Gerben IP

What Gerben IP does

Gerben IP (legal name Gerben Perrott PLLC, formerly Gerben Law Firm) is a boutique U.S. trademark law firm founded in 2008 by Josh Gerben, with its principal office in Washington, DC and additional offices in Philadelphia, New York City, and Lancaster, Pennsylvania. The firm provides a full-stack suite of trademark legal services — clearance searching, USPTO registration prosecution, ongoing portfolio management and renewals, domain name dispute resolution (UDRP), opposition and cancellation proceedings before the TTAB, and trademark litigation in federal courts — supplemented by copyright registration services. It also operates a proprietary domain-monitoring software that alerts the firm and its clients when third parties register domains containing protected trademark strings. The firm has conducted 15,000+ trademark searches, manages 11,000+ active trademarks, has obtained 10,000+ registrations, and has settled more than 1,500 disputes without significant litigation across clients in 70+ foreign jurisdictions, all 50 U.S. states, and 500+ cities.

The firm's commercial model is anchored on a publicly disclosed flat-fee trademark search and registration package priced at $3,000 plus government filing fees, which departs from the hourly-billing norm in trademark law. Revenue is generated through a mix of one-time registration fees, recurring portfolio management and monitoring subscriptions, and episodic litigation and enforcement fees. The customer base is horizontally diversified across nearly every industry vertical — with named clients including Toys 'R' Us, thredUP, Rocket Lawyer, Cision, BCW, Briogeo, CareVet, Linus Tech Tips, and Ontario International Airport on the enterprise side and a long tail of SMBs and startups on the other. Go-to-market relies on direct attorney-client engagement driven by content marketing (Trademark University, a blog, and a podcast), earned media through founder Josh Gerben's frequent appearances in national outlets (NPR, CNN, CNBC, NYT, WSJ, Bloomberg, ESPN), client referrals, and a formal referral program for other attorneys. The firm is independently owned by its founding partners, with no disclosed institutional investors, parent company, or external funding.

Operationally, the firm employs between 1 and 10 people, with three equity partners (Josh Gerben, Eric Perrott, Kathryn Kent) all individually recognized in the 2026 WTR 1000 ranking for trademark prosecution and strategy, and additional associates and a Managing Associate (Sophie Edbrooke, promoted in 2025). The organization is in a steady scaling phase, expanding its service lines to include NIL and AI-voice-replica protection for athletes and public figures, while maintaining a capital-light, multi-jurisdiction service delivery model built on correspondent counsel rather than foreign office buildout.

Name

Gerben IP

Legal name

Gerben Perrott PLLC

Website

https://gerbenlaw.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Gerben IP is a boutique U.S. trademark law firm founded in 2008 that provides flat-fee trademark registration, portfolio management, and enforcement services to a horizontally diversified base ranging from startups to multinational corporations. It manages 11,000+ active trademarks across 70+ jurisdictions from four U.S. offices.

Ownership category

akta.pro rank

Product category

Trademark and Intellectual Property Legal Services

SIC

Services-Legal Services (8111)

akta.pro primary industry

Trademark Prosecution & Brand Protection (BPAHAMAB)

akta.pro secondary industries

IP Search, Watch & Competitive Intelligence (BPAHAMAI), IP Litigation & Dispute Resolution (BPAHAMAE), Copyright Services & Content Protection (BPAHAMAC)

Keywords

• Trademark registration services
• Trademark portfolio management
• Trademark litigation
• Intellectual property law
• Brand protection services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Trademark Registration Services: Flat-fee trademark search and registration package covering trademark clearance, filing, and prosecution through to registration. Sold as a fixed-price package plus government filing fees.
2. Trademark Portfolio Management: Ongoing management of client trademark portfolios including renewals and monitoring services.
3. Trademark Litigation and Enforcement: Legal services for trademark disputes, oppositions, cancellations, and enforcement actions before the USPTO and federal courts.
4. Copyright Services: Copyright registration and enforcement services for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Gerben IP is a boutique trademark-focused law firm that provides end-to-end trademark legal services, including clearance searches, USPTO registration filing and prosecution, ongoing monitoring, portfolio management, renewals, and enforcement and litigation before the TTAB and federal courts. The firm's flagship offering is a flat-fee trademark search and registration package priced at $3,000 plus government filing fees, alongside recurring portfolio management, copyright services, and domain name dispute resolution (UDRP) services.

Product overview

Gerben IP is a boutique trademark-focused law firm offering a comprehensive suite of trademark legal services. The core offering centers on trademark registration and protection, with services including trademark clearance searches, registration filing, portfolio management, monitoring, enforcement (litigation, oppositions, cancellations), and renewals. Additional services encompass copyright assistance, domain name dispute resolution (UDRP proceedings), Letters of Protest, and educational resources including a podcast and trademark university. The firm operates on a flat-fee model for its primary trademark search and registration package ($3,000 plus government fees), distinguishing it from traditional hourly billing law firms. The firm has four office locations (Washington DC, Philadelphia, New York, Lancaster PA) and manages over 11,000 trademarks worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Trademark Search and Registration Package (Flat Fee)

Quantifiable outcome

• Successfully settled over 1,500 trademark disputes without significant litigation
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Wolf, Greenfield & Sacks: Boutique IP law firm with a recognized trademark practice handling prosecution, licensing, and litigation. Comparable to Gerben IP's trademark-focused model, though more diversified into patents and other IP areas.
• Merchant & Gould: IP-focused law firm with a long-standing trademark prosecution and litigation practice serving enterprise clients. Comparable service mix to Gerben IP, particularly on portfolio management and enforcement, but with broader geographic coverage and IP scope.
• Kilpatrick Townsend & Stockton: Major IP and trademark practice regularly featured in WTR 1000, serving clients ranging from startups to multinationals. Overlaps directly with Gerben IP's trademark prosecution, portfolio management, and litigation services at a broader institutional scale.
• Knobbe Martens: Prominent IP boutique with a sizable trademark practice alongside patent prosecution and litigation. Comparable on trademark portfolio services and WTR 1000 recognition, but materially larger and more diversified across IP disciplines.
• Cooley LLP: Major law firm with a sizable trademark and brand protection practice serving technology and life sciences clients. Comparable on trademark prosecution and portfolio management for enterprise clients like Rocket Lawyer, but with a much broader corporate practice.
• Fish & Richardson: Large IP-focused law firm with a substantial trademark prosecution, litigation, and portfolio management practice serving Fortune 500 and emerging-company clients. Comparable to Gerben IP on trademark service offerings but at significantly greater scale and broader IP scope.
• Finnégán: Leading IP law firm with deep trademark and brand protection practice, regularly recognized in WTR 1000. Comparable to Gerben IP's trademark prosecution and litigation services, but operates at a much larger scale with full-service IP capabilities.

Emerging players

• Corsearch: Brand and trademark protection software and services provider offering clearance search, monitoring, and enforcement tools. Comparable to Gerben IP's proprietary domain monitoring and trademark surveillance capabilities as a technology-enabled competitive alternative.
• LegalZoom: Tech-enabled legal services platform offering self-service trademark registration at lower price points than traditional firms. Competes with Gerben IP's flat-fee registration package on price and convenience, but lacks the attorney-led prosecution depth.
• Trademarkia: Online trademark search, filing, and monitoring platform that competes with portions of Gerben IP's clearance and registration offering. Comparable on trademark search and monitoring technology, but positions itself as a low-cost alternative to traditional law firms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gerben-law-firm-pllc
• Xx.com/joshgerben
• Facebookfacebook.com/gerbenlaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerben IP