AnotaAI

What AnotaAI does

Anota Ai Solucoes Digitais S/A é uma startup SaaS (Software as a Service) que oferece uma solução completa e inovadora para automatizar o atendimento do seu delivery, trazendo benefícios transformadores para o seu negócio. Utilizando tecnologias avançadas de machine learning, a AnotaAI revoluciona a forma como você gerencia e impulsiona seu delivery. Apresentando o famoso robozinho para WhatsApp da AnotaAI, você pode oferecer um atendimento personalizado e ininterrupto aos seus clientes, 24 horas por dia, 7 dias por semana. Essa automação do atendimento, apoiada em algoritmos de machine learning, permite que sua equipe se concentre em outras tarefas prioritárias, enquanto o robô cuida de receber pedidos, tirar dúvidas, fazer sugestões de cardápio e muito mais. Os resultados são impressionantes: clientes mais satisfeitos, maior engajamento e até 50% de aumento no faturamento do seu delivery. Isso é possível graças a recursos avançados como o cardápio digital, o recuperador de vendas e outras ferramentas exclusivas da AnotaAI, que a tornam a solução mais completa do mercado. O cardápio digital, totalmente customizável e impulsionado por machine learning, permite que seus clientes visualizem e selecionem os produtos de forma intuitiva, aumentando significativamente a conversão de vendas. Já o recuperador de vendas, utilizando inteligência artificial, identifica clientes que abandonaram o carrinho e os reconverte, maximizando o potencial de cada pedido. Com a expertise da AnotaAI e sua abordagem baseada em machine learning, você pode transformar o seu delivery, otimizando processos internos e impulsionando seu faturamento. Aumente a satisfação dos seus clientes, automatize o atendimento e alavanque os resultados do seu negócio com a solução mais completa do mercado.

Name

AnotaAI

Legal name

ANOTA AI SOLUCOES DIGITAIS S/A

Website

https://anota.ai/

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Aumente o faturamento do seu delivery via WhatsApp

Ownership category

akta.pro rank

Product category

Restaurant Automation Software

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Restaurant automation software
• WhatsApp business API
• AI chatbot platform
• Digital menu solutions
• Food delivery software

Headquarters

HQ city

Rio Grande

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. SaaS Subscription (Monthly Plans): Three subscription tiers (Start, Premium, Advanced, Gestão Avançada) charged monthly with annual discount option. Each tier unlocks progressively more features including AI attendant, digital menu, CRM, inventory, financial management, and fiscal tools.
2. Payment Processing (Transaction Fees): Payment processing fees charged on digital menu transactions: PIX online at 0.99% per transaction (next business day settlement), debit at 1.99% (next business day), credit at 3.49% (30 business days), with faster credit settlement options at 4.49% (7 days) or 4.69% (next business day). The subscription plan itself has no per-order commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels12 records

Core offering

AnotaAI provides an AI-powered restaurant automation SaaS platform built natively on WhatsApp Business API. Its core offerings include an AI Virtual Attendant (NLP chatbot processing text and audio orders), a QR-code-accessible Digital Menu, online payment processing (PIX, credit/debit), centralized order management across WhatsApp, Facebook, Instagram and iFood, plus optional modules for table service (waiter app and digital commands), kitchen display, POS, inventory management, NFC-e automated invoicing with AI tax classification, financial management, CRM (loyalty, cashback, coupons, sales recovery), and ad-platform integrations.

Product overview

Anota AI is a Brazilian foodtech platform offering an integrated ecosystem of AI-powered restaurant automation tools. The core platform consists of three foundational products: the Cardápio Digital (Digital Menu) for order taking via WhatsApp and QR Code, the Atendente Virtual (AI Virtual Attendant) for automated customer conversations on WhatsApp, Facebook, and Instagram, and the Pagamento Online (Online Payment) system accepting PIX, cards, and digital wallets. These are available on a modular plan architecture: the Start/Standard plan covers basic automation with digital menu, virtual attendant, and QR Code ordering; the Gestão Avançada (Advanced Management) premium plan adds the KDS kitchen display, inventory management, NFC-e automated invoicing with Tributa AI, financial management, purchase registry, Meta Pixel, Google Analytics 4, Token CAPI, and Google Tag Manager integrations for ad platform tracking. Supporting modules include the App Garçom (waiter app with digital commands), Gerenciador de Pedidos (centralized order hub), Frente de Caixa (POS), CRM tools (loyalty program, coupons, cashback, sales recovery), conversion funnel analytics, order scheduling, delivery rider management, and WhatsApp broadcast campaigns. The platform integrates with iFood, Rappi, Hubster, and over 80 logistics and PDV/ERP partners, and is recommended by iFood as a partner solution.

