Senitas

What Senitas does

Senitas bv is a Belgian privately held, family-owned B2B distributor founded in 2011 and headquartered in Diepenbeek, Belgium, with a second training facility in Almere, Netherlands. The company serves as the exclusive or authorized Benelux distribution partner for a portfolio of premium international skincare and aesthetic-device brands: Aerolase (650-microsecond laser systems), Circadia (peptide-based chronobiology skincare), Hydrafacial (hydradermabrasion systems and boosters), Heleo4 (LED therapy), NassifMD (medical-grade skincare), Sunekos (HY6AA injectable treatments), icoone (micro-stimulation body contouring), and DERMADROP. Its primary customers are beauty salons, skin clinics, and medical aesthetic practitioners across Belgium and the Netherlands, with named end-customer references all being SMB operators such as Instituut Raïssa Couwet, Instituut Zenza, and Salon Mooist.

Revenue is generated through three streams: (1) product and equipment sales to professional partners (the largest stream), (2) paid training and certification programs delivered as modular Start Series and Advanced Series courses, and (3) ancillary revenue through the My Senitas e-commerce portal, the Skinsights content platform (magazine and podcast), and the United partner community. Training fees are visible only at the module level (e.g., EUR 75 per Circadia module, EUR 30 per HELEO4 roadshow session), while device and consumable pricing is quote-based through the direct sales team.

Operationally, Senitas runs a multi-channel GTM combining enterprise-style field sales, event-driven engagement (AMWC Monaco, BVEG Congress, Estetika, and its own United partner events), community-led content marketing via Skinsights, and a B2B e-commerce portal built on the Odoo platform. The company employs approximately 22–30+ people, was recognized in the Trends Gazellen 2026 growth ranking, and has expanded its active brand portfolio and event cadence through 2025–2026, including the Sunekos Body and Circadia Nourish Cream Cleanser launches in July 2025 and a three-event 15-year anniversary program in 2026. No external funding, M&A, or ownership change is disclosed.

Name

Senitas

Legal name

Senitas bv

Website

https://senitas.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Senitas is a Belgian privately held B2B distributor (founded 2011, ~22–30+ employees) that serves as the exclusive or authorized Benelux partner for premium skincare and aesthetic-device brands including Aerolase, Circadia, Hydrafacial, Heleo4, NassifMD, Sunekos, icoone, and DERMADROP, selling to beauty salons, skin clinics, and medical aesthetic practitioners across Belgium and the Netherlands alongside paid training and certification programs.

Ownership category

akta.pro rank

Product category

Professional Skincare & Aesthetic Device Distribution

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Professional/Backbar Skincare (Esthetician & Spa Use) (CRABAAAK), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Professional skincare distribution
• Aesthetic device distributor
• Beauty brand partner program
• Aesthetic training certification
• Medical aesthetic supplies

Headquarters

HQ city

Diepenbeek

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Product & Equipment Sales: Senitas generates revenue primarily through the sale and distribution of premium skincare products, aesthetic devices, and consumables to beauty professionals and skin experts across the Benelux. The company distributes internationally recognized brands including Hydrafacial, Circadia, Sunekos, Aerolase, NassifMD, Heleo4, and icoone.
2. Training & Education Services: Revenue is also generated through paid training programs (Start Series and Advanced Series) for partner professionals, covering product usage, treatment protocols, and business skills. Training is delivered at the Senitas training centers in Diepenbeek (Belgium) and Almere (Netherlands), and at partner venues.
3. Online Shop (My Senitas): Partners order products and consumables through the My Senitas e-commerce portal. The platform supports real-time ordering, account management, and promotional offers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Senitas is a Benelux-exclusive B2B distributor of premium international skincare and medical aesthetic brands, supplying beauty salons, skin clinics, and medical-aesthetic practitioners with products (Circadia, NassifMD), aesthetic devices (Aerolase, Hydrafacial, Heleo4, icoone, DERMADROP), and injectables (Sunekos). The company complements brand distribution with certified Start Series and Advanced Series training programs, the Skinsights Magazine and Podcast knowledge channel, and the United partner community platform, all unified through the My Senitas B2B customer portal.

Product overview

Senitas is a B2B skincare distributor and expertise center serving skin experts (beauty professionals, dermatologists, aesthetic practitioners) in the Benelux market. The company offers a portfolio of six premium skincare and aesthetic device brands: Aerolase (laser technology), Circadia (chronobiology-based skincare with peptide technology), Hydrafacial (facial and body treatment systems), Heleo4, NassifMD, and Sunekos (injectable and body treatments), plus icoone and DERMADROP. Beyond brand distribution, Senitas provides training programs (Start Series and Advanced Series) for certification, the Skinsights knowledge magazine/podcast platform, and a unified partner portal (My Senitas) for ordering, training booking, and support. The company positions itself as a 'house of expertise' connecting skin experts through the United Community.

Differentiator

Problem solved

Functional benefit

Brands

• Skinsights: The knowledge channel for a healthy skin, including a magazine, podcasts, and talks for skin experts.

Products and services

• Aerolase (Neo Elite laser platform) Aerolase is a 650-microsecond aesthetic laser platform for skin tightening, rejuvenation, hyperpigmentation, folliculitis, striae, and acne scars; safe for Fitzpatrick I-VI skin types. Distributed exclusively by Senitas to professional skin experts in the Benelux.
• Circadia professional skincare line Circadia is a chronobiology- and peptide-based professional skincare line (founded by Dr. Pugliese) covering anti-aging, pigmentation, acne, and sensitive skin, distributed exclusively by Senitas to beauty professionals and skin therapists in the Benelux.
• Hydrafacial treatment system Hydrafacial is a hydradermabrasion facial treatment system combining cleansing, exfoliation, extraction, hydration, and antioxidant protection, with extended body protocols (Hydrabooty). Authorized Benelux distribution by Senitas to skin experts and clinics.
• Heleo4 skincare and LED light therapy devices Heleo4 is a LED light therapy and professional skincare device range targeting skin rejuvenation, anti-aging, and acne, distributed by Senitas across Belgium and the Netherlands via roadshows and partner events.
• NassifMD medical-grade skincare NassifMD is a premium medical-grade skincare brand distributed by Senitas to aesthetic professionals in the Benelux for clinical skincare protocols.
• Sunekos injectable treatments Sunekos is a line of injectable skin-regeneration treatments based on the HY6AA formula (low-molecular hyaluronic acid with six amino acids), including Sunekos Body for body tightening and striae reduction. Distributed exclusively by Senitas to medical-aesthetic practitioners in the Benelux.
• icoone aesthetic body devices icoone is a micro-stimulation and body contouring device line for non-invasive lymphatic drainage and body treatments, distributed by Senitas to skin experts in the Benelux.
• DERMADROP skincare technology DERMADROP is a transdermal skincare technology offered by Senitas as part of its brand portfolio for skin experts in the Benelux.
• Circadia Nourish Cream Cleanser Circadia Nourish Cream Cleanser is a silk-soft cream cleanser that cleanses the skin while delivering hydration, nourishment, and barrier protection, featuring Pentavitin, Allantoin, Aloe Vera Gel, and Panthenol. Added to the Circadia professional skincare line distributed by Senitas in the Benelux.
• My Senitas customer portal My Senitas is a unified B2B partner portal (built on Odoo) providing online ordering, training booking, support ticket submission, invoicing, e-learning, live chat support, and access to the United community for Senitas's skin-expert partners.
• Senitas Training Series (Start Series & Advanced Series) Senitas Training Series are paid, certified training programs (Start Series for foundational product and protocol knowledge, Advanced Series for advanced protocols and business skills) covering Aerolase, Circadia, Hydrafacial, Heleo4, Sunekos, and icoone, delivered at Senitas's training centers and partner venues across the Benelux.
• Skinsights Magazine and Podcast Skinsights is Senitas's proprietary knowledge channel for skin health, providing an online magazine and podcast series covering skin conditions, treatment innovations, sector trends, and expert talks for skin-expert partners.

Quantifiable outcome

• 91+ training events and partner events scheduled across Belgium and the Netherlands, indicating strong market engagement and partner activity.
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AerolasecoreOthersSenitas holds exclusive distribution rights for Aerolase aesthetic laser devices and treatments in the Benelux. Aerolase is known for its Neo Elite platform featuring 650-microsecond laser technology for skin rejuvenation, hair removal, and treatment of various skin conditions including pigmentation and acne.
• CircadiacoreOthersSenitas is the exclusive Benelux partner for Circadia professional skincare products. Circadia, founded by Dr. Pugliese, offers peptide-based, chronobiology-focused skincare lines targeting anti-aging, pigmentation, acne, and sensitive skin.
• HydrafacialcoreOthersSenitas is an authorized distributor for Hydrafacial in the Benelux. Hydrafacial is a leading hydradermabrasion brand offering devices, boosters, and protocols for skin cleansing, extraction, hydration, and antioxidant protection.
• SunekoscoreOthersSenitas distributes Sunekos injectable treatments for skin biogenesis in the Benelux. Sunekos uses a HY6AA formula (low-molecular hyaluronic acid and six amino acids) to stimulate collagen, elastin, and fibronectin production for anti-aging and body treatments.
• NassifMDminorOthersSenitas distributes NassifMD premium skincare products in the Benelux. NassifMD offers medical-grade skincare formulations developed for aesthetic and dermatological use.
• Heleo4minorOthersSenitas distributes Heleo4 light therapy and skincare devices in the Benelux. Heleo4 is a LED light therapy and skincare system targeting skin rejuvenation, anti-aging, and acne.
• icooneminorOthersSenitas distributes icoone aesthetic devices and products in the Benelux. icoone specializes in micro-stimulation and body contouring technologies for non-invasive treatments.
• DERMADROPminorOthersSenitas includes DERMADROP in its portfolio of supported brands for skin experts in the Benelux, as reflected in event registrations and training calendars.
• NVH (Nederlandse Vereniging van Huidtherapeuten)coreGTM or Marketing PartnerSenitas is an official knowledge partner of the Dutch Association of Skin Therapists (NVH) during the Dag van de Huidtherapeut 2025, demonstrating Senitas' authority positioning and community engagement with professional skin therapists in the Netherlands.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• InMode: Aesthetic device manufacturer (body contouring, skin tightening, RF microneedling) that sells through regional distributors to clinics, overlapping with Senitas' partner base across Benelux.
• Galderma: Global aesthetics manufacturer (Restylane, Sculptra, Dysport) selling into dermatologists and aesthetic clinics in Benelux and globally. Competes with Senitas-distributed injectables like Sunekos for medical-aesthetic practitioner mind-share and procurement budgets.
• Merz Aesthetics: Major aesthetics subsidiary of Merz Group (Belotero, Ultherapy, Bocouture/Xeomin) operating across injectables and energy-based devices. Targets the same medical-aesthetic and dermatology practitioners Senitas serves in the Benelux.
• Alma Lasers: Global aesthetic and surgical laser manufacturer (Sisram Medical / Fosun). Direct competitor to Aerolase in the aesthetic laser category Senitas distributes, often signing exclusive regional distribution that overlaps with Senitas' go-to-market model.
• Cynosure: Aesthetic laser manufacturer (Hologic subsidiary) competing with Aerolase for device placement in clinics and med-spas; uses a mix of direct and distributor-led selling channels comparable to Senitas' model.
• Lumenis: Energy-based aesthetic device manufacturer (now part of Boston Scientific) whose laser, IPL and RF platforms compete with Aerolase. Operates a similar regional distributor-and-direct hybrid model into clinics and med-spas.
• Sinclair Pharma: European aesthetics company (acquired by Huadong Medicine) distributing fillers and biostimulators to medical-aesthetic professionals. Directly rivals the Sunekos injectable franchise Senitas distributes in the Benelux.

Regional players

• Teoxane: Swiss hyaluronic acid filler and skincare manufacturer with strong European distribution footprint. Competes for the same medical-aesthetic injectable and professional skincare wallets Senitas serves.
• IBSA Derma: Swiss aesthetics division of IBSA Group (Profhilo, Aliaxin, hybrid fillers) distributing injectables and skin-health products across Europe through regional partner networks mirroring Senitas' distributor-plus-academy model.
• Croma-Pharma: Austrian aesthetics manufacturer and distributor with HA filler and PRF/threadlift portfolios sold primarily in DACH and broader EU. Comparable as a European aesthetics manufacturer-distributor competing for similar clinic and dermatology budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senitas