse, and bid on ASX capital raises including IPOs, placements, entitlement offers, share purchase plans, pre-IPOs, and convertible notes through a single account.
• 180 Markets Investor Dashboard A web- and mobile-accessible investor dashboard that enables users to place binding bids, receive allocations, and manage participation in ASX capital raise opportunities in real time.
• 180 Markets Mobile App A native mobile application available on iOS and Android that provides investors with on-the-go access to the 180 Markets platform for placing bids, tracking allocations, and participating in ASX capital raises.

Quantifiable outcome

• $1 billion+ in capital raised for companies
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ignite Equity Pty LtdcoreStrategic or Co-development PartnerIgnite Equity Pty Ltd (AFSL 554315) is the licensed AFSL holder under which 180 Markets operates as a Corporate Authorised Representative (#1280199). The companies share founders (Greg Lowe and Shaun Factor) and have integrated operations where 180 Markets provides the platform technology and Ignite Equity provides corporate finance deal origination and investment activities. Both companies operate synergistically in ASX capital raises.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stake: Australian digital brokerage platform offering commission-free trading and IPO/placement access to Australian investors. Most directly comparable as a self-serve, mobile-first Australian trading platform targeting active investors.
• SelfWealth: Australian online broker offering low-cost ASX and US share trading with a self-directed investor focus. Comparable as a digital, self-serve Australian brokerage platform targeting active retail and sophisticated investors.

Broad incumbents

• CommSec: Australia's largest retail broker, operated by Commonwealth Bank. Provides access to ASX IPOs, placements, and a full securities platform; comparable as a mainstream Australian trading venue with much broader scale.
• nabtrade: National Australia Bank's online trading platform offering ASX and international equities plus IPO access. Comparable as a major bank-affiliated Australian trading platform with broad functionality.
• Bell Potter: Australian full-service stockbroker and wealth manager with strong small-cap IPO and placement franchise. Comparable because a meaningful share of 180 Markets' deal flow originates from brokers like Bell Potter.
• Morgans: Australian full-service stockbroker active in ASX IPOs, placements, and corporate finance. Comparable as a source broker for the wholesale capital raises that 180 Markets aggregates.
• Interactive Brokers: Global multi-asset electronic brokerage serving active traders and sophisticated investors. Comparable as the type of low-cost, professional-grade execution platform that sophisticated Australian investors use alongside 180 Markets for capital raises.
• CMC Markets: Global online broker with strong Australian presence offering ASX and international share trading. Comparable as an established online broker with sophisticated investor offerings and IPO/IPO-awareness content.

Emerging players

• Hatch: New Zealand digital investing platform (backed by Kiwi Wealth) offering US and Australian market access. Comparable as a digitally-native, self-serve Australasian trading platform targeting engaged long-term investors.
• Pearler: Australian long-term investing platform with ASX and US share access plus automated investing features. Comparable as a smaller, Australian self-directed investing platform with a similar target investor persona.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/180Markets

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 180 Markets