Differentiator

Problem solved

Functional benefit

Brands

• ANOTAFLIX: Learning and training platform for Anota AI users, including courses, webinars, and podcasts (e.g., 'Papo de Dono', 'Gestão Avançada', 'Anota na prática').
• Pode Anotar
• Anota News

Products and services

• Cardápio Digital (Digital Menu) QR-code and WhatsApp-accessible digital menu that lets restaurant customers browse items, customize orders, and place them directly without waiter intervention. Supports real-time price and promo updates, dietary labels (vegetarian, gluten-free, lactose-free), order-repeat functionality, suggested-item upsell, and iFood menu import. Designed for SMB and mid-market Brazilian restaurants in delivery, dine-in, and counter-service formats.
• Atendente Virtual (AI Virtual Attendant) AI-powered chatbot built on WhatsApp Business API that autonomously handles customer conversations on WhatsApp, Facebook and Instagram from greeting through order placement. Uses NLP and generative AI to interpret both text and audio messages, automatically build complete orders with items, extras, beverages and notes, and send them to the kitchen. Operates 24/7 and supports configurable personas for brand tone of voice. Targeted at restaurants that take orders via messaging channels.
• Pagamento Online (Online Payment) Embedded online payment system within the digital menu that accepts PIX, credit and debit cards, and digital wallets (Apple Pay, Google Pay, NuPay), eliminating the need for separate card terminals. Settlement options include next-business-day (PIX, debit), 7-day credit, 30-day standard credit, and next-day credit. Includes built-in anti-fraud and anti-chargeback protection. Targeted at Brazilian restaurants looking to reduce cancellations and fraud risk while accepting digital payments.
• Gestão Avançada (Advanced Restaurant Management) Integrated management suite for growth-stage and mid-market Brazilian restaurants that bundles Kitchen Display System (KDS), inventory manager with CMV tracking, automated NFC-e invoicing with AI tax classification (Tributa AI) aligned with Brazil's 2026 Tax Reform, financial management with DRE and accounts payable/receivable, purchase registry imported from electronic invoices via SEFAZ, and pre-configured Meta Pixel, Google Analytics 4, Conversion API and Google Tag Manager for ad attribution. Designed for restaurants that need operational, fiscal and financial visibility in one dashboard.
• Salão de Restaurante (Restaurant Floor Solution) Table-service suite for dine-in restaurants comprising the Garçom mobile app for waiters to take orders from tables using smartphones or tablets, a Digital Comanda system managed by table or individual via QR Code or numbered commands, QR-code table self-ordering, and counter (PDV) order management. Orders sync in real time with the kitchen display and the main order dashboard. Designed for Brazilian restaurants with physical dining rooms that want to eliminate verbal order-taking errors and speed table turnover.

Quantifiable outcome

• Up to 50% average revenue increase reported by customers
• +8 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability12 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• iFoodcoreGTM or Marketing PartneriFood officially recommends Anota AI to its restaurant partners as the preferred automation and digital menu platform. Anota AI integrates with iFood's ordering and payment ecosystem (iFood Pago), offering digital payment processing, order centralization, and menu import. iFood serves as a key channel partner driving restaurant acquisition for Anota AI.
• iFood Pedidos (direct API)coreTechnology or IntegrationDirect iFood order integration receiving orders from iFood directly into the Anota AI management panel. Part of the core iFood partnership ecosystem.
• WhatsApp Business (Meta)coreTechnology or IntegrationCore platform for Anota AI's AI attendant. The product is built on WhatsApp Business API, using the messaging platform as the primary channel for automated order-taking and customer service. NLP and generative AI capabilities are integrated via API WhatsApp Business.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Goomer: Brazilian SaaS offering digital menus, WhatsApp ordering, and restaurant management. Closely comparable vertical SaaS competitor targeting the same SMB restaurant segment with overlapping WhatsApp-native ordering and digital menu functionality.
• Saipos: Brazilian restaurant management system providing POS, digital menu, and delivery integration for SMB and mid-market restaurants. Comparable vertical SaaS with similar order management and POS functionality.
• Linx Menew (Stone Co.): Brazilian restaurant management platform owned by Stone, controlling dining room, delivery, and back office. Both a current integration partner of AnotaAI and a competitor bundling overlapping restaurant automation capabilities.
• TOTVS Linha Chef: TOTVS's food service ERP/POS line adapted to multiple restaurant segments. Comparable vertical SaaS competitor with POS, kitchen, and operational modules; also a current AnotaAI integration partner.
• Hubster: Brazilian delivery order aggregator centralizing orders from iFood, Rappi, and other marketplaces. Comparable in addressing fragmented multi-channel order management for delivery-focused restaurants.

Broad incumbents

• Toast: US-listed restaurant SaaS platform combining POS, online ordering, payments, and marketing. Closest global analog to AnotaAI's full-stack restaurant SaaS model; serves as a public-market reference comparable for vertical SaaS + payments economics.
• Lightspeed Restaurant: Global POS and restaurant management platform serving SMB and enterprise restaurants. Comparable broad-incumbent SaaS with POS, online ordering, and inventory modules.
• Stone Co. Brazilian fintech that owns Linx and offers integrated payments and restaurant software to SMB merchants. Comparable as a payments-plus-software bundle targeting the same Brazilian SMB customer base, and a strategic channel for restaurant automation.
• iFood: Brazil's dominant food delivery marketplace and current AnotaAI channel partner. Comparable as the dominant restaurant SaaS-adjacent platform; could vertically integrate competing automation capabilities.

Regional players

• Rappi: Latin American delivery super-app with restaurant integration. Comparable as a delivery platform with restaurant-partner relationships, primarily operating in different regional markets but with overlap in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/anotaaibots
• LinkedInbr.linkedin.com/company/anotaaibots
• Instagraminstagram.com/anotaai.bots

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnotaAI